06 - Advertising Matakuliah: G0622/Bahasa Inggris 1Tahun: 2005Versi: 1.01

Learning OutcomesPada akhir pertemuan ini, diharapkan mahasiswa akan mampu :Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.Membuat summary.

Outline Materi

Quote of the Week

Definition of Advertising

1. Introduction

1. IntroductionWhich advertisement do you like best ? Why?

Good & bad advertisementWhat makes a good advertisement ?Do you think that the advertising practices described are acceptable ?Which of the statements do you agree with ?

BookAnswer comprehension questions to check understanding of topic vocabulary and concepts.

In class / Assignment:Discuss good and bad advertisements and the effects of advertisements.

See Assignment 06-01: Discussion

2. Vocabulary

Advertising media & methodsMedia

Methods

Verbs

Book:Use vocabulary to describe advertising media and methods.

In class / Assignment:Discuss the media and methods used in advertising.

See Assignment 06-02: Discussion Board Activity

3. Reading

Outdoor advertisingSegmentsSoaringMass marketTV slotKiosks

Book:Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

Outdoor advertisingBillboardsTransportStreet furniture

Bus shelters

Public toilets

4. Listening

Book:Listen to a business expert speak about successful advertising and extract meaning.

Andrew Pound - a marketing manager for Kraft Jacobs Suchard

In class / Assignment:Write a summary comparing the marketing strategies of two carmakers.

See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

Summary

Assignments06-01: Discussion06-02: Discussion Board Activity06-03: Web Research and Writing Assignment: Analysis of Advertising StrategiesDue next week