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04 - Brands Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

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Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Memberikan contoh tentang brand dan its collocations. Menggunakan special phrases dalam pembicaraan mereka.

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Outline Materi

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Quote of the Week

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Definition of Brands

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1. Introduction

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Book Answer comprehension questions to check understanding of topic vocabulary and concepts. Are they international or national brands ? What image and qualities does each one have ? Do the products have anything in common ? For example, are they all high priced ? How loyal are you to the brands you have chosen ? For example, when you buy jeans, do you always buy Levi's ? If you don't buy branded goods, explain why ?

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2. Vocabulary

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Book: Use vocabulary to describe the concept of branding.

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Luxury Classic Awareness Image Stretching Loyalty Leader Manager

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In class / Assignment: Write an analysis of a designer in the fashion industry. See Assignment 04-01: Web Research and Writing Assignment: Comparing Fashion Designers

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3. Listening

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Book: Listen to a specialist speak about branding and extract meaning. Lynne Fielding - a marketing specialist

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In class / Assignment: Present ideas about branding. See Assignment 04-02: Speaking Assignment: Describe a Famous Brand

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4. Reading

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Fashion piracy Global offensive Counterfeiter Copyright abuse A network Merchandise Corporate secretary Logo Licensing rights To rip off Restructure

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Book: Read the article "Fashion victim fights back" and extract information about the Calvin Klein company and its fight with counterfeiters.

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In class / Assignment: Discuss ways that companies can fight piracy.

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5. Grammar

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Book: Recognise and use verbs in simple past and present perfect.

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6. Business Skills

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Book: Use key words and phrases for participating in meetings. Create a marketing profile for the BESTBOOKS company. Use key words and phrases for expressing opinions in meetings.

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In class / Assignment: Read and discuss three case studies, using key words and phrases for expressing opinions in meetings See Assignment 04-03: In-Class Discussion

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7. Case Study

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Caferoma In class / Assignment: Analyse and discuss a case study. Caferoma: Solving the problems of a leading brand. Plan and write a business memo summarising problems and suggesting a plan of action. See Assignment 04-04: Case Study: Writing Assignment: Course of Action Memo

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8. Unit Review

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Book: Review listening, vocabulary, and reading from Unit 2. See assignment 04-05: Discussion Board Activity

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Summary

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Assignments 04-01: Web Research and Writing Assignment: Comparing Fashion Designers 04-02: Speaking Assignment: Describe a Famous Brand 04-03: In-Class Discussion 04-04: Case Study: Writing Assignment: Course of Action Memo 04-05: Discussion Board Activity Due next week