· REVIEWER FMI-7 JAKARTA Dr. Levyda, SE., MM. Universitas Sahid Jakarta Dr. Yasintha Soelasih,...

PROSIDING

FORUM MANAJEMEN INDONESIA 7

“DINAMIKA DAN PERAN ILMU MANAJEMEN UNTUK MENGHADAPI AEC”

Forum Manajemen Indonesia

Jakarta

November 2015

REVIEWER FMI-7 JAKARTA

Dr. Levyda, SE., MM. Universitas Sahid Jakarta

Dr. Yasintha Soelasih, SE., MSi., Universitas Katolik Atma Jaya Jakarta

Dr. Ch. Fara Dharmastuti, MM., Universitas Katolik Atma Jaya Jakarta

Dr. Enggal Sriwardiningsih, Universitas Bina Nusantara

Dr. Hamidah MSi., Universitas Negeri Jakarta

Dr. Setyani Dwi Lestari, ME., Universitas Budi Luhur

Dr. Alex Zami, Sekolah Tinggi Ilmu Ekonomi YAI

Dr. Gatot Ahmad Nazir. MSi., Universitas Negeri Jakarta

Dr. Dion Dewa Barata, Kalbis Institute

Dr. Suherman, Universitas Negeri Jakarta

Dr. MC Oetami Prasadjaningsih, Perbanas Institute

Dr. Masruchin, Kalbis Institute

Rudy Aryanto SE.,MM Universitas Bina Nusantara

Ni Luh Made Vinaya M, SE., MM, Universitas Sahid Jakarta

Fangky A Sorongan ST.,MM Perbanas Institue

Sofa Yulandari, SE., M.Ak Sekolah Tinggi Ilmu Ekonomi YAI

Kania Ratnasari, ST., MIB., Uniersitas Sahid Jakarta

Kurniawan Gilang, SE., MM., MBA. Uniersitas Sahid Jakarta

Yohanes Ferry Cahaya SE., MM Perbanas Institue

Christine Winstinindah Sandroto, SE., MM. Universitas Katolik Atma Jaya Jakarta

Ika Suhartanti Darmo, SE., MM , Kalbis Institute

Hania Aminah, S.Pd., MM., Universitas Negeri Jakarta

Hedwigis Esti R SE.,ME Perbanas Institue

Nicodemus Simu SE.,MM Perbanas Institue

Siti Nurjanah, SE., MM., Kalbis Institute

Dra. Umi Mardiyati, M.Si., Universitas Negeri Jakarta

Adi Susilo Jahja, SE., MM., Perbanas Institue

Andrian Haro, S.Si., MM Universitas Negeri Jakarta

PANITIA PELAKSANA FMI 7 JAKARTA

Ketua : Dr. Yasintha Soelasih, SE., M.Si

Sekretaris I : Dr. Levyda, SE., MM

Sekretaris II : Dr. Alex Zami, MM

Sofa Yulandari, SE., M.Ak

Bendahara : Dr. Ch. Fara Dharmastuti, SE. MM

Sie. Acara : Rudy Aryanto, SE., MM

Sub. Sie. Seminar : Dr. Gatot Nasir Ahmad, M.Si

Andrian Haro, SPd., MM

Christine Winstinindah Sandroto, SE., MM

Sub. Sie. Call for Paper Prosiding : Siti Nurjanah, SE., MM

Dra. Umi Mardiyati, M.Si

Hania Aminah, SPd, MM

Sub. Sie. LAM : Dr. Hamidah, SE., MM., MBA

Brenda Aurista E.F. Rumbajan, SE., MM

Sub. Sie. Tour : Kurniawan Gilang, SE., MM., MBA

Ni Luh Made Vinaya M., SE., MM

Sie. Akomodasi, Konsumsi, Dokumentasi : Drs. Syahruddin, MM

Ika Suhartanti Darmo, SE., MM

Kania Ratnasari, ST., MIB

Sie. Dana, Sponshorship : Hedwigis Esti Riwayati, SE., ME

Yohanes Ferry Cahaya, SE., MM

Dr. Setyani Dwi Lestari, ME

Sie. Humas, Publikasi : Adi Susilo Jahja, SE., MM

Nicodemus Simu, SE., MM

Fangki A. Sorongan, ST., MM

iv

KATA SAMBUTAN

Para peserta Seminar FMI 7 yang saya hormati,

Selamat datang di Seminar Nasional dan Call for Paper FMI yang ke 7. Seminar FMI yang ke 7 ini diselenggarakan di Jakarta dibawah koordinasi Forum Manajemen Indonesia, Korwil DKI Jakarta.

Saya mengucapkan selamat kepada FMI, Korwil DKI Jakarta serta konsorsium Perguruan Tinggi di wilayah DKI Jakarta yang telah berhasil menyelenggarakan acara ini. Ucapan terima kasih juga saya persembahkan ke pada Bu Yasintha Soelasih, beserta seluruh anggota panitia FMI 7, yang telah bekerja keras dalam menyiapkan dan menyelenggarakan acara ini.

Hadirin yang saya hormati,

Tema Seminar pada tahun ini adalah: Dinamika dan peran ilmu manajemen untuk menghadapi AEC. Tema ini diambil mengingat dampak pemberlakuan AEC yang akan berlangsung pada akhir tahun 2015 ini terhadap perekonomian Indonesia.

Pemberlakuan AEC dapat dimaknai sebagai harapan akan prospek dan peluang bagi kerjasama ekonomi antar kawasan dalam skala yang lebih luas, melalui integrasi ekonomi regional kawasan Asia Tenggara, yang ditandai dengan terjadinya arus bebas (free flow) : barang, jasa, investasi, tenaga kerja, dan modal.

Tantangan utama dalam bisnis di era AEC adalah meningkatkan kemampuan SDM mengenai daya saing dan keunggulan kompetitif di semua sektor industri dan jasa pada tingkat persaingan global. Organisasi pun dituntut untuk mampu memberikan pelayanan yang memuaskan (customer satisfaction) serta nilai pelayanan itu sendiri (customer value). Diperlukannya pengembangan SDM berbasis kompetensi ini dilakukan agar dapat memberikan hasil yang sesuai dengan tujuan dan sasaran organisasi berdasarkan standar kinerja yang ditetapkan. Karena itu dapat dipahami apabila Manajemen yang baik disegala bidang akan dapat menjadi kunci keberhasilan dalam persaingan di era AEC ini.

Selamat mengikuti seminar dan Call for Paper FMI yang ke 7. Semoga dengan acara ini, kita dapat memberikan sumbangsih yang berarti bagi Indonesia dalam menghadapi era AEC yang akan segera berlangsung.

Terima kasih dan selamat berseminar.

Sri Gunawan

Ketua Umum, Forum Manajemen Indonesia

v

KATA PENGANTAR

Puji syukur kami panjatkan kepada Tuhan Yang Maha Esa atas anugerahNya, sehingga kegiatan Seminar Nasional dan Call for Paper Forum Manajemen Indonesia (FMI) ke -7 dapat terselenggara dengan baik. Kegiatan ini merupakan Agenda Tahunan dari Forum Manajemen Indonesia. Tema tahun ini adalah Dinamika dan Peran Ilmu Manajemen untuk menghadapi Asean Economic Community (AEC).

Forum Manajemen Indonesia menjadi forum pertemuan dan komunikasi dosen Manajemen Perguruan Tinggi se-Indonesia, baik negeri maupun swasta. Dalam forum tersebut, diharapkan terjadi sharing data, informasi, serta pengetahuan terkini baik untuk kepentingan industri, manajerial pengelolaan institusi, perumusan kurikulum dan silabi maupun keilmuan. Melalui proses yang cukup ketat serta sangat selektif, kami berhasil meloloskan 90% dari jumlah artikel yang dikirim oleh peserta.

Kami mengucapkan terimakasih pada pihak-pihak yang telah mendukung kegiatan ini sehingga dapat terselenggara dengan baik. Ucapan terimakasih ini, secara khusus, kami sampaikan pada Bapak Sri Gunawan, DBA sebagai Ketua FMI Pusat dan delapan Perguruan Tinggi di Jakarta yang menjadi panitia pada acara ini, yaitu Universitas Negeri Jakarta, Universitas Sahid Jakarta, Lembaga Pendidikan Tinggi YAI, Universitas Bina Nusantara, Kalbis Institute, Perbanas Institute, Universitas Budi Luhur dan Universitas Katolik Atma Jaya Jakarta.

Semoga kegiatan inipun menjadi bentuk partisipasi dunia akademik dalam membangun bangsa dan Negara Indonesia, terutama berkaitan dengan pengembangan Ilmu Manajemen di Indonesia.

Selamat dan sukses

Jakarta, 10 November 2015

Ketua Penyelenggara

Dr. Yasintha Soelasih, SE., M.Si

vi

DAFTAR ISI

DAFTAR REVIEWER FMI-7 JAKARTA ii

PANITIA PELAKSANA FMI-7 JAKARTA iii

KATA SAMBUTAN iv

KATA PENGANTAR v

DAFTAR ISI vi

JADWAL ACARA PER SESI xxv

BIDANG : MANAJEMEN KEUANGAN

KEU-001 ANALISIS PENGARUH ASSET GROWTH, MANAJEMEN LABA, DAN PRICE TO

BOOK VALUE TERHADAP RETURN SAHAM

Astuti Yuli Setyani, Zet Sumbung

1

KEU-002 ANALISIS FAKTOR DEMOGRAFI, LITERASI KEUANGAN DAN PERILAKU

KEUANGAN MAHASISWA

Christiana Fara Dharmastuti, Yudith Dyah

1

KEU-003 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL

PERBANKAN

Nyi Mas Rizki Noviyah, Hedwigis Esti Riwayati

2

KEU-004 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT

UNDERPRICING PADA PERUSAHAAN YANG MELAKUKAN INITIAL PUBLIC

OFFERING (IPO)

(Studi Empiris Pada Bursa Efek Indonesia (BEI) Periode tahun 2011-2013)

Said sampang , Sugeng Riyadi

2

KEU-005 ANALISIS KINERJA SAHAM-SAHAM PERUSAHAAN KELUARGA DI BURSA

EFEK INDONESIA

Arif Singapurwoko

3

KEU-006 ANALISIS KINERJA PERBANDINGAN BANK DEVISA BUMN DAN BANK

DEVISA SWASTA PADA TAHUN 2006-2011

Umi Mardiyati, Naezmi Renofa, Gatot Nazir Ahmad

4

KEU-007 ANALISIS MANAJEMEN LABA DAN KINERJA KEUANGAN PERUSAHAAN

PENGAKUISISI SEBELUM DAN SESUDAH AKUISISI YANG TERDAFTAR DI

BURSA EFEK INDONESIA TAHUN 2009-2010

Sopiani Saragih, Nisrul Irawati

4

KEU-008 ANALISIS PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP

DIVIDEN PERUSAHAAN PROPERTI DAN KONSTRUKSI PADA BEI TAHUN 2010-

2013

Achmad Kautsar, Trias Madanika Kusumaningrum

5

KEU-009 ANALISIS PENGARUH LAGGED RETURN INDEKS SAHAM AMERIKA DAN

TINGKAT SUKU BUNGA BEBAS RISIKO DOMESTIK TERHADAP RETURN

INDEKS SAHAM NEGARA ASEAN TAHUN 2003-2013

Ervina Yosephine, Sumani

5

vii

KEU-010 ANALISIS PENGARUH PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN

TERHADAP PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN

(STUDI KASUS PADA BANK SYARIAH DI INDONESIA)

Kartika Dewi Sri Susilowati

6

KEU-011 ANALISIS PENGARUH REVERSE STOCKSPLIT TERHADAP KINERJA SAHAM

PADA PERUSAHAAN YANG TERDAFTAR PADA BEI

Dwinanda Ripta Ramadhan dan Sutrisno

6

KEU-012 ANALISIS PERBANDINGAN BIAYA PERSEDIAAN BAHAN BAKU TEMBAKAU

DENGAN METODE LOT SIZING PADA PERUSAHAAN ROKOK PUTRA MAJU

JAYA

Senna Saraswati, Indro Kirono

7

KEU-013 ANALISIS PERBANDINGAN KINERJA SAHAM SYARIAH ANTARA DOW JONES

ISLAMIC MARKET INDICES, FSTE GLOBAL ISLAMIC INDICES, KUALA

LUMPUR STOCK EXCHANGE SYARIAH INDEX, DAN JAKARTA ISLAMIC

INDEX

Novita Kusuma Maharani, Zaenal Arifin

7

KEU-014 ANALISIS SISTEM BAGI HASIL DAN BUNGA PERBANKAN DALAM RANGKA

MENGHADAPI INTEGRASI EKONOMI

Sugeng Hariadi

8

KEU-015 BUSINESS CYCLES, FINANCIAL MARKETS FLUCTUATIONS DAN BANK

INCOME STRUCTURE PADA INDUSTRI PERBANKAN DI DINDONESIA

Fitri Ismiyanti, Merien Assafitri

8

KEU-016 DINAMIKA PEMAHAMAN, PENGAPLIKASIAN DAN ETIKA DALAM

MANAJEMEN KEUANGAN DAN PELAPORAN KEUANGAN PERUSAHAAN

DALAM UPAYA MENCIPTAKAN PERUSAHAAN YANG KUAT

Rosemarie, S.N.

9

KEU-017 DOES CORPORATE GOVERNANCE AFFECT FIRM VALUE? EVIDENCE FROM

INDONESIA BANKING SECTOR

Hamdi Agustin, Raja Ria Yusnita, Hasrizal Hasan

9

KEU-018 EFFECT OF INFLATION, INTEREST RATE, PROFITABILITY AND RISKS TO

CORPORATE VALUE OF PROPERTY AND REAL ESTATE SECTORS LISTED ON THE

STOCK EXCHANGE 2011-2013

Hamidah, Hartini

10

KEU-019 EFFICIENT MARKET HYPOTHESIS REVISITED : INDONESIA STOCK EXCHANGE

Khairunnisa

10

KEU-020 FUNDAMENTAL BANK, TINGKAT BUNGA DEPOSITO, DAN PERUBAHAN

PENJAMINAN SIMPANAN BANK DI INDONESIA

Anggitya Larasaty, I Made Sudana

11

KEU-021 IMPLEMENTASI PRINSIP BAGI HASIL PADA PEMBIAYAAN DI PERBANKAN

SYARIAH INDONESIA

Aidha Trisanty

11

KEU-022 KINERJA INTELLECTUAL CAPITAL SUBSEKTOR INDUSTRI SEMEN DI INDONESIA

Yanuar Trisnowati, Mia Fathia

12

KEU-023 KINERJA JANGKA PANJANG PADA PEMBELIAN KEMBALI SAHAM

Abdur Rafik

12

viii

KEU-024 KOMPARASI MODEL CORPORATE GOVERNANCE DAN BANK MONITORING

DALAM MEMPENGARUHI KINERJA PERUSAHAAN

Wahyudi Wibowo, Deddy Marciano, Liliana Inggrit Wijaya

13

KEU-025 MODEL KINERJA PORTFOLIO SAHAMBERBASIS METODE SHARPE, TREYNOR

DAN JENSEN UNTUK KESEHATAN INVESTASI SAHAM DI BURSA EFEK

INDONESIA (BEI)

Dihin Septyanto, Darwin Simanjuntak, Bob Kertopati

14

KEU-026 OPTIMALISASI PEMANFAATAN DANA CORPORATE SOCIAL RESPONSIBILITY

(CSR) PADA UKM DISEKITAR KAWASAN TAMBANG NIKEL DI SULAWESI

Saharuddin, Husnah, Husen Muh. Saleh

15

KEU-027 OVERREACTION PADA KELOMPOK SAHAM LQ-45 DI BURSA EFEK INDONESIA

PERIODE 2009-2014

Arjun Budiawan, Nurfauziah

16

KEU-028 PEMILIHAN & PEMBENTUKAN PORTOFOLIO OPTIMAL DENGAN SINGLE

INDEX CUT OFF MODEL PADA SAHAM LQ45 DI BEI: PENGAMATAN 2011-2013

Yayuk Karliena, Ignatius Roni Setyawan

16

KEU-029 PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN RETURN ON

EQUITY TERHADAP RETURN SAHAM PADA PERUSAHAAN MANUFAKTUR

YANG TERDAFTAR DI BEI

Wiwin Apriyanti, Jubaedah

17

KEU-030 PENGARUH DIVERSIFIKASI PENDAPATAN TERHADAP RISIKO DAN KINERJA

BANK

Aryanti Sariartha, Suad Husnan,

17

KEU-031 PENGARUH EXCESS CASH HOLDINGS TERHADAP RETURN SAHAM DENGAN

INVESTMENT OPPORTUNITY SET SEBAGAI VARIABEL MODERASI

Gregorius Anthony Wijaya, Umi Murtini

18

KEU-032 PENGARUH FAKTOR-FAKTOR FUNDAMENTAL TERHADAP RETURN SAHAM

DAN NILAI PERUSAHAAN (STUDI EMPIRIS PT INDOSAT TBK)

Sri Hermuningsih, Diah Lestari Mumpuni

18

KEU-033 PENGARUH KINERJA PERUSAHAAN PERBANKAN TERHADAP GOOD

CORPORATE GOVERNANCE YANG TERDAFTAR DI BURSA EFEK INDONESIA

Handy Imaduddin dan Sutrisno

19

KEU-034 PENGARUH LINGKUNGAN INDUSTRI TERHADAP KINERJA KEUANGAN

DENGAN INOVASI SEBAGAI MEDIASI (STUDI PADA USAHA KECIL DAN

MENENGAH DI MALANG)

Sidik Ismanu

19

KEU-035 PENGARUH LOAN TO DEPOSIT RATIO (LDR) DAN RASIO EFISIENSI (BOPO)

TERHADAP PROFITABILITAS

Cecep Taufiqurrochman

20

KEU-036 PENGARUH MARKET VALUE ADDED DAN PROFITABILITAS TERHADAP

PERUBAHAN KESEJAHTERAAN PEMILIK USAHA

Umi Murtini

20

KEU-037 PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI DAN KOMPETENSI

STAF AKUNTANSI TERHADAP KUALITAS LAPORAN KEUANGAN

PEMERINTAH DAERAH

Ahmad Andy Adinegara, Lina Said

21

ix

KEU-038 PENGARUH PERUBAHAN TICK SIZE TERHADAP LIKUIDITAS SAHAM LQ-45

YANG DIUKUR DENGAN BID-ASK SPREAD, DEPTH, DAN VOLUME

PERDAGANGAN

Agus Harjito, Ahmad Dwi Murdani

21

KEU-039 PENGARUH RASIO KEUANGAN TERHADAP RETURN SAHAM PADA

PERUSAHAAN LQ 45 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN

2011-2013

Muhammad Nastain, Zaenal Arifin

22

KEU-040 PENGARUH RASIO KEUANGAN TERHADAP RETURN SAHAM PADA

PERUSAHAAN LQ 45 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN

2011-2013

Dede Nova Agus Kuswandi, Sri Mulyati

22

KEU-041 PENGGUNAAN BINARY LOGIT UNTUK PREDIKSI FINANCIAL DISTRESS PADA

PERUSAHAAN SEKTOR INDUSTRI MANUFAKTUR YANG TERDAFTAR

DI BURSA EFEK INDONESIA (BEI) PERIODE 2009-2013

Liliana Inggrit Wijaya, Deddy Marciano, Riska Ayu Setiawati

23

KEU-042 PERAN PELUANG INVESTASI DAN KEBIJAKAN UTANG TERHADAP

KEBIJAKAN DIVIDEN

(STUDI KASUS PERUSAHAAN NON FINANSIALDI BEI TAHUN 2011-2013)

Herry Subagyo, Ana Kadarningsih

23

KEU-043 PERBANDINGAN KINERJA PORTOFOLIO OPTIMAL SAHAM LQ 45:

SINGLE-INDEX, MARKOWITZ, DAN TREYNOR-BLACK MODEL

Ari Christianti

24

KEU-044 PRACTICES AND STRATEGIES FOR FINANCING AND NON FINANCING SERVICES:

ISLAMIC MICRO FINANCE INSTITUTIONS’ PERSPECTIVE IN EAST JAVE

Nur Indah Riwajanti

24

KEU-045 PRICE MOMENTUM DALAM KONDISI BULL DAN BEAR MARKET DI BURSA

EFEK INDONESIA

Eka Bertuah, R.A. Nurlinda

25

KEU-046 SHOPPER-BASED MALL EQUITY DAN LOYALITAS PEMBELANJA PUSAT

PERBELANJAAN

Y. Lilik Rudianto, Dimas Kurnia Aditiawan

25

KEU-047 CAPITAL STRUCTURE AND COMPETITION IN PRODUCT MARKET: IS THERE

A RELATIONSHIP ?

Puput Tri Komalasari, Juwita

26

KEU-048 STRUKTUR KEPEMILIKAN, CORPORATE PYRAMID, DAN KEBIJAKAN DIVIDEN

PERUSAHAAN

Selly Dwi Oktafiani, Muhammad Madyan

26

KEU-049 STUDI PERBANDINGAN NILAI VALUE AT RISK ANTARA SAHAM BERBASIS

SYARIAH DENGAN SAHAM NON SYARIAH PERIODE 2010-2012

Fransissco Nicolas Sapari & Agus Zainul Arifin

27

KEU-050 THE PRINCIPLE OF FREEDOM OF CONTRACT IN THE IMPLEMENTATION OF

THE FRANCHISE CONTRACT INDOMARET AS BEING RISK MANAGEMENT

Aris Armuninggar

27

KEU-051 UNDERPRICING: REPUTASI UNDERWRITER, SIZE DAN USIA PERUSAHAAN

Umi Murtini, Insiwijati Prasetyaningsih

28

x

KEU-052 FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN SAHAM

PERUSAHAAN LQ 45 DI BURSA EFEK INDONESIA

Beby Kendida Hasibuan , Amcho Turnip, Isfenti Sadalia

28

KEU-053 STOCK SPLIT, ABNORMAL RETURN, DAN STOCK LIQUIDITY

Nicodemus Simu , Heni Pujiastuti , Chairiel Octaviar

29

KEU-054 STUDI FENOMOLOGY SKIM PEMBIAYAAN UMKM DAN PENINGKATAN

KINERJA UMKM FURNITURE JEPARA DALAM MENINGKATKAN DAYA

SAING MENUJU MEA 2015

Shoimatul Fitria

29

BIDANG : MANAJEMEN OPERASI

OPS-001 MANAJEMEN TRAFFIC JARINGAN MENGGUNAKANHIERARCHICAL TOKEN

BUCKET (HTB)UNTUK PENINGKATAN QUALITY OF SERVICE (QOS)

HOTSPOTPENDIDIKAN DAN PENGAJARAN (DIKJAR) KOMPUTER DAN

MATEMATIKA :

STUDI KASUS PADA PUSAT LABORATORIUM TERPADU UIN JAKARTA

Sardjoeni Moedjiono, Mahbubul Wathoni, Aries Kusdaryono

31

OPS-002 PENERAPAN SISTEM MANAJEMEN MUTU (SMM) ISO 9001:2008 PADA BAGIAN

INCOMINGEXPRESS MAIL SERVICE (EMS), KILAT KHUSUS, DAN POS EKSPRES

DI MAIL PROCESSING CENTER (MPC) BANDUNG 40400 PT. POS INDONESIA

(PERSERO)

Muhamad Fahrurozi, Budi Harsanto

31

OPS-003 PENGARUH PENERAPAN PERBEDAAN ASPEK-ASPEK DALAM IMPLEMENTASI

ISO : 9000 TERHADAP PRAKTEK SUPPLY CHAIN MANAGEMENT DAN KINERJA

OPERASIONAL PERUSAHAAN MANUFAKTUR DI INDONESIA

Desi Tri Ariani, Siti Nursyamsiah

32

OPS-004 PENGARUH SAFETY MANAGEMENT PRACTICES TERHADAP SAFETY

PERFORMANCE DENGAN VARIABEL MEDIASI SAFETY KNOWLEDGE DAN

SAFETY MOTIVATION STUDI PADA PELAKSANA PRODUKSI PABRIK III PT

PETROKIMIA GRESIK

Dwi Ratmawati, Tri Siwi Agustina dan Novi Aditya Rosalita

32

OPS-005 PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA

OPERASIONAL PERUSAHAAN : KAJIAN SINGKAT INDUSTRI

MANUFACTURING

Markonah, Muljanto Siladjaja

33

OPS-006 PERANCANGAN KINERJA RANTAI SUPLAI UKM DENGAN MENGGUNAKAN

SCOR

Yetty dwi lestari

33

OPS-007 PROFIL RANTAI NILAI (VALUE CHAIN) PADA INDUSTRI SUSU DI KABUPATEN

BANDUNG BARAT

(STUDI AWAL UNTUK PENGEMBANGAN MODEL KEMITRAAN RANTAI NILAI

SEBAGAI UPAYA MENINGKATKAN DAYA SAING INDUSTRI)

Rofi Rofaida, Chairul Furqon

34

xi

BIDANG : MANAJEMEN PEMASARAN

PMS-001 ALTRUISME ATAUKAH NIAT RETALIASI?

Dien Mardhiyah

35

PMS-002 ANALISIS EXPERIENTIAL MARKETINGTERHADAP EXPERIENTIAL VALUE DI

INDUSTRI SMARTPHONE

Rydho Styawan, Budi Astuti

35

PMS-003 ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELANJA

TERHADAP KEPERCAYAAN KONSUMEN PADA SITUS KASKUS

(Studi Kasus Mahasiswa Universitas Sahid Jakarta)

Azwin Risqullah,Titin Astuti, Ni Luh Made Vinaya M..

36

PMS-004 ANALISIS KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN MEDIASI

KEPUASAN BAGI PARA PENGGUNA PERGURUAN TINGGI DI JAKARTA

Yasintha Soelasih

36

PMS-005 ANALISIS KARAKTERISTIK PENGGUNA SMARTPHONE MELALUI MULTIPLE

DISCRIMINANT ANALYSIS

(Survey Pada Pengguna Smartphone Android dan iPhone)

Agung Wahyu Handaru, Hania Aminah

37

PMS-006 ANALISIS KUALITAS PELAYANAN (SERVICE QUALITY) TERHADAP

KEPUASAN PELANGGAN PADA WAROENG STEAK & SHAKE DI JAKARTA

TIMUR

Andrian Haro, Hania Aminah

37

PMS-007 ANALISIS KUALITAS PRODUK, HARGA, PENGIRIMAN, LAYANAN JASA

TERHADAP KEPUASAN PELANGGAN PADA PT SURYA INDOTIM IMEX

Rosa Nasra Sitorus, Yohanes Ferry Cahaya

38

PMS-008 ANALISIS MODEL KETERKAITAN ADVERTISING, DAN (BRATRUSIMA) BRAND

TRUSH, BRAND IMAGE , SERTA PRICE TERHADAP INTEREST PURCHASE DAN

CUSTOMER SATISFACTION MEDIA LUAR RUANG PADA PERUSAHAAN

PERIKLANAN SURABAYA

Chandra Kartika, Soenarmi

38

PMS-009 ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER

SATISFACTION DENGAN EMOTIONAL VALUE SEBAGAI VARIABEL MEDIASI

PADA KONSUMEN CINEMA XXI IMAX (STUDI KASUS MAHASISWA/I UNIKA

ATMA JAYA, JAKARTA)

Hendry, Devi Angrahini Anni Lembana

39

PMS-010 ANALISIS PENGARUH KEPUASAN ANGGOTA BMT BINA IHSANUL FIKRI

TERHADAP KUALITAS PRODUK PEMBIAYAAN MURABAHAH

MurwantoSigit, One Ocktata Nugraha Saputra

39

PMS-011 ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN

KONSUMEN PADA JASA TRANSPORTASI KING TRAVEL DI KOTA MALANG

Triesti Candrawati

40

PMS-012 ANALISIS PENGARUH SELF CONCEPT, GROUP CONFORMITY, ATTITUDE,

BRAND ASSOCIATION DAN BRAND IMAGE TERHADAP MINAT BELI

PAKAIAN DALAM NEGERI

Lily Suhaily, Yasintha Soelasih

40

xii

PMS-013 ANALISIS PENGARUH VARIABEL RETAIL MARKETING MIX TERHADAP

CUSTOMER RETENTION PADA GERAI ACE HARDWARE PONDOK INDAH

MALL

Desy Andriani, Devi Angrahini Anni Lembana

41

PMS-014 ANALISIS SPASIAL UNTUK PENENTUAN LOKASI OPTIMAL TOKO RETAIL

MINIMARKET DI KABUPATEN SLEMAN DAERAH ISTIMEWA YOGYAKARTA

Sa’duddin, Kuncoro Harto Widodo

41

PMS-015 ANALYSIS OF DOMESTIC TOURISTS ATTITUDE TOWARDS SUSTAINABLE

TOURISM DEVELOPMENT CONCEPT WITH TRIPLE BUTTOM APPROACH AT

BUKITTINGGI

Verinita

42

PMS-016 ANTESEDEN KOMITMEN RELASIONAL ANGGOTA PADA KOMUNITAS

VIRTUAL REMAJA

Tanti Handriana, Dimas Januar Perdana

42

PMS-017 BRANDINGISASI WISATA (MODEL PENGEMBANGAN PARIWISATA BERBASIS

MOMENTUM LASKAR PELANGI DI PULAU BELITUNG)

Nizwan Zukhri, Devi Valeriani, Jamilah Cholilah

43

PMS-018 BUILDING YOURSELF WITH MARKETING (PERSONAL BRANDING)

Mohamad Hadi Prasetyo

43

PMS-019 FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND IMAGE: STUDI KASUS

MOBIL TOYOTA AVANZA DI JAKARTA

Nurinina, Levyda, Susy Bhudiharty

44

PMS-020 FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN (STUDI

KASUS DI BANK BRI CABANG YOGYAKARTA)

Murwanto Sigit, Rizki Putra

44

PMS-021 HERITAGE CONSERVATION IN THE MIDDLE OF URBAN DEVELOPMENT

AT DAERAH ISTIMEWA YOGYAKARTA

Kurniawan Gilang Widagdyo

45

PMS-022 HUBUNGAN BRAND AWARENESS TERHADAP BRAND TRUST MELALUI

BRAND IMAGE

Mohammad Fakhruddin Mudzakkir, Iva Nurdiana Nurfarida

45

PMS-023 IMPLEMENTASI BENCHMARKING UNTUK PENINGKATAN CAPAIAN KEY

PERFORMANCE INDICATOR (STUDI PADA AUTO 2000 SURABAYA)

Indrianawati Usman , Donatus Dendy Saniscara

46

PMS-024 IMPLIKASI CITY MARKETING TERHADAP PENINGKATAN BRAND IMAGE

KABUPATEN JEMBER

Deasy Wulandari

46

PMS-025 INVESTIGASI PERASAAN PASCA BELI SEPATU OLAH RAGA BAJAKAN

Anas Hidayat, Muhammad Noor Fahmy

47

PMS-026 KEPUTUSAN PEMBELIAN PRODUK “MULIA” GALERI 24 (STUDI KASUS PT

PEGADAIAN (PERSERO)

Adella Hotnyda S, Endang Lestariningsih, Djumarno

47

PMS-027 KUALITAS FESTIVAL PADA JEMBER FASHION CARNAVAL (JFC) MENURUT

PERSEPSI PENONTON

Fitri Novika Widjaja, Raditya Pratama Akbari Widyatmoko

48

xiii

PMS-028 LION EXPRESS: STUDI ADOPSI INOVASI KONSUMEN TERHADAP PRODUK

BARU LION AIR GROUP

Amri Dzul Fajri

48

PMS-029 MARKETING STRATEGY OF TV MANUFACTURING BUSINESS IN INDONESIA

Deki Fermansyah

49

PMS-030 MEMAHAMI MINAT KONSUMEN MENGGUNAKAN E-MONEY: PENGARUH

PERCEIVED INNOVATION, PERCEIVED RISK, PERCEIVED VALUE

Sri Setyo Iriani, Rosa Prafitri Juniarti

49

PMS-031 MEMBANGUN CITRA PERUSAHAAN (Studi Pada PT. Semen Indonesia. Tbk)

Muhadjir Anwar, Budi Priyantono

50

PMS-032 MEMBANGUN MODEL KONSEPTUAL KATEGORI PENERIMA INOVASI

(ADOPTER CATEGORY) PADA BELANJA ONLINE DI INDONESIA

(KONFIRMATORY TEORI DIFFUSI INNOVASI)

Hasyim, Rina Anindita

51

PMS-033 MEMPERTAHANKAN LOYALITAS PELANGGAN AUTO 2000 MELALUI

PENCAPAIAN CUSTOMER SATISFACTION DAN TRUST

Sri Widyastuti, Nana Nawasiah

52

PMS-034 MODEL KETERKAITAN ATMOSFIR, KUALITAS PELAYANAN DAN

BEHAVIORAL INTENTION

Ratni Prima Lita

52

PMS-035 MODEL PENGARUH KUALITAS LAYANAN PENDIDIKAN BERBASIS EDUQUAL

TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN

Raden Kelik Hardinto, Abdul Rozaq , Padli

53

PMS-036 MODEL PENGEMBANGAN CORE COMPETENCIES PRODUK DAERAH DENGAN

PENDEKATAN RESOURCES BASED VIEW (KAJIAN PADA UKM MANUFAKTUR

DI KOTA PALU)

Abd. Wahid Syafar, Husnah, Asngadi

54

PMS-037 PENGARUH BRAND IMAGE DAN SALESPERSON EXPERTISE TERHADAP

PEMBENTUKAN PURCHASING INTENTION INDUSTRI ASURANSI

Petra Surya Mega Wijaya, Ety Istriani

55

PMS-038 PENGARUH CITRA DESTINASI TERHADAP MINAT UNTUK

MEREKOMENDASIKAN KUNJUNGAN WISATAWAN DOMESTIK KE KOTA

YOGYAKARTA

Purwani Retno Andalas, Lucia Nurbani Kartika

55

PMS-039 PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP

KEPUTUSAN PEMBELIAN PADA PRODUK BEDAK WARDAH

Riska Chaerunnisa, I’in Endang Mardiani

56

PMS-040 PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE

BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN

CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA

Grace Felicia Djayapranata, Dudi Anandya, Indarini

56

PMS-041 PENGARUH DIFERENSIASI PRODUK, KOMUNIKASI PEMASARAN TERHADAP

POSITIONING SERTA DAMPAKNYA PADA EKUITAS PELANGGAN

(Penelitian Terhadap Kerajinan Perak Bali di Ds Celuk, Kec. Sukawati, Kab Gianjar, Bali)

Adjeng Mariana Febrianti

57

xiv

PMS-042 PENGARUH GREEN MARKETING DAN PERSEPSI INOVASI TERHADAP MINAT

BELI KONSUMEN

Muchsin Muthohar, Ika Permatasari Mulyaningsih,

57

PMS-043 PENGARUH IDENTITAS SOSIAL, KEPERCAYAAN, DAN NORMA KELOMPOK

TERHADAP ONLINE HELPING BEHAVIOR PADA FORUM ONLINE ASOSIASI IBU

MENYUSUI INDONESIA DI MEDIA SOSIAL FACEBOOK

Sony Kusumasondjaja

58

PMS-044 PENGARUH KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP

KEPUTUSAN PEMBELIAN SECARA ONLINE PADA USAHA FESYEN RITEL

“MOKSLO”

Fauziah Reni Kartika, Liliani

58

PMS-045 PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN HARGA

TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN

Putri Dwijayanti, Albari

59

PMS-046 PENGARUH KUALITAS PELAYANAN JASA PENDIDIKAN DAN PERSEPSI

RESIKO TERHADAP KEPUASAN MAHASISWA SERTA IMPLIKASINYA

TERHADAP CITRA UNIVERSITAS DALAM MENGHADAPI AEC

Putu Nina Madiawati

59

PMS-047 PENGARUH KUALITAS PELAYANAN TERHADAP CITRA MEREK: STUDI

KASUS PADA LONG-STAY GUEST OAKWOOD PREMIER COZMO JAKARTA

Levyda , Nadya Ramadhanty, Ni Luh Made Vinaya M.

60

PMS-048 PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN

PEMBELIAN SMARTPHONE SAMSUNG

Hendrik, Ari Anggarani Winadi Prasetyoning Tyas, SE, MM

60

PMS-049 PENGARUH PESAN IKLAN, KETERLIBATAN IKLAN, KREDIBILITAS, DAN

KECOCOKAN ENDORSER TERHADAP MINAT BELI MELALUI SIKAP

KONSUMEN

Peter Wijaya

61

PMS-050 PENGARUH POLITICAL MARKETING MIX (PRODUK, PROMOSI, HARGA,

TEMPAT) TERHADAP KEPUTUSAN MEMILIH YANG DIMEDIASI PERILAKU

PEMILIH MAHASISWA DI JOMBANG

Erminati Pancaningrum, Ratna Dwi Jayanti

61

PMS-051 PENGARUH PRODUCT QUALITY, PERSONAL SELLING, CUSTOMER

SATISFACTION, DAN CUSTOMER TRUST DALAM PENCIPTAAN CUSTOMER

LOYALTY PADA USAHA BATU MULIA DI JAKARTA

Laili Savitri Noor

62

PMS-052 PENGARUH PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN

NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK SWASTA DI DIY

Ambar Kusuma Astuti, Agustini Dyah Respati

62

PMS-053 PENGARUH PROMOSI MELALUI MEDIA SOSIAL TERHADAP PREFERENSI

KONSUMEN DAN MINAT BELI SMARTPHONE PADA PENGUNJUNG MILLENIUM

ICT CENTRE MEDAN

Umaira Wardhani, Dra. Marhayanie, Msi

63

PMS-054 PENGARUH PROMOSI PENJUALAN PADA NIAT BELI DAN NIAT BAYAR

KONSUMEN (SUATU KASUS PADA PRODUK GADGET)

Ivan Prasetya , Wisnu Wardhono, Agus Hasan Pura Anggawijaya

63

xv

PMS-055 PENGKLASTERAN JENIS PRODUK DAN SEGMENTASI PASAR PRODUK YANG

DIHASILKAN OLEH MAHASISWA DI KOTA MEDAN

Ani Murwani Muhar, Audia Junita

64

PMS-056 PERAN THREAT EMOTIONS DAN BRAND TRUST DALAM MENDORONG

KEPUTUSAN PEMBELIAN PELANGGAN MASKAPAI PENERBANGAN

Gema Ramadhan , Rina Anindita

64

PMS-057 PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA

Irena Sastaviyana, Indarini, Christina R. Honantha

65

PMS-058 PERSEPSI KONSUMEN JAKARTA PADA PERUBAHAN IKLIM

V.Rachmadi Parmono

65

PMS-059 STRATEGI KONTEN DAN KETERLIBATAN ANGGOTA KOMUNITAS MEREKDI

MEDIA SOSIAL FACEBOOK (Studi pada Hotel Bintang Lima Di Surabaya)

Masmira Kurniawati

66

PMS-060 STRATEGI MARKETING PUBLIC RELATIONS REBYTH PRODUCTION SEBAGAI

EVENT ORGANIZER MUSIK BRITISH

Dimas Aryo Wibisono, Liza Dwi Ratna Dewi

66

PMS-061 STRATEGI RELATIONSHIP MARKETING TERHADAP RETENSI PELANGGAN

MELALUI METODE SURVIVAL ANALYSIS (STUDI RESTORAN DI SURABAYA)

Prasetyo Hadi, Hery Pudjoprastyono, Sri Mulyaningsih

67

PMS-062 THE CUSTOMER LOYALTY FORMATION PROCESS FOR FAST FOOD

RESTAURANT

Soemarjati Tjokroamidjojo

67

PMS-063 THE DIRECT AND INDIRECT EFFECTS OF MUSLIM CONSUMERS’ ACTUAL

PURCHASE AT HALAL RESTAURANTS

Muniaty Aisyah

68

PMS-064 THE EFFECTS OF WORD OF MOUTH AND PRODUCT ATTRIBUTES TOWARD

PURCHASE DECISION ON ICE MANIAS

Fernando Ricky , Christina Whidya Utami

68

PMS-065 THE INFLUENCE OF SEX APPEAL ON CONSUMERS ATTITUDE TOWARD THE

ADS MODERATED BY PRODUCT FACTORS

Budhi Haryanto, Aji Cahaya Nusantara

69

PMS-066 USAHA PENINJAUAN PENILAIAN PIHAK KE 2 ATAS PENILAIAN PIHAK KE 3

DAN USULAN PERBAIKAN KUALITAS JASA PENDIDIKAN PADA SEKOLAH

MENENGAH ATAS NEGERI “X” SURABAYA YANG TELAH BERSERTIFIKASI

ISO 9001

Hermawanto, Nimas Mustika Rini

70

PMS-067 PENGARUH KUALITAS LAYANAN LOGISTIK PADA FEDERAL EXPRESS

TERHADAP KEPUASAN PELANGGAN DITINJAU DARI PERSEPSI BUDAYA

INDIVIDUALIST DAN COLLECTIVIST

Prita Ayu Kusumawardhany, Monica Paulina, Juliani Dyah Trisnawati

71

xvi

BIDANG : MANAJEMEN SUMBER DAYA MANUSIA

SDM-001 “AUMAN SINGA BETINA” : MENGGELORAKAN PELAUT NUSANTARA,

MENGUASAI SAMUDRA DI SELURUH DUNIA (STUDI KASUSKEPEMIMPINAN

PEREMPUAN)

Annisa Noor Rahmatika, Trias Setiawati

73

SDM-002 ANALISIS FAKTOR WORK-LIFE BALANCE DALAM MENGHADAPI ERA

MASYARAKAT EKONOMI ASEAN: STUDI PADA MAHASISWA KELAS

KARYAWAN DI BEBERAPA PERGURUAN TINGGI KOTA BANDUNG

Yayan Firmansyah, Dwinto Martri Aji Buana, Joeliaty

73

SDM-003 ANALISIS KESUKSESAN KARIR PARA KONSULTAN PADA PERUSAHAAN

MULTI LEVEL MARKETING

Elisabet Siahaan, Prihatin Lumbanraja, Yasmin Chairunisa Muchtar

74

SDM-004 ANALISIS PENGARUH KOMPENSASI MONETER DAN NON-MONETER DENGAN

JENIS KELAMIN SEBAGAI VARIABEL MODERASI TERHADAP MOTIVASI

KERJA KARYAWAN PT MAYORA INDAH Tbk.”

Jessica Teny Lukito, Christine Winstinindah Sandroto

74

SDM-005 ANALISIS PENGARUH KOMPETENSI, MASA KERJA, JAM KERJA EFEKTIF

TERHADAP KINERJA KARYAWAN

(Studi kasus : The Dharmawangsa Jakarta)

Lia Amalia., Zairil.

75

SDM-006 ANALISIS PENGARUH LOCUS OF CONTROL DAN SELF EFFICACY TERHADAP

KINERJA DENGAN ETIKA KERJA ISLAM SEBAGAI VARIABEL MODERATING

(Study Empiris pada Perawat di Rumah Sakit Islam Sultan Agung Semarang)

Sri Rahayuningsih, Askar Yunianto,

75

SDM-007 ANALISIS TANTANGAN PENGEMBANGAN SDM DI UKM (INDUSTRI

BORONDONG)

Abdul Fidayan

76

SDM-008 ANTECEDENT OF EMPLOYEE’S COMMITMENT AND CONSEQUENCE TO THE

PERFORMANCE OF PT. ANGKASA PURA MAKASSAR

Nurdjannah Hamid , Ria Mardiana Yusuf

76

SDM-009 APLIKASI METODE DISTRIBUSI PAKSA DALAM PENILAIAN KINERJA DAN

BUDAYA ORGANISASI SERTA IMPLIKASINYA TERHADAP KEPUASAN KERJA

DAN KINERJA KARYAWAN PT BANK MANDIRI (PERSERO), Tbk.AREA JEMBER

Siti Haerani, Nurjannah Hamid , Agus Yulianto

77

SDM-010 DAMPAK SISTEM KOMPENSASI, MOTIVASI PEGAWAI DAN KOMITMEN

ORGANISASI PEMERINTAH TERHADAP KINERJA PEGAWAI NEGERI DI

INDONESIA

Enggal Sriwardiningsih, Rudy Aryanto,

77

SDM-011 DAMPAK STRES DI TEMPAT KERJA DAN CYBERLOAFING PADA

PRODUKTIVITAS KERJA

Anastasia Riani S., Ign. Sri Seventi

78

SDM-012 EVALUASI HAMBATAN PENERAPAN 5S DENGAN MENGGUNAKAN

ROOTCAUSE ANALYSIS PADA CV. X SURABAYA

Tuwanku Aria Auliandri, Saksono Wijayanto

78

xvii

SDM-013 FAMILY SUPPORT, FAMILY ADAPTATION, DAN FAMILY TO WORK CONFLICT

PENGARUHNYA TERHADAP PENYESUAIAN KARYAWAN DI LINGKUNGAN

KERJA

Nurullaily Kartika,

79

SDM-014 HRM STRATEGIC DALAM PENINGKATAN DAYA SAING PERUSAHAAN

Wa Ode Zusnita Muizu, Ernie T. Sule

79

SDM-015 IDENTIFIKASI DAN USULAN PERBAIKAN KINERJA BERTH TIME KAPAL

KARGO DI PELABUHAN PELINDO 3 BANJARMASIN

Marsa Hadi Iswara , Puspandam Katias

80

SDM-016 KAJIAN KINERJA PEGAWAI PADA UNIT AIR MINUM DALAM KEMASAN PT.

SWABINA GATRA GRESIK

Eko Purwanto dan Eddy Wiyono

80

SDM-017 KEMAMPUAN MANAJERIAL DAN MANAJEMEN KEPALA SEKOLAH PADA ERA

OTONOMI DAERAH UNTUK MENINGKATKAN KINERJA GURU DI SDN

KESATRIAN 1 MALANG

Dyah Sawitri, Enlik Kresnaini, Supartolo

81

SDM-018 KEPUASAN KARIR DAN SIKAP KERJA PADA KARYAWAN BOGASARI FLOUR

MILLS DITINJAU DARI PERSPEKTIF PERBANDINGAN SOSIAL DAN TINGKAT

PERSAINGAN KELOMPOK KERJA

Jovi Sulistiawan, Ec. Nuri Herachwati, Mario Gonzales Belando N.

82

SDM-019 MODEL PEMOTIVASIAN DALAM UPAYA PENINGKATAN PRODUKTIVITAS

KERJA PEGAWAI NEGERI SIPIL (PNS) KOTA CIMAHI

Sri Hastuti, Asep Kurniawan

82

SDM-020 PENGARUH BUDAYA ORGANISASI DAN MOTIVASI PIMPINAN TERHADAP

KINERJA PEGAWAI MENGGUNAKAN METODE PROPABILISTIK PADA BALAI

PENDIDIKAN DAN PELATIHAN DI CIREBON

Tri Ginanjar Laksana, Elfa Faizah Syahara

83

SDM-021 PENGARUH EMOSI NEGATIF KARYAWAN TERHADAP KOMITMEN AFEKTIF

DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING

DI PT. BANK RAKYAT INDONESIA CABANG PEMALANG

Suhartini, Aji Candra Prakoso

83

SDM-022 PENGARUH IKLIM ORGANISASIONAL DAN WORK LIFEBALANCE TERHADAP

EMPLOYEE RETENTION DENGANSTATUS PERNIKAHAN SEBAGAI VARIABEL

PEMBEDA PADA WARTAWAN STASIUN TELEVISI JTV

Yusrina Luthfa , Arif Firmansyah

84

SDM-023 PENGARUH KEPEMIMPINAN ETIS DAN KOMITMEN ORGANISASIONAL

TERHADAP KINERJA KARYAWAN KOPERASI BATIK DI JOGJAKARTA

Jajuk Herawati, Prayekti

84

SDM-024 PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI

TERHADAP KOMITMEN DAN KINERJA KARYAWAN PT.TIKI JNE BANDUNG

DALAM MENGHADAPI AEC.

Siska Ayudia Adiyanti, Nabilah Ramadhan

85

SDM-025 PENGARUH KEPEMIMPINAN, IKLIM ORGANISASI, DAN STRES KERJA

TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI

VARIABEL INTERVENING (STUDI KASUS PADA PT. DWIDASA SAMSARA

INDONESIA TANGERANG SELATAN)

Setyani Dwi lestari dan Radona Eka Saputra

85

xviii

SDM-026 PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL

TERHADAP PERILAKU KEWARGAAN ORGANISASIONAL SERTA

IMPLIKASINYA TERHADAP KINERJA PEGAWAI ADMINISTRASI (STUDI

KASUS PADA PTS X DI BANDUNG)

Rahayu S. Purnami

86

SDM-027 PENGARUH KOMPETENSI DAN MOTIVASI PERAWAT TERHADAP KEPUASAN

KERJA SERTA IMPLIKASINYATERHADAPKINERJA PERAWAT DALAM

MEMPERSIAPKAN ASEAN ECONOMIC COMMUNITY (AEC) 2015

Rima Rahmayanti, Putu Nina Madiawati

86

SDM-028 PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN

KERJA DAN IMPLIKASINYA PADA KINERJA KARYAWAN STUDI KASUS PADA

POLITEKNIK LP3I JAKARTA

Setyani Dwi Lestari dan Ria Estiana

87

SDM-029 PENGARUH PELATIHAN, MOTIVASI KERJA DAN BUDAYA ORGANISASI

TERHADAP KINERJA PEGAWAI NEGERI SIPIL

Anik Herminingsih

87

SDM-030 PENGARUH PERAN MEDIASI DARI LOCUS OF CONTROL INTERNAL PADA

STRES KERJA DAN KEPUASAN KERJA

Tri Siwi Agustina - Satria Luhur Wicaksono

88

SDM-031 PENGARUH PERSEPSI KEADILAN TERHADAP KINERJA: EFEK MODERASI

ASIMETRI DEPENDENSI

Badri Munir Sukoco dan Muslich Anshori

88

SDM-032 PENGARUH PERSON-ORGANIZATION FIT TERHADAP KEPUASAN KERJA

KARYAWAN DENGAN BUDAYA ORGANISASI SEBAGAI VARIABEL

MODERATOR PADA TENAGA ANALIS LABORATORIUM RUMAH SAKIT

ANGKATAN LAUT SURABAYA

Nurtjahja Moegni Karjadi, Fardian Putra Arifien

89

SDM-033 PENGARUH THE BIG FIVE PERSONALITY TERHADAP KINERJA AKADEMIK

DENGAN MOTIVASI AKADEMIK SEBAGAI VARIABEL INTERVENING PADA

MAHASISWA FAKULTAS EKONOMI DAN BISNIS PROGRAM STUDI

MANAJEMEN UNIVERSITAS AIRLANGGA

Deva Ludian Tantyo, Siti Sulasmi, Ibg. Adi Permana

89

SDM-034 PENGARUH WORKLOAD TERHADAP ROLE CONFLICT SERTA DAMPAKNYA

PADA JOB PERFORMANCE PADA PT. ASSARAYA MULTI SARANA

Jerry Marcellinus Logahan, Endira Rachma Filardi

90

SDM-035 PERAN CREATIVE ORGANIZATIONAL CLIMATE DALAM MEMPERKUAT

PERILAKU INOVATIF DOSEN PERGURUAN TINGGI NEGERI DI SURABAYA

Praptini Yulianti

90

SDM-036 PERAN KEPEMIMPINAN, BUDAYA ORGANISASI, DAN KOMITMEN

ORGANISASI DALAM MENINGKATKAN KINERJA PEGAWAI MELALUI

KEPUASAN KERJA

Kusni Ingsih, Sih Darmi Astuti, Deva Ivon Prakasiwi Asri

91

SDM-037 PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH WORKLOAD DAN

AUTONOMY TERHADAP KOMITMEN ORGANISASIONAL

Ria Fitriyana, Anis Eliyana

91

SDM-038 PERAN MODERASI JENIS KELAMIN PADA PEMBENTUKAN KINERJA

AKADEMIK DALAM KONTEKS KEHADIRAN MASYARAKAT EKONOMI ASEAN

Andhy Setyawan

92

xix

SDM-039 PERAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KOMITMEN

ORGANISASIONAL DALAM MENINGKATKAN KEPUASAN KERJA PERAWAT

M. Danny Perdana , Hasyim Ahmad

92

SDM-040 PERAN SPIRITUALITAS DI TEMPAT KERJA DAN KOMITMEN

ORGANISASIONAL TERHADAP PERILAKU KEWARGAORANISASIAN

M. Hasbi Zaidi

93

SDM-041 SAFETY CLIMATE, COWORKERS SUPPORT, EMPLOYEE SAFETY VOICE DAN

SUPERVISOR SAFETY SUPPORT PADA SUPIR BUS

Nuri Herachwati, Sri Gunawan , Bagus Anggara Yudha N

93

SDM-042 STRESS KERJA DAN DISIPLIN KERJA SERTA IMPLIKASINYA TERHADAP

PRESTASI KERJA KARYAWAN

Rahayu Endang Suryani

94

SDM-043 STRUKTUR KEPEMILIKAN DAN STRUKTUR DEWAN PERUSAHAAN

Ella Budiarti, Chorry sulistyowati

94

SDM-044 STUDI TENTANG SIKAP, SELF EFFICACY, UPAYA PEMBELAJARAN DAN

KINERJA AKADEMIK DALAM KONTEKS KEHADIRAN MASAYARAKAT

EKONOMI ASEAN

Joseph L.Eko Nugroho, Andhy Setyawan

95

SDM-045 WORKING PAPER: STUDI PENGGUNAAN MEDIA SOSIAL UNTUK REKRUTMEN

Anita Maharani

95

SDM-046 PENGARUH KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN FOOD

AND BEVERAGE DEPARTMENT PADA HOTEL BIDAKARA JAKARTA

Kania Ratnasari, Gilang Maharstya Wardhana, Titin Astuti,

96

BIDANG : MANAJEMEN UMUM

MNJ-001 ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY: STUDI KASUS ANIME

FESTIVAL ASIA INDONESIA 2014

Siti Rahayu, Erna Andajani

97

MNJ-002 ANALISIS KEKUATAN KINERJA PERGURUAN TINGGI SWASTA (PTS)

MELALUI ANALISA SWOT DI KOTA MEDAN

Saskia, Teguh Setiawan, Alda Kartika

97

MNJ-300 ANALISIS KOMPARASI INTENSI KEWIRAUSAHAAN DOSEN DAN MAHASISWA

Hujjatullah Fazlurrahman , Hafid Kholidi Hadi

98

MNJ-004 ANALISIS POTENSI USAHA DAERAH PENGIRIM TKI DI MALANG

Sri Wahjuni Latifah, Waluya Jati, Erna Retno R

98

MNJ-005 ANALYSIS OF TECHNOLOGY READINESS AND TECHNOLOGY ACCEPTANCE OF

GEODESY STUDENT IN USING INA GEOPORTAL

Rorim Panday

99

MNJ-006 APLIKASI SIX SIGMA PADA PENGUJIAN KUALITAS PRODUK UMKM: KASUS

PADA HAZCLOTHING BANDUNG

Umi Kaltum, Riantari Tisna

99

xx

MNJ-007 BENARKAH BANK SYARIAH BERBEDA DENGAN BANK KONVENSIONAL,

PERSPEKTIF KEUNGGULAN BERSAING

Surachman Surjaatmadja, Ahmad Adriansyah

100

MNJ-008 BLUE BLOOD MADURA[1] IN ORGANIZATIONAL STRUCTURE AND THE

ECONOMIC COMMUNITY EDUCATION

Amaliyah Asad

100

MNJ-009 CUSTOMER BASED BRAND EQUITY PRODUK UMKM: ANALISIS VARIABEL

ANTESEDEN DAN KONSEKUENSI

Hartini,Sri.

101

MNJ-010 DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA PERIODE KAMPANYE

PEMILIHAN PRESIDEN 5 JUNI – 5 JULI 2014

(Studi pada Aktifitas Kaskuser dalam Pemilihan Presiden 2014)

Muhammad Muhtadin Kholil , Gancar Candra Premananto

101

MNJ-011 DOMINASI DETERMINAN PENDAPATAN UMKM SEKTOR JASA DAN

PERDAGANGAN DI KABUPATEN JEMBER

Hari Sukarno, Hadi Paramu, Yeni Hilma Dwiyanti

102

MNJ-012 ENERGIZING ENTREPRENEURIAL ECOSYSTEMS IN INDONESIA

Leonardi Lucky Kurniawan

102

MNJ-013 ENVIRONMENT FRIENDLY PRODUCTS: FACTORS THAT INFLUENCE THE GREEN

PURCHASE INTENTION OF PURWOKERTO CONSUMERS

Wira Bobby Setya Raharja, Agus Suroso

103

MNJ-014 FAKTOR- FAKTOR YANG MEMPENGARUHI KEBANGKRUTAN PADA

INDUSTRI DASAR DAN KIMIA DI INDONESIA

Farah Margaretha, Indah

103

MNJ-015 HUBUNGAN DEGRADASI LINGKUNGAN DAN PERTUMBUHAN EKONOMI:

KASUS INDONESIA

Wilson Rajagukguk

104

MNJ-016 HUBUNGAN LEARNING TO KNOW, LEARNING TO DO, LEARNING TO BE,

LEARNING TO LIVE TOGETHER IN PEACE AND HARMONY SEBAGAI

PEMBENTUK KARAKTER MORAL BANGSA.

Ferryal Abadi, Ika Suhartanti Darmo

104

MNJ-017 IMPLEMENTASI MODEL PENINGKATAN PRODUKSI DAN PEMASARAN

KOMODITAS KEDELEI DI DAERAH TRANSMIGRASI JAWA-SUNDA DATARAN

BULAN SEBAGAI UPAYA PERBAIKAN PENDAPATAN PETANI DI KABUPATEN

TOJO UNA-UNA PROVINSI SULAWESI TENGAH

Haerul Anam

105

MNJ-018 KEBERHASILAN USAHA IKM MAKANAN RINGAN BERBASIS MOTIVASI

USAHA DAN KEMAMPUAN USAHA PRIANGAN TIMUR

Dwi Gemina, Endang Silaningsih, Erni Yuningsih, Lucky Hikmat Maulana

106

MNJ-019 KESIAPAN UMKM JAWA TIMUR DALAM MENGHADAPI PERSAINGAN DALAM

ASEAN ECONOMIC COMMUNITY (AEC) 2015

Elsye Tandelilin, SE, MM

106

MNJ-020 MANAGERIAL PREROGATIVE: SEPELEMPARAN BATU BELAKA ?

Ahmad Rizki Sridadi

107

xxi

MNJ-021 MANAJEMEN STRATEGIS PENINGKATAN KUALITAS PELAYANAN PUBLIK

DAN OPTIMALISASI PENERIMAAN PENDAPATAN ASLI DAERAH DI KOTA

PALEMBANG

Hardiyansyah, Mukran

107

MNJ-022 MENINGKATKAN DAYA SAING USAHA LOKAL INDONESIA MENGHADAPI

MASYARAKAT EKONOMI ASEAN 2015

Sonata Christian

108

MNJ-023 MEMBANGUN MUTU PERGURUAN TINGGI MELALUI PENGELOLAAN

PERILAKU CYBERLOAFING PADA MAHASISWA

Ratna Widiastuti, Meily Margaretha

108

MNJ-024 MERUMUSKAN MODEL KLASIFIKASI KEGAGALAN BISNIS USAHA MIKRO,

KECIL, DAN MENENGAH DI INDONESIA

Herlina Yoka Roida, N. Agus Sunarjanto

109

MNJ-025 MODEL IMPLEMENTASI STRATEGI SEBAGAI DETERMINAN KINERJA

PERUSAHAAN

Friska Sipayung, Liasta Ginting, Lucy Anna

109

MNJ-026 MODEL INTENSI BERWIRAUSAHA

Tony Wijaya, Santi Budiman

110

MNJ-027 MODEL OPTIMALISASI PENGELOLAAN ZAKAT MAAL MELALUI

PENINGKATAN PEMAHAMAN DAN KESADARAN MASYARAKAT BERBASIS

BUDAYA LOKAL DALAM MENUNTASKAN KEMISKINAN DI KOTA /

KABUPATEN BANDUNG

Hilmiana, Imas Soemaryani

110

MNJ-028 MODEL PAGUYUBAN UNTUK MEMPERTAHANKAN USAHA ENTREPRENEUR

COMMUNITY DI KAWASAN PESANTREN KOTA JOMBANG,

Wiwik Maryati, Bambang Setyobudi

111

MNJ-029 MODEL PEMBELAJARAN ENTREPRENEURSHIP INOVASI UNIVERSITAS ESA

UNGGUL

Endang Ruswanti, Arief Kusuma AP, Arief Suwandi

111

MNJ-030 MODEL PEMBERDAYAAN BATIK SEMARANG DALAM RANGKA

MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

Ariati Anomsari, Hertiana Ikasari, Ngatindriatun

112

MNJ-031 MODEL PENGELOLAAN PENGETAHUAN PENGRAJIN SEPATU DALAM

MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA) (Kajian Pada Sentra

Sepatu Cibaduyut Jawa Barat)

Joeliaty

112

MNJ-032 MODEL PENGGUNAAN SISTEM INFORMASI AKUNTANSI UNTUK

PENINGKATAN KINERJA INDUSTRI KREATIF UKM KOTA MALANG

Maslichah , Nur Diana , Mohammad Cholid Mawardi

113

MNJ-033 PELATIHAN UMKM BERJENJANG DI KOTA SURABAYA: STRATEGI

PENGUATAN DAYA SAING UMKM DALAM MENGHADAPI ASEAN ECONOMIC

COMMUNITY (AEC)

Noviaty Kresna Darmasetiawan

113

MNJ-034 PELAYANAN KESEHATAN BERKEADILAN DAN KEPUASAN PASIEN

MASYARAKAT MISKIN

Nugroho Mardi Wibowo, Yuyun Widiastuti, Dwi Lesno Panglipursari

114

xxii

MNJ-035 PEMANFAATAN METODE KONTEKSTUAL DALAM PEMBELAJARAN

KEWIRAUSAHAAN GUNA PENINGKATAN INTENSI

Tapi Rondang Ni Bulan

114

MNJ-036 PEMBERDAYAAN UMKM DALAM RANGKA PENINGKATKAN KEUNGGULAN

KOMPETITIF MELALUI PROSES INOVASI MENGGUNAKAN PENDEKATAN

KNOWLEDGE MANAGEMENT

(STUDI PADA PENGUSAHA KERUPUK TUNTANG KAB. SEMARANG)

Linda Ariany Mahastanti, Yeterina Widi Nugrahanti, Sri Hartini

115

MNJ-037 PENATA KELOLAAN PEDAGANG KAKI LIMA KOTA BANDUNG

Ratih Hurriyati, Mayasari, Sulastri

116

MNJ-038 PENERAPAN ADOPSI TEKNOLOGI INFORMASI GUNA MEMPERLUAS AKSES

PASAR PADA UKM BATIK DI WILAYAH JETIS SIDOARJO

Nindria Untarini , Yessy Artanti

116

MNJ-039 PENERAPAN GOOD CORPORATE GOVERNANCE (TATA KELOLA) PADA USAHA

KECIL MENENGAH (UKM) DI SURABAYA DALAM MENGHADAPI MEA 2015

Sri Lestari Kurniawati, Linda Purnama Sari, Titis Puspitaningrum D.K

117

MNJ-040 PENERAPAN GOOD CORPORATE GOVERNANCE PADA KELOMPOK TANI

ORGANIK

Purwani Retno Andalas, Putriana Kristanti, Agustini Dyah Respati

118

MNJ-041 PENGARUH CORPORATE SOCIAL RESPONSIBILITY BIDANG LINGKUNGAN DAN

GOOD CORPORATE GOVERNANCE TERHADAP KINERJA PERUSAHAAN

Nyssa Andriani Chandra, Putu Anom Mahadwartha, Werner R. Murhadi

118

MNJ-042 PENGARUH FAKTOR SPESIFIK BANK DAN MAKROEKONOMI TERHADAP

KINERJA PERBANKAN INDONESIA

Yuyun Isbanah, Budiono

119

MNJ-043 PENGARUH INFLASI DAN PDRB TERHADAP PENYALURAN KREDIT UMUM

DAN UMKM DI DAERAH ISTIMEWA YOGYAKARTA

Mujino , Risal Rinofah

119

MNJ-044 PENGARUH LINGKUNGAN INDUSTRI TERHADAP KAPASITAS INOVASI DAN

KINERJA USAHA DI SEKTOR PENGOLAHAN INDUSTRI KECIL KABUPATEN

SEMARANG

Edy Dwi Kurniati, Nunuk Supraptini

120

MNJ-045 PENGEMBANGAN KEWIRAUSAHAAN MAHASISWA BERBASIS

TECHNOPRENEUR

Ita Rifiani Permatasari, Suselo Utoyo, Ayu Sulasari,

120

MNJ-046 PERAN PEMERINTAH DALAM PENINGKATAN AKSES PASAR PRODUK KAKAO

BAGI PENGUSAHA KECIL DAN MENENGAH DALAM PERCEPATAN DAN

PERLUASAN PEMBANGUNAN EKONOMI DI KABUPATEN DONGGALA

PROPINSI SULAWESI TENGAH

Idris Azis, Mauled Moelyono, Syamsul Bahri Dg. Parani

121

MNJ-047 POSISI POLITIK KOMISI PEMBERANTASAN KORUPSI ANALISIS PEMANGKU

KEPENTINGAN PADA ORGANISASI PUBLIK

Suwarsono Muhammad

121

MNJ-048 POTENSI PASAR PAKAN TERNAK UNGGAS SEBAGAI UPAYA MENGURANGI

KETERGANTUNGAN IMPOR TEPUNG IKAN DI INDONESIA

Hilda Monoarfa, Chalil

122

xxiii

MNJ-049 QUANTUM LEAP STRATEGY INDUSTRI PARIWISATA INDONESIA DALAM

MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

Alexander Wahyudi HS

122

MNJ-050 RANCANGAN PERBAIKAN KUALITAS PRODUK UKM SEPATU KULIT DENGAN

MENGINTEGRASIKAN METODE ANALYTIC NETWORK PROCESS (ANP) DAN

METODE QUALITY FUNCTION DEPLOYMENT (QFD)

Febriana Wurjaningrum , Mukh. Nasir Ramdhani

123

MNJ-051 SERTIFIKASI PROFESI BIDANG MANAJEMEN BISNIS, AKANKAH

MENINGKATKAN DAYA SAING?

Roos K. Andadari, Annie Susanto, Petrus Wijayanto

124

MNJ-052 SINERGI PERENCANAAN STRATEGIS BEBERAPAKEMENTRIAN INDONESIA

DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

Fransisca Desiana Pranatasari

124

MNJ-053 SISTEM PENGAMBILAN KEPUTUSAN MEMILIH MASAKAN BERDASARKAN

JENIS PENYAKIT KRONIS MENGGUNAKAN METODE ANALYTICAL HIERARCHY

PROCESS

Sardjoeni Moedjiono, Winanti, Aries Kusdaryono

125

MNJ-054 STRATEGI DIVERSIFIKASI DAN NILAI PERUSAHAAN

Rahmat Heru Setianto, Rory Asrhofi Andani

125

MNJ-055 STRATEGI MODEL PEMBENTUKAN DAN PENGEMBANGAN KLASTER

MENUJU PENINGKATAN DAYA SAING UKM DI KABUPATEN DONGGALA


Syamsul Bahri Dg. Parani, Johnny Tanamal, Arfan Neno

126

MNJ-056 STUDI EKSPERIMEN MODEL SINERGI PEMBERDAYAAN DALAM

PENGEMBANGAN USAHA MIKRO DI SUMATERA UTARA

Ade Indah Sari

127

MNJ-057 TAKUT, MALU, LINGKUNGAN KELUARGA, DAN INTENSI KEWIRAUSAHAAN

MAHASISWA PERGURUAN TINGGI SWASTA DI YOGYAKARTA

Tri Hendro Sigit Prakosa

127

MNJ-058 THE RELATIONSHIPS AMONG ENTREPRENEURIAL EDUCATION,

ENTREPRENEURIAL ATTITUDE, AND ENTREPRENEURIAL INTENTION

Anik Kusmintarti

128

MNJ-059 TRANSFER PENGETAHUAN SEBAGAI BAGIAN DARI ALIH GENERASI PADA

PERUSAHAAN KELUARGA

Achmad sobirin, Ulfa Sofiana, Al Hasin

128

MNJ-060 UPAYA MENINGKATKAN DAYA SAING PRODUK UMKM DI KAMPUNG

WISATA TEGALWARU BOGOR

Muslikh

129

MNJ-061 ANALISIS KOMPETENSI WIRAUSAHA UNTUK MENINGKATKAN DAYA SAING

USAHA

Asep Mulyana, Wa Ode Zusnita Muizu

129

MNJ-062 DETERMINAN FINANCIAL DISTRESS SEKTOR PERBANKAN INDONESIA

DENGAN PENDEKATAN MULTIVARIATE LOGIT

Franciscus Hasiholan Tamba, Lestano

130

MNJ-063 LITERASI KEUANGAN MAHASISWA S1 EKONOMI JURUSAN MANAJEMEN

R.A. Sista Paramita , Tias A. Indarwati

130

xxiv

MNJ-064 MEMPERSIAPKAN UMKM DALAM MENGHADAPI MEA 2015 MELALUI

PROGRAM PELATIHAN BAHASA INGGRIS GUNA MENDAPATKAN PASAR EKS

Rianto Nurcahyo, Raja Halim Harahap, Didiet Gharnaditya

131

MNJ-065 ORGANIZATIONAL KNOWLEDGE ASSETS DAN KEUNGGULAN BERSAING

UMKM DI JAWA TENGAH

Heru Sulistyo, Wuryanti, Siyamtinah

132

MNJ-066 PENGARUH MEKANISME CORPORATE GOVERNANCE DAN LEVERAGE

TERHADAP MANAJEMEN LABA

(Studi Empiris pada Perusahaan Property dan Real Estate yang Terdaftar di BEI)

Hanifah, Muhammad Dzulfikar

133

MNJ-067 PENGARUH SERVICECAPE TERHADAP KEPUASAN KONSUMEN

(Studi Pada Solaria Trans Studio Mall Bandung)

Ai Lili Yuliati , Chitra Yustiesa

134

MNJ-068 PREDIKTOR SIKAP LOYALITAS TERDADAP TOKO ECERAN BERBASIS

WARALABA

Anas Hidayat, Firda Dessya Citra

135

MNJ-069 STRATEGI MODEL PEMBENTUKAN DAN PENGEMBANGAN KLASTER

MENUJU PENINGKATAN DAYA SAING UKM DI KABUPATEN DONGGALA


Syamsul Bahri Dg. Parani, Johnny Tanamal, Arfan Neno

136

xxv

JADWAL ACARA PER SESI

Moderator : Hedwigis Esti Riwayati, SE., ME Ruang : KEDOYA / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Wiwin Apriyanti, Jubaedah PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN RETURN ON EQUITY TERHADAP RETURN SAHAM PADA

PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI

UPN “Veteran” Jakarta

2 Said, Sugeng Riyadi ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI

TINGKAT UNDERPRICING PADA PERUSAHAAN YANG MELAKUKAN INITIAL PUBLIC OFFERING (IPO) (Studi Empiris

Pada Bursa Efek Indonesia (BEI) Periode tahun 2011-2013)

Universitas Budi

Luhur Jakarta

3 DR. SAHARUDDIN, SE., M.Si.

DR. HUSNAH, SE., M.Si., HUSEN MUH. SALEH, SE., M.Si.

OPTIMALISASI PEMANFAATAN DANA CORPORATE SOCIAL

RESPONSIBILITY (CSR) PADA UKM DISEKITAR KAWASAN TAMBANG NIKEL DI SULAWESI

Universitas Tadulako

4 Gregorius Anthony Wijaya ,

Dra. Umi Murtini M,Si

PENGARUH EXCESS CASH HOLDINGS TERHADAP RETURN

SAHAM DENGAN INVESTMENT OPPORTUNITY SET SEBAGAI VARIABEL MODERASI

Universitas Kristen

Duta Wacana Yogyakarta

5 Fitri Ismiyanti,

Merien Assafitri

BUSINESS CYCLES, FINANCIAL MARKETS FLUCTUATIONS

DAN BANK INCOME STRUCTURE PADA INDUSTRI

PERBANKAN DI DINDONESIA

Universitas Airlangga

6 Anggitya Larasaty, I Made Sudana

FUNDAMENTAL BANK, TINGKAT BUNGA DEPOSITO, DAN PERUBAHAN PENJAMINAN SIMPANAN BANK DI INDONESIA


7 Senna Saraswati,

Indro Kirono

ANALISIS PERBANDINGAN BIAYA PERSEDIAAN BAHAN

BAKU TEMBAKAU DENGAN METODE LOT SIZING PADA PERUSAHAAN ROKOK PUTRA MAJU JAYA


8 Selly Dwi Oktafiani,

Muhammad Madyan

STRUKTUR KEPEMILIKAN, CORPORATE PYRAMID, DAN

KEBIJAKAN DIVIDEN PERUSAHAAN


9 Puput Tri Komalasari,

Juwita

CAPITAL STRUCTURE AND COMPETITION IN PRODUCT

MARKET: IS THERE A RELATIONSHIP ?


10 Y. Lilik Rudianto Dimas Kurnia Aditiawan

SHOPPER-BASED MALL EQUITY DAN LOYALITAS PEMBELANJA PUSAT PERBELANJAAN


11 ARIS ARMUNINGGAR THE PRINCIPLE OF FREEDOM OF CONTRACT IN THE

IMPLEMENTATION OF THE FRANCHISE CONTRACT INDOMARET AS BEING RISK MANAGEMENT


12 Sri Hermuningsih,

Diah Lestari Mumpuni

PENGARUH FAKTOR-FAKTOR FUNDAMENTAL

TERHADAP NILAI PERUSAHAAN DAN RETURN SAHAM

(STUDI EMPIRIS PT INDOSAT TBK)

Universitas

Sarjanawiyata

Tamansiswa

xxvi

Moderator : Hedwigis Esti Riwayati, SE., ME Ruang : KEDOYA / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Sugeng Hariadi ANALISIS SISTEM BAGI HASIL DAN BUNGA PERBANKAN

DALAM RANGKA MENGHADAPI INTEGRASI EKONOMI

Universitas Surabaya

2 Kartika Dewi Sri Susilowati ANALISIS PENGARUH PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN TERHADAP PENGUNGKAPAN

TANGGUNG JAWAB SOSIAL PERUSAHAAN (STUDI KASUS

PADA BANK SYARIAH DI INDONESIA)

Politeknik Negeri Malang

3 Sidik Ismanu PENGARUH LINGKUNGAN INDUSTRI TERHADAP KINERJA KEUANGAN DENGAN INOVASI SEBAGAI MEDIASI (STUDI

PADA USAHA KECIL DAN MENENGAH DI MALANG)


4 Ahmad Andy Adinegara, Lina Said

PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI DAN KOMPETENSI STAF AKUNTANSI TERHADAP KUALITAS

LAPORAN KEUANGAN PEMERINTAH DAERAH

STIE Ekuitas

5 Abdur Rafik KINERJA JANGKA PANJANG PADA PEMBELIAN KEMBALI

SAHAM

Universitas Islam

Indonesia

6 CECEP TAUFIQURROCHMAN PENGARUH LOAN TO DEPOSIT RATIO (LDR) DAN RASIO EFISIENSI (BOPO) TERHADAP PROFITABILITAS

STIE EKUITAS

7 Dihin Septyanto,

Darwin Simanjuntak, Bob Kertopati

“ MODEL KINERJA PORTFOLIO SAHAM BERBASIS METODE

SHARPE, TREYNOR DAN JENSEN UNTUK KESEHATAN INVESTASI SAHAM DI BURSA EFEK INDONESIA (BEI) “

Universitas Esa

Unggul Jakarta

8 Wahyudi Wibowo,

Deddy Marciano,

Liliana Inggrit Wijaya

KOMPARASI MODEL CORPORATE GOVERNANCE DAN BANK

MONITORING DALAM MEMPENGARUHI KINERJA

PERUSAHAAN


9 Umi Murtini, Insiwijati Prasetyaningsih

UNDERPRICING: REPUTASI UNDERWRITER, SIZE DAN USIA PERUSAHAAN

Universitas Kristen Duta Wacana

Yogyakarta

10 Nur Indah Riwajanti PRACTICES AND STRATEGIES FOR FINANCING AND NON FINANCING SERVICES: ISLAMIC MICROFINANCE

INSTITUTIONS’ PERSPECTIVE IN EAST JAVE


11 Herry Subagyo,

Ana Kadarningsih

PERAN PELUANG INVESTASI DAN KEBIJAKAN UTANG

TERHADAP KEBIJAKAN DIVIDEN (Studi kasus perusahaan Non Finansialdi BEI Tahun 2011-2013)

Universitas Dian

Nuswantoro

12 Dwinanda Ripta Ramadhan,

Sutrisno

ANALISIS PENGARUH REVERSE STOCKSPLIT TERHADAP

KINERJA SAHAM PADA PERUSAHAAN YANG TERDAFTAR

PADA BEI

Universitas Islam

Indonesia

13 Ari Christianti PERBANDINGAN KINERJA PORTOFOLIO OPTIMAL SAHAM LQ 45: SINGLE-INDEX, MARKOWITZ, DAN TREYNOR-BLACK

MODEL


14 Nyi Mas Rizki Noviyah Hedwigis Esti Riwayati

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PERBANKAN

Perbanas Institute

xxvii

Moderator : Dr. Gatot Nazir Ahmad, MSi Ruang : KECAPI / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Achmad Kautsar Trias Madanika Kusumaningrum

ANALISIS PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP DIVIDEN PERUSAHAAN PROPERTI DAN

KONSTRUKSI PADA BEI TAHUN 2010-2013

Universitas Negeri Surabaya

2 Astuti Yuli Setyani,

Zet Sumbung

ANALISI PENGARUH ASSET GROWTH, MANAJEMEN LABA,

DAN PRICE TO BOOK VALUE TERHADAP RETURN SAHAM

Universitas Kristen

Duta Wacana

3 Dede Nova Agus Kuswandi,

Sri Mulyati,Dra.,M.Si.

PENGARUH RASIO KEUANGAN TERHADAP RETURN SAHAM

PADA PERUSAHAAN LQ 45 YANG TERDAFTAR DI BURSA

EFEK INDONESIA TAHUN 2011-2013

Universitas Islam

Indonesia Yogyakarta

4 Muhammad Nastain, Zaenal Arifin

PENGARUH PORSI HUTANG, KESEMPATAN INVESTASI, DAN KEPEMILIKAN KELUARGA TERHADAP KEBIJAKAN DIVIDEN

Universitas Islam Indonesia

5 Novita Kusuma Maharani,

Zaenal Arifin

ANALISIS PERBANDINGAN KINERJA SAHAM SYARIAH

ANTARA DOW JONES ISLAMIC MARKET INDICES, FSTE

GLOBAL ISLAMIC INDICES, KUALA LUMPUR STOCK EXCHANGE SYARIAH INDEX, DAN JAKARTA ISLAMIC INDEX

Universitas Islam

Indonesia

6 Arjun Budiawan,

Nurfauziah, Dra, MM, CFP, QWP

OVERREACTION PADA KELOMPOK SAHAM LQ-45

DI BURSA EFEK INDONESIA PERIODE 2009-2014

UII Yogyakarta

7 Arif Singapurwoko ANALISIS KINERJA SAHAM-SAHAM PERUSAHAAN KELUARGA DI BURSA EFEK INDONESIA


8 Eka Bertuah, R.A. Nurlinda PRICE MOMENTUM DALAM KONDISI BULL DAN BEAR

MARKET DI BURSA EFEK INDONESIA

UNIV. ESA

UNGGUL

9 Hamdi Agustin, SE.MM. Ph,D,

Raja Ria Yusnita, SE. M. Econ, Hasrizal Hasan, SE.MM

DOES CORPORATE GOVERNANCE AFFECT FIRM VALUE?

EVIDENCE FROM INDONESIA BANKING SECTOR

Universitas Islam Riau

10 Umi Murtini PENGARUH MARKET VALUE ADDED DAN PROFITABILITAS

TERHADAP PERUBAHAN KESEJAHTERAAN PEMILIK USAHA

Umi Murtini


Yogyakarta

11 Handy Imaduddin, Sutrisno PENGARUH KINERJA PERUSAHAAN PERBANKAN

TERHADAP GOOD CORPORATE GOVERNANCE YANG TERDAFTAR DI

BURSA EFEK INDONESIA

Universitas Islam

Indonesia

12 Rosemarie, S.N. DINAMIKA PEMAHAMAN, PENGAPLIKASIAN DAN ETIKA

DALAM MANAJEMEN KEUANGAN DAN PELAPORAN

KEUANGAN PERUSAHAAN DALAM UPAYA MENCIPTAKAN

PERUSAHAAN YANG KUAT

Universitas Kristen

Maranatha

xxviii

Moderator : Dr. Gatot Nazir Ahmad, MSi Ruang : KECAPI / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Ervina Yosephine

Sumani

ANALISIS PENGARUH LAGGED RETURN INDEKS SAHAM

AMERIKA DAN TINGKAT SUKU BUNGA BEBAS RISIKO DOMESTIK TERHADAP RETURN INDEKS SAHAM

NEGARA ASEAN TAHUN 2003-2013

Universitas Katolik

Indonesia Atma Jaya

2 Yanuar Trisnowati,

Mia Fathia

KINERJA INTELLECTUAL CAPITAL SUBSEKTOR INDUSTRI

SEMEN DI INDONESIA

Universitas

Internasional Semen Indonesia

3 Liliana Inggrit Wijaya,

Deddy Marciano, Riska Ayu Setiawati

PENGGUNAAN BINARY LOGIT UNTUK PREDIKSI FINANCIAL

DISTRESS PADA PERUSAHAAN SEKTOR INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK

INDONESIA (BEI) PERIODE 2009-2013


4 Christiana Fara Dharmastuti,

Yudith Dyah

ANALISIS FAKTOR DEMOGRAFI, LITERASI KEUANGAN DAN

PERILAKU KEUANGAN MAHASISWA

Universitas Katolik

Indonesia Atma Jaya

5 Hamidah, Hartini EFFECT OF INFLATION, INTEREST RATE, PROFITABILITY AND RISKS TO CORPORATE VALUE OF PROPERTY AND

REAL ESTATE SECTORS LISTED ON THE STOCK EXCHANGE

2011-2013

Universitas Negeri Jakarta

6 Umi Mardiyati, Naezmi,

Gatot Nazir Ahmad

ANALISIS KINERJA PERBANDINGAN BANK DEVISA BUMN

DAN BANK DEVISA SWASTA PADA TAHUN 2006-2011

Universitas Negeri

Jakarta

7 AGUS HARJITO, AHMAD DWI

MURDANI

PENGARUH PERUBAHAN TICK SIZE TERHADAP LIKUIDITAS

SAHAM LQ-45 YANG DIUKUR DENGAN BID-ASK SPREAD, DEPTH, DAN VOLUME PERDAGANGAN

UII, JOGJA

8 Khairunnisa EFFICIENT MARKET HYPOTHESIS REVISITED:INDONESIA

STOCK EXCHANGE

Universitas Telkom

9 Sopiani Saragih, Nisrul Irawati

ANALISIS MANAJEMEN LABA DAN KINERJA KEUANGAN PERUSAHAAN PENGAKUISISI SEBELUM DAN SESUDAH

AKUISISI YANG TERDAFTAR DI BURSA EFEK INDONESIA

TAHUN 2009-2010

USU

10 Fransissco Nicolas Sapari, Agus Zainul Arifin

STUDI PERBANDINGAN NILAI VALUE AT RISK ANTARA SAHAM BERBASIS SYARIAH DENGAN SAHAM NON

SYARIAH PERIODE 2010-2012

Universitas Tarumanagara Jakarta

11 Aidha Trisanty IMPLEMENTASI PRINSIP BAGI HASIL PADA PEMBIAYAAN DI

PERBANKAN SYARIAH INDONESIA

UII

12 Suad Husnan, Arrianti Sariartha PENGARUH DIVERSIFIKASI PENDAPATAN TERHADAP RISIKO DAN KINERJA BANK

Universitas Gadjah Mada

13 Yayuk Karliena,

Ignatius Roni Setyawan

PEMILIHAN & PEMBENTUKAN PORTOFOLIO OPTIMAL

DENGAN SINGLE INDEX CUT OFF MODEL PADA SAHAM LQ45 DI BEI: PENGAMATAN 2011-2013

Universitas

TARUMANEGARA

xxix

Moderator : Ika Suhartanti Darmo, SE., MM Ruang : PALA / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Fernando Ricky, Christina Whidya

Utami

THE EFFECTS OF WORD OF MOUTH AND PRODUCT

ATTRIBUTES TOWARD PURCHASE DECISION ON ICE

MANIAS

Universitas Ciputra

2 Ani Murwani Muhar, Audia Junita PENGKLASTERAN JENIS PRODUK DAN SEGMENTASI PASAR STIE Harapan Medan

3 Lily Suhaily, YasinthaSoelasih

ANALISIS PENGARUH SELF CONCEPT, GROUP CONFORMITY, ATTITUDE, BRAND ASSOCIATION DAN BRAND IMAGE

TERHADAP MINAT BELI PAKAIAN DALAM NEGERI

Universitas Katolik Atma Jaya Jakarta

4 Ivan Prasetya,

Agus Hasan Pura Anggawijaya,

Wisnu Wardhono

PENGARUH PROMOSI PENJUALAN PADA NIAT BELI DAN

NIAT BAYAR KONSUMEN (SUATU KASUS PADA PRODUK

GADGET)

Universitas Katolik

Parahyangan

5 Hermawanto,

Nimas Mustika Rini

USAHA PENINJAUAN PENILAIAN PIHAK KE 2 ATAS

PENILAIAN PIHAK KE 3 DAN USULAN PERBAIKAN KUALITAS JASA PENDIDIKAN PADA SEKOLAH MENENGAH

ATAS NEGERI “X” SURABAYA YANG TELAH

BERSERTIFIKASI ISO 9001


6 Masmira Kurniawati STRATEGI KONTEN DAN KETERLIBATAN ANGGOTA

KOMUNITAS MEREK DI MEDIA SOSIAL FACEBOOK (Studi pada Hotel Bintang Lima Di Surabaya)


7 Sony Kusumasondjaja PENGARUH IDENTITAS SOSIAL, KEPERCAYAAN, DAN NORMA KELOMPOK TERHADAP ONLINE HELPING

BEHAVIOR PADA FORUM ONLINE ASOSIASI IBU MENYUSUI

INDONESIA DI MEDIA SOSIAL FACEBOOK


8 Tanti Handriana,

Dimas Januar Perdana

ANTESEDEN KOMITMEN RELASIONAL ANGGOTA

PADA KOMUNITAS VIRTUAL REMAJA


9 Indrianawati Usman,

Donatus Dendy Saniscara

IMPLEMENTASI BENCHMARKING UNTUK PENINGKATAN

CAPAIAN KEY PERFORMANCE INDICATOR (STUDI PADA

AUTO2000 SURABAYA)


10 Dien Mardhiyah ALTRUISME ATAUKAH NIAT RETALIASI? Universitas Airlangga

11 Hendry,

Devi Angrahini Anni Lembana

ANALISIS PENGARUH EXPERIENTIAL MARKETING

TERHADAP CUSTOMER SATISFACTION DENGAN

EMOTIONAL VALUE SEBAGAI VARIABEL MEDIASI PADA KONSUMEN CINEMA XXI IMAX (STUDI KASUS

MAHASISWA/I UNIKA ATMA JAYA, JAKARTA)

Universitas Katolik

Indonesia Atma Jaya

Jakarta

12 Desy Andriani,


ANALISIS PENGARUH VARIABEL RETAIL MARKETING MIX

TERHADAP CUSTOMER RETENTION PADA GERAI

ACE HARDWARE PONDOK INDAH MALL

Universitas Katolik

Indonesia Atma Jaya

Jakarta

xxx

Moderator : Ika Suhartanti Darmo, SE., MM Ruang : PALA / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Sri Setyo Iriani,

Rosa Prafitri Juniarti

MEMAHAMI MINAT KONSUMEN MENGGUNAKAN E-MONEY:

PENGARUH PERCEIVED INNOVATION, PERCEIVED RISK,

PERCEIVED VALUE

Universitas Negeri

Surabaya

2 Laili Savitri Noor,SE,MM PENGARUH PRODUCT QUALITY, PERSONAL SELLING,

CUSTOMER SATISFACTION, DAN CUSTOMER TRUST DALAM

PENCIPTAAN CUSTOMER LOYALTY PADA USAHA BATU

MULIA DI JAKARTA

Univ Pancasila -

Jakarta

3 Adella Hotnyda S, Endang Lestariningsih,

Djumarno

KEPUTUSAN PEMBELIAN PRODUK “MULIA” GALERI 24 (STUDI KASUS PT PEGADAIAN (PERSERO),)

UPN”Veteran “Jakarta,Jakarta,

Indonesia

4 Irena Sastaviyana,

Dra.ec. Indarini, M.M.,

Christina R. Honantha, S.E.,M.M.

PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA Universitas Surabaya

5 Dr. Deasy Wulandari,SE,Msi IMPLIKASI CITY MARKETING TERHADAP PENINGKATAN

BRAND IMAGE KABUPATEN JEMBER

Universitas Jember

6 Prof. Dr. Abd. Wahid Syafar, SE.,

M.Si., Dr. Husnah, SE., M.Si.,

Asngadi, SE., M.Si.

MODEL PENGEMBANGAN CORE COMPETENCIES PRODUK

DAERAH DENGAN PENDEKATAN RESOURCES BASED VIEW (KAJIAN PADA UKM MANUFAKTUR DI KOTA PALU)

Untad.Palu

7 Triesti Candrawati ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP

KEPUASAN KONSUMEN PADA JASA TRANSPORTASI KING

TRAVEL DI KOTA MALANG

Politeknik Negeri

Malang

8 Fitri Novika Widjaja

Raditya Pratama Akbari Widyatmoko

KUALITAS FESTIVALPADA JEMBER FASHION CARNAVAL

(JFC) MENURUT PERSEPSI PENONTON


9 Putri Dwijayanti,

Albari

PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN

HARGA TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN

Universitas Islam

Indonesia

10 Riska Chaerunnisa, I’in Endang Mardiani

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK

BEDAK WARDAH

Universitas Esa Unggul

11 Sri Widyastuti,

Nana Nawasiah

MEMPERTAHANKAN LOYALITAS PELANGGAN AUTO 2000

MELALUI PENCAPAIAN CUSTOMER SATISFACTION DAN

TRUST

Univ. Pancasila

12 Peter Wijaya PENGARUH PESAN IKLAN, KETERLIBATAN IKLAN,

KREDIBILITAS, DAN KECOCOKAN ENDORSER TERHADAP MINAT BELI MELALUI SIKAP KONSUMEN

Universitas Katolik

Indonesia Atma Jaya

xxxi

Moderator : Andrian Hero, SPd., MM. Ruang : BUNNI / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Anas Hidayat,

Muhammad Noor Fahmy

INVESTIGASI PERASAAN PASCA BELI SEPATU OLAHRAGA

BAJAKAN

Universitas Islam

Indonesia

2

Hasyim,

Rina Anindita

MEMBANGUN MODEL KONSEPTUAL KATEGORI PENERIMA

INOVASI (ADOPTER CATEGORY) PADA BELANJA ONLINE

DI INDONESIA(KONFIRMATORY TEORI DIFFUSI INNOVASI)

Universitas Esa

Unggul, Jakarta

3

Purwani Retno Andalas,

Lucia Nurbani Kartika

PENGARUH CITRA DESTINASI TERHADAP MINAT UNTUK

MEREKOMENDASIKAN KUNJUNGAN WISATAWAN

DOMESTIK KE KOTA YOGYAKARTA

Universitas Kristen

Duta Wacana

4

Adjeng Mariana Febrianti PENGARUH DIFERENSIASI PRODUK, KOMUNIKASI

PEMASARAN TERHADAP POSITIONING SERTA DAMPAKNYA PADA EKUITAS PELANGGAN

(Penelitian terhadap kerajinan perak Bali di Ds Celuk, Kec. Sukawati,

Kab Gianjar, Bali)

Universitas

Widyatama, Bandung, Indonesia

5 Amri Dzul Fajri LION EXPRESS: STUDI ADOPSI INOVASI KONSUMEN

TERHADAP PRODUK BARU LION AIR GROUP

UNDIP

6

Ambar Kusuma Astuti, Agustini

Dyah Respati

PENGARUH PRODUK TERHADAP LOYALITAS NASABAH

DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK SWASTA DI DIY

Universitas Kristen

Duta Wacana

7

Chandra Kartika,SE.,MM,

Dr. Soenarmi, SE.,MM

ANALISIS MODEL KETERKAITAN ADVERTISING, DAN

(BRATRUSIMA) BRAND TRUSH, BRAND IMAGE , SERTA

PRICE TERHADAP INTEREST PURCHASE DAN CUSTOMER

SATISFACTION MEDIA LUAR RUANG PADA PERUSAHAAN PERIKLANAN SURABAYA

Universitas Wijaya

Putra

8 Ratni Prima Lita MODEL KETERKAITAN ATMOSFIR, KUALITAS PELAYANAN

DAN BEHAVIORAL INTENTION Universitas Andalas

9

Fauziah Reni Kartika,

Liliani

PENGARUH KUALITAS INFORMASI DAN KEPERCAYAAN

TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA USAHA FESYEN RITEL “MOKSLO”

Universitas Ciputra

10

Muniaty Aisyah THE DIRECT AND INDIRECT EFFECTS OF MUSLIM CONSUMERS’ ACTUAL PURCHASE AT HALAL

RESTAURANTS

State Islamic University (UIN)

Syarif Hidayatullah

Jakarta

11

Dimas Aryo Wibisono,

Liza Dwi Ratna Dewi, M.Si.

STRATEGI MARKETING PUBLIC RELATIONS REBYTH

PRODUCTION

SEBAGAI EVENT ORGANIZER MUSIK BRITISH

Universitas Budi

Luhur

12 Nizwan Zukhri, Devi Valeriani, Jamilah Cholilah

BRANDINGISASI WISATA (Model Pengembangan Pariwisata Berbasis Momentum Laskar

Pelangi Di Pulau Belitung)

Universitas Bangka Belitung

xxxii

Moderator : Andrian Hero, SPd., MM Ruang : BUNNI / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Muchsin Muthohar, Ika Permatasari Mulyaningsih

PENGARUH GREEN MARKETING DAN PERSEPSI INOVASI TERHADAP MINAT BELI KONSUMEN

UII, Yogyakarta

2 Rydho Styawan, Budi Astuti

ANALISIS EXPERIENTIAL MARKETING TERHADAP EXPERIENTIAL VALUE DI INDUSTRI SMARTPHONE


3 Grace Felicia Djayapranata,

Dudi Anandya, Indarini

PENGARUH CORPORATE SOCIAL RESPONSIBILITY

TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE

REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI

SURABAYA


4 Fernando Ricky, Christina Whidya

Utami


ATTRIBUTES TOWARD PURCHASE DECISION ON ICE MANIAS

Universitas Ciputra

5 Soemarjati Tjokroamidjojo THE CUSTOMER LOYALTY FORMATION PROCESS FOR FAST FOOD RESTAURANT

Universiata Sebelas Maret

6 Gema Ramadhan, Rina Anindita

PERAN THREAT EMOTIONS DAN BRAND TRUST DALAM MENDORONG KEPUTUSAN PEMBELIAN

PELANGGAN

MASKAPAI PENERBANGAN


7 Raden Kelik Hardinto, Abdul

Rozaq , Padli

MODEL PENGARUH KUALITAS LAYANAN PENDIDIKAN

BERBASIS EDUQUAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN

Politeknik Negeri

Banjarmasin

8 Erminati Pancaningrum,

Ratna Dwi Jayanti

PENGARUH POLITICAL MARKETING MIX (PRODUK,

PROMOSI, HARGA, TEMPAT) TERHADAP KEPUTUSAN MEMILIH YANG DIMEDIASI PERILAKU PEMILIH

MAHASISWA DI JOMBANG

STIE PGRI Dewantara

Jombang

9 Petra Surya Mega Wijaya, SE, Msi,

Dra. Ety Istriani, MM

PENGARUH BRAND IMAGE DAN SALESPERSON EXPERTISE

TERHADAP PEMBENTUKAN PURCHASING INTENTION

INDUSTRI ASURANSI

Universitas Kristen

Duta Wacana

10 Putu Nina Madiawati. PENGARUH KUALITAS PELAYANAN JASA PENDIDIKAN DAN

PERSEPSI RESIKO TERHADAP KEPUASAN MAHASISWA SERTA IMPLIKASINYA TERHADAP CITRA UNIVERSITAS

DALAM MENGHADAPI AEC

Universitas TELKOM

11 Mohamad Hadi Prasetyo BUILDING YOURSELF WITH MARKETING

(PERSONAL BRANDING)

Sekolah Tinggi Ilmu

Ekonomi (STIE)

Ekuitas

12 Dr. Budhi Haryanto, M.M,

Aji Cahaya Nusantara, SE

THE INFLUENCE OF SEX APPEAL ON CONSUMERS ATTITUDE

TOWARD THE ADS MODERATED BY PRODUCT FACTORS

Sebelas Maret

University

13 V.Rachmadi Parmono PERSEPSI KONSUMEN JAKARTA PADA PERUBAHAN IKLIM Unika Atma Jaya

Jakarta

14 Drs. Murwanto Sigit,MBA,

Rizki Putra

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN

KONSUMEN (STUDI KASUS DI BANK BRI CABANG

YOGYAKARTA)

Universitas Islam

Indonesia

Yogyakarta

xxxiii

Moderator : Yohanes Ferry Cahaya, SE., MM Ruang : JAMBLANG / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Drs.Murwanto Sigit,MBA,

One Ocktata Nugraha Saputra

ANALISIS PENGARUH KEPUASAN ANGGOTA BMT BINA

IHSANUL FIKRI TERHADAP KUALITAS PRODUK PEMBIAYAAN MURABAHAH

Universitas Islam


2 Verinita ANALYSIS OF DOMESTIC TOURISTS ATTITUDE TOWARDS SUSTAINABLE TOURISM DEVELOPMENT CONCEPT WITH

TRIPLE BUTTOM APPROACH AT BUKITTINGGI

Universitas andalas Padang

3 Levyda , Nadya Ramadhanty, Ni

Luh Made Vinaya M.

PENGARUH KUALITAS PELAYANAN TERHADAP CITRA

MEREK: STUDI KASUS PADA LONG-STAY GUEST OAKWOOD

PREMIER COZMO JAKARTA

Univ. Sahid

4 Yasintha Soelasih ANALISIS KUALITAS LAYANAN TERHADAP LOYALITAS

DENGAN MEDIASI KEPUASAN BAGI PARA PENGGUNA PERGURUAN TINGGI DI JAKARTA

Universitas Katolik

Atma Jaya Jakarta

5 Azwin Risqullah,SE., Titin Astuti, SE.,Msi.,

Ni Luh Made Vinaya M.,SE.,MM

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELANJA TERHADAP KEPERCAYAAN KONSUMEN PADA

SITUS KASKUS (STUDI KASUS MAHASISWA UNIVERSITAS

SAHID JAKARTA)

Univ. Sahid

6 ROSA NASRA SITORUS,

Yohanes Ferry Cahaya.

ANALISIS KUALITAS PRODUK, HARGA, PENGIRIMAN,

LAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA PT SURYA INDOTIM IMEX

PERBANAS

7 Kurniawan Gilang Widagdyo,

SE.,MM.,MBA

HERITAGE CONSERVATION IN THE MIDDLE OF URBAN

DEVELOPMENT AT DAERAH ISTIMEWA YOGYAKARTA

Univ. Sahid

8 Agung Wahyu Handaru, Hania

Aminah

ANALISIS KARAKTERISTIK PENGGUNA SMARTPHONE

MELALUI MULTIPLE DISCRIMINANT ANALYSIS (Survey Pada Pengguna Smartphone Android dan iPhone)

Universitas Negeri

Jakarta

9 Andrian Haro, Hania Aminah ANALISIS KUALITAS PELAYANAN (SERVICE QUALITY) TERHADAP KEPUASAN PELANGGAN PADA WAROENG

STEAK N SHAKE JAKARTA

Universitas Negeri Jakarta

10 Prasetyo Hadi, Hery

Pudjoprastyono, Sri Mulyaningsih

STRATEGI RELATIONSHIP MARKETING TERHADAP RETENSI

PELANGGAN MELALUI METODE SURVIVAL ANALYSIS

(STUDI RESTORAN DI SURABAYA)

UPN ”VETERAN”

Jawa Timur

11 Deki Fermansyah MARKETING STRATEGY OF TV MANUFACTURING BUSINESS

IN INDONESIA

Raden Intan State

Islamic Institut -Lampung

12 Muhadjir Anwar dan Budi

Priyantono

MEMBANGUN CITRA PERUSAHAAN

(Studi Pada PT. Semen Indonesia. Tbk)

UPN “Veteran” Jawa

Timur

13 Hendrik,

Ari Anggarani Winadi Prasetyoning Tyas, SE, MM

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP

KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG

Universitas Esa

Unggul Jakarta Barat

14 Mohammad Fakhruddin Mudzakkir, Iva Nurdiana Nurfarida

HUBUNGAN BRAND AWARENESS TERHADAP BRAND TRUST MELALUI BRAND IMAGE

Universitas Kanjuruhan Malang

15 Umaira Wardhani, Dra. Marhayanie, Msi

PENGARUH PROMOSI MELALUI MEDIA SOSIAL TERHADAP PREFERENSI KONSUMEN DAN MINAT BELI SMARTPHONE

PADA PENGUNJUNG MILLENIUM ICT CENTRE MEDAN

Universitas Sumatera Utara

16 Sa’duddin, Kuncoro Harto Widodo

ANALISIS SPASIAL UNTUK PENENTUAN LOKASI OPTIMAL TOKO RETAIL MINIMARKET DI KABUPATEN SLEMAN

DAERAH ISTIMEWA YOGYAKARTA

UGM

17 Nurunnia, Dr. Levyda, SE,. MM,

Susy Bhudiharty, S.Pd, MM

FAKTOR – FAKTOR YANG MEMPENGARUHI BRAND IMAGE

MOBIL TOYOTA AVANZA: STUDI KASUS DI JAKARTA

Univ. Sahid

xxxiv

Moderator : Dr. Alex Zami, MM Ruang : DISCOVERY 2 / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Siti Haerani,

Nurjanah Hamid, Agus Yulianto

APLIKASI METODE DISTRIBUSI PAKSA DALAM PENILAIAN

KINERJA DAN BUDAYA ORGANISASI SERTA IMPLIKASINYA TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN

PT BANK MANDIRI (PERSERO), Tbk.AREA JEMBER

Universitas

Hasanuddin

2 Anita Maharani WORKING PAPER: STUDI PENGGUNAAN MEDIA SOSIAL

UNTUK REKRUTMEN

Universitas

Paramadina

3 DEVA LUDIAN TANTYO, SITI SULASMI,

IBG. ADI PERMANA

PENGARUH THE BIG FIVE PERSONALITY TERHADAP KINERJA AKADEMIK DENGAN MOTIVASI AKADEMIK

SEBAGAI VARIABEL INTERVENING PADA MAHASISWA

FAKULTAS EKONOMI DAN BISNIS PROGRAM STUDI MANAJEMEN UNIVERSITAS AIRLANGGA


4 Jovi Sulistiawan, SE., MSM, Dra. Ec. Nuri Herachwati, M.Si.,

M.Sc,

Mario Gonzales Belando N.

KEPUASAN KARIR DAN SIKAP KERJA PADA KARYAWAN BOGASARI FLOUR MILLS DITINJAU DARI PERSPEKTIF

PERBANDINGAN SOSIAL DAN TINGKAT PERSAINGAN

KELOMPOK KERJA


5 RIA FITRIYANA,

ANIS ELIYANA

PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH

WORKLOAD DAN AUTONOMY TERHADAP KOMITMEN ORGANISASIONAL


6 Nuri Herachwati, Sri Gunawan , Bagus Anggara Yudha N

SAFETY CLIMATE, COWORKERS SUPPORT, EMPLOYEE SAFETY VOICE DAN SUPERVISOR SAFETY SUPPORT PADA

SUPIR BUS


7 NURTJAHJA MOEGNI

KARJADI,

FARDIAN PUTRA ARIFIEN

PENGARUH PERSON-ORGANIZATION FIT TERHADAP

KEPUASAN KERJA KARYAWAN DENGAN BUDAYA

ORGANISASI SEBAGAI VARIABEL MODERATOR PADA TENAGA ANALIS LABORATORIUM RUMAH SAKIT



8 Nurullaily Kartika FAMILY SUPPORT, FAMILY ADAPTATION, DAN FAMILY TO WORK CONFLICT PENGARUHNYA TERHADAP

PENYESUAIAN KARYAWAN DI LINGKUNGAN KERJA


9 Praptini Yulianti PERAN CREATIVE ORGANIZATIONAL CLIMATE DALAM

MEMPERKUAT PERILAKU INOVATIF DOSEN PERGURUAN

TINGGI NEGERI DI SURABAYA


10 Marsa Hadi Iswara,

Puspandam Katias

IDENTIFIKASI DAN USULAN PERBAIKAN KINERJA

BERTH TIME KAPAL KARGO DI PELABUHAN PELINDO 3 BANJARMASIN


xxxv

Moderator : Dr. Alex Zami, MM Ruang : DISCOVERY 2 / Sesi 2

Jam : 14.00 – 17. 00

No Author Judul PT

1 Tri Siwi Agustina,

Satria Luhur Wicaksono

PENGARUH PERAN MEDIASI DARI LOCUS OF CONTROL

INTERNAL PADA STRES KERJA DAN KEPUASAN KERJA


2 Rahayu Endang Suryani STRESS KERJA DAN DISIPLIN KERJA SERTA IMPLIKASINYA TERHADAP PRESTASI KERJA KARYAWAN

Universitas Persada Indonesia Y.A.I.

3 Yusrina Luthfa,

Arif Firmansyah

PENGARUH IKLIM ORGANISASIONAL DAN WORK LIFE

BALANCE TERHADAP EMPLOYEE RETENTION DENGAN

STATUS PERNIKAHAN SEBAGAI VARIABEL PEMBEDA PADA

WARTAWAN STASIUN TELEVISI JTV


4 Tuwanku Aria Auliandri,

Saksono Wijayanto

EVALUASI HAMBATAN PENERAPAN 5S DENGAN

MENGGUNAKAN ROOTCAUSE ANALYSIS PADA CV. X SURABAYA


5 Badri Munir Sukoco, Muslich Anshori

PENGARUH PERSEPSI KEADILAN TERHADAP KINERJA: EFEK MODERASI ASIMETRI DEPENDENSI


6 Ella Budiarti, Chorry sulistyowati

STRUKTUR KEPEMILIKAN DAN STRUKTUR DEWAN PERUSAHAAN


7 Wa Ode Zusnita Muizu,

Ernie T. Sule

HRM STRATEGIC DALAM PENINGKATAN DAYA SAING

PERUSAHAAN

Univ. Padjadjaran

8 Joseph L.Eko Nugroho,

Andhy Setyawan

STUDI TENTANG SIKAP, SELF EFFICACY, UPAYA

PEMBELAJARAN DAN KINERJA AKADEMIK DALAM

KONTEKS KEHADIRAN MASAYARAKAT EKONOMI ASEAN


9 Andhy Setyawan PERAN MODERASI JENIS KELAMIN PADA PEMBENTUKAN KINERJA AKADEMIK DALAM KONTEKS KEHADIRAN

MASYARAKAT EKONOMI ASEAN


10 Prof.Dr. Lia Amalia., SE, MM,

Zairil., MM

ANALISIS PENGARUH KOMPETENSI, MASA KERJA, JAM

KERJA EFEKTIF TERHADAP KINERJA KARYAWAN


Universitas Esa

Unggul, Jakarta

11 Abdul Fidayan ANALISIS TANTANGAN PENGEMBANGAN SDM DI UKM

(INDUSTRI BORONDONG)

USB YPKP

12 Kusni Ingsih,

Sih Darmi Astuti,

Deva Ivon Prakasiwi Asri

PERAN KEPEMIMPINAN, BUDAYA ORGANISASI, DAN

KOMITMEN ORGANISASI DALAM MENINGKATKAN KINERJA

PEGAWAI MELALUI KEPUASAN KERJA

Univ. Dian

Nuswantoro Semarang

13 Anastasia Riani S.

Ign. Sri Seventi

DAMPAK STRES DI TEMPAT KERJA DAN CYBERLOAFING

PADA PRODUKTIVITAS KERJA

Universitas Sebelas

Maret

xxxvi

Moderator : Dr. Setyani Dwi Lestari, ME Ruang : DISCOVERY 3 / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 M. HASBI ZAIDI PERAN SPIRITUALITAS DI TEMPAT KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP PERILAKU

KEWARGAORANISASIAN

Universitas Islam Riau

2 Jajuk Herawati

Prayekti

PENGARUH KEPEMIMPINAN ETIS DAN KOMITMEN

ORGANISASIONAL TERHADAP KINERJA KARYAWAN

KOPERASI BATIK DI JOGJAKARTA

Universitas

Sarjanawiyata

Tamansiswa Yogyakarta

3 Elisabet Siahaan , Prihatin Lumbanraja,

Yasmin Chairunisa Muchtar

ANALISIS KESUKSESAN KARIR PARA KONSULTAN PADA PERUSAHAAN MULTI LEVEL MARKETING

USU

4 Sri Rahayuningsih,

Askar Yunianto

ANALISIS PENGARUH LOCUS OF CONTROL DAN SELF

EFFICACY TERHADAP KINERJA DENGAN ETIKA KERJA ISLAM SEBAGAI VARIABEL MODERATING

(Study Empiris pada Perawat di Rumah Sakit Islam Sultan Agung

Semarang)

UNISBANK

Semarang

5 Sri Hastuti, Asep Kurniawan MODEL PEMOTIVASIAN DALAM UPAYA PENINGKATAN

PRODUKTIVITAS KERJA PEGAWAI NEGERI SIPIL (PNS) KOTA CIMAHI

Universitas Jenderal

Achmad Yani, Cimahi

6 Suhartini, Aji Candra Prakoso

PENGARUH EMOSI NEGATIF KARYAWAN TERHADAP KOMITMEN AFEKTIF DENGAN KEPUASAN KERJA SEBAGAI

VARIABEL INTERVENING DI PT. BANK RAKYAT INDONESIA

CABANG PEMALANG


7 Annisa Noor Rahmatika, Trias Setiawati

"AUMAN SINGA BETINA: MENGGELORAKAN PELAUT NUSANTARA, MENGUASAI SAMUDRA DI SELURUH DUNIA"

(STUDI KASUS KEPEMIMPINAN PEREMPUAN)


8 Nabilah Ramadhan, S.MB., MM,

Siska Ayudia Adiyanti, S.AB., MM

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN

MOTIVASI TERHADAP KOMITMEN DAN KINERJA

KARYAWAN PT.TIKI JNE BANDUNG DALAM MENGHADAPI AEC.

Universitas

Widyatama

9 M. Danny Perdana, Hasyim Ahmad

PERAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KOMITMEN ORGANISASIONAL DALAM MENINGKATKAN

KEPUASAN KERJA PERAWAT


10 Rima Rahmayanti,

Putu Nina Madiawati

PENGARUH KOMPETENSI DAN MOTIVASI PERAWAT

TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYATERHADAPKINERJA PERAWAT DALAM

MEMPERSIAPKAN ASEAN ECONOMIC COMMUNITY (AEC)

2015

UniversitasWidyatama

1, Universitas Telkom2

11 Yayan Firmansyah,

Dwinto Martri Aji Buana, Joeliaty

ANALISIS FAKTOR WORK-LIFE BALANCE DALAM

MENGHADAPI ERA MASYARAKAT EKONOMI ASEAN: STUDI PADA MAHASISWA KELAS KARYAWAN DI

BEBERAPA PERGURUAN TINGGI KOTA BANDUNG

Universitas

Padjadjaran-Bandung

xxxvii

Moderator : Dr. Setyani Dwi Lestari, ME Ruang : DISCOVERY 3 / Sesi 2

Jam : 14.00 – 17. 00

No Author Judul PT

1 Enggal Sriwardiningsih, Rudy

Aryanto

DAMPAK SISTEM KOMPENSASI, MOTIVASI PEGAWAI DAN

KOMITMEN ORGANISASI PEMERINTAH TERHADAP KINERJA

PEGAWAI NEGERI DI INDONESIA

Univ. BINUS

2 Setyani Dwi lestari, Radona Eka

Saputra

PENGARUH KEPEMIMPINAN, IKLIM ORGANISASI, DAN

STRES KERJA TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING

(STUDI KASUS PADA PT. DWIDASA SAMSARA INDONESIA

TANGERANG SELATAN)

Universitas Budi Luhur

3 Setyani Dwi Lestari, Ria Estiana PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI

TERHADAP KEPUASAN KERJA DAN IMPLIKASINYA PADA KINERJA KARYAWAN

STUDI KASUS PADA POLITEKNIK LP3I JAKARTA


4 Jessica Teny Lukito,

Christine Winstinindah Sandroto

ANALISIS PENGARUH KOMPENSASI MONETER DAN NON-

MONETER DENGAN JENIS KELAMIN SEBAGAI VARIABEL

MODERASI TERHADAP MOTIVASI KERJA KARYAWAN PT MAYORA INDAH Tbk.”

Universitas Katolik

Indonesia Atma Jaya

5 NURDJANAH HAMID, RIA

MARDIANA YUSUF

ANTECEDENT OF EMPLOYEE’S COMMITMENT AND

CONSEQUENCE TO THE PERFORMANCE OF PT. ANGKASA PURA MAKASSAR

HASSANUDDIN UNIV

6 ANIK HERMANINGSIH PENGARUH PELATIHAN, MOTIVASI KERJA DAN

BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI

NEGERI SIPIL

MERCU BUNA

7 DYAH SAWITRI, ENLIK

KRESNAINI, SUPARTOLO

KEMAMPUAN MANAJERIAL DAN MANAJEMEN KEPALA

SEKOLAH PADA ERA OTONOMI DAERAH UNTUK

MENINGKATKAN KINERJA GURU DI SDN KESATRIAN 1 MALANG

UNIV. GAJAH

MALANG

8 EKO PURWANTO, EDDY WIYONO

KAJIAN KINERJA PEGAWAI PADA UNIT AIR MINUM DALAM KEMASAN PT. SWABINA GATRA GRESIK

UPN VETERAN JAWA TIMUR

9 TRI GINANJAR, ELFA FAIZAH PENGARUH BUDAYA ORGANISASI DAN MOTIVASI PIMPINAN TERHADAP KINERJA PEGAWAI MENGGUNAKAN

METODE PROPABILISTIK PADA BALAI PENDIDIKAN DAN

PELATIHAN DI CIREBON

STMIK IKMI CIREBON

10 RAHAYU PURNAMI PENGARUH KEPUASAN KERJA DAN KOMITMEN

ORGANISASIONAL TERHADAP PERILAKU KEWARGAAN

ORGANISASIONAL SERTA IMPLIKASINYA TERHADAP

KINERJA PEGAWAI ADMINISTRASI (STUDI KASUS PADA PTS

X DI BANDUNG)

UPI

12 Dr. Jerr Marcellinus Logahan, M.Si,

Endira Rachma Filardi

PENGARUH WORKLOAD TERHADAP ROLE CONFLICT SERTA

DAMPAKNYA PADA JOB PERFORMANCE PADA PT.

ASSARAYA MULTI SARANA

UNIVERSITAS BINA

NUSANTARA

xxxviii

Moderator : Siti Nurjanah, SE., MM Ruang : KEMANG 1 / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Dwi Gemina, Endang Silaningsih,

Erni Yuningsih, Lucky Hikmat Maulana

KEBERHASILAN USAHA IKM MAKANAN RINGAN BERBASIS

MOTIVASI USAHA DAN KEMAMPUAN USAHA PRIANGAN TIMUR

Universitas Djuanda

Bogor

2 Herlina Yoka Roida, N. Agus Sunarjanto

MERUMUSKAN MODEL KLASIFIKASI KEGAGALAN BISNIS USAHA MIKRO, KECIL, DAN MENENGAH DI INDONESIA

Widya Mandala Catholic University

Surabaya

3 SYAMSUL BAHRI DG. PARANI,

SE., MM,

JOHNNY TANAMAL, SE., Msi, ARFAN NENO, SE., MBA

STRATEGI MODEL PEMBENTUKAN DAN PENGEMBANGAN

KLASTER MENUJU PENINGKATAN DAYA SAING UKM DI

KABUPATEN DONGGALA PROPINSI SULAWESI TENGAH

UNIVERSITAS

TADULAKO

4 Sonata Christian

MENINGKATKAN DAYA SAING USAHA LOKAL INDONESIA MENGHADAPI MASYARAKAT EKONOMI ASEAN 2015

Universitas Ciputra, Surabaya

5 Sardjoeni Moedjiono,

Winanti, Aries Kusdaryono

SISTEM PENGAMBILAN KEPUTUSAN MEMILIH MASAKAN

BERDASARKAN JENIS PENYAKIT KRONIS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS


6 Ahmad Rizki Sridadi MANAGERIAL PREROGATIVE: SEPELEMPARAN BATU BELAKA ?


7 Muhammad Muhtadin Kholil , Gancar Candra Premananto

DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA PERIODE KAMPANYE PEMILIHAN PRESIDEN 5 JUNI – 5 JULI

2014

(Studi pada Aktifitas Kaskuser dalam Pemilihan Presiden 2014)


8 Rahmat Heru Setianto,

Rory Asrhofi Andani

STRATEGI DIVERSIFIKASI DAN NILAI PERUSAHAAN Universitas Airlangga

9 FEBRIANA WURJANINGRUM,

MUKH. NASIR RAMDHANI

RANCANGAN PERBAIKAN KUALITAS PRODUK UKM SEPATU

KULIT DENGAN MENGINTEGRASIKAN METODE ANALYTIC NETWORK PROCESS (ANP) DAN METODE QUALITY

FUNCTION DEPLOYMENT (QFD)


10 Amaliyah Asad BLUE BLOOD MADURA IN ORGANIZATIONAL STRUCTURE AND THE ECONOMIC COMMUNITY EDUCATION

STIAM Kepelabuhanan (Surabaya)

11 Hari Sukarno, Hadi Paramu,

Yeni Hilma Dwiyanti

DOMINASI DETERMINAN PENDAPATAN UMKM SEKTOR JASA DAN PERDAGANGAN DI KABUPATEN JEMBER

Universitas Jember

12 Mujino,

Risal Rinofah

PENGARUH INFLASI DAN PDRB TERHADAP PENYALURAN

KREDIT UMUM DAN UMKM DI DAERAH ISTIMEWA

YOGYAKARTA

Universitas

Sarjanawiyata


xxxix

Moderator : Siti Nurjanah, SE., MM Ruang : KEMANG 1 / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Anik Kusmintarti THE RELATIONSHIPS AMONG ENTREPRENEURIAL EDUCATION, ENTREPRENEURIAL ATTITUDE, AND

ENTREPRENEURIAL INTENTION


2 Ade Indah Sari., SE., M.Si STUDI EKSPERIMEN MODEL SINERGI PEMBERDAYAAN DALAM PENGEMBANGAN USAHA MIKRO DI SUMATERA

UTARA

STIE Harapan Medan

3 Saskia,

Alda Kartika,

Teguh Setiawan

ANALISIS KEKUATAN KINERJA PERGURUAN TINGGIS

WASTA (PTS) MELALUI ANALISA SWOT DI KOTA MEDAN

STIE Harapan Medan

4 Ita Rifiani Permatasari,

Suselo Utoyo, ST, MMT, Ayu Sulasari, S.E., M.M

PENGEMBANGAN KEWIRAUSAHAAN MAHASISWA

BERBASIS TECHNOPRENEUR

Politeknik Negeri

Malang

5 Tapi Rondang Ni Bulan PEMANFAATAN METODE KONTEKSTUAL DALAM PEMBELAJARAN KEWIRAUSAHAAN GUNA PENINGKATAN

INTENSI

STIE Harapan Medan

6 Roos K. Andadari'

Annie Susanto'

Petrus Wijayanto

SERTIFIKASI PROFESI BIDANG MANAJEMEN BISNIS,

AKANKAH MENINGKATKAN DAYA SAING?

Universitas Kristen

Satya Wacana

7 Siti Rahayu,

Erna Andajani

ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY:

STUDI KASUS ANIME FESTIVAL ASIA INDONESIA 2014


8 Hujjatullah Fazlurrahman, SE, MBA

Hafid Kholidi Hadi, S.E., M.SM.

ANALISIS KOMPARASI INTENSI KEWIRAUSAHAAN DOSEN

DAN MAHASISWA

Universitas Negeri

Surabaya

9 Yuyun Isbanah,

Budiono

PENGARUH FAKTOR SPESIFIK BANK DAN MAKROEKONOMI

TERHADAP KINERJA PERBANKAN INDONESIA

Universitas Negeri

Surabaya

10 Achmad sobirin,

Ulfa Sofiana,

Al Hasin

TRANSFER PENGETAHUAN SEBAGAI BAGIAN DARI ALIH

GENERASI PADA PERUSAHAAN KELUARGA

Universitas Islam

Indonesia

11 Joeliaty MODEL PENGELOLAAN PENGETAHUAN PENGRAJIN SEPATU

DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA) (Kajian Pada Sentra Sepatu Cibaduyut Jawa Barat)

Universitas

Padjadjaran

xl

Moderator : Dra. Umi Mardiyati, M.Si Ruang : KEMANG 2 / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Ratna Widiastuti, Meily Margaretha MEMBANGUN MUTU PERGURUAN TINGGI MELALUI

PENGELOLAAN PERILAKU CYBERLOAFING PADA MAHASISWA

Universitas Kristen

Maranatha

2 Sri Wahjuni Latifah, A. Waluya Jati,

Erna Retno R

ANALISIS POTENSI USAHA DAERAH PENGIRIM TKI DI MALANG

Universitas Muhammadiyah

Malang

3 Umi Kaltum,

Riantari Tisna

APLIKASI SIX SIGMA PADA PENGUJIAN KUALITAS PRODUK

UMKM: KASUS PADA HAZCLOTHING BANDUNG

UNPAD

4 DR. IDRIS AZIS, SE., M.Hum, DR. MAULED MOELYONO, SE.,

Msi,

SYAMSUL BAHRI DG. PARANI, SE., MM

PERAN PEMERINTAH DALAM PENINGKATAN AKSES PASAR PRODUK KAKAO BAGI PENGUSAHA KECIL DAN MENENGAH

DALAM PERCEPATAN DAN PERLUASAN PEMBANGUNAN

EKONOMI DI KABUPATEN DONGGALA PROPINSI SULAWESI TENGAH

UNIVERSITAS TADULAKO

5 Haerul Anam IMPLEMENTASI MODEL PENINGKATAN PRODUKSI DAN PEMASARAN KOMODITAS KEDELEI DI DAERAH

TRANSMIGRASI JAWA-SUNDA DATARAN BULAN SEBAGAI

UPAYA PERBAIKAN PENDAPATAN PETANI DI KABUPATEN TOJO UNA-UNA PROVINSI SULAWESI TENGAH


6 Hilda Monoarfa, Chalil POTENSI PASAR PAKAN TERNAK UNGGAS SEBAGAI UPAYA MENGURANGI KETERGANTUNGAN IMPOR TEPUNG IKAN DI

INDONESIA

(Survey di Sentra Produksi Kabupaten Tojo Una-Una Sulawesi Tengah)


7 Suwarsono Muhammad POSISI POLITIK KOMISI PEMBERANTASAN KORUPSI ANALISIS PEMANGKU KEPENTINGAN PADA ORGANISASI

PUBLIK

UII

8 Elsye Tandelilin, SE, MM KESIAPAN UMKM JAWA TIMUR DALAM MENGHADAPI

PERSAINGAN DALAM ASEAN ECONOMIC COMMUNITY

(AEC) 2015


9 Linda Ariany Mahastanti,

Yeterina Widi Nugrahanti,

Sri Hartini

PEMBERDAYAAN UMKM DALAM RANGKA PENINGKATKAN

KEUNGGULAN KOMPETITIF MELALUI PROSES INOVASI

MENGGUNAKAN PENDEKATAN KNOWLEDGE MANAGEMENT

(STUDI PADA PENGUSAHA KERUPUK TUNTANG KAB. SEMARANG)

Universitas Kristen

Satya Wacana

10 Hilmiana,

Imas Soemaryani

MODEL OPTIMALISASI PENGELOLAAN ZAKAT MAAL

MELALUI PENINGKATAN PEMAHAMAN DAN KESADARAN MASYARAKAT BERBASIS BUDAYA LOKAL DALAM

MENUNTASKAN KEMISKINAN DI KOTA / KABUPATEN

BANDUNG

Padjadjaran University

11 Wira Bobby Setya Raharja,

Agus Suroso

ENVIRONMENT FRIENDLY PRODUCTS: FACTORS THAT

INFLUENCE THE GREEN

UNSOED Purwokerto

12 Ariati Anomsari,

Hertiana Ikasari, Ngatindriatun

MODEL PEMBERDAYAAN BATIK SEMARANG DALAM

RANGKA MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

Universitas Dian

Nuswantoro Semarang

xli

Moderator : Dra. Umi Mardiyati, M.Si Ruang : KEMANG 2 / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Nugroho Mardi Wibowo,

Yuyun Widiastuti, Dwi Lesno Panglipursari

PELAYANAN KESEHATAN BERKEADILAN DAN KEPUASAN

PASIEN MASYARAKAT MISKIN

Universitas Wijaya

Putra

2 Farah Margaretha, Indah

FAKTOR- FAKTOR YANG MEMPENGARUHI KEBANGKRUTAN PADA INDUSTRI DASAR DAN KIMIA DI INDONESIA

Universitas Trisakti

3 Surachman Surjaatmadja,

Ahmad Adriansyah

BENARKAH BANK SYARIAH BERBEDA DENGAN BANK

KONVENSIONAL, PERSPEKTIF KEUNGGULAN BERSAING

STIE INDONESIA

BANKING SCHOOL

4 Ratih Hurriyati,

Mayasari, Sulastri

PENATAKELOLAAN PEDAGANG KAKI LIMA KOTA

BANDUNG

Universitas

Pendidikan Indonesia

5 Purwani Retno Andalas, Putriana Kristanti,

Agustini Dyah Respati,

PENERAPAN GOOD CORPORATE GOVERNANCE PADA

KELOMPOK TANI ORGANIK


6


SINERGI PERENCANAAN STRATEGIS BEBERAPA

KEMENTRIAN INDONESIA DALAM MENGHADAPI

MASYARAKAT EKONOMI ASEAN (MEA)

Universitas Ciputra

7


TAKUT, MALU, LINGKUNGAN KELUARGA, DAN INTENSI

KEWIRAUSAHAAN MAHASISWA PERGURUAN TINGGI SWASTA DI YOGYAKARTA

Sekolah Tinggi Ilmu

Ekonomi YKPN Yogyakarta

8

Rorim Panday

ANALYSIS OF TECHNOLOGY READINESS AND

TECHNOLOGY ACCEPTANCE OF GEODESY STUDENT IN USING INA GEOPORTAL

Bhayangkara Jaya

University,Management, Jakarta,Indonesia

9 Sri Lestari Kurniawati, Linda Purnama Sari, Titis Puspitaningrum

D.K

PENERAPAN GOOD CORPORATE GOVERNANCE (TATA KELOLA) PADA USAHA KECIL MENENGAH (UKM) DI

SURABAYA DALAM MENGHADAPI MEA 2015

STIE Perbanas, Surabaya

10 Nindria Untarini, Yessy Artanti

PENERAPAN ADOPSI TEKNOLOGI INFORMASI GUNA

MEMPERLUAS AKSES PASAR PADA UKM BATIK DI

WILAYAH JETIS SIDOARJO

UNESA

11


PELATIHAN UMKM BERJENJANG DI KOTA SURABAYA:

STRATEGI PENGUATAN DAYA SAING UMKM DALAM MENGHADAPI ASEAN ECONOMIC COMMUNITY (AEC)


xlii

Moderator : Nicodemus Simu, SE., MM Ruang : KEMANG 3 / Sesi 1

Jam : 11.00 – 13. 00

No Author Judul PT

1 Dra. Friska Sipayung, Msi,

Drs. Liasta Ginting, Msi, Dra. Lucy Anna, MS

MODEL IMPLEMENTASI STRATEGI SEBAGAI DETERMINAN

KINERJA PERUSAHAAN

USU

2 Hardiyansyah , Mukran

MANAJEMEN STRATEGIS PENINGKATAN KUALITAS PELAYANAN PUBLIK DAN OPTIMALISASI PENERIMAAN

PENDAPATAN ASLI DAERAH DI KOTA PALEMBANG

Universitas Bina Darma

3 MASLICHAH,

NUR DIANA,

MOHAMMAD CHOLID MAWARDI

MODEL PENGGUNAAN SISTEM INFORMASI AKUNTANSI

UNTUK PENINGKATAN KINERJA INDUSTRI KREATIF UKM

KOTA MALANG

Universitas Islam

Malang

4 Ir. Alexander Wahyudi HS. MBA.MM

QUANTUM LEAP STRATEGY INDUSTRI PARIWISATA INDONESIA DALAM MENGHADAPI MASYARAKAT EKONOMI

ASEAN (MEA)

Universitas Ciputra,Surabaya

5 Ferryal Abadi, Ika Suhartanti Darmo

HUBUNGAN LEARNING TO KNOW, LEARNING TO DO, LEARNING TO BE, LEARNING TO LIVE TOGETHER IN PEACE

AND HARMONY SEBAGAI PEMBENTUK KARAKTER MORAL

BANGSA.

Fakultas Ekonomi, Kalbis Institute

6 Dr. Tony Wijaya.,MM

Dr. Santi Budiman.,MM

MODEL INTENSI BERWIRAUSAHA Fakultas Ekonomi

UNY, STIE IEU

7 WIWIK MARYATI,

BAMBANG SETYOBUDI

MODEL PAGUYUBAN UNTUK MEMPERTAHANKAN USAHA

ENTREPRENEUR COMMUNITY DI KAWASAN PESANTREN KOTA JOMBANG

UNIPDU

8 Nyssa Andriani Chandra, Putu Anom Mahadwartha,

Werner R. Murhadi

PENGARUH CORPORATE SOCIAL RESPONSIBILITY BIDANG LINGKUNGAN DAN GOOD CORPORATE GOVERNANCE

TERHADAP KINERJA PERUSAHAAN

Universitas Pelita Harapan Surabaya

9 Leonardi Lucky Kurniawan ENERGIZING ENTREPRENEURIAL ECOSYSTEMS IN

INDONESIA

Politeknik Ubaya,

Surabaya

10 Hartini, Sri CUSTOMER BASED BRAND EQUITY PRODUK UMKM : ANALISIS VARIABEL ANTESEDEN DAN KONSEKUENSI


11 Asep Mulyana Wa Ode Zusnita Muizu

ANALISIS KOMPETENSI WIRAUSAHA UNTUK MENINGKATKAN DAYA SAING USAHA

Universitas Padjadjaran

xliii

Moderator : Nicodemus Simu, SE., MM Ruang : KEMANG 3 / Sesi 2

Jam : 14.00 – 18. 00

No Author Judul PT

1 Muhamad Fahrurozi

Budi Harsanto

PENERAPAN SISTEM MANAJEMEN MUTU (SMM) ISO

9001:2008 PADA BAGIAN INCOMING EXPRESS MAIL SERVICE (EMS), KILAT KHUSUS, DAN POS EKSPRES DI MAIL

PROCESSING CENTER (MPC) BANDUNG 40400 PT. POS

INDONESIA (PERSERO)

Universitas

Padjadjaran

2 Sardjoeni Moedjiono,

Mahbubul Wathoni, Aries Kusdaryono

MANAJEMEN TRAFFIC JARINGAN MENGGUNAKAN

HIERARCHICAL TOKEN BUCKET (HTB) UNTUK PENINGKATAN QUALITY OF SERVICE (QOS) HOTSPOT

PENDIDIKAN DAN PENGAJARAN (DIKJAR) KOMPUTER DAN

MATEMATIKA : STUDI KASUS PADA PUSAT LABORATORIUM TERPADU UIN JAKARTA

Universitas Budi

Luhur

3 Yetty dwi lestari PERANCANGAN KINERJA RANTAI SUPLAI UKM DENGAN MENGGUNAKAN SCOR


4 Dwi Ratmawati, Tri Siwi Agustina, Novi Aditya Rosalita

PENGARUH SAFETY MANAGEMENT PRACTICES TERHADAP SAFETY PERFORMANCE DENGAN VARIABEL MEDIASI

SAFETY KNOWLEDGE DAN SAFETY MOTIVATION

STUDI PADA PELAKSANA PRODUKSI PABRIK III PT PETROKIMIA GRESIK


5 Rofi Rofaida, Chairul Furqon

PROFIL RANTAI NILAI (VALUE CHAIN) PADA INDUSTRI SUSU DI KABUPATEN BANDUNG BARAT

(STUDI AWAL UNTUK PENGEMBANGAN MODEL

KEMITRAAN RANTAI NILAI SEBAGAI UPAYA

MENINGKATKAN DAYA SAING INDUSTRI)

Universitas Pendidikan Indonesia

6 Desi Tri Ariani,

Siti Nursyamsiah

PENGARUH PENERAPAN PERBEDAAN ASPEK-ASPEK DALAM

IMPLEMENTASI ISO : 9000 TERHADAP PRAKTEK SUPPLY CHAIN MANAGEMENT DAN KINERJA OPERASIONAL

PERUSAHAAN MANUFAKTUR DI INDONESIA

Universitas Islam

Indonesia

7 MARKONAH,

MULJANTO SILADJAJA

PENGARUH SUPPLY CHAIN MANAGEMENT

TERHADAP KINERJA OPERASIONAL PERUSAHAAN :

KAJIAN SINGKAT INDUSTRI MANUFACTURING

PERBANAS

INSTITUTE

8 Muslikh UPAYA MENINGKATKAN DAYA SAING PRODUK UMKM

DI KAMPUNG WISATA TEGALWARU BOGOR

YAI

9 Wilson Rajagukguk1 HUBUNGAN DEGRADASI LINGKUNGAN DAN

PERTUMBUHAN EKONOMI: KASUS INDONESIA

Universitas Kristen

Indonesia

10 Edy Dwi Kurniati,

Nunuk Supraptini

PENGARUH LINGKUNGAN INDUSTRI TERHADAP

KAPASITAS INOVASI DAN KINERJA USAHA DI SEKTOR

PENGOLAHAN INDUSTRI KECIL KABUPATEN SEMARANG

Universitas Darul

Ulum Islamic Centre

Sudirman GUPPI

(UNDARIS)

11 Endang Ruswanti, Arief Kusuma AP, Arief Suwandi

MODEL PEMBELAJARAN ENTREPRENEURSHIP INOVASI UNIVERSITAS ESA UNGGUL


Manajemen Keuangan

Abstract Book Forum Manajemen Indonesia (FMI) Ke-7

“Dinamika Dan Peran Ilmu Manajemen Untuk Menghadapi AEC”Jakarta, 10-12 November 2015

MANAJEMEN KEUANGAN 1

KEU-001

ANALISIS PENGARUH ASSET GROWTH,

MANAJEMEN LABA, DAN

PRICE TO BOOK VALUE TERHADAP RETURN

SAHAM

Astuti Yuli Setyani


[email protected]

Zet Sumbung Universitas Kristen Duta Wacana

[email protected]

Abstract – This study to examine the effect of asset growth, profit management and price to book valeu on return

share of manufacturing companies listed on Indonesia Stock Exchange. The research variables are asset growth,

Discretionary accruals, and Price to book value as independent variableandreturn as dependent variable.

Reaserch sample were Financial Report the year 2008-2010 collected from 82 companies listed at Indonesia Stock

Exchange. The Ordinary Least Square (OLS) is used to analyse the data. This analysis conforms that PBV and

Asset growth influence the company stock return.

More over profit management variable has no effect on company stock return. These reasearch findings indicate

that companies were able to increase the stock prince which positively impact on company stock return throught

increasing significanty asset growth aswell as increasing price book value.

Key Word: Asset Growth, ordinary least square, Price to Book Value, Return share,

KEU-002

ANALISIS FAKTOR DEMOGRAFI, LITERASI

KEUANGAN DAN PERILAKU KEUANGAN

MAHASISWA

Christiana Fara Dharmastuti

Universitas Katolik Indonesia Atma Jaya

[email protected]

Yudith Dyah


[email protected]

[email protected]

Abstract – Pengelolaan keuangan yang mencerminkan perilaku keuangan seseorang diperagaruhi oleh literasi

keuangan dan faktor demografi sesorang. Mahasiswa yang merupakan kelompok awal dewasa, yang mulai belajar

mengelola keuangannya sendiri. Unika Atma Jaya yang yang terletak di pusat kota, dekat pusat perbelanjaan,

menjadi hal yang menarik untuk menjadi obyek penelitian perilaku keuangan mahasiswa. Tujuan penelitian ini

adalahmengetahui bagaimanakah peran faktor demografi, literasi keuangan dalam mempengaruhi perilaku

keuangan mahasiswa

Penelitian dilakukan dengan mengambil sampel menggunakan cluster sampling dari seluruh mahasiswa S1 Unika

Atma Jaya yang tersebar dalam 17 program studi.Dari penelitian ini ditemukanbahwa factor gender mampu

membedakan secara signifikan atas perilaku keuangan mahasiswa, namun tidak signifikan untuk literasi keuangan.

Penelitian ini juga menemukan bahwa latar belakang pendidikan mampu membedakan secara signifikan literasi

keuangan dan perilaku keuangan mahasiswa.

Keywords: literasi keuangan, gender, pendidikan, perilaku keuangan.

mailto:[email protected]




2015 Abstract Book Forum Manajemen Indonesia (FMI) Ke-7

“Dinamika Dan Peran Ilmu Manajemen Untuk Menghadapi AEC”Jakarta, 10-12 November

2 MANAJEMEN KEUANGAN

KEU-003

ANALISIS FAKTOR-FAKTOR YANG

MEMPENGARUHI STRUKTUR MODAL

PERBANKAN

Nyi Mas Rizki Noviyah

ABFI Perbanas Institute

[email protected]

Hedwigis Esti Riwayati

ABFI Perbanas Institute

[email protected]

Abstract – The purpose of this study is to analyze factors that influence capital structure at LQ45’s bank during the

period 2005-2013. In this study, there are six independent variables such as sales growth, profitability (Return On

Assets), asset structure, operating leverage, liquidity (Load To Deposit Ratio), and taxes. The samples are 3 banks,

they take by purposive sampling method. The data is processed by Eviews ver. 6.0. The results showed that the

profitability (ROA) has a negative and significant influence to capital structure. In addition, the asset structure and

operating leverage have positive and significant impact to capital structure. But sales growth, liquidity (LDR), and

taxes do not effect to capital structure. Simultaneously, sales growth, profitability (ROA), asset structure, operating

leverage, liquidity (LDR), and taxes have a significant effect to capital structure. Capital structure can be

influenced by sales growth, profitability (ROA), asset structure, operating leverage, liquidity (LDR), and a tax of

88.74 per cent, while the remaining 11.26 percent is influenced by other factors, beside independent variables in

this study.

Keywords: Sales growth, Profitability, Asset Structure, Operating Leverage, Liquidity, Taxes, Capital Structure

KEU-004


MEMPENGARUHI TINGKAT UNDERPRICING

PADA PERUSAHAAN YANG MELAKUKAN

INITIAL PUBLIC OFFERING (IPO)

(Studi Empiris Pada Bursa Efek Indonesia (BEI)

Periode Tahun 2011-2013)

Said Sampang

Pascasarjana,Universitas Budi Luhur Jakarta Email: [email protected]

Sugeng Riyadi

Pascasarjana,Universitas Budi Luhur Jakarta

Email: [email protected]

Abstract – Underpricing is a phenomenon Initial Public Offering (IPO) which often occur on capital market and

has been proven by researchers in many countries. This research aimed to analyze the factors affecting the level of

underpricing. Underpricing as measured by the initial abnormal return is the dependent variable in this research.

While the independent variable in this research is are company's profitability (ROA), financial leverage, firm age,

firm size, and the intended use of funds for investment.

Sampling was done by using purposive sampling method resulted in 38 companies as research samples. Multiple

regression model is used to test the relationship between the dependent and independent variables.

From the results of multiple regression analysis showed that the variables of the size in the company and intended

use funds to invest significantly affect the underpricing. The direction of negative coefficients with three variables.

There are variable, aged company, corporate profitability (ROA), and financial leverage (DER) shown to have no

significant effect on the occurrence of underpricing.

Keywords: Underpricing, Initial Public Offering, the Company Profitability (ROA), Financial Leverage (DER),

Age Company, Company Size, and Purpose Use of Funds for Investment








KEU-005

ANALISIS KINERJA SAHAM-SAHAM

PERUSAHAAN KELUARGA DI

BURSA EFEK INDONESIA

Arif Singapurwoko

Program Studi Manajemen, Fakultas

Ekonomi, Universitas Islam Indonesia

[email protected]

Abstract – Penelitian ini bertujuan untuk menganalisis perbandingan kinerja pasar (market performance) dan

portofolio (portfolio performance) antara perusahaan keluarga (family firms) dengan perusahaan bukan milik

keluarga (non-family firms). Perusahaan keluarga diyakini oleh penelitian-penelitian terdahulu, bahwa keunikan

yang dimiliki oleh perusahaan keluarga dalam tata kelola perusahaan (corporate governance) akan memberikan

pengaruh positif pada kinerja perusahaan (corporate performance). Keunikan perusahaan keluarga dalam tata

kelola perusahaan tercermin dari kepemilikan (ownership), manajemen (management), dan suksesi (succession).

Penelitian ini menggunakan dua ukuran kinerja, yaitu kinerja pasar yang diproksikan oleh return saham dan

kinerja portofolio yang diproksikan oleh nilai Sharpe, Treynor, dan Jensen. Penelitian ini menggunakan

independent sample t-test untuk menguji dua kelompok sampel yang berbeda. Levene test dilakukan untuk menguji

varians dan t-test untuk menguji rata-rata populasi. Hasil uji hipotesis menjelaskan terdapat perbedaan nilai rata-

rata return yang signifikan antara perusahaan keluarga dengan perusahaan bukan milik keluarga. Nilai rata-rata

return perusahaan keluarga menunjukkan hasil yang lebih tinggi daripada perusahaan bukan milik keluarga. Hasil

uji hipotesis lainnya menunjukkan terdapat perbedaan nilai Sharpe dan Treynor yang signifikan, tetapi nilai Jensen

tidak menunjukkan perbedaan yang signifikan. Nilai rata-rata Sharpe dan Treynor perusahaan keluarga lebih

tinggi daripada perusahaan bukan milik keluarga. Penelitian ini memberikan kesimpulan bahwa keunikan

perusahaan keluarga pada tata kelola perusahaan, tidak hanya berdampak pada kinerja perusahaan tetapi juga

pada kinerja pasar dan kinerja portofolio. Peneliti juga memasukkan market capitalization untuk memisahkan dua

kelompok di antara perusahaan-perusahaan keluarga yang go public. Peneliti melihat kapitalisasi pasar perlu

dipertimbangkan karena diyakini dapat menunjukkan perbedaan hasil yang signifikan di antara dua kelompok

tersebut. Hasilnya menunjukkan terdapat perbedaan yang signifikan, nilai rata-rata return perusahaan yang

memiliki big market capitalization lebih besar daripada small market capitalization. Penelitian ini mendukung

terbentuknya indeks perusahaan keluarga di Bursa Efek Indonesia, karena keunikan dan keunggulan yang dimiliki

oleh perusahaan keluarga. Terbentuknya indeks perusahaan keluarga atau Indonesia Family Firms Index, dapat

dijadikan sebagai referensi bagi investor dan manajer investasi untuk membentuk portofolio saham perusahaan

keluarga.

Keywords: Family firms, Stock Return, Portfolio, Sharpe, Treynor, dan Jensen




KEU-006

ANALISIS KINERJA PERBANDINGAN BANK

DEVISA BUMN DAN BANK DEVISA SWASTA

PADA TAHUN 2006-2011

Dra. Umi Mardiyati, M.Si

Fakultas Ekonomi, Program Studi S1

Manajemen, Universitas Negeri Jakarta Email: [email protected]

Naezmi Renofa


Dr.Gatot Nazir Ahmad M.Si


Abstract – Peneliti bertujuan untuk membandingkan dan menganalisis kinerja bank devisa BUMN dan bank devisa

Swasta dengan menggunakan rasio Capital Adequacy Ratio (CAR), Return On Asset (ROA), Return On Equity

(ROE), dan Loan to Deposit Ratio (LDR). Sampel yang digunakan adalah empat bank devisa BUMN dan empat

bank devisa Swasta berstatus go public. Data yang digunakan dalam penelitian ini diperoleh dari laporan

keuangan tahunan perusahaan perbankan periode 2006-2011. Metode analisis yang digunakan dalam penelitian

ini adalah analisis deskriptif, uji normalitas data dan uji hipotesis dua rata-rata sampel dengan menggunakan uji

beda PairedSamplet-test. Hasil penelitian ini menunjukkan bahwa nilai CAR bank devisa BUMN ternyata tidak

berbeda dengan nilai CAR bank devisa BUMN. Sedangkan nilai ROA, ROE, dan LDR terbukti berbeda antara

bank devisa BUMN dan bank devisa swasta, dan nilai ROA, ROE, LDR bank devisa BUMN lebih besar

dibandingkan dengan ROA, ROE, LDR bank devisa swasta.

Kata kunci : Capital Adequacy Ratio (CAR), Return On Asset (ROA), Return On Equity (ROE) dan Loan to

Deposit Ratio (LDR)

KEU-007

ANALISIS MANAJEMEN LABA DAN KINERJA

KEUANGAN PERUSAHAAN PENGAKUISISI

SEBELUM DAN SESUDAH AKUISISI YANG

TERDAFTAR DI BURSA EFEK INDONESIA

TAHUN 2009-2010

Sopiani Saragih

Fakultas Ekonomi dan Bisinis

Universitas Sumatera Utara [email protected]

Nisrul Irawati

Fakultas Ekonomi dan Bisinis


Abstract – The Purpose of this study to prove whether earnings management action occurs on the acquirer before

the acquisition. In addition, this study also aimed to determine whether there is any difference in the acquirer’s

financial performance before and after the acquisition. The research was conducted in all non financial industry

sector listed in BEI.

Earnings management made by firms is proxy by discreationari accruals (DA). Then for the measurement of firm

performance measured by financial ratios which include net profit margin, return on equity, debt to equity ratio,

debt ratio, total asset turnover, fixed asset turnover, current ratio. Further testing this hypothesis using

independent sample t test and wilcoxon signed ranks test.

Based on the survey result revealed that the acquirer engage in earnings management action before and after

acquisition. The seven ratios which include net profit margin, return on equity, debt to equity ratio, debt ratio, total

asset turnover, fixed asset turnover, current ratio has no significance difference of the acquirer before and after

the acquisition.

Keywords: Acquisitions, Earnings Management, Financial Performance, Discreationari Accruals






KEU-008

ANALISIS PENGARUH GOOD CORPORATE

GOVERNANCE TERHADAP DIVIDEN

PERUSAHAAN PROPERTI DAN KONSTRUKSI

PADA BEI TAHUN 2010-2013

Achmad Kautsar


[email protected]

Trias Madanika Kusumaningrum

Universitas Negeri Surabaya [email protected]

Abstract – This paper aims to document the interaction between good corporate governance and dividend payout

on the Indonesian Stock Exchange (IDX). Dividend payout has been an issue of interest in financial literature.

Panel data covering a period from 2010 to 2013. The population are 55 companies in property and building

construction sector. The paper reports institutional ownership have a statistically negative effect on dividend

payout. But managerial ownership is not significant on dividend payout among the corporate governance variables.

The results also indicate that profitability haven’t effect on dividend payout. The other side, leveraged firms would

significantly reduce dividend payments. Finally, firm size were found to be negative significant determinants of

dividend payout on the property and building construction sector.

Keywords: good corporate governance, dividend payout

KEU-009

ANALISIS PENGARUH LAGGED RETURN INDEKS

SAHAM AMERIKA DAN TINGKAT SUKU BUNGA

BEBAS RISIKO DOMESTIK TERHADAP

RETURN INDEKS SAHAM NEGARA ASEAN

TAHUN 2003-2013

Ervina Yosephine

Alumni Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya

[email protected]

Sumani

Dosen Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya

[email protected]

Abstract – The purpose of investing is to get return. There are many variables that can affect the return. Stock

return of a country can be affected by events in the country as well as by stock returns of other countries. This study

aims to determine the effect of lagged American stock index return and the domestic risk-free interest rate to stock

return of ASEAN countries. The data used for this study is United States stock index, stock index and the risk-free

interest rate of six ASEAN countries (Indonesia, Philippines, Malaysia, Singapore, Thailand, Vietnam) from 2003-

2013. This study used estimation of GARCH (1, 1). From the estimation, it is known that simultaneously lagged US

stock index return and the risk-free interest rate of domestic country have significant influence on stock index

return from Indonesia and Malaysia. Partially, lagged US stock index return significantly affect the stock index

return of two ASEAN countries, namely Malaysia and Thailand. While the influence of the risk-free interest rate to

stock index return only significantly in the stock index return of Indonesia and the Philippines. This study

concluded that stock investors can use the information about stock index return of United States and the domestic

risk-free interest rate into consideration of future investment decisions.

Keywords: lagged return, domestic risk-free interest rate, stock index return





KEU-010

ANALISIS PENGARUH PROFITABILITAS DAN

PERTUMBUHAN PERUSAHAAN TERHADAP

PENGUNGKAPAN TANGGUNG JAWAB SOSIAL

PERUSAHAAN

(Studi Kasus Pada Bank Syariah di Indonesia)

Kartika Dewi Sri Susilowati


[email protected]

Abstract – This study was aimed to identify factors affecting Corporate Social Responsibility (CSR) disclosure of

Shariah Banks in Indonesia. There were two factors suspected to influence CSR disclosure, i.e. profitability and

growth of the banks. CSR disclosure were evaluated based on content analysis, by analyzing annual reports and

financial reports of seven Shariah Banks during the period of 2010 – 2013. CSR Index were developed based on

Shariah Enterprise Theory (SET). The result from multiple linier regressions analysis showed that profitability

which was proxied by ROE (Return of Equity) had a significant effect toward CSR disclosurefor 0,004. While, the

growth variable that was measured by using Assets Growth had negatively effect to CSR disclosurefor -

0,0000436.The significance level of partial test (t) were 0,014 for ROE variable and 0,096 for Asset Growth

variable and the simultaneous test (F) was obtained a significant level of 0,045. The conclusion of this study was,

partially, profitability had a significant effect to CSR disclosure. Mean while, the company’s growth had a negative

effect and was notsignificant to CSR disclosure. Simultaneously, the bank’s profitability and growth had an effect to

CSR disclosure.

Keywords: CSR Disclosure, Shariah Enterprise Theory (SET), Tanggung jawab sosial perusahaan

KEU-011

ANALISIS PENGARUH REVERSE STOCKSPLIT

TERHADAP KINERJA SAHAM PADA PERUSAHAAN

YANG TERDAFTAR PADA BEI

Dwinanda Ripta Ramadhan

Program Studi Manajemen - Fakultas

Ekonomi, Universitas Islam Indonesia [email protected]

Sutrisno

Program Studi Manajemen - Fakultas Ekonomi, Universitas Islam Indonesia

[email protected]

Abstract – The main objectiveof this studywas to examine differences between the Performance ofthe stock before

and after the events oft he reverse stock split. And to analyze the differences intrading volume before and after the

reverse stock split. The data used in this study is the monthly stock price and the monthly JCI, total volume of

shares traded during the period of 2011-2014. By using purposive sampling method Samples have been as many as

five companies that perform the reverse stock splitpolicy.

This study uses a different test Paired Samples Test to test for differences in stock returns and Trading Volume

Activity Test to test for differences between the trading volume before and after the reverse stock split policy.

Hypothesis testing results show that the company carried out its action reverse stock split not show a sign if icant

effect on the performance of stock

Keywords: PerformanceShares, TradingVolume Activity, and theReverseStockSplit.




KEU-012

ANALISIS PERBANDINGAN BIAYA PERSEDIAAN

BAHAN BAKU TEMBAKAU DENGAN METODE LOT

SIZING PADA PERUSAHAAN ROKOK

PUTRA MAJU JAYA

Senna Saraswati

Departemen Manajemen, Fakultas Ekonomi

dan Bisnis, Universitas Airlangga [email protected]

Indro Kirono


dan Bisnis, Universitas Airlangga [email protected]

Abstract – Globalization pushes businesses indirectly to grow and develop so they could compete and survive in a

competitive market. One of those is cigarette industry which also plays role as the country’s economic drive with

wide multiplier effect. To survive a competition, companies especially the small/medium-sized ones have to run

their business process efectively and efficiently hence it could increase their profitability.

The goal of this research is to analyze comparison between inventory cost of tobacco between company’s current

method and lot sizing method with economic order quantity (EOQ), fixed order quantity (FOQ), and period order

quantity (POQ). Furthermore, those methods were compared and the ones which were the most effective and

efficient were chosen to be applied in the company. Qualitative approach with descriptive method was used in this

research.

This research was conducted at Perusahaan Rokok Putra Maju Jaya, a cigarette industry with tobacco as its main

material. Based on analysis, EOQ has shown Rp 49.426.426,54 on total inventory cost of Pakong tobacco with 6

times frequency and 15% cut off of ordering cost and POQ has shown Rp 48.034.100,98 on total inventory cost

with also 6 times frequency and 19% cut off of ordering cost.

Keywords: Inventory, inventory management, lot sizing, EOQ, FOQ, POQ

KEU-013

ANALISIS PERBANDINGAN KINERJA SAHAM

SYARIAH ANTARA DOW JONES ISLAMIC

MARKET INDICES, FSTE GLOBAL ISLAMIC

INDICES, KUALA LUMPUR STOCK EXCHANGE

SYARIAH INDEX DAN JAKARTA ISLAMIC INDEX

Novita Kusuma Maharani

Program Studi Manajemen Universitas

Islam Indonesia

[email protected]

Zaenal Arifin

Program Studi Manajemen Universitas Islam

Indonesia [email protected]

Abstract – This research investigate wheather the difference of Sharia stock screening mechanism in some

countries will influence the index and stock performance. Surely each country has its own process and terms of

Sharia stock screening, where some countries have tight screening policy and the other countries have loose

screening policy. This research investigates 4 Sharia indices DJIMI, FTSE GIIS, KLSESI, and JII since October

2012 until September 2014. For stock performance comparison, we compare between JII and KLSESI since

January 2011 until December 2013. This research shows that the performance of Sharia stock index do not affected

by how tight the screening process of that index. Although KLSESI index has the tightest stock screening policy, but

the performance is not different with the Sharia stock which has loosest stock screening policy which is DJMI

index. When we compare the return of each index, the performance of the 4 indices show insignificant different

also. The performance of JII stock which has the looser stock screening policy is also not different with the KLSESI

stock performance which has the tighter stock screening policy.

Keywords: Sharia stock screening, Sharia index performance, Sharia stock performance, Sharia capital market.







KEU-014

ANALISIS SISTEM BAGI HASIL DAN BUNGA

PERBANKAN DALAM RANGKA MENGHADAPI

INTEGRASI EKONOMI

Sugeng Hariadi

Fakultas Bisnis dan Ekonomika, Universitas

Surabaya [email protected]

Abstract – ASEAN Economic Community by the end of 2015 will encourage new players financial services

(including sharia) into Indonesia. 'Local players' should have the right strategy to be able to survive and win the

competition. This study is an analysis of the difference between profit / loss sharing and interest rates. The result

will be one of the major considerations of a person when making a choice on financial services. It would be very

beneficial for the 'stakeholders' of Islamic banking. The study used a t test on the data equivalent to the rate of

return / profit sharing on deposits and financing in Islamic banks against interest on deposits and loans in the

conventional bank. The study found evidence that its customers on demand and time deposits in Islamic banks earn

lower returns than if saving money in a conventional bank. For savings deposits, Islamic banks customers receive

reward / higher profit sharing. Also, the results of current and savings accounts in Islamic banks do indeed differ

significantly with interest demand deposits and savings in conventional banks. Meanwhile, profit sharing and

interest on savings deposits in Islamic banks and conventional are essentially equal. Found also a result that

financing in Islamic banks was higher (expensive) than conventional bank loans except for consumer credit.

Another main finding is that the Islamic bank financing is significantly different from a conventional bank loan. In

this case, the financing in Islamic banks are much more expensive compared to conventional bank credit.

Keywords: AEC, profit sharing, interest.

KEU-015

BUSINESS CYCLES, FINANCIAL MARKETS

FLUCTUATIONS DAN BANK INCOME STRUCTURE

PADA INDUSTRI PERBANKAN DI DINDONESIA

Fitri Ismiyanti

Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Merien Assafitri


Abstrak – Penelitian ini dilakukan untuk melihat apakah manajer perbankan di Indonesia, pemegang saham dan

regulator dapat secara bersama-sama mengambil manfaat yang menguntungkan dari kelanjutan integrasi kegiatan

non-interest income dalam bisnis perbankan. Penelitian dilakukan pada dua komponen bank revenue (net interest

income, non interest income) terhadap shock yang berasal dari business cycle dan financial market fluctuation.

Penelitian ini bertujuan untuk mengetahui analisis respon dari pertumbuhan net-interest income terhadap shock

pada business cycle dan financial market fluctuation, serta untuk mengetahui analisis respon dari pertumbuhan

non interest income terhadap shock pada business cycle dan financial market fluctuation. Penelitian ini

menggunakan estimasi impulse response dan variance decomposition antar variabel menggunakan model

restricted VAR yaitu Vector Error Correction Model (VECM). Model persamaan regresi yang menggunakan data

time series adalah model VAR. Pembentukan model VAR ini juga terkait erat dengan masalah stasionaritas data

dan kointegrasi antar variabel di dalamnya. Penelitian ini menggunakan model Vector Error Correction Model

(VECM) yaitu model yang terestriksi (restricted VAR). VECM dapat digunakan untuk mengamati pergerakan atau

trend data-data yang diteliti sehingga bisa melakukan peramalan jangka pendek dan jangka panjang. Dengan

melihat dari hasil penelitian ini bahwa dalam jangka panjang financial market fluctuation lebih berpengaruh pada

net interest income dari pada business cycle. Hasil penelitian menemukan bahwa pada kondisi normal ditemukan

bahwa pertumbuhan pada business cycle memiliki pengaruh terhadap pertumbuhan bank income structure yang

berasal dari non interest income dan saat shock terjadi pertumbuhan pertumbuhan non interest income lebih

dipengaruhi oleh pertumbuhan financial market fluctuation. Vector Error Correction Model (VECM) menemukan

pengaruh jangka panjang dan jangka pendek. Dalam jangka panjang business cycle dan financial market

fluctuation berpengaruh terhadap pertumbuhan net interest income.

Keywords: Business Cycles, Financial Markets Fluctuations, Bank Income Structure, VECM





KEU-016

DINAMIKA PEMAHAMAN, PENGAPLIKASIAN DAN

ETIKA DALAM MANAJEMEN KEUANGAN DAN

PELAPORAN KEUANGAN PERUSAHAAN

DALAM UPAYA MENCIPTAKAN

PERUSAHAAN YANG KUAT

Rosemarie, S.N.

Universitas Kristen Maranatha [email protected]

Abstract – A healthy finance that is well managed is a must for a company that seeks to accomplish its goals to

build itself to be a strong and long-lived company. Therefore the quality of the management system and the

managers become important. Companies hunt professional managers from good academics and also spend a lot of

fund to build its management system. Even with all these, there are big companies that still suffer loss and failure.

The capability of the management to understand the theory of financial management and how to apply it as well as

the ethics-behavior aspect became attention of many people. This paper use study literature to examine the aspect

of knowledge, skill, and ethic of management and managers and their importance to accomplish company’s goals

and for creating strong and long-lived company. The end result shows that knowledge, skill, ethic of financial

management and the capability to applied it will affect the company strength as a whole and it competitiveness to

survive future competition

Keywords: Financial, management, knowledge, skill, ethics.

KEU-017

DOES CORPORATE GOVERNANCE AFFECT

FIRM VALUE?

EVIDENCE FROM INDONESIA BANKING SECTOR

Hamdi Agustin, SE.MM. Ph,D

Fakultas Ekonomi Universitas Islam Riau

[email protected]

Raja Ria Yusnita, SE. M. Econ

Fakultas Ekonomi Universitas Islam Riau

Hasrizal Hasan, SE.MM Fakultas Ekonomi Universitas Islam Riau

Abstract – Increasing the value of the company, followed by increasing the company's share price would provide

the advantage of capital gains for investors. This shows the level of investor confidence in a company to manage

their funds will affect the company's stock price movement of capital market, because buying stocks is to instill

confidence in the management of a company to manage their funds. The objective of this research is determinants

of firm value in banking companies listed in Indonesia Stock Exchange are Examined context with reference to firm

value theories. The population consists of 22 banks. The period under study is from 2007 to 2012 the data are taken

from the banks' annual reports. In this study using panel data and analysis using pooled ordinary least squares

(OLS). The results are ROA and Log Asset have no effect on banks value. Managerial ownership negative effect on

banks value. The results of the study do not support agency theory to minimize the agency conflict is to increase

managerial ownership in the company. Investment opportunity positive effect on banks value

Key Words : firm value, Managerial ownership and banking






KEU-018

EFFECT OF INFLATION, INTEREST RATE,

PROFITABILITY AND RISKS TO CORPORATE VALUE OF

PROPERTY AND REAL ESTATE SECTORS LISTED ON

THE STOCK EXCHANGE 2011-2013

Hamidah

Fakultas Ekonomi Universitas Negeri

Jakarta

[email protected]

Hartini Fakultas Ekonomi Universitas Neegri

Jakarta

Abstract – This study aims to determine the effect of inflation,BI interest rates, Profitability, and Financial Risk to

the value of the company. The sampling technique used is purposive sampling with criteria (1) Property and real

estate company listed on the Stock Exchange are regularly publish financial statements during the observation

period (2011-2013). (2) The company must have been listed at the beginning of the observation period and not in

delisting until the end of the observation period. Sample in this research are 32 companies out of 52 companies

during the observation period. There are 42 outlier lost due to extreme data. The analysis technique used is the

analysis of panel data with random effects methods. The analysis showed that inflation and interest rates partially

significant negative effect on the value of the company. ROA and DER partially positive and significant impact on

the value of the company. Simultaneously, inflation, interest rates BI, ROA and DER showed positive and

significant impact on the value of the company.

Keywords: Inflation, interest rate BI, Return On Assets (ROA), Debt to Equity Ratio (DER) and Price to Book

Value (PBV)

KEU-019 EFFICIENT MARKET HYPOTHESIS REVISITED:

INDONESIA STOCK EXCHANGE

Khairunnisa

Universitas Telkom

[email protected]

Abstract – In 2008, Indonesia Stock Exchange got suspended because it has the lowest market index in history due

to global crisis. Partly because the irrational investor got panic to sold their stock immediately. Price is a reflection

of all information available. If a price had reflected all information available then the market is efficient. There are

some studies that have been carried out to test the randomness of returns series on Indonesia Stock Exchange.

There are some inconsistencies in the previous research, therefore, this study applies two parametric test namely

Ljung Box Auto-correlation and Augmented Dickey Fuller; also, one non parametric test namely Phillips Perron.

This study found daily returns of Jakarta Composite Index do not confirm to a random walk under the observation

on January 2008 until June 2015. The broad conclusion from this study shows that Indonesia Stock Exchange is

inefficient in weak form.

Keywords: efficient market hypothesis, weak form market efficiency, random walk, Jakarta Composite Index






KEU-020

FUNDAMENTAL BANK, TINGKAT BUNGA

DEPOSITO, DAN PERUBAHAN PENJAMINAN

SIMPANAN BANK DI INDONESIA

Anggitya Larasaty

Departemen Manajemen Fakultas Ekonomi

dan Bisnis - Universitas Airlangga E-mail: [email protected]

I Made Sudana


dan Bisnis - Universitas Airlangga E-mail: [email protected]

Abstract – This study aimed to determine effect of bank fundamentals (capital adequacy, asset quality,

management, earnings, and liquidity on interest rate in blanket guarantee, one hundred million rupiahs guarantee,

and two billion rupiahs guarantee in Indonesia. This study used regression analysis to determine the effect of

independent variables consisting of CAR, NPL, NIETA, ROA and CTA, to interest rate. Based on the result of

analysis, it could conclude that there are effect of bank fundamentals to interest rate when the amount of guarantee

regulation changes. In blanket guarantee shows that only one variable has significant effect on interest rate, it is

CTA. In one hundred million rupiahs guarantee shows that variables CAR, ROA, and CTA has significant effect on

interest rate. In two billion rupiahs guarantee shows that only one variable has significant effect on interest rate, it

is ROA. In brief, the change of guarantee regulation was influential on market discipline, the less the amount of

deposits guaranteed will increase market discipline on community.

Keywords: bank fundamentals, interest rates, and deposit insurance.

KEU-021

IMPLEMENTASI PRINSIP BAGI HASIL PADA

PEMBIAYAAN DI PERBANKAN SYARIAH

INDONESIA

Aidha Trisanty

Prodi Keuangan dan Perbankan D3 Ekonomi

Universitas Islam Indonesia [email protected]

Abstract – One of the characteristics of Islamic banking is using the concept of profit sharing. This characteristic

distinguishes the operation of Islamic banking with conventional banking. In applying the concept of profit sharing,

most of the activities of Islamic banking especially in the distribution of funds or financing are actually dominated

by the profit-sharing agreement. However, financing in the Islamic banking today mostly is dominated by features

that use non-profit-sharing agreement such as murabahah. This paper examines about why the realization of

financing of Islamic banking in Indonesia is still dominated by financing non-profit-sharing, and what solutions

can be done in order to increase the financing based on profit sharing concept. This is consistent with the

objectives stated in the blueprint for the development of Islamic banking in Indonesia, which clearly states that the

vision will be achieved ten years. They are to establish Islamic banking system that is competitive, efficient, which

meets the prudential principle, and to support the real sector through profit sharing financing and real transactions

in the context of fairness, mutual help, and for betterment in order to achieve the mutual benefits for the society

Keywords :islamicbanking, profit sharing, syariah financing, mudharabah, musyarakah





KEU-022

KINERJA INTELLECTUAL CAPITAL

SUBSEKTOR INDUSTRI SEMEN

DI INDONESIA

Yanuar Trisnowati

Universitas Internasional Semen Indonesia

[email protected]

Mia Fathia

Universitas Internasional Semen Indonesia

[email protected]

Abstract – Intellectual Capital is an important foundation for a company to achieve competitive advantage

generated by the company's intellectual ability (Value Added Intellectual Coefficient - VAIC) and in order to

increase the value of the company. VAIC is an instrument for measuring performance of company's intellectual

capital. This study aims to measure the performance of the cement industry sector in Indonesia for five years i.e.

2009 to 2013 and then rank the companies based on Best Performance Index (BPI) which were measured using

Value Added Intellectual Capital (VAIC). The sampling process is performed by selecting the appropriate criteria

for the established company. In this research, a total population of 4 cement sub-sector companies in Indonesia

Stock Exchange was selected, which then reduced to 3 companies that continuously publish their financial

statements in the year 2009 to 2013. The obtained samples include PT Indocement Tunggal Makmur Tbk, PT

Holcim Indonesia Tbk, and PT Semen Indonesia (Persero) Tbk. Based on the performed analysis, it can be

concluded that PT Semen Indonesia (Persero) Tbk consistently gets the index as "top performers". PT Indocement

Tunggal Prakarsa Tbk was in the middle because it never got index "top performers" in 2009.2010, and 2012.

Furthermore in 2011 and 2013 the performance was dropped to "good performers". As for PT Holcim Indonesia

Tbk, the company has shown worst performance among others because it was valued as "good performers" during

2009 - 2013.

Keywords: Intellectual Capital, Value Added Intellectual Capital, Best Performance Index

KEU-023 KINERJA JANGKA PANJANG PADA PEMBELIAN

KEMBALI SAHAM

Abdur Rafik

Prodi Manajemen, Fakultas Ekonomi,


Jln. Condong Catur-Depok-Sleman-DIY Telp: +6274-881546/885376/884019;

Email: [email protected]/[email protected]

Abstract – Many studies consider the potential economic value of a stock repurchase. On average, the stock prices

of repurchasing companies increase significantly in the short run and in the long run. The most common

explanation for the short-term performance is that the repurchase announcement signal a positive information or

that it reflects the benefits from a reduction in the agency costs of free cash flow. While the most common

explanation for the long-run performance standsfor market timing hypothesis that posits that managers can benefit

long-term shareholders by buying back stocks when these are undervalued. A well-developed literature documents

that shareholders have historically realized positive abnormal returns subsequent to repurchase programs. Of them

conclude that repurchase companies’ stocks are undervalued and that the market react slowly to the information

implicit in the repurchase programs. This study tests the hypothesis in Indonesian context using event study

methodology. The samples consist of all companies conducted stock repurchase programs from 2000-2014. The

results provide an evidence that the repurchasing companies experienced long-term abnormal returns. Consistent

with the findings of Ikenberry et al. (1995) suggesting that the market treats repurchase announcements with

skepticism, the results also find a strong evidence that market slowly adjust the prices over times (5 years)

following repurchase programs.

Keywords: pembelian kembali saham, kinerja jangka panjang, underreaction




KEU-024

KOMPARASI MODEL CORPORATE GOVERNANCE

DAN BANK MONITORING DALAM

MEMPENGARUHI KINERJA PERUSAHAAN

Wahyudi Wibowo


[email protected]

Deddy Marciano

Universitas Surabaya [email protected]



Abstract – Penelitian ini bertujuan untuk membandingkan model corporate governance dan bank monitoring

dalam mempengaruhi kinerja perusahaan industri manufaktur di BEI periode 2010-2012. Variabel-variabel yang

diuji adalah variabel-variabel corporate governance dan bank monitoring yang dapat mempengaruhi kinerja

perusahaan.Penelitian ini menggunakan metode analisis regresi linier berganda untuk menguji hipotesis dengan

sampel berupa 82 perusahaan industri manufaktur di BEI periode 2010-2012. Jumlah o246 poin observasi. Selain

itu, penelitian ini juga melakukan uji non-nested terhadap model corporate governance dan bank monitoring untuk

menemukan model mana yang lebih unggul dalam mempengaruhi kinerja perusahaan. Temuan penelitian

menunjukkan bahwa variabel-variabel corporate governance yaitu board size, independent commissioner, dan

ownership concentration, serta variabel-variabel bank monitoring, yaitu magnitude of bank loans dan length of

bank loans outstanding period memiliki pengaruh positif signifikan terhadap kinerja perusahaan industri

manufaktur di BEI periode 2010-2012. Selain itu, berdasarkan hasil uji non-nested,model corporate governance

lebih unggul daripada model bank monitoring dalam mempengaruhi kinerja perusahaan industri manufaktur di

BEI periode 2010-2012 dari sudut pandang pemegang saham.

Keywords: Corporate Governance, Bank Monitoring, Agency Theory, Agency Problem, Firm Performance.




KEU-025

MODEL KINERJA PORTFOLIO SAHAM BERBASIS

METODE SHARPE, TREYNOR DAN JENSEN

UNTUK KESEHATAN INVESTASI SAHAM

DI BURSA EFEK INDONESIA (BEI)

Dihin Septyanto

Fakultas Ekonomi Univ. Esa Unggul Jakarta

[email protected]

Darwin Simanjuntak

[email protected]

Bob Kertopati

[email protected]

Abstract – The final goal of this research is to determine the model of optimal stock portfolio performance and

efficient. Achievement of the performance model portfolio as a result of stock-based performance assessment

methods Sharpe, Treyno, and Jensen that can be used by investors or other user in investing in a healthy manner.

Stock portfolio performance measurement methods can be facilitated by using a proxy LQ45 blue chip stocks which

are 45 most liquid shares (high market capitalization), has a high-frequency trading, growth prospects and

financial condition is quite good, is not volatile and has been selected objectively by BEI and a safe stock owned as

a fundamental good performance of the stock, so that the risk of side LQ45 group has the lowest risk than other

stocks. Calculation stock portfolio performance consistency in this study using a different test by using Kruskal-

wallish.

This study used a sample of companies included in the LQ45 the period 2010 to 2014 and obtained a sample of 22

stocks. The results showed that by using the Markowitz model calculation results obtained from the selected 10

stocks 22 stocks formed of a diversified portfolio. The result of the formation of the optimal portfolio for the

composition of the proportion of funds using optimum models using Solver applications that exist within the

Microsoft Excel program. The findings of the study were 10 selected stocks which include stocks UNVR, BDMN,

LPKR, BMRI, ADRO, ITMG, SMGR, BBCA, INDF, PGAS, with a combination of efficient porposi funds amounting

to: ADRO = 11%, BBCA = 8%, BDMN = 12%, BMRI = 11%, INDF = 8%, ITMG = 10%, LPKR = 12%, PGAS =

7%, SMGR = 9%, UNVR = 12%.

The results show the value of Sharpe index = 7.20%; Jensen index value = 3.70%, and the Treynor index value =

1.004%. Of the three of these calculations, the greatest percentage obtained from the calculation Sharpe,

amounting to 7.20%. The greater the percentage obtained, the better the portfolio. To determine whether the three

models have different calculations, it is done using a different test Kruskal-Wallis test and the results The results

show that Asymp. Sig amounted to 0.368 greater than the Alpha portfolio is equal to 0.014. This shows that the

three methods of calculating the return there is no significant difference.

Keyword :Indeks Sharpe, Treynor, Jensen,Risk, Return, performanceof thestock portfolio







KEU-026

OPTIMALISASI PEMANFAATAN DANA

CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA

UKM DISEKITAR KAWASAN TAMBANG NIKEL

DI SULAWESI

DR. Saharuddin, SE., M.Si.

UNIV TADULAKO

DR. Husnah, SE., M.Si.

UNIV TADULAKO

Husen Muh. Saleh, SE., M.Si

UNIV TADULAKO

Abstract – Tujuan jangka panjang yang ingin dicapai dalam penelitian ini adalah implementasi program/kegiatan

berdasarkan Model dan Strategi Pemberdayaan Ekonomi Masyarakat Berbasis Kewirausahaan yang sesuai

dengan kebutuhan dan minat masyarakat di Kawasan Tambang Nikel secara Sinergis melalui Optimalisasi

Pemanfaatan Corporate Social Responsibility (CSR) di Koridor IV Sulawesi, sehingga pada akhirnya masyarakat

di kawasan tambang memiliki kemampuan dan kemandirian secara ekonomi dan sosial berkelanjutan (sustainable

economic and social)saat beroperasi maupun setelah tambang tersebut tidak lagi beroperasi (pascatambang).

Keberhasilan kinerja model dan strategi tersebut diperlukan suatu pendampingan dari akademis, LSM, dinas

terkait/teknis, serta lembaga keuangan.

Target khusus yang diharapkan dari hasil penelitian ini adalah: Tahun kedua (2015), (1) Penerapan model,

strategi dan program atau kegiatan, sebagai pedoman pelaksanaan pemberdayaanekonomi masyarakat berbasis

kewirausahaan pada Kawasan Tambang Nikel secara sinergis melalui optimalisasi pemanfaatan Corporate Social

Responsibility (CSR) di Koridor IV Sulawesi. (2). Tersedianya informasi gambaran tentang komitmen para

stakeholders terhadap optimalisasi pemanfaatan Corporate Social Responsibility (CSR) di Sulawesi.

Untuk mencapai tujuan penelitian ini, maka digunakan metode sebagai berikut: target responden penelitian

adalah pemiliki usaha (UKM) pada kawasan Tambang Nikel Morowali, Pomalaa dan Sorowako, sebanyak 119

UKM. Jenis data yang dgunakan adalah data primer dan data sekunder. Data primer diperoleh dengan

menggunakan tehnik observasi, wawancara dan penyebaran kuisioner. Data sekunder diperoleh dari laporan CSR

perusahaan Tambang, artikel dan literature yang mendukung. Informasi data yang diperoleh di analisis dengan

metode deskriptif, disertai penjelasan kualitatif dan kuantitatif.

Hasil penelitian menunjukan bahwa indikator dari model penelitian mayoritas telah diaplikasikan. Hasil dari

pengaplikasian memberikan dampak yang berbeda dari tiga kawasan penelitian (Morowali, Sorowako dan

Pomalaa), yakni variabel Pemberdayaan Ekonomi Masyarakat pada kawasan Morowali dan Sorowako,

menunjukkan bahwa tanggapan responden memberikan nilai mean tertinggi dari kesadaran perusahaan. Untuk

kawasan Pomalaa nilai mean tertinggi adalah penyadaran. Aplikasi variabel kemampuan kewirausahaan untuk

kawasan Morowali, Pomalaa, dan Sorowako memiliki nilai mean tertinggi adalah peluang dan inisiatif. Aplikasi

pengukuran Corporate Social Responsibility (CSR) untuk kawasan Morowali memberikan nilai mean tertinggi

adalah orientasi pendekatan profit atau keuntungan. Untuk kawasan Pomalaa nilai mean tertinggi adalah orientasi

kesejahteraan masyarakat. Hal ini mengindikasikan bahwa PT. Antam, dalam pemanfaatan dana CSR telah

memperhatikan kesejahteraan masyarakat secara berkelanjutan. Pada kawasan tambang nikel Sorowako dari

hasil tanggapan responden menunjukkan variabel program CSR memiliki mean tertinggi dari indikator pendekatan

kesejahteraan masyarakat. Aplikasi variabel komitmen stakeholders, menunjukkan bahwa dari tiga kawasan

tersebut tanggapan responden terhadap variabel komitmen stakeholders, pada kawasan Morowali, nilai mean

paling tinggi pada komitmen kamandirian usaha. Untuk kawasan Pomalaa nilai mean tertinggi adalah komitmen

terhadap bagi hasil dan komitmen terhadap kemandirian. Pada kawasan tambang nikel Sorowako, tanggapan

responden terhadap komitmen stakeholder memberikan nilai mean tertinggi pada komitmen perjanjian.

Keywords : Corporate Social Responsibility (CSR)




KEU-027 OVERREACTION PADA KELOMPOK SAHAM LQ-45

DI BURSA EFEK INDONESIA PERIODE 2009-2014

Arjun Budiawan

Prodi Manajemen FE UII Yogyakarta [email protected]

Nurfauziah, Dra, MM, CFP, QWP

Prodi Manajemen FE UII Yogyakarta

[email protected]

Abstract – This research entitled “Overreaction in Stock Group LQ-45 atIndonesian Stock Exchange Period 2009-

2014” and having purpose to explainthe existence of overreaction anomaly instock group LQ-45 atIndonesian

Stock Exchange period 2009-2014. Using stock sample,duringresearch periodsalways combine in LQ-45. In this

researchusing Abnormal Return’s weekly stocks dataand tested on semester period to know there is overreaction

anomaly or not.

In this research, stock grouped into two categories that are winner stock and loser stock. Stock that grouped into

winner category is stock that has return higher than market return (LQ45), Marked by stock that has positive

abnormal return. Meanwhile, stock that include in loser stock category is stock that has return lower than market

return (LQ45). Marked by stock that has negative abnormal return.

The result from this research shows that stock group LQ-45 in Indonesian Stock Exchange period 2009-2014 has

overreaction anomaly.Supported by the result from t-test that shows abnormal return average differences between

winner stock group and loser stock group in semester period year 2009-2014.

Key Words: Winner, Loser, Overreaction

KEU-028

PEMILIHAN & PEMBENTUKAN PORTOFOLIO

OPTIMAL DENGAN SINGLE INDEX CUT OFF

MODEL PADA SAHAM LQ45 DI BEI:

PENGAMATAN 2011-2013

Yayuk Karliena

Alumni Fakultas Fakultas Ekonomi


Ignatius Roni Setyawan

Fakultas Ekonomi Universitas Tarumanagara

Abstract – The aim of this study was to examine whether Cut Off Single Index Model is still relevant for investors

in the Indonesian Stock Exchange (IDX). The analysis results using 10 stocks of LQ 45 during 2011-2013 proved

that Cut Off Single Index Model can still be used with either. This model is able to provide an overview of optimum

proportion to all stock of LQ 45 on IDX with does not include the negative proportion results confirm the fact that

it was no occurrence of short selling in this study.

In addition Cut Off Single Index Model is still relevant for 10 stocks of LQ 45 in IDX, the study also found that

changes in preferred stock from investors who look of ranking changes drastically for a stock in the data from 2011

to 2013. Changes in preferred stock indicate the investor demographic changes in IDX. This demographic change

is due to the change in the emerging trend setter in the capital market as a theory Fad and Fashion in Capital

Market of Shiller (1984).

The finding of this study is that ASII and UNVR included in this category, while it does not conduct for the mining

stocks such as INCO and PTBA. This is because in 2012 they were elected in the primary sequence, but in 2013

they were instead distended position. Implications of relevance from Cut Off Single Index Model is reconfirmed that

the more dominant types of investors who upholds the principle of objectivity in the Expected Utility. Investors in

IDX still consider that ASII and UNVR as the best stocks to be the part of optimal portfolio.

Key words: Single Index Cut Off Model, LQ 45, Investors, IDX , Risk Avoider, Risk Seeker






KEU-029

PENGARUH CURRENT RATIO, DEBT TO EQUITY

RATIO DAN RETURN ON EQUITY TERHADAP

RETURN SAHAM PADA PERUSAHAAN

MANUFAKTUR YANG TERDAFTAR DI BEI

Wiwin Apriyanti


Jubaedah


[email protected]

Abstract – This study aims to obtain the results of a study about the influence Current Ratio, Debt to Equity Ratio

and Return on Equity on Stock Return on companies listed on the Indonesia Stock Exchange. The population in this

study is the manufacturing companies which has been listed in the Indonesia Stock Exchange (IDX) period 2013.

The sampling technique used is purposive sampling method with a sample of 20 companies. The analysis is using

multiple linear regression and hypothesis test using the F test and t test statistics at significance level of 5%. The

result shows: Current Ratio, Debt to Equity Ratio and Return On Equity simultaneously influence Stock Return.

Current Ratio and Debt to Equity Ratio have negative significant impact on Stock Return, and Return on Equity has

positive significant impact on Stock Return. The coefficient of determination (Adsujted R2) in this study that only

0,268, which means 26,8% indicated a combination of variables Current Ratio, Debt to Equity Ratio, and Return

On Equity of the Stock Return

Keywords: Current Ratio, Debt to Equity Ratio, Return on Equity and Stock Return.

KEU-030 PENGARUH DIVERSIFIKASI PENDAPATAN

TERHADAP RISIKO DAN KINERJA BANK

Aryanti Sariartha

Universitas Widyatama

[email protected]

Suad Husnan

Universitas Gadjah Mada

[email protected]

Abstract – This study examines the effect of bank revenue diversification on risk and performance of listed banks in

Indonesia Stock Exchange over the period 2004-2012. Using panel data with measures of risk based on market

data this study finds diversification reduces bank unsystematic risk and total risk. Banks gain benefits of

decreasing unsystematic and total risk by increasing their fee income. This study finds no evidence of increasing

market value from non-interest income. There is no difference of diversification effect on risk between large banks

and small banks. Large banks only enjoy lower market beta compared to small banks when the proportion of non-

interest income is high. Higher proportion of trading income leads to lower market beta.

Keywords: Revenue diversification, non-interest income, risk, bank performance





KEU-031

PENGARUH EXCESS CASH HOLDINGS TERHADAP

RETURN SAHAM DENGAN INVESTMENT

OPPORTUNITY SET SEBAGAI

VARIABEL MODERASI

Gregorius Anthony Wijaya


Yogyakarta

[email protected]

Dra. Umi Murtini M,Si


Yogyakarta

[email protected]

Abstract – This research examines excess cash holdings determination on Indonesian manufacture firms stock

return in the 2009 – 2014 period with investment opportunity set as a moderator variable. We find evidence that

excess cash holdings have positive impact on stock return. At the same time, the investment opportunity set proxy

based on price cannot strengthen the excess cash holdings positive impact on stock return.

Keywords: excess cash holdings, investment opportunity set, stock return

KEU-032

PENGARUH FAKTOR-FAKTOR FUNDAMENTAL

TERHADAP RETURN SAHAM DAN

NILAI PERUSAHAAN

(Studi Empiris Pt Indosat Tbk)

Sri Hermuningsih

Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa


Diah Lestari Mumpuni

Fakultas Ekonomi Universitas Sarjanawiyata

Tamansiswa


Abstract – The purpose of this research is to know about the fundamental factors compared to company value and

the effect of company value to stocks return, PT Indosat Tbk period 2009-2014. The analytical methode that used is

multi stage regression. The result of the research shows that Return on Assets (ROA)no significantly affecting to

Company Value and Earning Per Share (EPS) significantly affecting to Company Value. Company Value effecting

significantly to stock return of PT INDOSAT Tbk.

Keywords: Return on Assets, earning per share , return saham dan nilai perusahaan





KEU-033

PENGARUH KINERJA PERUSAHAAN PERBANKAN

TERHADAP GOOD CORPORATE GOVERNANCE

YANG TERDAFTAR DI BURSA EFEK INDONESIA

Handy Imaduddin

Program Studi Manajemen Fakultas Ekonomi Univ.Islam Indonesia

[email protected]

Sutrisno

Program Studi Manajemen

Fakultas Ekonomi Univ. Islam Indonesia

[email protected]

Abstract – Corporate Governance is still a major problem during the post-financial crisis period in emerging

markets, particularly in Indonesia. Especially, financial institutions have implemented corporate governance

reform fatherly improve company performance and increase profits. The purpose of this study was to measure

corporate governance and performance of the banking sector in particular determine the mechanisms of corporate

governance.

Independent variables used in this study is the Return on Equity, Return on Assets, composition and size of the

Company's Corporate Assets. While the dependent variable that is of good corporate governance. The sample used

in this study is a banking company listed in Indonesia Stock Exchange 2011-2013. The data of this study is derived

from the Indonesian Stock Exchange Corner, Corporate Governance Perception Index (CGPI) and the Indonesian

Institute for Corporate Governance (IICG). The method of analysis used descriptive statistics and linear

regression, according to the research objectives are to analyze the influence of independent variables on the

dependent variable. Purposive sampling method is used to determine the sample size of the study. This method

obtained from a sample of 10 commercial banks.

The analysis showed that the return on equity significantly and negatively related to corporate governance. Return

on Assets second positive and significant effect on corporate governance. Third, the composition of the Company's

assets and a significant negative effect on corporate governance. The latter, Company Size and significant positive

effect on corporate governance.

Keywords : good corporate governance, corporate performance, corporate governance mechanisms

KEU-034


KINERJA KEUANGAN DENGAN INOVASI

SEBAGAI MEDIASI

(Studi Pada Usaha Kecil dan Menengah Di Malang)

Sidik Ismanu

Politeknik Negeri Malang [email protected]

Abstract – The aim of research to reveal information about the industrial environmental effects on the financial

performance, and industrial environmental influences on the financial performance is mediated by innovation in

small and medium enterprises in Malang. Population as object of research to business that produce goods that

have a sensitivity of demand. The sampling technique was determined by purposive sampling. Data were analyzed

using structural equation modeling. The results showed that the more dynamic industrial environment better

financial performance, the more dynamic industrial environment further increased the power of innovation,

innovation power and the higher the better financial performance.

Keyword: industrial environmental, financial performance and innovation




KEU-035

PENGARUH LOAN TO DEPOSIT RATIO (LDR) DAN

RASIO EFISIENSI (BOPO) TERHADAP

PROFITABILITAS

Cecep Taufiqurrochman

STIE EKUITAS

[email protected]

Abstract – This research was conducted to determine the development of loan to deposit ratio, operational

efficiencies, profitability, loan to deposit ratio effect on profitability, operational efficiencies effect on profitability,

as well as the effect of loan to deposit ratio and operational efficiencies of the profitability in the banking company

registered in BEI.

The methods used in this research is descriptive and assosiatif methods. The Data used are secondary data.

Secondary Data obtained by indirectly through via website IDX, PT Bank Mandiri Tbk., PT Bank Tabungan

Negara Tbk., PT Bank Negara Indonesia Tbk., PT Bank Rakyat Indonesia Tbk. financial statements balance sheets

and profit loss in 2008-2012. Analysis tools are used multiple linear regression analysis, the determination

coefficient, t-test and F-test. processing of data is performed using SPSS 21 software.

The result of the analysis of this study showed t-test influential loan to deposit ratio negative significantly. While

the test t negative influential operational efficiencies negative significant. The F test of loan to deposit ratio and

the significant positive effect with operational efficiencies test results of 26,598 . Influence of loan to deposit ratio

and simultaneous profitability amounted to 75,8% and have a strong relationship. Generally the use of loan to

deposit ratio, operational efficiencies and profitability was good, although loan to deposit ratio and operational

efficiencies experienced fluctuations , these conditions need to be maintained and developed by the company.

Keywords : third party funds, operational efficiencies, profitability

KEU-036

PENGARUH MARKET VALUE ADDED DAN

PROFITABILITAS TERHADAP PERUBAHAN

KESEJAHTERAAN PEMILIK USAHA

Umi Murtini


Yogyakarta [email protected]

Abstract – This research aims to examine the influence of the change of market value added (MVA) and

profitability to welfare of business owners. Market value added was represented with the difference between market

value and book value of equity. Profitability was represented using the ratio of Basic Earning Power (BEP) and

Earning Per Share (EPS). Business owners walfare was represented with relative stock market price changes

against the stock price. Sample research used all the manufacturing companies listed on the Indonesia Stock

Exchange period 2010 – 2014. The hypothesis is tested using multiple regression. Test results showed that the

MVA, BEP and EPS positively effect to changes for the welfare business owners.

Keywords: Market Value Added (MVA), Basic Earning Power (BEP), EarningPper Share (EPS), the welfare of

business owners





KEU-037

PENGARUH PENERAPAN SISTEM INFORMASI

AKUNTANSI DAN KOMPETENSI STAF AKUNTANSI

TERHADAP KUALITAS LAPORAN KEUANGAN

PEMERINTAH DAERAH

Ahmad Andy Adinegara

STIE Ekuitas [email protected]

Lina Said

STIE Ekuitas

[email protected]

Abstract – This research aims to obtain an overview in the form of facts whether the Application of the Accounting

Information System and Accounting Staff to The Quality of the Local Government Finance Report Sumedang.

This research was done in the census against 63 head of the financial section of each Satuan Kerja Perangakat

Daerah (SKPD) in Kabupeten Sumedang. The data processing is done using the Software SPSS 20 for Windows,

where the method used is descriptive method and verifikatif method, testing analysis was performed by means of

multiple regression testing, testing of T and testing of F.

Research results show that in deskriptive the Application of Accounting Information System and Accounting Staff

Competence has significant effects on Quality of Local Government Financial Reports Sumedang 87,6%.

Keywords: Application of the Accounting Information System, Accounting Staff Competencies, The Quality of the

Local Government Finance Report

KEU-038

PENGARUH PERUBAHAN TICK SIZE TERHADAP

LIKUIDITAS SAHAM LQ-45 YANG DIUKUR

DENGAN BID-ASK SPREAD, DEPTH, DAN

VOLUME PERDAGANGAN

D. Agus Harjito

Prodi Manajemen Fakultas Ekonomi Universitas Islam Indonesia Yogyakarta

[email protected]; [email protected]

Ahmad Dwi Murdani

Prodi Manajemen Fakultas Ekonomi Universitas Islam Indonesia Yogyakarta

[email protected]

Abstract – This study aims to determine the effect of the policy changes or tick size fraction stock price based on

Kep-00071 / BEI / 11-2013 on the liquidity of stocks of LQ-45 index. The population in this study is the all stocks

listed in the Indonesian Capital Mrket with a sample of stocks listed in the index LQ-45 period August 2013-

January 2014 with the incidence of 30-day period that is 15 days before and 15 days after the enactment of policy

changes in tick size. Data collection method used in this research is secondary data in the form of daily data

obtained through the Indonesia Securities Database (ISMD) and the Indonesian Capital Market Directory (ICMD).

While the data analysis method used is paired sample t-test. Results of testing the hypothesis in this study indicate

that the tick size change policies imposed by the Indonesia Stock Exchange on January 6, 2014 can increase

trading liquidity of the shares of LQ-45 index. It can be inferred from the variable bid-ask spread and depth that is

smaller after the enactment of changes in tick size and variable volume greater trade after the implementation of

policy changes in tick size.

Keywords: Tick size, liquidity, bid-ask, depth, trade volume.







KEU-039

PENGARUH RASIO KEUANGAN TERHADAP

RETURN SAHAM PADA PERUSAHAAN LQ 45 YANG


TAHUN 2011-2013

Muhammad Nastain Program Magister Manajemen Universitas

Islam Indonesia [email protected]

Zaenal Arifin Program Magister Manajemen Universitas

Islam Indonesia [email protected]

Abstract – The objectives of this study are to determine the factors that influence a company's dividend policy.

Previous research showed inconclusive results related to factors affecting the dividend so that this research wants

to study more, specifically associated with the portion of the debt, investment opportunities, and family ownership.

By using a sample of go public companies in Indonesia Stock Exchange which pay dividends in a row from 2010-

2013 year, the study found the following results. The portion of the debt proved significant negative effect on the

amount if dividend, investment opportunities are also significant negative effect on dividend as proposed in the

hypothesis. But family ownership did not affect dividend policy. Thus no effort of the family that controls the the

going public companies to control dividend policy. The study also found that the profitability has positive effect on

the dividend policy as the existing theories.

Keywords: Dividend Policy, Family Ownership, Debt Ratio, Investment Opportunity, Profitability

KEU-040

PENGARUH RASIO KEUANGAN TERHADAP

RETURN SAHAM PADA PERUSAHAAN LQ 45 YANG


TAHUN 2011-2013

Dede Nova Agus Kuswandi

Prodi Manajemen FE Universitas Islam Indonesia Yogyakarta

([email protected])

Sri Mulyati

Prodi Manajemen FE Universitas Islam


([email protected])

Abstrak – Tujuan penelitian ini adalah menganalisis bagaimana pengaruh ratio keuangan terhadap return saham

perusahaan LQ 45 selama periode 2011-2013. Sampel dipilih dengan menggunakan metode purposive sampling,

diperoleh sampel sebanyak 24 perusahaan. Variabel dalam penelitian ini terdiri dari 4 variabel independen yaitu:

current ratio, return on asset, total asset turn over, debt to equity ratio dan return saham sebagai variable

dependen. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, sedangkan

pengujian hipotesis menggunakan uji t dan F. Hasil dari penelitian ini menunjukan bahwa secara bersama-sama

current ratio, return on asset, total asset turn over, dan debt to equity ratio berpengaruh terhadap return saham,

secara parsial variable debt to equity ratio berpengaruh signifikan terhadap return saham sedangkan variable

current ratio, return on asset dan total asset turn over tidak berpengaruh signifikan terhadap return saham

perusahaan yang tergabung dalam indeks LQ 45 tahun 2011-2013.

Kata Kunci : Current Ratio, Return On Asset, Total Asset Turn Over, Debt to Equity Ratio, dan Return Saham.







KEU-041

PENGGUNAAN BINARY LOGIT UNTUK PREDIKSI

FINANCIAL DISTRESS PADA PERUSAHAAN

SEKTOR INDUSTRI MANUFAKTUR YANG

TERDAFTAR DI BURSA EFEK INDONESIA (BEI)

PERIODE 2009-2013

Riska Ayu Setiawati

Fakultas Bisnis dan Ekonomika


Deddy Marciano






[email protected]

Abstract – Penelitian ini bertujuan untuk menguji kemampuan rasio keuangan dalam membedakan perusahaan

yang diindikasi mengalami financial distress dan non financial distress dan menguji akurasi model prediksi

financial distress yang dihasilkan melalui penggunaan rasio keuangan dengan teknik binary logit pada perusahaan

di sektor industri manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2009-2013.

Penelitian ini menggunakan pendekatan kuantitatif dengan model uji Multivariate Analysis of Variance (MANOVA)

dan Regression Binary Logistic. Penelitian ini menggunakan sampel berupa perusahaan/emiten yang berada di

dalam sektor industri manufaktur di BEI periode 2009-2013.

Temuan penelitian menunjukkan bahwa rasio keuangan memiliki kemampuan untuk membedakan perusahaan yang

mengalami financial distress dan non financial disress, penelitian ini juga menemukan bahwa model prediksi

financial distress yang dihasilkan melalui penggunaan rasio keuangan dengan teknik binary logit memiliki akurasi

yang tinggi pada perusahaan di sektor industri manufaktur yang terdaftar di Bursa Efek Indonesia periode 2009-

2013.

Kata kunci: Financial Distress, Non Financial Distress, Rasio Keuangan

KEU-042

PERAN PELUANG INVESTASI DAN KEBIJAKAN

UTANG TERHADAP KEBIJAKAN DIVIDEN

(Studi Kasus Perusahaan Non Finansialdi BEI

Tahun 2011-2013)

Herry Subagyo

Dosen tetap FEB Universitas Dian Nuswantoro

([email protected])

Ana Kadarningsih

Dosen Tetap FEB

Universitas Dian Nuswantoro

Abstrak – Penelitian ini menguji peran Peluang Investasi dan Utang dalam memoderasi pengaruh Profitabilitas

dan kebijakan dividen. Penempatan peluang investasi dan utang sebagai variabel yang diprediksi memperlemah

pengaruh profitabilitas dilandasi alasan bahwa profitabilitas merupakan faktor yang secara langsung menentukan

dividen. Data yang digunakan dalam penelitian ini adalah perusahaan non finansial yang terdaftar di BEI periode

2011-2013, teknik pengambilan sampel menggunakan porposive sample, sedangkan teknik analisis menggunakan

model moderasi Selisih Mutlak. Tenuan hasil penelitian ini adalah bahwa peluang investasi dan utang memiliki

koefisien arah yang berlawanan dengan dividen, peluang investasi secara statistik terbukti memoderasi

pembayaran dividen.

Kata kunci : Profitabilitas, dividen, peluang investasi, utang





KEU-043

PERBANDINGAN KINERJA PORTOFOLIO

OPTIMAL SAHAM LQ 45:

SINGLE-INDEX, MARKOWITZ, DAN TREYNOR-

BLACK MODEL

Ari Christianti


[email protected]

Abstract – Optimazation portfolio is very important in an invesment. Using the Indonesia Stocks Exchange which

are included in the LQ45 index in the period February 2011 to January 2014, this study is compare the

performance of optimazation stock portfolio with Single Index, Markowitz and Treynor-Black Model. The selection

of stocks in a portfolio is using single-index model with cut-off rate method and then the selection of stocks in a

portfolio optimized by using Single Index, Markowitz and Treynor-Black Model.

The results show that optimazation portfolio using Treynor-Black model gives better performance than Single

Index, and Markowitz model. But statistically using paired t-test, performance comparison between Single Index

with Markowitz and Treynor-Black model as well as between Markowitz and Treynor Black model significanly are

not different.

Keywords: Portfolio, Single Index, Cut-off Rate, Markowitz, Treynor-Black

KEU-044

PRACTICES AND STRATEGIES FOR FINANCING

AND NON FINANCING SERVICES:

ISLAMIC MICROFINANCE INSTITUTIONS’

PERSPECTIVE IN EAST JAVE

Nur Indah Riwajanti

Accounting Study Program, State

Polytechnics Malang, East Java

[email protected]

Abstract – Among other Shari’ah microfinance institutions in Indonesia, BMT (Baitul Maal wa Tamweel / Islamic

Financial Cooperative) and BPRS (Shari’ah Rural Bank) are the main players and most popular Islamic

microfinance institutions. The aim of this paper is to explore how they operate to provide micro financing to their

borrowers. The survey research to collect primary data has been conducted through semi structure interview to 22

Directors/Managers of BMT and BPRS IN East Java to capture their perception on the operation of BMT and

BPRS.

The findings suggest that both group and individual approaches are applied; murabahah is the most popular

financing products due to its simplicity and high demand; ratio of profit sharing were varies by institution, some

decide the ratio on an individual basis after analysing all related aspects while some have standard ratio sharing of

40:60 and 60:40; financing evaluation were based on some criteria such as collateral, annual revenue, etc; on

average, it required 3 days to evaluate the financing application; the evaluation process mostly rely on the

importance of trustworthy character and capability to repay, the repayment rate was above 90% and there were

some cases of non performing financing (NPF) which mostly due to business failures; other than financing services,

BMT and BPRS also provide non-financing services, such as religious meetings, consultation on business problems

provided by Accounts Officers, and promoting networking amongst customers.

In attempt to improve the services and opening wider access to microenterprises, the proposed recommendation is

considering establishing a national deposit and financing guarantee board to reduce the high dependency on

collateral.

Keywords: Shari’ah, Islamic microfinance, BMT, BPRS





KEU-045 PRICE MOMENTUM DALAM KONDISI BULL DAN

BEAR MARKET DI BURSA EFEK INDONESIA

Eka Bertuah

Mahasiswa Doktoral Ilmu Manajemen


[email protected]

R.A. Nurlinda


[email protected]

Abstract – This research aims to test whether there are differences of psichological factors affect price momentum

in bullish and bearish condition. Testing continued to know what psichological factors that can be an indicator of

the establishment of bullish and bearish condition. The results of study is expected can provide support on weak

form efficient market hypothesis (EMH) testing in The Indonesia Stock Exchange.

T he research use 200 respondent who have invested in shares. The sample collection technique is proporsional

stratified random sampling. The anlysis method used was dicriminant analysis.

The result show there are significant differences psychological factors that effect investors in making investment

decision on the bullish and bearish market conditions. Pyschological factors which makes differences is their

perception that formed the use of analysis based on market value based and trend stock movement analysis. The

implication of research is supporting chaos theory, that information has the ongoing value, even after transactions

occurred, with the result of the weak form efficiency on Efficient Market Hypothesis. Keywords: bullish, bearish, psichological factors,EMH

KEU-046 SHOPPER-BASED MALL EQUITY DAN LOYALITAS

PEMBELANJA PUSAT PERBELANJAAN

Y. Lilik Rudianto

Fakultas Ekonomi dan Bisnis Universitas

Airlangga

Dimas Kurnia Aditiawan


Airlangga

Abstract – We propose a conceptual model that explains the psychological process bywhich shopper-based mall

equity generates mall loyalty. We collected data fromshoppers in Kediri Mall (N = 100) using structural equation

modelling analysis.The empirical results were generally supportive of the model: Mall loyalty wassignificantly

predicted by the commitment that shoppers held toward the mall; andthat commitment was not significantly

predicted by shopper’s positive awareness ofthe mall’s characteristics, but supported by shopper’s self-congruity.

The latterconstruct, inturn, was significantly predicted by mall image dimensions such as themall’s quality of the

services found in the mall, while convenience, environment,and mall’s quality of the product was not significantly

predicted shopper’s selfcongruity.

Keywords:Shopper-Based Mall Equity, selfcongruity,loyalty




KEU-047 STRUCTURE AND COMPETITION IN PRODUCT

MARKET : IS THERE A RELATIONSHIP ?

Puput Tri Komalasari


Juwita


Abstract – Capital structure decision is a complicated decision and is still causing much debate. Empirical studies

conducted tend to use conventional framework in examining the determinants of capital structure. Empirical and

theoretical studies linking the capital structure and competitive position in product market is very limited. This

study aimed to examine the relationship between capital structure (leverage) and market share of manufacturing

companies in Indonesia using both simultaneously and ordinary least square model. By using test period from 2009

until 2013, this study incorporated 19 sectors of manufacturing industry. Results of the study found that there was

no simultaneous relationship between leverage and market share. The study failed to find the influence of leverage

on market share. Nevertheless, OLS test results indicated that competitive position in product market (market

share) affect the company's capital structure policy.

Keywords: capital structure, leverage, competitive position in product market, market share, simultaneous regression

KEU-048

STRUKTUR KEPEMILIKAN, CORPORATE

PYRAMID, DAN KEBIJAKAN DIVIDEN

PERUSAHAAN

Selly Dwi Oktafiani

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Muhammad Madyan


dan Bisnis, Universitas Airlangga

Abstract – This study aimed to examine the influence of state ownership, managerial ownership, and corporate

pyramid proxied by chain control on dividend policy. The dividend policy of the company is proxied by the

Dividend Payout Ratio (DPR). This study also uses the firm size, profitability, and sales growth as control

variables.The sample in this study were 74 companies listed on the Stock Exchange in accordance with

predetermined criterias. This research method is purposive sampling technique that uses multiple regression

analysis (α = 5%). The results of this study are the state ownership had significant positive effect on DPR, the

managerial ownership had insignificant positive effect on DPR and the chain control had significant negative on

DPR. Firm size and profitability of the company have significant positive effect on DPR, while sales growth has

insignificant negative effect on DPR.

Keywords: Dividend, ownership structure, corporate pyramid




KEU-049

STUDI PERBANDINGAN NILAI VALUE AT RISK

ANTARA SAHAM BERBASIS SYARIAH DENGAN

SAHAM NON SYARIAH PERIODE 2010-2012

Fransissco Nicolas Sapari

Program Magister Manajemen Universitas Tarumanagara Jakarta

[email protected]

Agus Zainul Arifin

Program Magister Manajemen

Universitas Tarumanagara Jakarta

[email protected]

Abstract – This study aims to compare risk between sharia based stock and non-sharia based stock investment due

to the differences characteristic of these stocks of various company listed in Indonesian Capital Market (Bursa Efek

Indonesia), all the stock sample are listed in LQ45 Index and JII index. This study will use GARCH model to

estimate risk for every single stock . The finding show that there is different risk for sharia based stock and non-

sharia based stock. It is also shown that non-Sharia based stock is riskier than sharia stock. Finally this study try to

give information on risk characteristic in Indonesia’s Capital Market.

Keyword :Sharia stock, Non-Sharia stock, Risk, Value at Risk, GARCH

KEU-050

THE PRINCIPLE OF FREEDOM OF CONTRACT IN

THE IMPLEMENTATION OF THE FRANCHISE

CONTRACT INDOMARET AS BEING

RISK MANAGEMENT

Aris Armuninggar


Abstract – The realm of today's business grows and blossoms very rapidly, it is also inseparable from the role of

business is also progressing. Progress is also encouraging the birth of the diversity of types and business systems

among entrepreneurs. One business system that can be used as an alternative is a franchise. In the implementation

of this system certainly requires a binder in the form of franchise agreement. Agreement also function as risk

management for businesses. Arrangements were made so that the position of the parties to balanced and mutually

protected. The parties will be able to pour all that has been agreed to in the contract of franchise made. Therefore,

the contract can also be categorized as a risk management tool for the parties maker.

Keywords: The principle of freedom of contract, franchise agreements, risk managemen






KEU-051 UNDERPRICING: REPUTASI UNDERWRITER, SIZE

DAN USIA PERUSAHAAN

Umi Murtini


Yogyakarta

[email protected]

Insiwijati Prasetyaningsih


Yogyakarta

[email protected]

Abstract – Underpricing is a phenomenon occurring when companies do IPOS. This research aims to test the

influence of underwriter reputation, size and age of the company's response underpricing companies do IPOS in

the period 2009 to 2014. Testing is done using multiple regression. The test results showed that the company's

underwriter reputation and size have negative influence towards undepricing. Mean while the age of the company

have no effect against underpricing.

Keywords: underpricing, underwriter, size, age of the company’s

KEU-052

FAKTOR-FAKTOR YANG MEMPENGARUHI

RETURN SAHAM PERUSAHAAN LQ 45 DI BURSA

EFEK INDONESIA

Beby Kendida Hasibuan

Fakultas Ekonomi dan Bisnis


Isfenti Sadalia


Sumatera Utara [email protected]

Amcho Turnip

Alumni Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

[email protected]

Abstract – Tujuan penelitian ini adalah untuk menganalisis pengaruh Book to Market Value (BTM), Price to

Earning Ratio (PER), Dividend Yield (DY), Size, Price to Net Asset Value (PNAV), dan Cash Flow to Price (CFTP)

terhadap return saham perusahaan indeks LQ-45 di Bursa Efek Indonesia. Penelitian ini menggunakan

perusahaan go public yang tercatat di Bursa Efek Indonesia sebagai objek penelitian dengan periode penelitian

dari tahun 2010-2013. Teknik analisis yang digunakan terdiri dari 3 teknik yaitu regresi univariat, regresi bivariat

dan regresi linear berganda serta asumsi klasik dengan tingkat signifikansi 5%. Hasil regresi univariat

menunjukkan bahwa Book to Market Value (BTM) dan Dividend Yield (DY) berpengaruh negatif dan signifikan,

Price Earning Ratio (PER) berpengaruh positif dan signifikan. Sementara Size, Price to Net Asset Value (PNAV)

berpengaruh positif dan tidak signifikan dan Cash Flow to Price (CFTP) berpengaruh negatif dan tidak signifikan.

Hasil regresi bivariat menunjukkan bahwa pasangan kombinasi variabel bebas yaitu 12 (dua belas) pasangan

kombinasi variabel independen secara simultan berpengaruh signifikan terhadap return saham. Secara parsial, 3

pasangan variabel independen yaitu BTM dan DY, PER dan DY, dan PER dan PNAV berpengaruh signifikan

terhadap return saham. Hasil regresi linear berganda (multivariat) menunjukkan bahwa Book to Market Value

(BTM), Price Earning Ratio (PER), Dividend Yield (DY), Size, Price to Net Asset Value (PNAV) dan Cash Flow to

Price secara simultan berpengaruh signifikan terhadap return saham perusahaan Indeks LQ 45 di Bursa Efek

Indonesia. Secara parsial, Book to Market Value (BTM ) berpengaruh negatif dan tidak signifikan. Dividend Yield

(DY) berpengaruh negatif dan signifikan. Sementara Price Earning Ratio (PER), Size, Cash Flow to Price (CFTP)

berpengaruh positif dan tidak signifikan, serta Price to Net Asset berpengaruh negatif dan tidak signifikan

terhadap return saham perusahaan di Bursa Efek Indonesia.

Kata kunci : Book to Market Value, Price Earning Ratio, Dividend Yield, Size, Price to Net Asset Value, Cash

Flow to Price, dan Return Saham




KEU-053 STOCK SPLIT, ABNORMAL RETURN, DAN

STOCK LIQUIDITY

Nicodemus Simu FEB, Perbanas Institute Jakarta

[email protected]

Heni Pujiastuti

FEB, Perbanas Institute Jakarta

[email protected]

Chairiel Octaviar

FEB, Perbanas Institute Jakarta

[email protected]

Abstract – Stock split is a corporate action which is projected to increase the returns and liquidity of the stock. This

study aimed to determine the impact of the stock split policy on the movement of stock returns and liquidity of the

stock. In this study, stock returns measured through abnormal return, while the liquidity of the stock is measured by

trading volume activity. The data used in the study using data on 2010-2013 periods. The object of this study are 20

companies that implement a stock split. The research method using event study by taking the data five days before

and five days after the stock split and the hypothesis testing using a paired t-test sampled. The study indicate that

there is no significant difference in the abnormal return as well as trading volume activity before and after the

stock split.

Keywords: stock split, abnormal return, stock liquidity

KEU-054

STUDI FENOMOLOGY SKIM PEMBIAYAAN UMKM

DAN PENINGKATAN KINERJA UMKM

FURNITURE JEPARA DALAM MENINGKATKAN

DAYA SAING MENUJU MEA 2015

Shoimatul Fitria

Fakultas Ekonomika dan Bisnis

Universitas Diponegoro [email protected] / 081392468622

Abstract – The government has been doing a lot of efforts to help SMEs capitalisation, various schemes of credit

and funding for SMEs were launched as KUR, PMT, Gapoktan, etc. In the middle of 2015, KUR could be just

absorbed although the conditions have softened. This is because SMEs are unique, that is feasible but not bankable.

In addition, the funding only limited on distributing capital, in fact the SMEs problems not only in the capital, but

concerning the expertise in marketing, financing, and managing the company. It need deep research about how to

formulate funding schemes that is considered attractive by the SMEs. This research used qualitative method with

the interpretive paradigm fenomology approach, case study in PT Jepara Express International (furniture

supplier). This research was conducted through interview, observation and documentation by using data analysis

technique, Milles and Hubberman method. Credibility of data was tested by using triangulation techniques, data

sources, and time. From research methods, SMEs furniture in Jepara intrepreting that funding considered

attractive if using partnership type with cluster and profit-sharing systems are becoming solution for SMEs

furniture’s funding distribution program. In addition, certain entities formed to become alternative distribution

funding schemes. Through this entities, SMEs furniture in Jepara could access and also got assisstance in

marketing, financing and managing the company. Finnally, SMEs furniture could increase its performance through

assisstance program. In the future needs further research about appropriate entities to represent the SMEs needed

in financing and assisstance.

Keywords: effectiveness funding schemes of SMEs, partnership, cluster, profit-sharing, certain entities.




Manajemen Operasi



MANAJEMEN OPERASI 31

OPS-001

MANAJEMEN TRAFFIC JARINGAN

MENGGUNAKAN HIERARCHICAL TOKEN

BUCKET (HTB)UNTUK PENINGKATAN QUALITY

OF SERVICE (QOS) HOTSPOT PENDIDIKAN DAN

PENGAJARAN (DIKJAR)

KOMPUTER DAN MATEMATIKA :

STUDI KASUS PADA PUSAT LABORATORIUM

TERPADU UIN JAKARTA

Sardjoeni Moedjiono

Magister Ilmu Komputer, Univ. Budi Luhur

Jl. Ciledug Raya, Petukangan Utara, Jakarta Selatan, 12260. Indonesia.

[email protected]

Mahbubul Wathoni

[email protected]

Aries Kusdaryono

[email protected]

Abstract – Pemanfaatan teknologi berbasis jaringan pada laboratorium Dikjar Komputer& Matematika di Pusat

Laboratorium Terpadu UIN Syarif Hidayatullah Jakarta, dalam perjalanannya banyak mengalami kendala pada

saat menjalankan aktifitas menggunakan akses internet, seringkali ditemukan masalah-masalah terhadap

penggunaan internetdimana pada layanan tertentu mengkonsumsi bandwidth dalam jumlah besar yang

menyebabkan layanan lain tidak bisa mendapatkan bandwidth sesuai yang dibutuhkan. Untuk mengoptimalkan

pemakaian bandwidth dilakukan monitoring dengan pembagian bandwidth setiap layanan yang sesuai dengan

kebutuhan.Dengan menggunakanHierarchical Token Bucket maka dapat mengoptimalkan pemakaian

bandwidht.Quality Of Service dan Hierarchical Token Bucketdapat mengontrol jumlah volume traffik data yang

dikirim ke dalam jaringan dan akan dikirim dengan melewati mikrotik. Dengan penerapan Hierarchical Token

Bucket dapat menghasilkan kinerja jaringan yang lebih stabil pada setiap aplikasi e-jurnal, AIS, e-LKP yang ada

di UIN sesuai yang dibutuhkan.

Kata kunci:Hierarchical Token Bucket, Bandwidth, Monitoring, Quality of Service, Hotspot,Traffic, Internet,

Network, Mikroti

OPS-002

PENERAPAN SISTEM MANAJEMEN MUTU (SMM)

ISO 9001:2008 PADA BAGIAN INCOMINGEXPRESS

MAIL SERVICE (EMS), KILAT KHUSUS, DAN POS

EKSPRES DI MAIL PROCESSING CENTER (MPC)

BANDUNG 40400 PT. POS INDONESIA (PERSERO)

Muhamad Fahrurozi

Departemen Manajemen dan Bisnis,


Universitas Padjadjaran [email protected]

Budi Harsanto

Departemen Manajemen dan Bisnis, Fakultas Ekonomi dan Bisnis


[email protected]

Abstract – Tujuan dari penelitian ini adalah untuk mengetahui penerapan sistem manajemen mutu ISO 9001:2008

pada bagian incoming Express Mail Service (EMS), kilat khusus, dan pos ekspres di Mail Processing Center

(MPC) Bandung.Metode penelitian yang digunakan adalah metode kualitatif-deskriptif dengan pengolahan data

primer hasil dari wawancara dengan manajer terkait dan kuesioner kepada sampel karyawan yang menjadi ruang

lingkup penerapan ISO 9001:2008.Analisis kinerja sebelum dan sesudah penerapan ISO 9001:2008 menggunakan

uji tanda. Berdasarkan penelitian yang dilakukan, diperoleh hasil bahwa : (1) Tujuh prinsip Total Quality

Management (TQM) telah diterapkan; (2) Permasalahan yang ditemukan selama penerapan ISO 9001:2008

diantaranya masih terdapat karyawan yang tidak disiplin dalam pencatatan dokumen, terdapat ketimpangan

antara database lokal dan nasional, serta terjadinya salah salur kiriman barang; (3) Terdapat perbedaan kinerja

sebelum dan sesudah penerapan ISO 9001:2008.

Kata Kunci : Sistem Manajemen Mutu, ISO 9001:2008, Mutu, Incoming MPC Bandung, Jasa



32 MANAJEMEN OPERASI

OPS-003

PENGARUH PENERAPAN PERBEDAAN ASPEK-

ASPEK DALAM IMPLEMENTASI ISO : 9000

TERHADAP PRAKTEK SUPPLY CHAIN

MANAGEMENT DAN KINERJA OPERASIONAL

PERUSAHAAN MANUFAKTUR DI INDONESIA

Desi Tri Ariani


Siti Nursyamsiah


[email protected]

Abstract – This study aimed to determine the effect of the application of the difference aspects of the

implementation of ISO: 9000 on supply chain activity and to determine the effect of supply chain activities for the

company's operational performance. The research sample is a company in Indonesia which already has ISO 9000

with a sample size of 200 perusahaan.Variabel this study is the implementation of ISO 9000 , Supply Chain

Management Practices and operating performance. Analysis of the data used is the analysis of SEM. The result

showed that the implementation of basic, advanced, and supporting ISO 9000 affect the internal process

management; Implementation of basic, advanced, and supporting ISO 9000 affect the Internal Process

Management; Basic and advanced implementation of ISO 9000 affect the Supplier Management Process;

Supporting the implementation of ISO 9000 did not affect the Internal Process Customer, Internal Process

management has no effect on Operating Performance, Process Supplier Management and Customer Management

Process effect on Operating Performance, Implementation basic, advanced, and supporting ISO 9000 affect the

Internal Process Management, Implementation base, advanced, and the supporting effect on the ISO 9000 Internal

Process Management, Implementation of ISO 9000 basic and further affect the Supplier Management Process,

supporting implementation of ISO 9000 did not affect the Internal Process Customer, Internal Process

Management has no effect on Operational Performance and Process Management and Process Suppliers Customer

Management effect on Operational Performance.

Keywords : Implementation of ISO 9000, SCM Practice, Operational Performance.

OPS-004

PENGARUH SAFETY MANAGEMENT PRACTICES

TERHADAP SAFETY PERFORMANCE DENGAN

VARIABEL MEDIASI SAFETY KNOWLEDGE DAN

SAFETY MOTIVATION

STUDI PADA PELAKSANA PRODUKSI PABRIK III

PT PETROKIMIA GRESI

Dwi Ratmawati


Tri Siwi Agustina


Novi Aditya Rosalita


Abstract – Safety management practices not only improve working conditions but also positively influence

employees’ attitudes and behaviors in relation to safety that finally reduce accidents in workplace. This study

measured employees’ perceptions on six dimensions of safety management practices, safety knowledge, safety

motivation, safety compliance and safety participation by conducting a survey using questionnaire among 69

employees production implementing factory III PT. Petrokimia Gresik. Partial Least Square (PLS) analysis showed

that safety management practices have a direct and indirect relationship with Safety Performance. Safety

knowledge and safety motivation mediation were found to be in the indirect relationship. Management commitment,

employee involvement and safety training were identified as the most important dimensions in Safety Management

Practices that predict safety knowledge, safety motivation, safety compliance and safety participation. These

findings provide advice for companies and further research to improve workplace safety.

Keywords: Safety management practices, safety knowledge, safety motivation, safety compliance, safety

participation




MANAJEMEN OPERASI 33

OPS-005

PENGARUH SUPPLY CHAIN MANAGEMENT

TERHADAP KINERJA OPERASIONAL

PERUSAHAAN :

KAJIAN SINGKAT INDUSTRI MANUFACTURING

Markonah

Dosen Tetap Perbanas Institute [email protected]

Muljanto Siladjaja

Dosen Tetap Perbanas Institute

[email protected]

Abstract – Commonly, Supply Chain Management is debateable topic in operational area, this research tend to

measure how the this have contributed the signicant benefit in saving the cost operational. By reading over

all theories and approach model about Supply Chain, we have conclude that Supply Chain have no the same

platform for manufacturing company, it is a realty and phenomenon. This research used the primary data by

collecting all person in charge, that involved with Supply Chain activity, the observation period had taken out one

month, it can be estimated about 80 responden dan using SEM in analysis data. The one critical problem in making

research Supply Chain is to get same perception about Supply Chain scope. We found so many modifications in SC

implementation, it hard to take one single point about SC. This research tends to strength the previous theory, that

SC have contribute the significant impact in enabling the efficient rate, but have the bullwhip effect. In reducing

this impact, so modified model have been developed. This research have showed out, that all manufacturing UKM

should implemented Supply Chain with using the partnership and relationship model, this model needs so much

trust between two parties. Without partnership, the probility of critical ratio is more higher. The facts illustrates

that so many company have failed in implemented Supply Chain, if we look over the comparative listing between

the manufacturing company’s operational cost. By implementing the success Supply Chain, greatly it have

contributed the saving of operational cost.

Key word : supply chain manajemen, kinerja

OPS-006 PERANCANGAN KINERJA RANTAI SUPLAI UKM

DENGAN MENGGUNAKAN SCOR

Yetty dwi lestari

[email protected]

Departemen Manajemen


Abstract – Perancangan kinerja perlu dibuat untuk mengetahui bahwa kolaborasi dan integrasi antar pihak sudah

berjalan baik, sebagai dasar evaluasi posisi perusahaan saat ini di antara para pesaing dan mengetahui bagian

mana dari jaringan supply chain yang perlu dilakukan perbaikan. Model SCOR (Supply Chain Operations

Reference) merupakan model yang memudahkan perusahaan untuk menganalisis kinerja supply chain secara

sistematis, meningkatkan komunikasi antar rantai dalam supply chain dan menciptakan jaringan supply chain yang

lebih baik, melalui aktivitas supply chain yaitu plan, source, make atau assamble, deliver dan return. Kelima

aktivitas ini masing-masing mempunyai atribut kinerja yang mempunyai fokus terhadap internal perusahaan

maupun hubungan dengan pihak ketiga perusahaan yaitu, reliability, responsiveness, flexibility, cost dan assets.

Pada Perusahaan UKM yang dijadikan obyek penelitian , dibuat rancangan kinerja SCM yang disesuaikan dengan

kondisi perusahaan UKM dan dihasilkan untuk, aktivitas source memiliki bobot yang paling besar dibandingkan

dengan aktivitas-aktivitas yang lain yaitu 0,425 dan 10 KPI. Aktivitas make merupakan aktivitas terbesar kedua

dengan 0,242 dengan 8 KPI. Selanjutnya aktivitas plan menempati peringkat ketiga dengan bobot sebesar 0,154

dengan 6 KPI dan diikuti aktivitas return dengan bobot 0,110 dengan 4 KPI. Aktivitas deliver mempunyai bobot

nilai terendah yaitu 0,069 dengan 7 KPI.

Kata kunci : UKM, kinerja , SCOR, KPI





34 MANAJEMEN OPERASI

OPS-007

PROFIL RANTAI NILAI (VALUE CHAIN) PADA

INDUSTRI SUSU DI KABUPATEN BANDUNG BARAT

(Studi Awal Untuk Pengembangan Model Kemitraan

Rantai Nilai Sebagai Upaya Meningkatkan

Daya Saing Industri)

Rofi Rofaida

Program Studi Manajemen Universitas Pendidikan Indonesia

[email protected]

Chairul Furqon

Program Studi Manajemen Universitas Pendidikan Indonesia

[email protected]

Abstract – Kementrian Pertanian dan Kementrian Perindustrian menyebutkan bahwa industri susu merupakan

salah satu industri yang menempati posisi yang strategis didasarkan pada potensi pengembangan dan peran

strategis terhadap perekonomian nasional. Program pengembangan industri ini telah dikoordinasikan oleh

Kementerian Koordinator Bidang Ekonomi melalui penyusunan Cetak Biru (blue print) Persusuan Indonesia 2012

– 2025. Pasar industri susu di Indonesia masih terbuka luas seiring dengan permintaan susu yang semakin

meningkat. Pasar susu diperkirakan akan tumbuh sekitar 7,3% setiap tahun.

Namun demikian, hasil scooping study yang dilaksanakan oleh Badan Penelitian dan Pengembangan Pertanian,

Kementrian Pertanian pada tahun 2012 menunjukkan beberapa permasalahan dalam penerapan pola kemitraan

saat ini. Didasarkan pada hal di atas, diperlukan suatu upaya untuk melakukan evaluasi sekaligus upaya untuk

meningkatkan kinerja kemitraan berdasarkan prinsip business suistainability untuk menghasilkan suatu model

kelembagaan kemitraan yang efektif, efisien dan partisipatif yang sangat diperlukan untuk tumbuh kembangnya

industri susu di salah satu sentra susu di Indonesia yaitu Kabupaten Bandung Barat.

Artikel ini merupakan hasil penelitian pada tahun pertama dari tiga tahun penelitian. Tujuan penelitian pada tahun

pertama ini adalah: memperoleh deskripsi kemitraan rantai nilai pada industri susu di Kabupaten Bandung Barat;

mengidentifikasikan faktor-faktor apa saja yang menjadi faktor pendorong dan faktor penghambat/bottleneck

dalam kemitraan rantai nilai pada industri susu di Kabupaten Bandung Barat.

Penelitian ini merupakan studi awal untuk mengembangkan model pemberdayaan pada industri kerajinan di

Kabupaten Bandung

Keywords : industri susu, rantai nilai, kemitraan

Manajemen Pemasaran



MANAJEMEN PEMASARAN 35

PMS-001 ALTRUISME ATAUKAH NIAT RETALIASI?

Dien Mardhiyah

FEB Universitas Airlangga E-mail: [email protected]

Abstract – Studi ini bertujuan untuk meneliti pengaruh motivasi altruisme, yang merupakan salah satu bentuk

solidaritas sosial konsumen, terhadap komunikasi negatif WOM secara online di Indonesia. Hal ini memberikan

wacana yang lebih luas tentang komunikasi WOM negatif secara online yang pada penelitian-penelitian terdahulu

sebagian besar banyak dilakukan di Amerika dan Eropa. Selain itu diuji pula bagaimana pengaruh niat retaliasi

pada komunikasi WOM negatif secara online. Retaliasi merupakan bentuk hukuman yang dilakukan oleh konsumen

atas ketidakadilan yang dirasakannya sebagai akibat kerugian yang ditanggungnya atas layanan yang tidak

menyenangkan yang diberikan oleh penyedia jasa. menjadi menarik karena dua hal ini adalah dua hal yang

menyoroti kepentingan yang berbeda, yakni kepentingan orang lain pada altruisme dan kepentingan diri sendiri

pada niat retaliasi.

Penelitian ini dilakukan kepada 123 konsumen yang memiliki pengalaman yang tidak menyenangkan terkait

dengan penggunaan layanan medis baik secara langsung ataupun tidak langsung yang sekaligus juga sebagai

pengguna internet mengingat setting penelitian pada lingkungan online. Hipotesis diuji dan dianalisis dengan

menggunakan metode Regresi Berganda Hasil penelitian menunjukkan bahwa motivasi altruisme lebih besar

pengaruhnya pada komunikasi komunikasi WOM negatif secara online dari pada niat retaliasi. Implikasi

manajerial bagi penyedia jasa juga dibahas dalam studi ini.

Kata Kunci : Altruirme, retalisasi, layanan medis, word of mouth , WOM

PMS-002

ANALISIS EXPERIENTIAL MARKETING

TERHADAP EXPERIENTIALVALUE

DI INDUSTRI SMARTPHONE

Rydho Styawan

Prodi Manajemen Fakultas Ekonomi Universitas Islam Indonesia

Budi Astuti

Prodi Manajemen Fakultas Ekonomi Universitas Islam Indonesia

Abstract – The stiff competition in the smartphone industry has forced the companies to embed the concept of

experiential marketing and experiential value in positioning product to outdo their counterparts. Nowdays, the

smartphone manufacturers are competing to offer their products and services for consumers based on the needs

and desires development of consumers. Marketers are required to not just selling a product or service, but also to

think how to create products and services that can provide a memorable experience for consumers.

Research by the title of analysis of experiential marketing towards experiential value in the smartphone industry, is

a replication of a research conducted by Maghnati, et al, entitled “Exploring the Relationship between Experiential

Marketing and Experiential Value in the Smartphone Industry“. The purpose of this research is to determine the

effect of experiential marketing indicators such as sense experience, feel experience, act experience, relate

experience, think experience on experiential value.This research was conducted by distributing questionnaires to

survey the 500 students from 5 universities in Yogyakarta, which obtained through judgemental sampling and quota

sampling methods.

The result of Multiple Linear Regression Analysis with processing the data using software SPSS version 16 was:

sense experience, feel experience, act experience, relate experience, think experience significant positive effect on

experiential value. While the variables that have the most dominant influence in affecting the experiential value is

variable think experience. The results concludes that this study supports the research of Maghnati. et al (2012)

which found that experiential marketing is significant positive effect on experiential value.

Keywords: sense experience, feel experience, act experience, relate experience, think experience, experiential value




36 MANAJEMEN PEMASARAN

PMS-003


MEMPENGARUHI MINAT BELANJA

TERHADAP KEPERCAYAAN KONSUMEN

PADA SITUS KASKUS

(STUDI KASUS MAHASISWA UNIVERSITAS SAHID

JAKARTA)

Azwin Risqullah,SE.

Universitas Sahid Jakarta

[email protected]

Titin Astuti, SE.,Msi.


[email protected]

Ni Luh Made Vinaya M.,SE.,MM


[email protected]

Abstract – Rapid changes in technology affect consumer buying method. Technology and network transform the

conventional way (physical stores) to modern way with online shop. This research aimed to determine factors that

influence consumers to buy through online shop. Besides that, as result of consumer learning process, consumer

attitude will choose website with good reputation to execute transaction by online. Respondents of this research are

96 students of Sahid University that already done transaction by online in one of the biggest e-commerce in

Indonesia, KasKus. Researcher use questioners with 22 variables consist of consumer behavior and successful e-

commerce indicators. Factoring analysis used to determine which factors of consumer behavior and e-commerce

that affect the online buying. With acceptable score of Kaiser Meyer Olkin (KMO) measure of sampling adequacy

and rotation result in 12 factors include culture, social, personal, and psychological affected consumer to do

transaction by online. Furthermore, consumer trust and security of the site also cause repeat buying and loyalty to

do online shopping in KasKus.

Keywords: consumer behavior, e-commerce, factors analysis

PMS-004

ANALISIS KUALITAS LAYANAN TERHADAP

LOYALITAS DENGAN MEDIASI KEPUASAN

BAGI PARA PENGGUNA PERGURUAN TINGGI

DI JAKARTA

Yasintha Soelasih

Fakultas Ekonomi Univ. Katolik Atma Jaya

[email protected];

[email protected]

Abstract – Semakin banyaknya perguruan tinggi yang BERDIRI baik negeri maupun swasta menyebabkan daya

persaingan menjadi lebih ketat. Oleh karena itu perguruan tinggi harus mempersiapkan sesuatu yang berbeda bagi

pesaingnya. Untuk kurikulum relative tidak akan berbeda, tetapi yang dapat membedakan misalnya dari segi

kelengkapan fasilitas, kehandalan pengajar dan sistem yang ada pada perguruan tinggi tersebut. Oleh karena itu

perguruan tinggi perlu memperhatikan kualitas layanan bagi mahasiswa yang ada. Hal ini menjadi tuntutan bagi

mahasiswa, karena mereka akan membandingkan dengan biaya yang dikeluarkan. Oleh sebab itu penelitian ini

bertujuan untuk melihat kualitas layanan yang berpengaruh terhadap kepuasan dan secara tidak langsung

menyebabkan loyalitas bagi para mahasiswa maupun alumni. Penelitian dilakukan di Jakarta. Pengambilan

sampel dilakukan dengan simple random sampling. Jumlah sampel yang terkumpul sebanyak 300 responden. Hasil

penelitian pada uji hipotesis menunjukkan bahwa kualitas layanan mempunyai pengaruh terhadap kepuasan, tetapi

kepuasan tidak mempunyai pengaruh terhadap loyalitas. Pada hasil uji deskriptif menunjukkan bahwa terjadi

kepuasan maupun loyalitas pada mahasiswa dan alumni.

Keywords: service quality, satisfaction, loyalty, student, university





PMS-005

ANALISIS KARAKTERISTIK PENGGUNA

SMARTPHONE MELALUI MULTIPLE

DISCRIMINANT ANALYSIS

(Survey Pada Pengguna Smartphone Android dan

iPhone)

Agung Wahyu Handaru

Fakultas Ekonomi Univ.Negeri Jakarta Email: [email protected]

Hania Aminah

Fakultas Ekonomi Univ.Negeri Jakarta

Email:[email protected]

Abstract – Studi yang di lakukan pada dua ratus orang pengguna smartphone Android dan iPhone menghasilkan

beberapa temuan. Pertama, berdasarkan hasil uji Wilks’ Lambda ditemukan fakta bahwa karakteristik pengguna

smartphone Android adalah berbeda dengan karakteristik pengguna iPhone. Kedua, berdasarkan skorcanonical

correlation dapat dikatakan bahwa hubungan diskriminan dengan grupnya berada pada tingkat yang sedang.

Ketiga, berdasarkan hasil uji Multiple Discrimination Analysis di peroleh informasi bahwa dari total dua puluh

predictor yang dinilai hanya empat predictor yang secara jelas menjadi pembeda karakteristik dari kedua

pengguna smartphone yaitu: harga yang murah, ketersediaan aplikasi gratis, games, dan terakhir adalah

kepercayaan diri.

Keywords: Multiple Discriminant Analysis, Android and iPhone, User Characteristic

PMS-006

ANALISIS KUALITAS PELAYANAN (SERVICE

QUALITY) TERHADAP KEPUASAN PELANGGAN

PADA WAROENG STEAK & SHAKE

DI JAKARTA TIMUR

Andrian Haro

Fakultas Ekonomi Univ.Negeri Jakarta [email protected]

Hania Aminah

Fakultas Ekonomi Univ.Negeri Jakarta [email protected]

Abstract – The objective of this research was to analyze the service quality on customer satisfaction in Waroeng

Steak & Shake in East Jakarta. The research was conducted in Waroeng Steak & Shake in East Jakarta from

March to April 2015. The purpose of this data collection was to identify consumer behavior and to analyze the

factors influenced consumer satisfaction in the purchase of steak at Waroeng Steak & Shake. One hundred and

twenty respondents were chosen as samples by convenience sampling method. Data were analyzed by multiple

regression analysis. The result showed that there were significant relationship and influence between tangible,

reliability, responsiveness, assurance, and empathy to customer satisfaction.

Keywords: Customer Satisfaction, Service Quality




PMS-007

ANALISIS KUALITAS PRODUK, HARGA,

PENGIRIMAN, LAYANAN JASA TERHADAP

KEPUASAN PELANGGAN PADA

PT SURYA INDOTIM IMEX

Rosa Nasra Sitorus

Perbanas Institute [email protected]

Yohanes Ferry Cahaya.

Perbanas Institute

[email protected]

Abstract – This study aims to determine how the influence of product quality, price, delivery, and services to

customer satisfaction PT Surya Indotim Imex, either partially or jointly. Design research is associative, while the

type of research is the data subject. The study population is the consumer PT Surya Indotim Imex; whereas

sampling using Slovin formula obtained as many as 38 samples. The analysis tool used is correlation, regression

and hypothesis testing. The results showed that: (1) Product Quality Thitung value for the variable of 2.367 with a

significant level of 0,024 by using significantly limit α = 5% (0.05) the test results showed that Thitung (2,367)>t

tabel (1,686) thus (H1) is accepted. (2) Price t hitung value for the variable of 0.079 with a significant level of

0.937 by using significantly limit α = 5% (0.05) the test results showed that Thitung (0.937) < t tabel (1,686) thus

(H2) is not accepted. (3) Delivery t hitung value for the variable of 2.029 with a significant level of 0.051 by using

significantly limit α = 5% (0.05) The test results showed that t hitung (2.029)>t tabel (1,686) thus (H3) is received.

(4) Services Thitung value for the variable of 0.042 with a significant level of 0.966 by using significantly limit α =

5% (0.05) The test results showed that t hitung (0.042) < t tabel (1,686) thus (H4) is not accepted , (5) The equation

of linear regression of Y = 1.432 + 0.426 X1 + 0.011 X2 + 0.436 X3 + 0,007 X4, and the results of hypothesis

testing with a value of f hitung >f table (19.576> 2.659) indicates that the regression model is fit for use to predict

all independent variable on dependent variable.

Keywords: Product Quality, Price, Delivery, Services, Customer satisfaction

PMS-008

ANALISIS MODEL KETERKAITAN ADVERTISING,

DAN (BRATRUSIMA) BRAND TRUSH, BRAND IMAGE

, SERTA PRICE TERHADAP INTEREST PURCHASE

DAN CUSTOMER SATISFACTION MEDIA LUAR

RUANG PADA PERUSAHAAN PERIKLANAN

SURABAYA

Chandra Kartika,SE.,MM

Fakultas Ekonomi, Universitas Wijaya Putra Email : [email protected]

Dr. Soenarmi, SE.,MM/

Fakultas Ekonomi, Universitas Wijaya Putra Email : [email protected]

Abstract – Penelitian ini bertujuan untuk memberikan sebagian besar jawaban pelanggan atas permasalahan

tentang hubungan keterkaitan yang diberikan kepada pihak perusahaan advertising, dikarenakan secara

pengamatan dan ukuran di luar semakin banyak nilai –nilai yang turun pada dimensi Advertising, Brand Trush,

Brand Image serta price di Perusahaan Advertising di Surabaya, semakin banyak komplain yang timbul dari para

pelanggan tentang hubungan pelayanan yang diberikan ke pelanggan, sehingga tingkat minat dan kepuasan

pelangganpun mempengaruhinya, maka dari itu peneliti akan meneliti permasalahan yang sangat krausal untuk

meningkatkan tingkat hubungan dimensi jasa advertising dan untuk meningkatkan nilai minat pembeli dan

kepuasan Pelanggan khususnya pelanggan pengguna advertising di Surabaya dan akan menguji pengaruh

Advertising, Brand Trush, Brand Image serta price terhadap pengaruhnya minat pembelian dan kepuasan

Pelanggan Advertising Perusahaan di Surabaya Tengah. Sampel pada penelitian ini sebanyak 100 responden yang

diambil dari pelanggan yang pernah memakai iklan di masing-masing Perusahaan Advertising Surabaya Tengah

dari beberapa tempat penelitian yang sudah ditentukan dalam penelitian yaitu di Surabaya. Penelitian ini

menggunakan analisis kuantitatif dan kualitatif melalui pendekatan-pendekatan metoda analisis Regresi Linear

berganda serta menggunakan SEM AMOUS dan menggunakan perangkat lunak SPSS for Windows 20.0, dari suatu

temuan diharapkan untuk ditemukan hasil yang positif dan dapat menggambarkan tingkat kualitas yang lebih luas

dan kepastian agar dapat membantu memperbaiki tingkat Advertising, Brand Trush, Brand Image serta price

terhadap minat pembelian dan kepuasan pelanggan media luar ruang di perusahaan Surabaya.

Key Word : Advertising, Brand Trush, Brand Image, price, interest purchase serta satisfication






PMS-009

ANALISIS PENGARUH EXPERIENTIAL MARKETING

TERHADAP CUSTOMER SATISFACTION DENGAN

EMOTIONAL VALUE SEBAGAI VARIABEL MEDIASI

PADA KONSUMEN CINEMA XXI IMAX

(Studi Kasus Mahasiswa/i Unika Atma Jaya, Jakarta)

Hendry

Universitas Katolik Indonesia Atma Jaya [email protected]



[email protected]

Abstract – The purpose of this study is to analyze the influence of experiential marketing through five dimensions

that are sense, feel, think, act, and relate towards customer satisfaction directly or indirectly with emotional value

as a mediating variable on Cinema XXI IMAX consumers (Case study : Unika Atma Jaya Students, Jakarta). Data

were gathered through questionnaires conducted with 271 respondents to find out their satisfaction level when have

watching experiences on Cinema XXI IMAX. This study uses simple random sampling technique and the structural

equation modelling through confirmatory factor analysis method were acceptable in terms of validity and

reliability. The empirical results revealed that, experiential marketing has positive effect on emotional value, and

emotional value has positive influence on customer satisfaction, however emotional value can’t be a mediating

variable in the influence of experiential marketing to customer satisfaction. Results also show that experiential

marketing has directly influence on customer satisfaction. The results, implications, and suggestions for future

research are discussed in detail.

Keywords: experiential marketing, sense, feel, think, act, relate, emotional value, customer satisfaction.

PMS-010

ANALISIS PENGARUH KEPUASAN ANGGOTA BMT

BINA IHSANUL FIKRI TERHADAP KUALITAS

PRODUK PEMBIAYAAN MURABAHAH

Drs.MurwantoSigit,MBA

e-mail : [email protected]

One Ocktata Nugraha Saputra

e-mail :[email protected]

Fakultas Ekonomi Universitas Islam


Abstract – In service companies such as banks, service quality is the key to a success, It comes from good service

quality that can grow a positive brand image on customer satisfaction so as to provide optimal benefits to its

company. Financial institutions as such banks offering sharia-labeled products are diverse in terms Arabic.

Murabaha is one of the forms of sale and purchase agreement which has been developed as a principal of the

working capital and investment financing in Islamic banking has the considerable advantage promising prospect.

The purpose of this study was to determine the factors of service quality of service product variables that occur on

the sale of murabaha and explain the most dominant variable of murabaha products. The samples used in the

formula Slovin, based on these criteria, the amount to be sampled as many as 100 people were obtained by

spreading the questionnaire and then processed with the help of SPSS applications program. The sampling

technique in this research is using purposive sampling technique. In the result variables have influence together

with others variables in determining customer satisfaction and assurance is the most dominant variable in

determining customer satisfaction.

Keyword :product quality, service quality, customer satisfaction, customer loyalty, and sharia





PMS-011

ANALISIS PENGARUH KUALITAS PELAYANAN

TERHADAP KEPUASAN KONSUMEN PADA

JASA TRANSPORTASI KING TRAVEL

DI KOTA MALANG

Triesti Candrawati Jurusan Akuntansi, Politeknik Negeri

Malang

Abstract – Abstract:Service quality in the Transportation industry in the era of globalization is a very important

factor in the success indefending it self in the environment which now has a very tight competition. The purpose of

this study was to determine the effect service quality on customer satisfaction in the King Travel Malang City.

This study used a sample of 80 clients from 100 customers. The sampling technique used in this study is

Convenience Sample Technique or Accidental Sampling. While the analysis technique employed to process and

discuss the data and test the hypothesis is the Multiple Regression Analysis. The conclusion that can be drawn

based the result of hypothesis testing on the F-test is that all the five indicators of service quality factors have

significant simultaneous influence on customers' satisfaction in the King Travel Malang city.

Key word: Service Quality, Satisfaction

PMS-012

ANALISIS PENGARUH SELF CONCEPT, GROUP

CONFORMITY, ATTITUDE, BRAND ASSOCIATION

DAN BRAND IMAGE TERHADAP

MINAT BELI PAKAIAN DALAM NEGERI

Lily Suhaily

UniversitasKatolikAtmajaya, Jakarta

[email protected]

YasinthaSoelasih

UniversitasKatolikAtmajaya, Jakarta

[email protected]

Abstract – According to Globalization era and AFTA Agreement that will start et the end of December 2015, many

multinational companies especially from ASEAN countries vying to market their product to countries as a member

of ASEAN. One of the countries is Indonesia. Nowadays Indonesian economic growth, declining and many

consumers like to buy foreing product especially clothing. Based on this condition, this research investigate the

influence of self concept, group conformity, attitude, brand association and brand image toward purchase

intention of domestic clothing. 53 questionnaires were distributed to undergraduate students using random

sampling. The result shows that simultaniouly self concept, group conformity, attitude, brand association and

brand image influence purchase intention of domestic clothing, but partially self concept, group conformity, brand

association and brand image not influence purchase intention of domestic clothing, but only attitude influences

purchase intention of domestic clothing.

Key words: self concept, group conformity, attitude, brand association and brand image influence






PMS-013

ANALISIS PENGARUH VARIABEL RETAIL

MARKETING MIX TERHADAP CUSTOMER

RETENTION PADA GERAI ACE HARDWARE

PONDOK INDAH MALL

Desy Andriani

Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya

[email protected]


Fakultas Ekonomi Universitas Katolik

Indonesia Atma Jaya

[email protected]

Abstract – This research aims to determine the impact of Retail Marketing Mix Variable on Customer Retention of

ACE Hardware Pondok Indah Mall. The statistical analysis was performed using multiple linear regression, which

is processed using SPSS Software 20.00. This research has found that simultaneously, Product, Price, Place and

Promotion have impact on Customer Retention of ACE Hardware Pondok Indah Mall. However partially, Price

does not affect the Customer Retention of ACE Hardware Pondok Indah Mall. It can be concluded that Product,

Place, and Promotion affect the customer’s desire to always make purchases in ACE Hardware Pondok Indah

Mall. While Price does not affect the customer’s desire to always make purchases in ACE Hardware Pondok Indah

Mall.

Keywords : Product, Price, Place, Promotion, Customer Retention, Ace Hardware

PMS-014

ANALISIS SPASIAL UNTUK PENENTUAN

LOKASI OPTIMAL TOKO RETAIL

MINIMARKET DI KABUPATEN SLEMAN


Sa’duddin

Pusat Studi Transportasi dan Logistik UGM,

Jalan Kemuning M-3 Sekip Sleman Yogyakarta 55281

Telp: +6274-556928, 563984, 6491075 Fax:

+6274-6491076, 552229 [email protected]

Kuncoro Harto Widodo

[email protected]

Abstract – Penentuan lokasi toko retail merupakan salah satu keputusan yang sangat signifikan dalam bauran

pemasaran retail (retail marketing mix), dan menjadi elemen kunci kesuksesan suatu toko retail. Beberapa

pendekatan digunakan dalam menentukan lokasi terbaik toko retail, dan dalam penelitian ini bagaimana

pendekatan spasial dapat digunakan untuk menentukan lokasi yang sesuai dan optimal untuk toko retail di

Kabupaten Sleman. Penelitian ini menggunakan analisis spasial, menggunakan operasi tumpang susun (overlay

operation) untuk menghasilkan kesesuaian lokasi toko retail, dan juga model lokasi-alokasi (location allocation

model) untuk menentukan lokasi optimal terpilih toko retail di Kabupaten Sleman. Beberapa kriteria ditetapkan

untuk analisis tersebut. Hasil analisis spasial didapatkan 61 lokasi yang sangat sesuai untuk dijadikan lokasi toko

retail minimarket di Kabupaten Sleman, yaitu terletak di Desa Sindudadi, Kecamatan Mlati, di Desa Catur

Tunggal dan Desa Condong Catur, Kecamatan Depok, serta di Desa Purwomartani, Kecamatan Kalasan. Untuk

lima lokasi optimal terpilih berturut-turut 1) Jalan Adisucipto Desa Catur Tunggal Kecamatan Depok, 2) Jalan

Perumnas Desa Catur Tunggal Kecamatan Depok 3) Jalan Ring Road Utara Desa Condong Catur Kecamatan

Depok 4) Jalan Mozes Gatotkaca Desa Catur Tunggal Kecamatan Depok dan 5) Jalan Candi Sambisari Desa

Purwomartani Kecamatan Kalasan.

Keywords: Lokasi, Toko Retail, Pendekatan Spasial, Location Allocation Model




PMS-015

ANALYSIS OF DOMESTIC TOURISTS ATTITUDE

TOWARDS SUSTAINABLE TOURISM DEVELOPMENT

CONCEPT WITH TRIPLE BUTTOM APPROACH

AT BUKITTINGGI

Verinita

Universitas Andalas Padang Email: [email protected]

Abstract – The proposal is motivated by the fact that the current tourism industry is one sector that is rapidly

growing in the era of the global economy . But tourism that promotes mass tourism will give a negative impact to

the environmental balance . This situation can be seen in tourist destinations in the province of Bali where the

development of tourism oriented to mass tourism give imbalance due to the harmonization of nature and have a

negative impact on the physical environment and the social community in Bali . Bukittinggi as a destination for

major tourist destination in West Sumatra is feared will cause a negative impact as well as Bali when it is not

immediately administered to the concept of Sustainable Tourism Development through Triple Buttom Line

Approach. Research in order to assess attitudes towards domestic tourists tourism concept based Sustainable

Tourism Development in the city of Bukittinggi . The results showed that among the three aspects were analyzed ,

namely the economic, environmental and social , then the highest ratings given by respondents to the economic

aspect . Therefore, the Government should focus on city tourism development to economic empowerment programs

that involve the active participation of the community / local residents in the town of Bukittinggi. This study uses a

marketing management approach . This type of research is explanatory research . The method used was to use a

questionnaire to 70 domestic tourists who visit tourist destinations in Bukittinggi. The sampling technique is

purposive sampling with a cross-sectional coverage that reflects a picture of a situation in June-August 2015. The

unit of analysis is the domestic tourist town of Bukittinggi . The analysis tool is a qualitative analysis using

frequency distribution .

Key words: Sustainable Tourism Development, Triple Buttom Line , Domestic tourists

PMS-016 ANTESEDEN KOMITMEN RELASIONAL ANGGOTA

PADA KOMUNITAS VIRTUAL REMAJA

Tanti Handriana

Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Airlangga

[email protected]

Dimas Januar Perdana

Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Airlangga

[email protected]

Abstract – The purpose of this study is to investigate the antecedent of relationship commitment in virtual

communities in Indonesia. The technology has been grown rapidly over the past years, one of which is internet

access. Internet makes people tend to search for information and do their activity using internet, such as gathering

and communicating in a virtual media or virtual communities. Virtual communities become a platform for internet

users who have the same interest, exchanging ideas, and information about a particular object. It can be informal

topic (e.g hobby, food) or the formal topic (e.g political, social , religion). Kaskus JKT48 is one of JKT48 virtual

community fan based that are popular among young people in Indonesia. Kaskus JKT48 facilitates its members to

interact and exchange information about JKT48.

This rerearch uses a online survey method and the research samples are Kaskus JKT48 community members. The

number of respondents are 203. Multiple linear regression is selected as the technique of analysis. This research

examines four hypotheses where all of hypotheses are supported. They are (1) the impact of issue involvement on

relationship commitment (2) the impact of perceived social interaction on relationship commitment; (3) the impact

perceived system interactivity on relationship commitment; and (4) the impact of perceived community value on

relationship commitment. The contribution of this study is development of relationship marketing concept in virtual

communities area, and the administrators of virtual communities can be used as a reference in maintaining good

relations with members of the community.

Keywords : relationship marketing, relationship commitment, virtual community, issue involvement, social

interaction, system interactivity, community value




PMS-017

BRANDINGISASI WISATA

(MODEL PENGEMBANGAN PARIWISATA

BERBASIS MOMENTUM LASKAR PELANGI

DI PULAU BELITUNG)

Nizwan Zukhri

Dosen Fakultas Ekonomi

Universitas Bangka Belitung Mahasiswa Program Doktor Ilmu

Manajemen Universitas Bengkulu


Devi Valeriani

Dosen Fakultas Ekonomi

Universitas Bangka Belitung

Mahasiswa Program Doktor Ilmu Ekonomi

Universitas Sriwijaya

Jamilah Cholilah

Dosen Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bangka Belitung

Abstract – Tourism development that has been done so far on Belitung Island has yet brought maximum results.

Therefore, the momentum of the booming Rainbow Troops should be made as early milestone of tourism revival on

Belitung Island. A model that is able to provide synergy for the stakeholders as one of the options for the tourism

sector to be regional economic locomotive should be created to replace tin which is going into the "Sunset

Industry". This study aims to identify the socio-economic conditions before and after the booming of Novel and

Film Rainbow Troops, to map factors affecting tourism development, and to create tourism development model with

momentum-based. Through SWOT analysis approach, this article provides conceptual information about tourism

development that can be used for other regions in Indonesia. The result shows that the booming of Rainbow Troops

changes socio-economic conditions significantly in Belitung regency and East Belitung province. There are two

alternative models of tourism development namely Official Authority model by establishing a tourism official

authority on Belitung Island and Cooperation Forum Model by establishing a tourism forum that synergizes

tourism development of the two regencies in Belitung Island by involving all stakeholders in tourism sector.

Keywords: Branding, momentum Rainbow Troops, tourism development model

PMS-018 BUILDING YOURSELF WITH MARKETING

(PERSONAL BRANDING)

Mohamad Hadi Prasetyo

Sekolah Tinggi Ilmu Ekonomi (STIE) Ekuitas

[email protected]

Abstract – Everyone lives by selling something. All people can survive by "selling" anything. Not everyone can

make the "selling" successfully. Everyone has different characters and talents. This is regarded as the potential that

we have. This paper is aimed at giving an idea of why we should have a strong personal branding. The research

method used here is descriptive empirical method. As a company that has a strategy to strengthen its brand to

increase profit, we also must strengthen our brand to gain success. Being successful means we can be useful

persons, or we can provide benefits to others. We all have the potential within our selves, either already identified

or not. We build the values within our selves. All these things must take place in a sustainable manner so that we

always improve ourselves and we do not forget what is our goal. This is started from enhancing our experience,

education / training, and establishing a positive relationship between each other. We must also identify our

uniqueness and commitment that we hold. Besides, we also must identify the focus that we are pursuing. All of them

are wrapped with a high passion or desire coming from how we optimize our values. Thus, we can compete and

provide benefits for many people. Finally, we can be "experts" in our field and we are ready to answer the

challenges in the future.

Keywords: marketing, brand, personal branding




PMS-019


BRAND IMAGE:

STUDI KASUS MOBIL TOYOTA AVANZA DI

JAKARTA

Nurunnia

Universitas Sahid Jakarta [email protected]

Levyda


Susy Bhudiharty


[email protected]

Abstract – The decision to buy a product is influenced by the assessment of the price and quality of the product.

Avanza is a car that is quite good and classy but a price that is still quite affordable. In a decade of Avanza TAM

has recorded accumulated sales of the car is totaled 1.23331 million units. For it to consider the influence of Brand

Image Toyota Avanza.Issues to be discussed in this paper is: how to know each variable, the perception of product

quality, price, Advertising and Brand Image WOM against Avanza. Techniques of data collection was conducted by

literature study and questionnaire.

The population of this research is all Avanza car users who are in Jakarta. The analytical method used is multiple

linear regression. The result of this research shows that the independent variables simultaneously positive and

significant impact on the brand image. To increase sales Avanza car then the car must maintain brand image by

improving product quality, providing exceptional service to customers and also provide additional warranty service

with a longer time.

Keywords: quality of product, price, advertising, word of mouth, brand image, Toyota Avanza

PMS-020


KEPUASAN KONSUMEN

(STUDI KASUS DI BANK BRI CABANG

YOGYAKARTA)

Drs. Murwanto Sigit,MBA

e-mail:[email protected]

Rizki Putra

Fakultas Ekonomi Universitas Islam

Indonesia Yogyakarta e-mail :[email protected]

Abstract – Penelitian empiris ini dimaksudkan untuk mengetahui apakah perilaku karyawan, tangibility, teknologi

informasi terhadap kepuasan nasabah BRI Cabang Yogyakarta, untuk mengetahui apakah Persepsi keadilan harga

berpengaruh terhadap kepuasan nasabah BRI Cabang Yogyakarta, untuk mengetahui apakah kenyamanan akses,

kenyamanan transaksi, kenyamanan dalam pengambilan keputusan dan kenyamanan setelah memperoleh manfaat

berpengaruh terhadap kepuasan nasabah BRI Cabang Yogyakarta, dan untuk mengetahui variabel mana yang

paling dominan mempengaruhi kepuasan nasabah BRI Cabang Yogyakarta.

Populasi dalam penelitian ini adalah seluruh nasabah Bank BRI Cabang DIY. Jumlah sampel adalah 96

responden, dan hal ini sudah dianggap mewakili populasi yang akan diteliti. Analisis data yang digunakan adalah

regresi berganda,

Hasil analisis data menunjukkan bahwa : Perilaku karyawan, tangibility, teknologi informasi berpengaruh positif

terhadap kepuasan nasabah BRI Cabang Yogyakarta, Persepsi keadilan harga berpengaruh positif terhadap

kepuasan nasabah BRI Cabang Yogyakarta, Kenyamanan akses, kenyamanan transaksi, kenyamanan dalam

pengambilan keputusan dan kenyamanan setelah memperoleh manfaat berpengaruh positif terhadap kepuasan

nasabah BRI Cabang Yogyakarta dan Variabel perilaku karyawan merupakan variabel yang paling dominan

mempengaruhi kepuasan nasabah BRI Cabang Yogyakarta.

Kata kunci : Kualitas Pelayanan, persepsi keadilan harga, kenyamanan pelayanan, kepuasan nasabah







PMS-021

HERITAGE CONSERVATION

IN THE MIDDLE OF URBAN DEVELOPMENT AT


Kurniawan Gilang Widagdyo

Fakultas Ekonomi - Univ. Sahid Jakarta [email protected]

Abstract – Yogyakarta is one of the provinces in Indonesia that very well known as the city of student and the

center of Javanese art, culture, and heritage. Moreover, heritage tourism take special part toward tourism industry

within Yogyakarta, it appeared to be very successful which gives contribution for Yogyakarta that represent and

illustrates Yogyakarta as one of Indonesian identity. However, as modernization and urban development tend to be

increased, Yogyakarta has to face problem regarding lack of heritage conservation awareness from its citizen.

Lifestyle changes, life expectation changes, and more attributes of urban development have drag out the sense of

traditional value into vanish. Therefore this paper try to digging out the challenges and helps to improve the city

without neglecting those heritages, and find out what kind of alternative strategies that could regenerate and

sustain (in term of heritage conservation) this heritage in the middle of rapid commercialization days (urban

development).

Keyword: Heritage, Conservation, Yogyakarta, Culture, Javanese, Urban Development,

PMS-022 HUBUNGAN BRAND AWARENESS TERHADAP

BRAND TRUST MELALUI BRAND IMAGE

Mohammad Fakhruddin Mudzakkir

Universitas Kanjuruhan Malang [email protected]

Iva Nurdiana Nurfarida

Universitas Kanjuruhan Malang

[email protected]

Abstract – The purpose of this study was to determine 1). relationship influences brand awareness on .brand trust,

2.) relationship influences brand awareness on brand image, 3). influence of brand image on brand trust. The study

was conducted on Islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of

100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust,

brand awareness effect on brand image, and brand image berngaruh to brand trust.

Keywords: awareness, image, trust






PMS-023

IMPLEMENTASI BENCHMARKING UNTUK

PENINGKATAN CAPAIAN KEY PERFORMANCE

INDICATOR

(STUDI PADA AUTO2000 SURABAYA)

Indrianawati Usman

Dept. Manajemen Fakultas Ekonomi dan

Bisnis - Universitas Airlangga

([email protected])

Donatus Dendy Saniscara Dept. Manajemen Fakultas Ekonomi dan

Bisnis - Universitas Airlangga

Abstract – The purpose of this study was to analyze the implementation of benchmarking to improve the

achievement of key performance indicator. Research conducted at one of Auto2000 in Wiung Surabaya. This object

selected since the performance achievement was not optimal compared to other branches of Auto 2000 in

Surabaya. Bencmark conducted in several branches of Auto2000 which have the best perfornance in Surabaya.

This study used a qualitative approach, data collection done through observation, surveys and interviews with

internal and external parties. The first stage of the research was conducting gap analysis to determine the

performance indicators that need to benchmark. Bencmarking process is then performed with Plan-Analysis-

Integration –and Implementation.

Results of GAP table shows that there were four indicators of operating performance less than optimal rate and

needs to be improved. The four indicators namely, Unit indicator entry, appointment rate indicator, SBE rate

indicator and on-time delivery indicator. Furthermore, based on benchmarks to better branch obtained the

operating steps that can be used to improve the performance branch Wiyung.

Keywords: Benchmarking, Operational Policy, Key Performance Indicator

PMS-024

IMPLIKASI CITY MARKETING

TERHADAP PENINGKATAN

BRAND IMAGE KABUPATEN JEMBER

Dr. Deasy Wulandari,SE,MSi

Fakultas Ekonomi

Universitas Jember Email : [email protected]

Abstract – Each region has its own strategy in the market potential and competitive advantages the

region. Jember Regency also has special events and regularly performed every year. Based on the

phenomenon that occurs, the city marketing that have been implemented by local governments can

improve the brand image of Jember Regency. The problems posed in this study are: implications city

marketing to increase brand image, impact and evaluation of the implementation of city marketing in

Jember Regency. The goal of this research is to understand the implications of city marketing to increase

brand image, to understand the impact and evaluate the implementation of city marketing in Jember

Regency. This study used qualitative methods fenomologi based on the experience of individuals and

groups on a special phenomenon that occurs at a time and at a specific location. Social groups in this

study were: group-makers and policy-makers, perpetrators of cultural arts groups, businesses and

investor groups. Data collection techniques are observation, interviews, documentation and

triangulation. Analysis of the data in this study using four stages : data collection, data reduction, data

display and conclusion. The results showed the implications of city marketing to increase brand image.

City marketing affect the brand image. Implementation of city marketing cause various positive effects.

Evaluation of the implementation of city marketing is management and development of tourism

destinations, exploration of new tourist destinations, the coordination of all parties concerned, the

creative team in program promotion, promotion should be more aggressively. Keywords : City marketing, brand image, qualitative research






PMS-025 INVESTIGASI PERASAAN PASCA BELI

SEPATU OLAH RAGA BAJAKAN

Anas Hidayat

[email protected]

Muhammad Noor Fahmy

Fakultas Ekonomi, Universitas Islam Indonesia

[email protected]

Abstract – This research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion

towards purchase intention and post-purchase feelings of counterfeited sport shoes. This research study expected to

get business strategy for decreasing counterfeit products circulation. This research study collected data only from

students in Yogyakarta. 120 repondents involved to give respond for the survey. The research concluded that

extrinsic cues has a significant and positive influence toward purchase intention, while intrinsic cues and risk

aversion has a negative influence toward purchase intention. Moreover, the study revealed that purchase intention

has a significant and negative influence toward post-purchase feelings.

Keywords: counterfeit, extrinsic cues, intrinsic cues, risk aversion, purchase intention, post-purchase feelings

PMS-026

KEPUTUSAN PEMBELIAN PRODUK “MULIA”

GALERI 24

(STUDI KASUS PT PEGADAIAN (PERSERO)

Adella Hotnyda S

Post Graduate UPN”Veteran

“Jakarta,Jakarta, Indonesia Email :pascaupnvj@gmail,com

Endang Lestariningsih

Post Graduate UPN”Veteran

“Jakarta,Jakarta, Indonesia Email :pascaupnvj@gmail,com

Djumarno

Post Graduate UPN”Veteran “Jakarta,Jakarta, Indonesia

Email :pascaupnvj@gmail,com

Abstract – The research is performed to find out some variables affect The Decision of Product Purchasing of

"MULIA" Galeri 24 based on Brand Awareness, Perceived Quality, and Purchase Price as well as analyzing the

most dominant variables affect the Purchasing Decision. The Quantitative method is used toward 68 respondents of

Galeri 24 of Pegadaian Syaria Kramat Raya Branch in Jakarta. The data tabulation and analysis are carried out

by using software Statistical Product and Services Solution (SPSS) version 16. The study results reveal that there

are significant effects between free variables and fixed variables. The variables of Brand Awareness affect the

Purchasing Decision with value R2 = 31,1%, while Perceived Quality affect the Purchasing Decision with R2 =

44,3%. The Purchase Price affect the Purchasing Decision with R2 = 50,1%. There are influences among the

Brand Awareness, The Perceived Quality and The Purchase Price at the same time toward The Purchasing

Decision with value Adjusted R2 = 66.7%. Owing to the variable of Purchase Price is the most dominant, therefore

it is suggested that PT. Pegadaian (Persero) is able to make more precise policy in determining the strategy of

"MULIA" product value. As a result, it is acceptable by the customers and increases the turnover of Galeri 24 in

the end.

Key words : Brand Awareness, Perceived Quality, Purchase Price, Purchasing Decision





PMS-027

KUALITAS FESTIVAL PADA JEMBER FASHION

CARNAVAL (JFC) MENURUT PERSEPSI

PENONTON

Fitri Novika Widjaja


[email protected]

Raditya Pratama Akbari

Widyatmoko Universitas Surabaya

[email protected]

Abstract – One way to preserve the culture is to organize cultural festivals. Jember Fashion Carnaval (JFC) is a

cultural festival in the field of fashion, held every year in the city of Jember in East Java. The purpose of this study

was to determine the factors that shape the quality of the festival and describe the perception of quality as

perceived by the audience JFC.

This study uses primary data is by distributing questionnaires to the audience as much as 150 JFC. Selection of the

sample conducted with convenience sampling technique and data were processed using SPSS software for

confirmatory factor analysis and descriptive perceptions of respondents.

The results showed that of the 24 indicators used to measure the quality of the festival managed to reduce to 6

factors, Program, Facilities, Staff, Comfort Amenities, Information Availability, and Convenience. Based on the

mean value of the respondents indicated a positive perception, it means the audience perceives that the quality of

the JFC interesting to watch as a cultural tourist attraction.

Keyword: Service Quality, Servicescape, Festival Quality

PMS-028

LION EXPRESS: STUDI ADOPSI INOVASI

KONSUMEN TERHADAP PRODUK BARU

LION AIR GROUP

Amri Dzul Fajri

Fakultas Ekonomika dan Bisnis Universitas Diponegoro

[email protected]

Abstract – Lion Air Group has been successfully running the Low Cost Carrier business model with the

market share of 40 percent of 70 percent a whole the total air transportation passengers (LCC Class) in

Indonesia. The Load Factor of Lion Air Group is the largest of its in Indonesia and 4 world best.

Currently Lion Air Group was doing new business unit as a company courier and logistic that was

named Lion Express. Many research of new service development theory equally found that many

companies over failed to develop new product or service. This research examines how brand equity,

brand loyalty and promotional activities affecting purchasing Lion Express interest with an adoption

innovation as a variable intervening. This research used multiple regression analysis with the help of

SPSS program. A purposive method of sampling used to obtain the total sample as many as 120 people.

The result of research shows that Lion Air Group brand equity cannot significantly effect to the Lion

Express adoption. But brand loyalty and promotional activities have significant effect to the Lion

Express adoption. Likewise innovation adoption have significant effect to the purchasing interest of Lion

Express.

Keywords: Minat Beli, Marketing Strategic, Adopsi Inovasi, Corporate Brand




PMS-029 MARKETING STRATEGY OF TV

MANUFACTURING BUSINESS IN INDONESIA

Deki Fermansyah

Raden Intan State Islamic Institut-Lampung [email protected]

Abstract – More than 94% of Indonesia's population who live in big cities have had a TV in their homes.

This condition indicates that the population ofIndonesia makes the TV as the primary needs of the

household. It is characterized by the level of electronic home appliance product sales as a whole in

Indonesia. Television products dominate with a percentage of 34%, while 66% comes from other

electronic products.Television products dominate with a percentage of 34%, while 66% comes from

other electronic products.

On the other hand, consumers will choose a product that provides high quality products and is known as a good TV

producers. So we need a strategy for TV manufacturers in the face of competition to influence purchasing

decisions.The purpose of this study was to prove and develop variable product quality and country of origin as a

marketing strategy to face competition to influence purchasing decisions. Data obtained using questionnaires and

interviews to TV consumers and sellers in the Semarang Regency in Indonesia. AMOS further processed using

SEM.

These results indicate that consumers in large cities, i.e the higher the quality of the products it will increasingly be

the choice of consumers, and the higher a country's popularity as a TV producer whose good will increasingly

become the primary choice.

Keywords: quality of product, country of origin, purchasing decisions

PMS-030

MEMAHAMI MINAT KONSUMEN MENGGUNAKAN

E-MONEY: PENGARUH PERCEIVED INNOVATION,

PERCEIVED RISK, PERCEIVED VALUE

Sri Setyo Iriani Universitas Negeri Surabaya

Surabaya

Rosa Prafitri Juniarti


Surabaya

Abstract – This study aims to understanding the influence of perceived innovation, perceived risk, and perceived

value toward purchase intention of e-money. Data were collected by questionnaires and analyzed using Structural

Equation Model. Data show that perceived innovation of e-money affects perceived risk and perceived value.

Perceived value of e-money also influences purchase intention. Furthermore, the data is not successfully

demonstrate the influence of perceived innovation and perceived risk on purchase intention. This shows the level of

consumer acceptance of innovative banking products and services, in particular e-money. Future studies could

examine other factors that affect consumer behavior in the use of e-money. Combination of wide consumption of

banking products and services that consumers use also needs to be further investigated.

Keywords: e-money, perceived innovation, perceived risk, perceived value, purchase intention




PMS-031 MEMBANGUN CITRA PERUSAHAAN

(Studi Pada PT. Semen Indonesia. Tbk)

Muhadjir Anwar

Program Studi Magister Manajemen UPN “Veteran” Jawa Timur

[email protected]

Budi Priyantono

[email protected]

Abstract – Paradigm shift in business management from shareholders paradigm that is more oriented towards

achieving the goal of shareholder wealth to. paradigm stakeholders give attention to other parties outside the

stockholder. This shift is in line with the pressure on businesses to play a role in social issues involving employees,

stakeholders, communities, the environment, and the government continues to increase. The purpose of this study

was to determine the effect: Corporate Social Responsibility (CSR) to the Company's performance, (2) Corporate

Social Responsibility (CSR) to the Company's performance, and (3) Corporate Social Responsibility (CSR) to the

Company's Performance PT. Semen Indonesia Tbk. through Corporate Image.

The sample in this study are employees of PT. Indonesia.Tbk cement. and entire communities around processing

plants and mining PT. Semen Indonesia Tbk. Tuban .. The amount of sample is 25 employees' and 25 msyarakat so

ntoal sample used is 25.Pengumpulan primary data done by instrument datftar questions distributed to

respondents, while secondary data derived dar PT. Semen Indonesia (Persero) Tbk. Data analysis techniques in

this study using the Partial Least Square (PLS)

The study concluded that: (1) Good Corporate Governance (GCG) effect on the performance of the company, (2)

Corporate Social Responsibility (CSR) non significant effect on the performance of the company, and (3) Corporate

Social Responsibility (CSR) to the Company's performance through The company's image effect

Keywords: corporate governance, CSR, Corporate Image and Corporate Performance





PMS-032

MEMBANGUN MODEL KONSEPTUAL

KATEGORI PENERIMA INOVASI (ADOPTER

CATEGORY) PADA BELANJA ONLINE DI

INDONESIA

(KONFIRMATORY TEORI DIFFUSI INNOVASI)

Hasyim

Program Studi Manajemen, Fakultas Ekonomi Universitas Esa Unggul, Jakarta

[email protected]

Rina Anindita


Ekonomi Universitas Esa Unggul, Jakarta

[email protected]

Abstract – Tujuan yang ingin dicapai adalah terciptanya model konseptual yang dapat menggambarkan pola

penyebaran konsumen di Indonesia berdasarkan sikap dan perilakunya terhadap penerimaan suatu hal yang baru

(innovasi) dalam hal ini pola belanja secara online. Penyebaran penerimaan tersebut selanjutnya dikonfirmasi

dengan pengelompokan berdasarkan teori Difusi Innovasi Rogers yang membagi ke dalam lima kelompok kategori

peneriam innovasi (adopter category) yaitu: Innovators (2)Early adopters (3) Early majority (4) Late majority

and (5)Laggards. Model ini diharapkan dapat diaplikasikan pada berbagai bentuk penerimaan pada inovasi-

inovasi lainnya.

Metode pengumpulan data adalah survey. Jenis data berbentuk primer berupa persepsi, opini, dan sikap dari

konsumen yang melakukan belanja secara online, sebagai subjek penelitian secara individual. Dimensi waktu

adalah one shot study. Responden penelitian adalah konsumen yang sudah pernah melakukan belanja online dari

seluruh kategori produk dan berbagai media pemasaran online.Responden terpilih adalah mereka yang yang

berdomisili di kota-kota besar dan kota kecil di Indonesia. Analisis data menggunakan deskriptif kuantitatif yang

menghasilkan suatu model yang merupakan uji konfirmasi teori Diffusi Innovasi.

Penelitian menghasilkan output pertama: responden memiliki tingkat penerimaan innovasi yang tinggi, kedua

responden memiliki persepsi yang tinggi terhadap manfaat yang diperoleh dari belanja secara online. Ketiga,

Pola penyebaran konsumen yang menggambarkan sikap dan perilaku konsumen terhadap belanja online.

didasarkan teori Rogers tentang adopter kategori. menjukkan bahwa penyebaran responden condong kekanan

artinya mayoritas responden termasuk kategori kelompok innovator dan early adopter, hal ini menunjukkan

bahwa sebagian besar masyarakat cepat menerima sesuatu hal yang baru dalam hal ini pola belanja secara

online.

Keywords: Diffusi Innovasi, Adopter kategori, online shopping





PMS-033

MEMPERTAHANKAN LOYALITAS PELANGGAN

AUTO 2000 MELALUI PENCAPAIAN CUSTOMER

SATISFACTION DAN TRUST

Sri Widyastuti

Department of Management, Faculty of

Economics and Business, University of Pancasila

Tel: +628129383050 Email: [email protected]

Nana Nawasiah

Tel: +628158803605


Abstract – The existence of customer loyalty is believed to reduce of marketing cost, because the existing

customers have not switch to another brand or dealer. The process to find new customers is relatively more difficult

and requires more expensive costs when compared to retain existing customers. Thus retain existing customers as a

whole can improve the profitability of the company. The purpose of this study was to find out how to influence

customer satisfaction and trust to increase customer loyalty Auto 2000 in Depok. This research method using

descriptive and verification method by taking a sample of 200 customers using statistical analysis Structural

Equation Model (SEM). Based on the results of the analysis indicate that customer loyalty Auto 2000 is affected by

the level of customer satisfaction. The results showed levels of satisfaction effect on customer loyalty. While the

indicators examined the attributes of products and services is an important part in achieving customer satisfaction.

Customer loyalty is influenced by the level of customer trust in the Auto 2000 automotive service. Satisfaction and

trust customer of Auto 2000 to create variety of services establish a positive power in the long-term customer

loyalty. Thus the customer loyalty of Auto 2000 can be maintained throughout able to achieve satisfaction and

trustworthy of customer.

Keywords: cutomer satisfaction, trust, customer loyalty

PMS-034 MODEL KETERKAITAN ATMOSFIR, KUALITAS

PELAYANAN DAN BEHAVIORAL INTENTION

Ratni Prima Lita

Universitas Andalas

[email protected]

Abstract – The purposes of study are to know; the influence of atmospherics, with the service quality and

behavioral intention at restaurants’Padang” in Bukittinggi City. Based on consumer behaviour literatures, this

explanatory study investigates causality among cross sectional data that was collected by following convenience

sampling technique. The sample size is 100 respondents. The data analyzed by structural equation model. The

results show that the effects of atmospherics on service quality is positive and significant at the alpha of 0.05, with

the t-statistic of 6,687. The atmospherics has positive impact on positive behavioral intention and significant at the

alpha of 0.05, with the t-statistic of 2,996. The service quality has not impact on behavioral intention. These results

indicate that atmospherics has significant influence onservice quality and behavioral intention at

restourants’Padang” in Bukittinggi City. The stakeholders of restaurants Padang may consider this finding to

improve atmospherics to improve service quality and behavioral intention.

Keywords: Atmospherics, service quality, behavioral intention






PMS-035

MODEL PENGARUH KUALITAS LAYANAN

PENDIDIKAN BERBASIS EDUQUAL TERHADAP

KEPUASAN DAN LOYALITAS PELANGGAN

Raden Kelik Hardinto,

Politeknik Negeri Banjarmasin

Jl. Brighjend H. Hasan Basri Banjarmasin -

Kalimantan Selatan 70123 [email protected]

Abdul Rozaq

[email protected]

Padli

[email protected]

Abstract – Perguruan tingi yang merupakan lembaga yang menjalankan salah satu usaha jasa di bidang

pendidikan harus memberikan kualitas pelayanan kepada pelanggan dengan baik. Pelayanan akademik yang tepat

waktu, akurat dan relevan, merupakan hal yang sangat penting untuk diperhatikan dalam mendukung kelancaran

pelaksanaan aktifitas suatu institusi pendidikan. Layanan yang berkualitas, secara fungsinya, berkurangnya waktu

penyampaian layanan merupakan salah satu faktor pendukung untuk menciptakan loyalitas pelanggan,

meningkatkan efektifitas dan efisiensi penggunaan sumber daya. Hal tersebut secara tidak langsung akan menjadi

nilai tambah dan memberikan keuntungan kompetitif bagi institusi. Dalam hal ini Politeknik Negeri Banjarmasin

(POLIBAN) sebagai intitusi pendidikan belum memberikan pelayanan yang sesuai dengan harapan dan belum

adanya pengukuran terhadap pelayanan pada perguruan tinggi yang menginterprestasikan kepuasan layanan yang

diberikan kepada pelanggan, yaitu mahasiswa, sehingga apa yang dianggap kurang dalam pelayanan dapat

ditingkatkan kualitasnya.

Dalam penelitian ini, peneliti melakukan analisis pengaruh kualitas layanan pendidikan berbasis EDUQUAL

terhadap kepuasan dan loyalitas pelanggan. Dimana instrumen EDUQUAL yang digunakan untuk mengukur

tingkat layanan di sektor pendidikan hasil adopsi dari instrumen SERVQUAL. Adapun dimensi EDUQUAL terdiri

dari Learning Outcome, Responsiveness, Physical Facility, Personality Development, Academic, yang selanjutnya

akan dilakukan menyebarkan alat ukur berupa kuesioner yang merefleksikan konsep model kepada mahasiswa

POLIBAN. Kemudian dilakukan analisis data menggunakan Structur Equetion Modelling (SEM) melalui kriteria

-Chi-square, RMSEA, CMIN/DF, TLI (Tucker Lewis Index), CFI (Comparative Fit Index).

Dan dari hasil analisis menunjukan bahwa dimensi Responsiveness, Physical Facility, Academic, Learning

Outcome berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan Personality Development tidak

berpengaruh signifikan terhadap kepuasan pelanggan. Selanjutnya hasil analisis untuk pengaruh kepuasan

terhadap loyalitas pelanggan berpengaruh signifikan.

Kata Kunci : layanan, pendidikan, kualitas, eduqual, SEM




PMS-036

MODEL PENGEMBANGAN CORE COMPETENCIES

PRODUK DAERAH DENGAN PENDEKATAN

RESOURCES BASED VIEW

(KAJIAN PADA UKM MANUFAKTUR

DI KOTA PALU)

Prof. Dr. Abd. Wahid Syafar, SE, M.Si.

Dr. Husnah, SE., M.Si.

Asngadi, SE., M.Si

Abstract – Tujuan umum penelitian untuk mengkaji dan menetapkan formulasi atau model dalam rangka

menemukan dan menentukan produk khas daerah dengan menggunakan metode RBV gunameningkatkan

pendapatan daerah melalui peningkatan penjualan produk UKM dan menciptakan SCA (Sustainable Competitive

Advantage). Tujuan khusus penelitian meliputi: 1) menganalisis perkembangan produk lokal di kota Pal; 2)

mengidentifikasi potensi riil sumber daya strategis (tangible dan intangible), Dinamika Lingkungan, Strategi

Bersaing dan Kinerja yang dimiliki UKM Manufaktur di Kota Palu

Untuk mencapai tujuan di atas, menggunakan metode penelitian survey penjelasan (explanatory survey method).

Unit analisis adalah UKM Manufaktur yang ada di kota Palu, dengan responden pemilik atau manajer UKM

Manufaktur sebanyak 42 orang. Pengumpulan data primer melalui kuisioner, wawancara dan observasi. Metode

analisis data menggunakan metode analisis deskriptif.

Hasil penelitian menjelaskan bahwa identifikasi komoditas memberikan makna pentingnya pengembangan sebuah

komoditaas yang mampu memberikan niali tambah yang luas, serta perluasan kesempatan kerja melalui perluasan

pasar dan perluasan skala ekonomi pada suatu produk dan komoditas tetentu. Hasil Penelitian menjelaskan UKM

yang aktif berproduksi di kota Palu dari produksi rotan, eboni dan bawang goreng. Hasil dekkriptif penelitian

dapat menjelaskan bahwa Sumber daya finansial dan fisik secara umum menggambarkan bahwa UKM di kota palu

secara relatif tidak memperoleh kendala yang berarti terutama pada aspek pengelolaan keuangan maupuan

pengawasan anggaran mereka. Namun demikian nampak adanya permasalah terutama terhadap sumber

keuangan. Pengelolaan intangible asset memberikan signal pentingnya optimalisasi pemanfaatan sumber daya ini

sebagai bagian penting dalam pengembangan UKM yang berdaya saing. Untuk penggunaan teknologi oleh UKM

pada bisnis mereka, nampak bahwa penggunaan media telepon dan internet masih belum memadai di UKM Kota

Palu. Penggunaan internet sebagai media promosi nampak belum lazim dilakukan oleh para penguasaha UKM.

UKM di Kota Palu tidak menunjukkan adanya persaingan yang bersumber dari anteseden cost leadership, baik

berupa bahan baku yang lebih murah, produk yang lebih murah, maupun biaya distribusi yang lebih murah. Pada

strategi diferensiasi yaitu produk yang lebih baik, layanan yang lebih baik dan variasi produk yang ditawarkan

kepada pelanggan. Tingkat perputaran persediaan dari produk UKM di Kota Palu dalam kategori baik. Tingkat

perputaran persediaan ini secara akumutaif akan mampu meningkatkan nilai penjualan pada periode tahun

tertentu. Peningkatan keuntungan setiap tahun, sebagian besar responden menyatakan bahwa keuntungan yang

diperoleh dari bisnis mereka meningkat setiap tahun. Tingkat pertumbuhan penjualan UKM maupun tingkat

keuntungan dipersepsikan “baik” oleh sebagian besar resonden penelitian ini. Perbaikan penjualan ini mampu

mendorong peningkatan pertumbuhan UKM setiap tahun.

Kata Kunci: Core Competencies, RBV dan UKM




PMS-037

PENGARUH BRAND IMAGE DAN SALESPERSON

EXPERTISE TERHADAP PEMBENTUKAN

PURCHASING INTENTION INDUSTRI ASURANSI

Petra Surya Mega Wijaya, SE, MSi

Fakultas Bisnis – Univ. Kristen Duta Wacana

[email protected]

Dra. Ety Istriani, MM

Fakultas Bisnis – Univ. Kristen Duta Wacana [email protected]

Abstract – The development of insurance industry in Indonesia which increased by an average 30% per year

making competition between insurance companies are becoming increasingly stringent. This growth is very

interesting to study further the public's understanding of Indonesia on the insurance is still low, but the standard of

living of the people of Indonesia to the upper middle class is increasing and this group who use insurance services.

Competition among insurance companies with a wide range of products become more stringent to attract

customers to use its products.

Variables used in this research is brand image, salesperson expertise, trust belief, attitude, subjective norm, and

purchase intention. The formulation of the problem statement is (1) whether the salesperson expertise belief and

trust influence purchase intention, (2) whether the trust belief affect the attitude, subjective norm, and purchase

intention, (3) whether the subjective norm influence the attitude and purchase intention, (4) whether attitude affects

purchase intention, and (5) whether the trust belief affect the brand image and purchase intention.

A total of 200 questionnaires were distributed to the respondents who use insurance voluntarily without the use of

company facilities or countries. This study response rate was 100% due to the withdrawal of questionnaires

conducted on the spot just after charging is completed. Hypothesis testing using analysis tools Structural Equation

Modeling (SEM).

The study states that all the hypothesis can be supported, so that it can be concluded that the salesperson expertise

belief and trust influence purchase intention, belief trust affects attitude, subjective norm, and purchase intention,

subjective norm affect the attitude and purchase intention, attitude affects purchase intention, and brand image

affects the trust belief and purchase intention.

Keywords : salesperson expertise, brand image, purchase intention, asuransi

PMS-038

PENGARUH CITRA DESTINASI TERHADAP

MINAT UNTUK MEREKOMENDASIKAN

KUNJUNGAN WISATAWAN DOMESTIK

KE KOTA YOGYAKARTA

Purwani Retno Andalas

Fakultas Bisnis, Univ. Kristen Duta Wacana

[email protected]

Lucia Nurbani Kartika


[email protected]

Abstract – This research is to analyze the effect of destination image toward intention of domestic tourist to

recommend other people to visit Yogyakarta, and satisfaction variable is as mediation. The data collection is using

purposive sampling. This primary data is analyzed using simple linier regression, double linier regression, path

analysis and sobel test. The results show that the destination image significantly influences the tourist’s

satisfaction who visit who visit Yogyakarta, and also show that the destination image significantly influences

tourist’s intention to recommend other people to visit Yogyakarta. And the effect of destination image toward

intention of domestic tourist to recommend other people to visit Yogyakarta which is mediated by their satisfaction

after visiting Yogyakarta.

Keywords: destination image, satisfaction, intention to recommend




PMS-039

PENGARUH CITRA MEREK, KUALITAS PRODUK,

DAN HARGA TERHADAP KEPUTUSAN

PEMBELIAN PADA PRODUK BEDAK WARDAH

Riska Chaerunnisa

Universitas Esa Unggul [email protected]

I’in Endang Mardiani

[email protected]


Abstract – This Research is aimed at the identification of brand image , product quality , and the price of the

purchase decision on the product powder Wardah . The independent variables consist of brand image , quality of

their products , and price , while the dependent variable is the purchase decision . The samples used in this study

were 100 respondents . Respondents are people who have bought and used the product powder Wardah found in

some areas of Tangerang City Mall . The method of analysis used in this study is Discriminant .

The results showed that the overall factor of brand image , product quality , and the price is only one variable that

influence purchasing decisions on Powder Wardah is the price factor and are the most dominant in influencing the

purchasing decision is price . Thus the results of this study concluded that the trend of the future purchasing

decisions are more inclined towards " buy again " Powder Wardah .

Keywords : brand image , product quality , price , and purchase dec

PMS-040

PENGARUH CORPORATE SOCIAL RESPONSIBILITY

TERHADAP CORPORATE BRAND EQUITY

MELALUI MEDIASI CORPORATE BRAND

CREDIBILITY DAN CORPORATE REPUTATION

PADA PT UNILEVER INDONESIA Tbk,

DI SURABAYA

Grace Felicia Djayapranata

Alumni Jurusan Manajemen Fakultas Bisnis

dan Ekonomika - Universitas Surabaya email: [email protected]

Dudi Anandya

Pengajar pada jurusan Manajemen Fakultas Bisnis dan Ekonomika, Universitas Surabaya

email:[email protected]

Indarini

Pengajar pada jurusan Manajemen Fakultas Bisnis dan Ekonomika, Universitas Surabaya


Abstract – This study aims to identify and analyze the influence of corporate social responsibility to corporate

brand equity through the mediation of the corporate brand and corporate reputation credibility at PT Unilever

Indonesia Tbk, in Surabaya, Indonesia. The results show the direct influence of corporate social responsibility to

corporate brand credibility at PT Unilever Indonesia Tbk, in Surabaya. Moreover, the corporate brand credibility

fully mediate the relationship of corporate social responsibility to corporate reputation on PT Unilever Indonesia

Tbk, in Surabaya. Ultimately, corporate social responsibility to corporate brand equity mediated full corporate

brand and corporate reputation credibility at PT Unilever Indonesia Tbk, in Surabaya. Meanwhile, the direct

influence of corporate social responsibility to corporate reputation and corporate brand equity is not supported.

Corporate brand credibility mediation has no effect on the relationship of corporate social responsibility and

corporate brand equity in PT Unilever Indonesia Tbk, in Surabaya.

Keywords: Corporate Social Responsibility, Corporate Brand Equity, Corporate Brand Credibility, Corporate

Reputation.






PMS-041

PENGARUH DIFERENSIASI PRODUK,

KOMUNIKASI PEMASARAN TERHADAP

POSITIONING SERTA DAMPAKNYA PADA

EKUITAS PELANGGAN

(Penelitian Terhadap Kerajinan Perak Bali Di Ds. Celuk,

Kec. Sukawati, Kab Gianjar, Bali)

Adjeng Mariana Febrianti

Universitas Widyatama, Bandung, Indonesia [email protected]

Abstract – This study aimedto determine theknowledgerevealedthrough researchthat have relevance.

Sampleswereexaminedas many as200 customersCeluksilver, Batubulan, the village of BatuanandMas village. The

method usedisdescriptive whileverificationis usedto determinethe extent to whichthe role of PerformanceProduct

Differentiation, Marketing Communications, Positioning, and Customer Equity through hypothesis testing,

modeling approac hesintechnical solutions and analysis toolsused arethe StructuralEquation Model(SEM).

Results ofthe study revealed that product differentiation has astrong influence. The number of competitors serving

specifications, features and servicesarevariedcausesPositioningless supported optimally by Product Differentiation,

Marketing Communications, Positioning result has not been fully empoweredto perfectionso that the Customer

Equityto be disturbed. In addition tothe limitations ofhumanabilitysilversmithsin the production processthat

prioritizeshighqualityresults ina lack ofvarieddesignscompared tocompetitorswhohave alarge selection of

productsandsell atrelatively low prices.

Keywords: Product Differentiation, Marketing Communications, Positioning, CustomerEquity,

PMS-042 PENGARUH GREEN MARKETINGDAN PERSEPSI

INOVASI TERHADAP MINAT BELI KONSUMEN

Muchsin Muthohar

Fakultas Ekonomi UII, Yogyakarta

[email protected]

Ika Permatasari Mulyaningsih

Fakultas Ekonomi UII, Yogyakarta

Abstract – For the latest of several decades it has been change in the consumer as well as in the community

concerning the importance of environmental conservation. Various ways can be done to achieve these objectives,

one of which is to participate in the use of environmentally friendly products. This condition requires the company

to adjust its business strategy to capture these opportunities in the form of producing environmentally friendly

products which also means innovation to attract consumers.

This study aims to determine the influence of green Marketing and Innovation Perception to purchase intention for

Environmentally Friendly Products, which is expected to benefit both theoretically verification and development of

the theory, as well as practical benefits for businesses and other stakeholders.

Primary data were collected from 350 respondents by convenience sampling method in some outlets of electric n

electronic stores within DIY area. Data were tested for validity and reliability, then analyzed by SEM (Structural

Modeling Equitation).

The results showed a positive and significant influence between the green marketing perception, quality perception

and value perception to purchase intention. The results also showed there is negative effect and significant

correlation between innovation perception, price perception and risk perception to purchase intention.

Some theoretical implications presented in the final section of this article, as well as the practical implications that

can be done either by business , government or by LSM or NGO’s.

Key words: green marketing, innovation perception, purchase intention





PMS-043

PENGARUH IDENTITAS SOSIAL, KEPERCAYAAN,

DAN NORMA KELOMPOK TERHADAP ONLINE

HELPING BEHAVIOR PADA FORUM ONLINE

ASOSIASI IBU MENYUSUI INDONESIA DI

MEDIA SOSIAL FACEBOOK

Sony Kusumasondjaja


Abstract – The emergence of Internet-based forum drives non-profit organizations to adopt social media as one of

their marketing communication tools in order to create commitment and loyalty among their members. AIMI

(Asosiasi Ibu Menyusui Indonesia – Association of Indonesian Breastfeeding Mothers) is one of the non profit

entities in Indonesia that relies on its social media account to facilitate its members to help and support each other

in issues related with breastfeeding activities. By allowing members to provide help online to the other members,

the forum expects to create member’s attachment to the group. This research investigates whether social identity,

member’s trust to the group and other members, and group norms are the antecendents of online helping behavior

in AIMI Facebook Group. Data was collected using online questionnaire posted on the AIMI online forum in

Facebook. Respondents were recruited using judgment sampling; which allowed only member who had posted their

ideas or thoughts or comments in the AIMI online forum in Facebook. Data was then analyzed using structural

equation modelling. Findings suggest that social identity positively influenced member trust and group norms.

Member trust and group norms positively affect online helping behavior on the online forum. Significant academic

and managerial contribution are explained at the end part of the paper.

Kata kunci: komunitas virtual, online helping behavior, kepercayaan, identitas sosial, norma kelompok

PMS-044

PENGARUH KUALITAS INFORMASI DAN

KEPERCAYAAN TERHADAP KEPUTUSAN

PEMBELIAN SECARA ONLINE

PADA USAHA FESYEN RITEL “MOKSLO”

Fauziah Reni Kartika

Program Studi International Business Management, Universitas Ciputra

[email protected]

Liliani

Program Studi International Business Management, Universitas Ciputra

[email protected]

Abstract – The increasing number of people who choose to start online business or do online shopping, impacts the

rapid development of e-commerce. People choose online shopping or online trading because of its time flexibility

that enable people to shop anytime without having to directly meet the sellers. Opportunities to do online business

create growth of small businesses based on E-commerce. "Mokslo" is an online store engaged in the production of

bags and sells various fashion bags. The product offering of "Mokslo" is done through several social media and

websites. As a result, consumers have limited information of product specification, cannot directly see and choose

the products to be purchased, resulting lack of consumer trust in buying online products. This study aims to

determine the effect the quality of information and trust on consumer purchase decisions in the online retail fashion

business "Mokslo". The population in this study was consumers of “Mokslo” who had made online purchases.

Research method used in this research is multiple linear regression analysis. The independent variable in this study

is the quality of information (X1) and trust (X2). The dependent variable in this study was the online purchase

decision (Y). The results showed the variable quality of information and trust influence purchase decisions in online

retail fashion business, "Mokslo".

Keywords: quality of information, trust, online purchase decision.




PMS-045

PENGARUH KUALITAS LAYANAN, KUALITAS

PRODUK, DAN HARGA TERHADAP KEPUASAN

DAN LOYALITAS KONSUMEN

Putri Dwijayanti

Fakultas Ekonomi Univ. Islam Indonesia e-mail: [email protected]

Albari


e-mail: [email protected]

Abstract – Satisfaction and customer loyalty is seen as the key for a company to survive. Build customer

satisfaction and loyalty is not only for make the consumer into a loyal customer, but also can help companies to

expand their marketing strategy indirectly through oral communication (word of mouth), recommendation, etc. So

many companies doing research to determine the extent of their efforts in creating customer satisfaction and

loyalty. Included this study on Tengkleng restaurant. Quality of service, product quality, and price used as a

benchmark that affect customer satisfaction and loyalty. While satisfaction and loyalty used as variables that is

influenced by those variables. From the series of calculations, it found a result that the price is the most influential

variable on satisfaction and loyalty. While the product affects the satisfaction directly and indirectly on loyalty. But

surprisingly, it seems that the quality of service is not giving any effect on satisfaction and even on customer

loyalty.

Keywords: Service quality, Product Quality, Price, Satisfaction, Loyalty, Restaurant product

PMS-046

PENGARUH KUALITAS PELAYANAN JASA

PENDIDIKAN DAN PERSEPSI RESIKO TERHADAP

KEPUASAN MAHASISWA SERTA IMPLIKASINYA

TERHADAP CITRA UNIVERSITAS DALAM

MENGHADAPI AEC

Putu Nina Madiawati.

Universitas TELKOM

[email protected]

Abstract – Recognizing the importance to build an emotional value in order to improve private university, an

educational institution should be able to create an emotional bond to the students thus proudness will come. High

satisfaction of students university will encourage the loyalty of the university it self, because experience has strong

influence towards image. The purpose of this study is to investigate, analyze and assess the quality of care, risk

perception, students satisfaction, image, impact of service quality on students’ satisfaction; Influence of risk

perception on students’ satisfication; influence of service quality and risk perception on students’ satisfaction;

influence of students’ satisfaction towards University image improvement. This study is carried out by descriptive

and verification testing, using a questionnaire and SPSS 20. Hipotesis test shows that the service quality

signifficanly influencing students’ satisfaction by 60.7 percent, risk perception signifficanly influencing students’

satisfaction by 22.9 percent. The total effect of service quality and risk perception simultantly influencing student

satisfaction by 55.8 percent and the remaining 44.2 percent is influenced by other factors that affect students’

satisfaction. Student Satisfaction influence toward University image is at 68.5 percent and the remaining 31.5

percent of other factors. Service quality and risk perceptions significantly affect students' satisfaction, and it

indicates that the higher level of student satisfaction then increase University image.

Key words: Service Quality, Risk Perception, Students’ satisfaction, Image




PMS-047

PENGARUH KUALITAS PELAYANAN

TERHADAP CITRA MEREK:

STUDI KASUS PADA LONG-STAY GUEST

OAKWOOD PREMIER COZMO JAKARTA

Levyda


[email protected]

Nadya Ramadhanty


Ni Luh Made Vinaya M.


Abstract – The purpose of this study is to assess the impact of service quality to brand image. Service quality was

measured with SERVPREF model and brand image are measured with overall reputation model that are modified

according to the conditions of the hotel. Data collected at the Oakwood Premier Cozmo Jakarta. The sampling

method in this research is purposive sampling and 124 long-stay guest chosen as samples. The results show that

service quality has a strong influence on brand image. The contribution of this research is the some measurements

of service quality and brand image of the hotel.

Keywords:service quality, brand image, long stay guest

PMS-048

PENGARUH KUALITAS PRODUK DAN HARGA

TERHADAP KEPUTUSAN PEMBELIAN

SMARTPHONE SAMSUNG

Hendrik

Fakultas Ekonomi, Universitas Esa Unggul Jakarta Barat

Jl. Arjuna Utara 9, Tol Tomang, Kebon

Jeruk, Jakarta 11510 [email protected]

Ari Anggarani Winadi Prasetyoning

Tyas, SE, MM

Fakultas Ekonomi, Universitas Esa Unggul Jakarta Barat

Jl. Arjuna Utara 9, Tol Tomang, Kebon

Jeruk, Jakarta 11510 [email protected]

Abstract – This study aimed to determine the effect of product quality and price on purchase decisions Samsung

Smartphone. Independent variables consisting of product quality and price, while the dependent variable is the

purchase decision. The samples used in this study were 100 respondents. The respondents of this study are students

of the Faculty of Economics University of Esa Excellence 2011-2013 Regular Active Force is using all kinds of

Smartphone Samsung. The method of analysis used in this study are multiple linear regression. The results showed

that the quality of the product has a significant value of 0.000 ( < 0.05 ) , and the price has a significant value of

0.027 ( < 0.05 ) . So that product quality and price has a positive and significant influence on purchasing

decisions . In addition, the results showed that together the quality of the product and the price has a significant

influence on purchasing decisions , because of the significant value of 0.000 ( < 0.05 ) .

Keywords : Product Quality, Price, Purchase Decision








PMS-049

PENGARUH PESAN IKLAN, KETERLIBATAN

IKLAN, KREDIBILITAS, DAN KECOCOKAN

ENDORSER TERHADAP MINAT BELI MELALUI

SIKAP KONSUMEN

Peter Wijaya


[email protected]

Abstract – This study aimed to determine the effect of advertising messages, advertising involvement, endorser

credibility and endorser congruency on attitude toward advertisement and attitude toward brand Pharmaton®

Formula. In addition, this study was also conducted to see the effect of attitude toward advertisement and attitude

toward brand to purchase intention of Pharmaton® Formula.

To test these variables, the authors use television advertising Pharmaton® Formula with celebrity endorsers Oka

Antara. The study was conducted using a multistage random sampling method with 410 workers aged 23-45 years.

Randomization was first performed to determine one of five areas in Jakarta. Subsequently, a second

randomization is to determine the mall that will be chosen as sampling place. Mall area was chosen as the

sampling place because relatively many mall’s visitors aged between 23 -45 years. Furthermore, the third

randomization is to determine the day and time of sampling so that each sampling carried out on different days and

times.

The results showed that advertising messages, advertising involvement, endorser credibility and endorser

congruency have a positive influence on attitude toward advertisement and attitude toward brand Pharmaton®

Formula. Attitude toward advertisement have a positive influence to attitude toward brand Pharmaton® Formula.

Attitude toward advertisement and attitude toward brand also have a positive influence on purchase intention of

Pharmaton® Formula.

Keywords: messages, endorser credibility, congruency, consumers’ attitude, purchase intention

PMS-050

PENGARUH POLITICAL MARKETING MIX

(PRODUK, PROMOSI, HARGA, TEMPAT)

TERHADAP KEPUTUSAN MEMILIH YANG

DIMEDIASI PERILAKU PEMILIH MAHASISWA DI

JOMBANG

Erminati Pancaningrum

STIE PGRI Dewantara Jombang [email protected]

Ratna Dwi Jayanti

STIE PGRI Dewantara Jombang [email protected]

Abstract – The purpose of this study was to examine the influence of political marketing mix against the decision of

voters (students) who mediated voting behavior. The concept of political marketing mix of product, promotion,

price and place as the predictor variable (X), voter behavior as mediating variables (Y1), and the decision to

choose as the dependent variable (Y2) were used in this study. This study uses primary and secondary data.

The target respondents are students in Jombang who choose to Election 2014. The number of samples taken for this

study of 250 respondents, respondents obtained in non-random. Data analysis technique used is the technique of

path analysis. Previous data should be tested for validity and reliability to obtain valid and reliable data.

The results showed that the effect of the product on the decision variables directly elected by -0.012. Promotion of

decision variables influence directly elected by 0,260. Influence the price of the decision variables directly elected

by 0,066. A variable influence on the decision directly elected by 0,211. Variables influence the behavior of voters

to choose direct decision of 0.422. That the variable product, promotion, price, place, and voting behavior has

accounted for 74.5% in influencing the decision to choose.Variables influence the behavior of voters products

directly at -0.074. Promotion variables influence the behavior of voters directly by 0.269. Price variables influence

the behavior of voters directly by 0.335. A variable influence on the behavior of 0,118 voters directly.

Keywords: political marketing mix, the behavior of voters, the decision to choose




PMS-051

PENGARUH PRODUCT QUALITY, PERSONAL

SELLING, CUSTOMER SATISFACTION, DAN

CUSTOMER TRUST DALAM PENCIPTAAN

CUSTOMER LOYALTY PADA USAHA BATU MULIA

DI JAKARTA

Laili Savitri Noor,SE,MM

Fakultas Ekonomi & Bisnis Universitas Pancasila - Jakarta

[email protected]

Abstract – The quality of products is very significant to customer satisfaction. Sales of the product depends on how

well the marketers use personal selling strategies can make their customers believe in their choice, and that is

certainly also be a loyal customer to the seller. In this study, the author tells about the effect of product quality,

personal selling, customer satisfaction, customer trust and customer loyalty. This study uses SPSS and linier

regression to solve the problem. The results of this study are product quality and customer satisfaction variables

have positive and personal selling and customer trust variables have negative effects with loyalty customer of

gemstones.

Keywords: Product Quality, Personal Selling, Customer Satisfaction, Customer Trust, Customer Loyalty

PMS-052

PENGARUH PRODUK TERHADAP LOYALITAS

NASABAH DENGAN KEPUASAN NASABAH

SEBAGAI PEMODERASI:

STUDI PADA BANK SWASTA DI DIY

Ambar Kusuma Astuti

Fakultas Bisnis, Univ. Kristen Duta Wacana [email protected]

Agustini Dyah Respati


[email protected]

Abstract – Banking institution at Yogyakarta Special Region is growing recently. It led from increasing he number

ofsubsidiary office, cash office, mobile cash services, payment poit, ATM facilities and the employees. It means that

bank institutions really know how to meet the customers’ needs using their facilities. In addition, bank institutions

provide the product range for children as well as adult people. The aims of this study are to examine the effect of

banking products on customer loyalty; and to examine the effect of customer satisfaction as a moderating variable

on the relationship between banking products and customer loyalty. The analysis indicated that moderated

regression analysis concluded that banking products statistically influenced the customer loyalty. The interaction

between banking products and customer loyalty was statistically influenced by customer satisfaction.

Keywords: product, customer satisfaction, customer loyalty




PMS-053

PENGARUH PROMOSI MELALUI MEDIA SOSIAL

TERHADAP PREFERENSI KONSUMEN DAN MINAT

BELI SMARTPHONE PADA PENGUNJUNG

MILLENIUM ICT CENTRE MEDAN

Umaira Wardhani

Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Dra. Marhayanie, Msi



Abstract – Zero Moment of Truth atau yang biasa disebut ZMOT telah mengubah pandangan konsumen dalam

proses pencarian kebutuhannya. Hal tersebut didukung dengan kemajuan teknologi, dimana konsumen dapat

melakukan proses keputusan pembelian hanya dengan satu gadget di genggamannya dalam waktu yang singkat. Di

Indonesia, media sosial perlu menjadi perhatian pemasar dengan berkembangnya ZMOT, karena netizen Indonesia

lebih banyak memperoleh informasi terbaru melalui media sosial. Penelitian ini adalah penelitian deskriptif

kuantitatif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi melalui media sosial terhadap

preferensi konsumen dan minat beli smartphone pada pengunjung Millenium ICT Centre Medan. Indikator yang

digunakan adalah perspektif konsumen sendiri atas promosi melalui media sosial yang dilihatnya, yaitu personal

relevance, interactivity,message, dan brand familiarity.Hasil penelitian menunjukkan bahwa message adalah faktor

yang paling dominan dalam membentuk preferensi konsumen dan minat beli. Sedangkanpersonal relevance dan

interactivity adalah faktor yang perlu ditingkatkan pengaruhnya terhadap preferensi konsumen dan minat beli.

Kata Kunci: promosi melalui media sosial, personal relevance, interactivity, message, brand familiarity, preferensi

konsumen, minat beli

PMS-054

PENGARUH PROMOSI PENJUALAN PADA NIAT

BELI DAN NIAT BAYAR KONSUMEN

(SUATU KASUS PADA PRODUK GADGET)

Ivan Prasetya

Universitas Katolik Parahyangan

[email protected]

Wisnu Wardhono


[email protected]

Agus Hasan Pura Anggawijaya


[email protected]

Abstract – Objectives – This study aims to find out the effects of price discount, gift voucher, and product bundling

towards the consumer’s purchase intention and their willingness to pay.

Research Design/Methodology – This study uses lab experimental design. Respondents are divided into three

groups. In the first group, they are given a 30% discount treatment. In thesecond group, they are given a gift

voucher. And in the last group, there are given a product bundling.Paired t-test is used to see how independent

variables – price discount/gift voucher/product bundling influence the dependent variable – purchase intention and

willingness to pay.

Findings – The results of this study indicate that consumers have a more positive attitude on providing a

greaterpromotion. Consumer’s purchase intention and willingness to pay while they’re given a gift voucher are

higher than while they’re given a price discount; but still lower thanwhile they’re received a product bundling.

Keywords: price discount, gift voucher, product bundling, purchase intention, willingness to pay




PMS-055

PENGKLASTERAN JENIS PRODUK DAN

SEGMENTASI PASAR PRODUK YANG

DIHASILKAN OLEH MAHASISWA

DI KOTA MEDAN

Ani Murwani Muhar

STIE Harapan Medan [email protected]

Audia Junita

STIE Harapan Medan

[email protected]

Abstract – A large number of SME businessmen in the Medan city, did not provide assurance that they had have

safe from the increasing threat that make competition sharply after the AEC-2015 era. Despite being a container of

employment significantly, the SME sector these students especially still become a serious issue. One of the serious

problems is the marketing strategies issues that include clustering product and market segmentation. All of these

issues will be formulated through an analysis of the internal and external environment.

However, for the first year of three years that planned, the researchers only focused on grouping clustering

beforehand. Thus, in the next year are expected to use internal and/ external analysis after the gathering data. By

involving the MSEs and their customers, this research will get various important data to formulate marketing

strategies in order to improve the MSEs business competitiveness. This study uses qualitative and quantitative

approaches for gathering of data by filling the questionnaire, depth interview, and, FGDs model. Based on the

tabulation of the data collected, the businesses in the SME level especially for the students, it can be said to have

four segments based on lifestyle. Fourth segmenting were derived from 34 indicators that make up 10 lifestyle

factors. Of the 10 factors, formed the segmentation into four segments based on the lifestyle of consumers, namely:

a) the type of enterprising, b) Type of People House, c) Social type, and d) Type of Entertainer.

Keywords: Cluster, Segmentation, Strategic, Competitive Advantage

PMS-056

PERAN THREAT EMOTIONS DAN BRAND TRUST

DALAM MENDORONG KEPUTUSAN PEMBELIAN

PELANGGAN MASKAPAI PENERBANGAN

Gema Ramadhan


Ekonomi Universitas Esa Unggul, Jakarta [email protected]

Rina Anindita

Program Studi Manajemen, Fakultas Ekonomi Universitas Esa Unggul, Jakarta

[email protected]

Abstract – The aim of this study is to analyze the effect of brand trust and threat emotions to consumer's purchase

decision in Garuda Indonesia.Structural equation modelling is used on this research to achieve the objeftives

above. The data gained from the survey using 23 items questionnires. The sample or respondents of this research

comes from consumer who has already used garuda indonesia more than two times and live around Jakarta and

Tangerang. The number of sample is 117 respondents.The result of the study shows that the model is fit . Also

shows that both variables brand trust and threat emotions effect the consumer purchase decision significantly and

positive. Brand trust gives stronger effect to consumer decision rather than threat emotions. Total contributions

from brand trust and threat emotions to consumer purchase decision is 75% means that there is still other factors

effect it but do not include on this research.

Keywords: Threat Emotions, Brand Trust, Purchase Decision




PMS-057 PERILAKU KONSUMEN PASHMINA IMPOR DI

SURABAYA

Irena Sastaviyana

[email protected]

Dra.ec. Indarini, M.M., CPM (Asia)



[email protected]

Christina R. Honantha, S.E.,M.M.,

CPM (Asia)


Universitas Surabaya [email protected],

[email protected]

Abstract – AEC 2015 has a very promising business opportunity. Particularly for the service sector and SME

(small and medium enterprise), starts form textile, garment or bag. Business prospect for pashmina also has a good

opportunity. This study aims to describe the behavior of consumers is finding, buying, using, evaluating, actions

taken after the purchase and use of pashmina import in Surabaya. Consumer behavior include Who is buyer, What

they buy, Who influence their buying, Why they buy, Where they buy, When they buy, How often they use, How they

know about the product, How they evaluated it after purchase, How they dispose after the purchase.

Data processing are using frequency table, histogram table, and cross tabulation. The respondent used in this study

were respondents who had bought and used pashmina import at least 3 pieces a year and lived in Surabaya.

The result shows that most of import pashmina scarf consumers are married people whose educational level are

diploma 3 – bachelor degree and being housewives. Based on displayed data it may be perceived that most popular

material among Surabaya consumers is cotton polyester. The most influential side for consumer is family. Most of

them purchasing import pashmina scarves are unique motif and limited edition. Mostly people get their

import pashmina scarves by online shopping and they get any new collection by social media. Frequency of

purchase is 3 through 5 times a year, and mostly satisfied with them. Regarding to consumer satisfaction

evaluation, there are also somewhat satisfied and dissatisfied consumers with purchasing and wearing import

pashmina scarves. A large number of respondents will either keep their used scarves or give them to their family,

once they get bored of their scarves.

Keywords: Consumer Behavior, Consumer Behavior Study

PMS-058 PERSEPSI KONSUMEN JAKARTA PADA

PERUBAHAN IKLIM

V.Rachmadi Parmono

Prodi Adminitrasi Bisnis


Unika Atma Jaya Jakarta [email protected]

Abstract – The risk of climate change is happening and all the people is vulnerable to this risk. Addressing climate

change has to be the priority to our country. Consumer behavior is seen as a source and a means to mitigate the

risk of climate change. Experiencing of the risk is generating the consumer perception of climate change. It is the

beginning to raise the consumer awareness. Based on this concern, we employ survey to know the perception of

Jakarta consumer to climate change. By using descriptive analytic we conclude that the knowledge of Jakarta’s

consumer to climate change is high. Their awareness is raised by getting information especially from electronic

media, print media and online media. They know that sustainable consumption is the key to anticipate and mitigate

the risk of climate change. But they neglect to take responsibility of mitigating the climate change. The government

and corporation is seen as a prime actor in tackling climate change agenda.

Keywords: climate change, sustainable consumption, consumer, perception




PMS-059

STRATEGI KONTEN DAN KETERLIBATAN

ANGGOTA KOMUNITAS MEREK DI

MEDIA SOSIAL FACEBOOK

(Studi pada Hotel Bintang Lima Di Surabaya)

Masmira Kurniawati



[email protected]

Abstract – Komunitas merek merupakan sebuah fenomena yang apabila dapat dimanfaatkan oleh perusahaan

secara optimal dapat berkontribusi pada kinerja perusahaan. Seiring berkembangnya teknologi internet, maka

komunitas merek dapat terbentuk tidak saja secara offline namun juga di dunia maya melalui berbagai media

sosial. Oleh karena itu perusahaan harus dapat mengelola dengan baik konten/pesan yang ditampilkannya di

media sosial sehingga dapat membentuk keterlibatan anggota komunitas secara berkesinambungan. Penelitian ini

bertujuan untuk meneliti hubungan antara strategi konten yang digunakan oleh perusahaan di pada komunitas

merek virtualnya dengan keterlibatan anggota komunitas. Perusahaan yang dipilih dalam penelitian ini adalah

hotel bintang lima di Surabaya karena Surabaya saat ini tengah mengembangkan industri pariwisatanya sehingga

hotel berperan sangat penting dalam mensukseskan program tersebut, terutama yang berhubungan dengan tipe

pariwisata MICE. Media sosial yang dipilih dalam penelitian ini adalah Facebook karena merupakan media yang

memiliki pertumbuhan yang tinggi hingga saat ini dan Indonesia tercatat sebagai negara dengan jumlah pengguna

Facebook keempat terbanyak di dunia. Teknik analisis yang digunakan adalah analisis konten. Implikasi bagi

pemasar akan disampaikan sesuai dengan hasil analisis.

Kata kunci: komunitas merek, keterlibatan konsumen, media sosial

PMS-060

STRATEGI MARKETING PUBLIC RELATIONS

REBYTH PRODUCTION SEBAGAI EVENT

ORGANIZER MUSIK BRITISH

Dimas Aryo Wibisono


[email protected]

Liza Dwi Ratna Dewi, M.Si.

Universitas Budi Luhur [email protected]

Abstract – Creative industries occupying a strategic position in foreign exchange income of some developed

countries such as the United States, England, New Zealand, Taiwan and Singapore. In United States, the creative

industries has given higher contribution of nation foreign exchange than automotive, agriculture and aircraft

industries. In Indonesia creative industry occupying number 6 of foreign exchange contribution and absorb the

highest number of employement than other sectors. For that a field study of the creative industries activity need to

be taken and they can be prepared to take an important role on Asean Econonic Community. This paper is written

from the field research that takes Rebyth Productions, a British music event organizer as the objects. This study

aims to determine how the marketing public relations strategy of Rebyth Production as a British music event

organizer. In this study, researchers used the theory to put forward the Strategic Planning by Lattimore et al. This

theory explains that there are three strategic planning process of a company or organization, namely the public

opinion survey, brainstorming and scenario construction. This study used a qualitative approach with descriptive

qualitative method. Data collection techniques used is participant observation and interviews with several sources

gradually and through the study of literature. The results showed Rebyth Production realize their strategic

planning of marketing management to hold an event, then publicizing the event by making e-flyer through social

media, and invites communities to engage in any activity Rebyth Production, as well as lobbying and negotiations

with prospective clients will cooperate with Rebyth Production. Publications using the e-flyer and then pass it on

social media proved to have a positive impact on the sustainability of events held Rebyth Production. Rebyth

Production has to learn ii bussiness management if they want become a player of creative industry in Asean

Economic Community Era.

Keywords: creative industry, marketing public relations, strategic planning, event organizer




PMS-061

STRATEGI RELATIONSHIP MARKETING

TERHADAP RETENSI PELANGGAN MELALUI

METODE SURVIVAL ANALYSIS

(STUDI RESTORAN DI SURABAYA)

Prasetyo Hadi

Hery Pudjoprastyono

Sri Mulyaningsih

Abstract – Persaingan bisnis dimasa kini, khususnya bisnis restoran menunjukkan demikian kuatnya untuk bisa

saling tetap bertahan bertahan hidup dan mencapai keberhasilan dalam persaingan bisnis. Perusahaan yang gagal

memuaskan pelanggannya akan mengalami permasalahan yang komplek, terutama bagi pelanggan yang tidak puas

akan menyampaikan pengalaman buruknya kepada orang lain dan bisa dibayangkan betapa besarnya kerugian

yang akan dialami perusahaan akibat kegagalannya dalam memuaskan pelanggan.

Dari hasil penelitian terdahulu yang menggunakan strategi relationship marketing untuk mengetahui serta

mengukur tentang : customor relationship marketing mempertahankan retensi pelanggan, serta pengaruh nilai

pelanggan dan kepuasan pelanggan terhadap retensi pelanggan, ternyata masih diketemukannya kelemahan-

kelemahan strategi marketing relationship marketing terhadap retensi pelanggan pada restoran kategori sedang

dan besar dimana ikatan pelanggan-manajemen restoran hanya diwujudkan dalam membershipcard.

Pada penelitian ini, akan memberikan penguatan pada retensi pelanggan melalui pengembangan metode Survival

Analysis. Konsep penting pada metode ini adalah penentuan sensor pada kejadian. Sensor yang dilakukan dengan

menggunakan sensor kanan, karena kejadian setelah waktu yang diteliti tidak dapat diketahui atau tidak tersensor.

Suatu event dalam analisis dengan menggunakan metode survival analysis harus ditentukan waktu mulai dipesan

pelanggan tertentu, sedangkan waktu berhentinya yaitu saat suatu produk tidak dipesan pelanggan tertentu dalam

satu bulan, sehingga akan dapat dibuatkan survival data dari tiap produk pada rentang data yang diteliti.

Kata Kunci : Customer, Retensi Pelanggan dan Survival Analysis

PMS-062 THE CUSTOMER LOYALTY FORMATION

PROCESS FOR FAST FOOD RESTAURANT

Soemarjati Tjokroamidjojo

Jurusan Manajemen Fak Ekonomi & Bisnis

Universiata Sebelas Maret [email protected]

Abstract – The competition in the corporate on world is become tighter by the presence of some variety of similar

products in the market. Customers will be more selective and free to choose the required product so that the

businessmen must develop and maintain an ongoing relationship between the customers and the businessmen.

The purpose of this study is to determine the factors that make up customers loyalty to the fast food restaurant. This

study is a causal research with survey method. The population targeted in this study is the customers of fast food

restaurant in Surakarta. Sample taken from 204 people, sampling technique that used was convenience sampling.

The quality of research data obtained using validity was tested by exploratory factor analysis, and declared valid

because the value of factor loading above 0.4 and reliability test with Cronbach's Alpha analysis to obtain a value

above 0.6. The method of analysis that used is structural equation modeling (SEM).

The results of the analysis indicate that the hypothesis that there are 10 lines analyzed is significant and has a

greater significance level of 5%, in perceived value influenced customer satisfaction and customer loyalty,

customer satisfaction influenced customer loyalty, image influenced customer satisfaction and customer loyalty,

expertise influenced commitment and customer loyalty, customer trust influenced commitment and customer loyalty.

Keywords: customer trust, commitment, customer satisfaction, customer loyalty




PMS-063

THE DIRECT AND INDIRECT EFFECTS OF

MUSLIM CONSUMERS’ ACTUAL PURCHASE AT

HALAL RESTAURANTS

Muniaty Aisyah

Faculty of Economics and Business,

State Islamic University (UIN) Syarif

Hidayatullah Jakarta [email protected],

[email protected]

Abstract – The halal label, logo or certificate not only guarantees Muslims what they consume or use is in

accordance to Islamic law, but also can be implemented as a competitive marketing strategy in facing the AEC.

Thus, this study aims to analyze the direct and indirect effects of muslim consumers’ actual purchase at halal

restaurants. Using primary data collection method, 101 questionnaires were distributed to target respondents

comprising of consumers at Bintaro Plaza who dined in restaurants with halal logo or certificate. The data was

analyzed using the Structural Equation Model. This study proposes seven direct causal effects (attitude, subjective

norm, and perceived behavioral control towards purchase intention; and attitude, subjective norm, perceived

behavioral control, and purchase intention towards actual purchase), based on Theory of Planned Behavior (TPB)

in the structural model. The findings indicate three direct effects and two indirect effects that are: 1) subjective

norm is positively related to the halal restaurants purchase intention; 2) perceived behavioral control is positively

related to the halal restaurants purchase intention; 3) purchase intention is positively related to the consumers’

halal restaurants actual purchase; 4) consumers’ intention has an indirect effect on mediating subjective norm

toward the halal restaurants actual purchase, 5 ) consumers’ intention has an indirect effect on mediating

perceived behavioral control toward the consumers’ halal restaurants actual purchase. Thus, consumers’ intention

over purchasing at halal restaurants could predict the necessities of restaurantswith halal logo/ certificate among

Muslims. By addressing the consumers’ behavior that predict the necessities of halal restaurants, marketers can

stimulate the consumers to certify their restaurants and sequentially stimulate restaurants with halal logo/

certificates in Indonesia.

Keywords: halal, restaurants, purchase behavior

PMS-064


ATTRIBUTES TOWARD PURCHASE DECISION ON

ICE MANIAS

Fernando Ricky

Universitas Ciputra, Surabaya, Indonesia

[email protected]

Christina Whidya Utami

Universitas Ciputra, Surabaya, Indonesia

[email protected]

Abstract – This research aims to test the effect of word of mouth and product attributes toward customer decision

to buy Ice Manias both partially and simultaneously. The variables studied in this research are word of mouth (X1)

and product attributes (X2). Word of mouth has four indicators which are word of mouth intensity, positive word of

mouth, negative word of mouth, and the content of word of mouth. Product attributes also have four indicators

which are price, speed of service, menu variance, and taste. The analytical tool used in this research is multiple

regression. The populations in this research are those who have ever bought Ice Manias products and the number

is infinite. The size of the sample is 35 respondents with a sampling technique of convenience sampling method.

The analysis result shows that word of mouth and product attributes have a significant effect both partially and

simultaneously toward purchase decision of Ice Manias.

Keywords: Word of Mouth, Product Attributes, Purchase Decision






PMS-065

THE INFLUENCE OF SEX APPEAL ON CONSUMERS

ATTITUDE TOWARD THE ADS MODERATED BY

PRODUCT FACTORS

Dr. Budhi Haryanto, M.M

Economic and Business Faculty,

Sebelas Maret University

[email protected]

Aji Cahaya Nusantara, SE

Economic and Business Faculty,

Sebelas Maret University

[email protected]

Abstract – This study wants to examine the relationship between sex appeal and attitude towards the ads, and more

than, this study also wants to examine the role of product factors in moderating the relationship of this two

variables.

Experimental design is done to control the relation among the variables observed in this study. The participants

consist of 100 males’ undergraduate students of Sebelas Maret University – Surakarta, who are divided into 4

groups of factorial design: 2 (sex appeal: High vs Low) x 2 (product factor: Congruence vs Non Congruence).

The results showed that sex appeal is an effective stimulus affects the individual positive attitude toward an

advertisement. As well as product factor is another stimulus, which effectively influence positive attitudes toward

advertising. But in this study also found that the product is not a variable factor, which can strengthen or weaken

the relationship between sex appeal and positive attitude toward advertising.

Furthermore, in addition to this study discusses the findings, also discusses the implications of both theoretical and

practical, as well as the limitations of the study.

Key words: Sex appeal; product factors, attitude towards the ads, consumer behavior




PMS-066

USAHA PENINJAUAN PENILAIAN PIHAK KE 2

ATAS PENILAIAN PIHAK KE 3 DAN USULAN

PERBAIKAN KUALITAS JASA PENDIDIKAN PADA

SEKOLAH MENENGAH ATAS NEGERI “X”

SURABAYA YANG TELAH BERSERTIFIKASI

ISO 9001

Hermawanto

Departemen Manajemen

Fakultas Ekonomi dan Bisnis Universitas Airlangga

[email protected]

Nimas Mustika Rini

[email protected]

Abstract – Banyaknya kinerja dari organisasi/perusahaan yang telah tersertifikasi ISO 9000 yang tidak

memuaskan bagi stakeholder nya menarik untuk diteliti. Hal tersebut bisa juga terjadi pada organisasi-organisasi

pendidikan, baik pendidikan tinggi maupun pendidikan menengah dimana mahasiswa/siswanya mengeluhkan

kinerja layanannya. Artinya, kinerja yang telah diloloskan oleh assessor ISO 9000 (pihak ke 3) tapi masih

dikeluhkan oleh konsumennya (pihak ke 2).

Ide penulisan ini berawal dari sebuah karya ilmiah yang berjudul Analisis Dan Usulan Perbaikan Manajemen

Mutu Jasa Pendidikan Pada Sekolah Menengah Atas Negeri “X” Surabaya Yang Telah Bersertifikasi ISO 9001

(Rini, 2015). Langkah berikutnya dengan menuliskan artikel ini dimaksudkan untuk (1) meninjau apakah kualitas

jasa pendidikan yang diberikan oleh SMAN X Surabaya yang telah memperoleh ISO 9001 juga memenuhi

kepuasan siswa SMA tersebut melalui penggunaan CSI dan pengintegrasian matriks IPA dan model KANO, dan (2)

memberikan masukan kepada pihak SMAN “X” untuk meningkatkan mutu pendidikannya walaupun institusi

tersebut telah memperoleh ISO 9001.

Usaha yang dilakukan disini dimaksudkan untuk melakukan konfirmasi apakah kualitas pendidikan yang telah

diakui oleh pihak ke 3 juga dirasakan memadai oleh pihak ke 2. Artikel ini bertujuan ingin mengonfirmasi apakah

organisasi yang telah memperoleh ISO 9001: 2008 dari pihak ke 3 (asesor ISO 9001)juga mendapatkan penilaian

yang baik dari pihak ke 2 (customer).

Berdasarkan integrasi dari hasil matriks IPA dan model Kano, atribut jasa pendidikan yang dianggap penting bagi

para siswa dan perlu untuk diprioritaskan adalah atribut guru menggunakan metode pembelajaran yang baik dan

atribut sekolah menyediakan lingkungan belajar yang baik. Apabila dipetakan pada atribut-atribut yang ada pada

ISO 9001, maka penggunaan metode pembelajaran yang tepat terkait dengan atribut customer focus dan

pendekatan proses, sedangkan penyediaan lingkungan belajar yang baik terkait dengan atribut leadership.

Sembilan usulan perbaikan pada atribut-atribut jasa pendidikan yang menjadi prioritas berdasarkan

keterkaitannya dengan atribut-atribut customer focus dan leadership pada ISO 9001diberikan pada tim pimpinan

sekolah, para guru, dan karyawan melakukan perbaikan dalam pengimplementasiannya.

Keywords: quality of education services, expectations, CSI, Kano, IPA, cause and effect diagram




PMS-067

PENGARUH KUALITAS LAYANAN LOGISTIK

PADA FEDERAL EXPRESS TERHADAP KEPUASAN

PELANGGAN DITINJAU DARI PERSEPSI BUDAYA

INDIVIDUALIST DAN COLLECTIVIST

Monica Paulina


[email protected]

Juliani Dyah Trisnawati


[email protected]

Prita Ayu Kusumawardhany


[email protected]

Abstract – This study aims to know and analyze the effect of service quality of Federal Express (Fedex) logistic on

customer satisfaction based on individualist and collectivist customer’s perception. This research used the

measurement of four logistic service quality dimensions. Those dimensions are reliability, caring, responsiveness

and assurance. The method used is regression linear with SPSS 18 software. Data collected directly from

respondents who meet the specified characteristics of the population by distributing questionnairies. The samples

used in this study was 120 respondents from USA, UK, Canada, Australia, Netherlands, and Indonesia. The result

of this study showed the influence of Fedex logistic’s service quality on customer satisfaction based on individualist

and collectivist customer’s perception.

Keywords: Logistic, Logistic Service Quality, Individualist, Collectivist, Customer Satisfaction




Manajemen

Sumber Daya Manusia



MANAJEMEN SUMBER DAYA MANUSIA 73

SDM-001

"AUMAN SINGA BETINA: MENGGELORAKAN

PELAUT NUSANTARA, MENGUASAI SAMUDRA DI

SELURUH DUNIA"

(STUDI KASUS KEPEMIMPINAN PEREMPUAN)

Annisa Noor Rahmatika

Universitas Islam Indonesia [email protected]

Trias Setiawati

Unversitas Islam Indonesia

[email protected]

Abstract – This study titled "Roaring lioness: Stir the Sailors on the archipelago, Mastering Ocean around the

World" (Case Study of femle's Leadership Mrs. Sri Tutie Rahayu or MST) on Politeknik Maritim Negeri Indonesia

"Polimarin" Semarang-PMNIPS). The purpose of this study was 1) To know the process MST in being a leader, 2)

To find the MST motivation why choose the maritime world, 3) To know how MST leadership, 4) to know how to

develop PMNIPS, and 5) To know the obstacles and challenges in becoming afemal leader e. This study is a

qualitative research approach, a case study. This collection data methodsused interviews, observation, and

documentation. The person that be chosen in this research is MST the leader or director PMNIPS. To determine the

data validity was used the data credibility test for data confidential.Methode test data used triangulation and

member check. Data analysis methods of using data reduction, the data display, and conclusion drawing. This

study found that MST become a leader based on the process of upbringing and education of his parents while in

Maritime College. In principle leadership, MST always adhered to the principle of honest, responsible, and faithful.

The motivation choose the maritime world comes from seeing the world cruise Indonesia which at the time is not

good. Leadership MST tend to close to Behavior Theory. MST entered into a collaboration with other universities

to develop PMNIPS. MST biggest challenge is in getting human resources. The double burden is also found in the

leadership of MST.

Keywords: Female Leadership, motivation, maritime, and gender equity

SDM-002

ANALISIS FAKTOR WORK-LIFE BALANCE

DALAM MENGHADAPI ERA MASYARAKAT

EKONOMI ASEAN:

STUDI PADA MAHASISWA KELAS KARYAWAN

DI BEBERAPA PERGURUAN TINGGI

KOTA BANDUNG

Yayan Firmansyah

Sekolah Tinggi Ilmu Ekonomi Ekuitas-

Bandung [email protected]

Dwinto Martri Aji Buana

Alumni Magister Ilmu Manajemen,

Fakultas Ekonomi dan Bisnis Universitas Padjadjaran-Bandung

Joeliaty

Fakultas Ekonomi dan Bisnis Universitas Padjadjaran-Bandung

[email protected]

Abstract – The purpose of this study was to determine the factors that affect work-life balance at the employee class

students at several universities in Bandung. The topic of work-life balance is becoming increasingly important in

Indonesia as a developing country. This research was conducted by a survey of students at several universities in

Bandung. Factor analysis was performed using SPSS 22. This research is important to do in the midst of

increasingly fierce competition at the global level, especially facing the MEA because there is very little to do

further investigation in this regard in the academic level. The results indicate that the common factor which formed

just as much as one factor, this result was obtained from eigenvalue is equal to 77.76%.This research can be a

reference for student class employees to work and personal interest in learning campus shooting went by. As for

college can be a reference for managing pelayananan colleges that provide the best for its students. Factor analysis

of the work-life balance in the context of higher education not only have an impact on individual students, but also

can be developed on employees and teachers in order to create a conducive learning climate. At the end of this

study also discussed several suggestions and other managerial implications.

Keywords : Work-life Balance, Higher Education, College Student





74 MANAJEMEN SUMBER DAYA MANUSIA

SDM-003

ANALISIS KESUKSESAN KARIR PARA

KONSULTAN PADA PERUSAHAAN

MULTI LEVEL MARKETING

Elisabet Siahaan

Program Studi Manajemen Fakultas Ekonomi dan Bisnis


email: [email protected]

Prihatin Lumbanraj


Yasmin Chairunisa Muchtar


Abstract – After in-depth interviews were conducted and focus group discussion to the distributor ( consultant) on

multi the level companies or direct marketing ( the selling ) companies , that there was an improvement on

entrepreneurship competence, there was an improvement on the commitment of entrepreneurship , an improvement

on motivation entrepreneurship , there was an improvement on the success of safety career after in-depth

interviews and FGD for the distributor multi the level of marketing ( MLM ) .These proved that the success of a

model whose career has been produced through earlier trials that the model was appropriate and suitable for

applied to companies multi the level of marketing and companies direct the selling . Based on in-depth interviews

and focus group discussion known that the success of the career of objective according to the distributor (

consultant ) be achieved if a turnover of sales , the number of downline increase , income increased , living

standard of living to be able to achieve better and better social status , because having a good job and having an

increasingly broad promiscuity .For the distributor , career success achieved if the welfare of increasing their

subjective , they feel satisfied berkarir in the business of direct selling , because having freedom ( autonomy in their

own business set .In addition every distributor ( consultant ) have a desire to reach the highest career . Based on

the activities of women has been able to confirm that the results of this fgd success model whose career has been

tested through in-depth interviews ( depth ) interview .After the focus group discussion ( fgds , then the results show

a trend that is not much different , it means the result of in-depth interviews conducted individually after collected

and ditabulasi and analysis was conducted , the results from focus group discussion ( fgds directs and strengthen

the result of in-depth interviews.

Key word: career success , competence of entrepreneurship , the commitment of entrepreneurship , motivation

entrepreneurship

SDM-004

ANALISIS PENGARUH KOMPENSASI

MONETER DAN NON-MONETER DENGAN JENIS

KELAMIN SEBAGAI VARIABEL MODERASI

TERHADAP MOTIVASI KERJA KARYAWAN

PT MAYORA INDAH Tbk.

Jessica Teny Lukito

Alumni Fakultas Ekonomi Universitas

Katolik Indonesia Atma Jaya

Christine Winstinindah Sandroto

Fakultas Ekonomi Universitas Katolik

Indonesia Atma Jaya

[email protected]

Abstract – One of the factors that influence employee motivation is the compensation given by the company to

employees. Compensation itself can be either monetary compensation or non-monetary. The purpose of this study

was to determine the effect of monetary and non-monetary compensation on employee motivation in PT Mayora

Indah Tbk. Other purpose was to determine whether sex can strengthen the influence of monetary compensation

and non-monetary motivation to work. The sampling technique was stratified random sampling. Analysis method

with multiple linear regression and hypothesis is tested by T-test and F-test. The results showed that in PT Mayora

Indah, Tbk monetary compensation affects employee motivation, non-monetary compensation affects employee

motivation, monetary and non-monetary compensation simultaneusly influence employee motivation, gender did

not moderate the effect of monetary compensation on work motivation, gender moderates the effect of non-

monetary compensation on work motivation, there is influence of gender, monetary compensation, and moderate to

motivation, and there is the influence of gender, non-monetary compensation, and moderate simultaneuosly on

employee motivation.

Keywords: compensation, monetary compensation, non-monetary compensation, motivation




SDM-005

ANALISIS PENGARUH KOMPETENSI, MASA

KERJA, JAM KERJA EFEKTIF TERHADAP

KINERJA KARYAWAN


Prof.Dr. Lia Amalia., SE, MM

Magister Manajemen Universitas Esa Unggul, Jakarta

[email protected]

Zairil., MM

[email protected]

Abstract – This research aims to discuss on the influence of Competence, Future Work, Work Hours Of Effective

Performance Of Employees in The Dharmawangsa Jakarta. This research was conducted to determine the effect of

Competence, Future Work, Work Hours Of Effective to Performance Of Employees in The Hotel Dharmawangsa

Jakarta.

Samples were all employees of The Dharmawangsa Hotel Jakarta as many as 347 people with level 1to 7.

Competence, Future Work, Work Hours Of Effective Performance Of Employees are dependent variables and

Performance as independent variables.

Analysis used in this research is the regression analysis linear to measure how much the independent variables

(independent), in between Competence, Future Work, Work Hours Of Effective Performance Of Employees.

The processing data with application software Statistical Package for the Social Sciences (LSPSS) version 21.0 for

Windows.

Quantitative analysis results obtained are Competence, Work Period, effective working hours a significant effect on

performance. The most dominant influence is the next Working Period Competence and effective working hours.

Work Period has the most dominant influence to Performance

Keywords: Competence, Future Work, Work Hours Of Effective,Performance Of Employees

SDM-006

ANALISIS PENGARUH LOCUS OF CONTROL DAN

SELF EFFICACY TERHADAP KINERJA DENGAN

ETIKA KERJA ISLAM SEBAGAI VARIABEL

MODERATING

(Study Empiris pada Perawat di Rumah Sakit Islam

Sultan Agung Semarang)

Sri Rahayuningsih

UNISBANK Semarang

[email protected]

Askar Yunianto

UNISBANK Semarang

[email protected]

Abstract – This research aims to analyze the influence of Islamic work ethichs toward the relationship of Locus of

Control and Self Efiicacy toward nurses performance. The writer uses purposive sampling method to take the

sample from Sultan Agung Islamic Hospital Semarang. The data tested in this research covers validity test with

product moment, reliability test with alpha cronbach, multiple linear regression analysis, t-test for testing and

proving the research hypothesis.

Result from regression analysis t-test shows that (1) Locus of Control has influence toward performance, as strong

as Locus of Control influence inside the nurse the nurse self,, her performance increases (2) Self Efficacy has

influence toward performance, as strong as self efficacy influence inside the nurse self, her performance increase,

(3) Locus of Control variable is as moderating variable, enhancement of Locus of Control suppearted by Islamic,

(4) Self Efficacy variabel is not moderating variabel reduction of self Efficacy supported by Islamic work ethics will

reduce the nurse performance.

Keywords : Locus of Control, Self Efficacy, Islamic Work Ethics , Performance




SDM-007 ANALISIS TANTANGAN PENGEMBANGAN SDM

DI UKM (INDUSTRI BORONDONG)

Abdul Fidayan

Universitas Sangga Buana YPKP Bandung

[email protected]

Abstract – Tujuan - Menghadapi MEA 2015, dimana era persaingan globalisasi akan sangat ketat. Persaingan

yang terjadi tidak hanya dengan produk lokal dan SDM Lokal tetapi dengan seluruh Negara asia. Indonesia

sebagai Negara yang dengan kekayaan luar biasa, harusnya bisa mempertahankan dan kalau perlu mengalahkan

produk-produk luar yang masuk. Hal ini dituntut kesiapan dari sumber daya manusia untuk menghadapi pasar

global.

Desain/metodologi – metode penelitian ini bersifat kualitatif, dimana penulis melakukan wawancara terhadap

para pelaku usaha terutama untuk UKM (Usaha Kecil Menengah). Untuk respondennya lebih ke usaha yang

sifatnya hedonic (fashion, kuliner). Bandung sebagai kota creativepereneur sangat inovasi dalam menciptakan

produk-produk tersebut.

Findings, diharapkan hasil observasi melalui wawancara dapat menghasilkan tantangan dan hambatan yang

dihadapi oleh para pelaku usaha dalam menghadapi MEA 2015

Practical implications – implikasi penting dalam penelitian ini terutama untuk kesiapan para pelaku usaha dalam

menghadapi MEA 2015.

Keywords , MEA, SDM

SDM-008

ANTECEDENT OF EMPLOYEE’S COMMITMENT

AND CONSEQUENCE TO THE PERFORMANCE OF

PT. ANGKASA PURA MAKASSAR

Nurdjannah Hamid

Economic and Business Faculty of

Hasanuddin University, Perintis

Kemerdekaan Street Km 10 Tamalanrea, Makassar, Indonesia, 90245


Ria Mardiana Yusuf


Abstract – This study examined the effect of employee’s job satisfaction, employee’s commitment to the employee’s

performance at PT. (Persero) Angkasa Pura I Hasanuddin International Airport. The population consisted of 78

employees as a respondent, and using a survey research method with proportional cluster random sampling as a

technique to choose the size of sample, also simple random sampling to choose the respondent. The hypothesis was

tested by path analysis. And the result showed that employee’s job satisfaction has a direct signifincant and

indirect significant effect to performance through employee’s commitment. Also employee’s commitment has a

direct significant effect to employee’s performance.

Key words: job satisfaction, commitment, employee performance





SDM-009

APLIKASI METODE DISTRIBUSI PAKSA DALAM

PENILAIAN KINERJA DAN BUDAYA ORGANISASI

SERTA IMPLIKASINYA TERHADAP KEPUASAN

KERJA DAN KINERJA KARYAWAN

PT BANK MANDIRI (PERSERO), Tbk.

AREA JEMBER

Siti Haerani

Magister Manajemen Universitas

Hasanuddin

Nurjannah Hamid

Magister Manajemen Universitas Hasanuddin

Agus Yulianto

Magister Manajemen Universitas Hasanuddin

Abstract – This study aimstoidentify andanalyze: a)the significance ofthedirect and indirect influence of

performance appraisal on job performance, b)the significance of direct and indirect influence of corporate culture

on job performance, c) the significance of the influence of job satisfactionon job performance. The Methods of data

collection is a questionnaire. Datawere analyzed withpath analysiswith the decomposition model of causal

influence between variables. Research results indicatethat: 1)the influence of performance appraisal is direct and

indirect effect, positive and significant of job performance, 2)the influence of corporate culture is direct and

indirect effect, positiveand significant onjob performance, 3) the influence of job satisfaction is direct effect,

positive and significant on job performance.

Key Words : performance appraisal, corporate culture, job satisfaction, job performance

SDM-010

DAMPAK SISTEM KOMPENSASI, MOTIVASI

PEGAWAI DAN KOMITMEN ORGANISASI

PEMERINTAH TERHADAP KINERJA

PEGAWAI NEGERI DI INDONESIA

Enggal Sriwardiningsih

Binus University, Jakarta

[email protected];

Rudy Aryanto

Binus University, Jakarta

[email protected]

Abstract – How big is the impact of compensation systems that exist today, the motivation of civil servants and

commitment of government organizations in managing state-owned enterprises on the performance of civil

servants. This study wanted to know how big the impact of those three things that cause public servants willing to

work optimally. Primary data was tested in 100 public servants as the respondent sample of this research. SPSS 20

is used as an analytical tool. The results showed that these three variables and immense positive impact on

performance. Finally, the report also describes the managerial advice and limitation of this study. Keywords: Compensation System, Motivation, Organizational Commitment, Employee Performance




SDM-011 DAMPAK STRES DI TEMPAT KERJA DAN

CYBERLOAFING PADA PRODUKTIVITAS KERJA

Anastasia Riani S.

Universitas Sebelas Maret [email protected]

Ign. Sri Seventi

Universitas Sebelas Maret

[email protected]

Abstract – Tujuan dari penelitian ini adalah untuk menguji dampak stress kerja (yang terdiri dari Role Ambiquity,

Role Conflict dan Role Overload) yang dialami karyawan pada produktivitas kerja. Serta menguji peran praktik

Cyberloafing sebagai pemediasi pengaruh stress kerja pada produktivitas kerja. Penelitian ini merupakan

penelitian replikasi dengan metode survey. Target populasi penelitian ini adalah karyawan bank BNI di Surakarta.

Sampel diambil sebanyak 110 responden dimana sampel adalah karyawan bank BNI Surakarta . Teknik sampling

yang digunakan pada penelitian ini adalah proportional random sampling dan mewakili bagian kerja yang ada

yang menggunakan komputer serta bisa mengakses internet di perusahaan tersebut.

Alat analisis yang digunakan untuk menguji hipotesis dalam penelitian ini adalah Path Analysis. Berdasarkan dari

data yang diperoleh melalui kuesioner yang disebarkan kepada responden, kemudian akan diolah dan disimpulkan

bagaimana dampak terjadinya stres kerja dan Cyberloafing pada produktivitas kerja. Data tentang stress kerja

yang dialami karyawan, Cyberloafing dan produktivitas kerja diperoleh melalui daftar pertanyaan yang

variabelnya diukur dengan menggunakan skala Likert 5 poin. Dalam penelitian ini menggunakan responden

karyawan yang menggunakan computer dan bisa mengakses internet dalam tugas/pekerjaannya. Karena karyawan

yang bisa mengakses internet dalam pekerjaannya inilah yang memungkinkan menyalah gunakan waktu kerjanya

untuk mengakses hal-hal lain yang tidak ada hubungannya dengan pekerjaan, misalnya mengirim dan membaca

email, mengakses situs2 lain yang tidak ada hubungannya dengan pekerjaan. Sedangkan salah satu penyebab dari

Cyberloafing adalah adanya stress kerja yang dialami oleh karyawan (Henle dan Blanchard, 2008).

Untuk jangka waktu yang lebih panjang hasil penelitian ini diharapkan dapat menjadi acuan untuk kebijakan

tentang pengelolaan stress kerja dan penanggulangan Cyberloafing di tempat kerja.

Kata kunci: stres kerja, cyberloafing, produktivitas kerja

SDM-012

EVALUASI HAMBATAN PENERAPAN 5S DENGAN

MENGGUNAKAN ROOTCAUSE ANALYSIS

PADA CV. X SURABAYA

Tuwanku Aria Auliandri Departemen Manajemen Fakultas Ekonomi

Dan Bisnis Universitas Airlangga

Saksono Wijayanto Departemen Manajemen Fakultas Ekonomi

Dan Bisnis Universitas Airlangga

Abstract – Well-structured working system is essential to ensure smooth and neat production activities that will

influence job’s effectiveness and efficiency. One example of good working system is “good house-keeping” that is

more well–known by the implementation of 5S to CV. X, presents and analyzes factors that become obstacles while

implementing 5S in CV.X, and to suggest recommendations for CV X in order to be able to re-implement the 5S

concept.

CV. X had once utilized the 5S concept for some period of time, but at the moment the program had been dismissed.

Only Seiri activities that fell within good categories while Seiton and Seiso activities achieved only medium

categories, Seiketsu and Shitsuke activities are in the bad categories. There are 17 obstacles that caused the

difficulties in implementing 5S program in the company. According to the root cause analysis, the main factor that

highly contributed to this failure is the lack of intensive communication with the head office and the inability to

ensure the head office to provide support.

Recommendation given to reactivate the 5S program and to ensure that it will work well is to maintain a good

communication with the head office. Furthermore, the production team needs to ensure the head office about the

importance of the 5S concept implementation for the company.

Keyword: 5S, Implementation, Obstacles, Root Cause Analysis, Evaluation




SDM-013

FAMILY SUPPORT, FAMILY ADAPTATION, DAN

FAMILY TO WORK CONFLICT PENGARUHNYA

TERHADAP PENYESUAIAN KARYAWAN DI

LINGKUNGAN KERJA

Nurullaily Kartika


Universitas Airlangga, Surabaya [email protected]

Abstract – Kesuksesan dalam penyesuaian kerja karyawan telah menjadi salah perhatian bagi perusahaan

multinasional. Studi ini telah mendapat perhatian bagi para akademisi untuk diteliti lebih lanjut. Dalam mencapai

kesusksesan pelaksanaan tugas internasional, karyawan membutuhkan dukungan dari berbagai faktor, salah

satunya adalah faktor keluarga. Dukungan keluarga (family support), kemampuan adaptasi keluarga (family

adaptation) dan tingkat konflik kebutuhan keluarga dan pekerjaan (family to work conflict), memiliki aspek pening

dalam mendorong karyawan untuk mensukseskan penyelesaian tugas internasionalnya. Oleh sebab itu, studi ini

akan membahas 3 hipotesis penting, dimana hasil penelitian ini, yakni hipotesis 1 menunjukkan family support

mempunyai pengaruh positif terhadap adaptasi karyawan. Hasil uji hipotesis ke 2 menunjukkan bahwa family

adaptation mempunyai pengaruh positif terhadap adaptasi karyawan. Hasil hipotesis ke 3 menunjukkan family to

work conflict mempunyai pengaruh positif terhadap adaptasi karyawan. Hasil akhir dalam penelitian ini

memberikan tambahan implikasi manajerial atas hasil penelitian, yang dapat menjadi wacana tambahan bagi para

akademisi dan pelaku bisnis khususnya dibidang bisinis internasional.

Kata kunci: Family Support, Family Adaptation, Family To Work Conflict, dan Adaptasi Karyawan

SDM-014 HRM STRATEGIC DALAM PENINGKATAN

DAYA SAING PERUSAHAAN

Wa Ode Zusnita Muizu

FEB Unpad

[email protected]

Ernie T. Sule

FEB Unpad

[email protected]

Abstract – Organisasi yang ingin menjadi pemenang dalam persaingan bisnis tentunya harus mampu melakukan

berbagai perubahan dan inovasi organisasional.Berbagai perusahaan terkemuka dunia telah membuktikan bahwa

Human Resources adalah kunci keberhasilan mereka dalam memenangkan pasar global. Hal itu dapat dipahami

karena sistem manajemen dan strategi bisnis apapun yang diterapkan tanpa dukungan SDM yang memadai akan

sulit diharapkan efektifitasnya. Namun saat ini, telah berkembang paradigma baru tentang pengelolaan manusia

dalam organisasi yang dikenal dengan MSDM Stratejik yang mengintegrasikan sistem-sistem SDM dengan strategi

perusahaan sebagai perwujudan keselarasan strategi SDM dengan strategi perusahaan.Model strategic business

partner merupakan model yang menekankan integrasi yang tepat atau sesuai dari praktek-praktek SDM dengan

strategi bisnis organisasi dalam rangka meningkatkan daya saing perusahaan.Oleh sebab itu pengembangan SDM

sudah harus dilakukan secara integral dengan strategi perusahaan dan senantiasa mempertimbangkan pengaruh

perkembangan global sebagai pemacunya.Untuk itulah diperlukan kesatuan pandang para eksekutif perusahaan

terhadap Human Resources Strategy ini dalam rangka meningkatkan daya saing perusahaan.

Keywords: HRM Stratejik, Daya Saing Perusahaan




SDM-015

IDENTIFIKASI DAN USULAN PERBAIKAN

KINERJA BERTH TIME KAPAL KARGO DI

PELABUHAN PELINDO 3 BANJARMASIN

Marsa Hadi Iswara

Fakultas Ekonomi dan Bisnis, Universitas

Airlangga, Surabaya [email protected]

Puspandam Katias

Fakultas Ekonomi dan Bisnis, Universitas Airlangga, Surabaya

[email protected]

Abstract – The purpose of this study was to identify the factors and causes of ineffectiveness of the current berth

time of cargo ship in the Port of Trisakti Banjarmasin which managed by PT. Pelabuhan Indonesia III Banjarmasin

using cause and effect diagram. Once the causes can be identified, then the proposed improvements can be

administered to improve the effectiveness of cargo ship’s berth time in the Port of Trisakti Banjarmasin.

Identification of the ineffectiveness causes are conducted by interview and direct observation of some informants

who understand and involved in the cargo ship’s berth time process. From the identification, we obtained five

factors identified as the cause of ineffectiveness, the factors are: man, facilities / machinery, environment,

materials, and processes/services. These five factors are then described deeper using cause and effect diagram and

discussions with managers to get at the root problem. Analysis showed that the lack of facilities at the port and

engine damage halted activities becomes the main cause of the problem. Improvements are given by adding

additional facilities and the implementation of preventive maintenance to extend engine life and reduce the

frequency and level of damage.

Key words: port, berth time, cause and effect diagram, preventive maintenance

SDM-016

KAJIAN KINERJA PEGAWAI

PADA UNIT AIR MINUM DALAM KEMASAN

PT. SWABINA GATRA GRESIK

Eko Purwanto

Program Studi Magister Manajemen UPN

“Veteran” Jawa Timur [email protected]

Eddy Wiyono

Program Studi Magister Manajemen UPN “Veteran” Jawa Timur

[email protected]

Abstract – Achievement of a good performance may not be realized without the support of qualified human

resources and dedicated to the company. This makes factor Human Resources (HR) is of particular concern at this

time the company This study aims to determine (1) the influence of leadership motivation on employee

performance, (2) the effect of motivation on employee performance through the leadership of the Working

Environment and (3) the effect of Discipline Work on employee performance

The sample of research is the employee Packaged Drinking Water Unit PT. Swabina Gatra Gresik. which

amounted to 45 employees. The sampling technique used in this study is a sampling technique that census sampling

technique when all members of the population used as a sample. The type of data used is primary data obtained

directly by distributing questionnaires to the respondents questionnaires, secondary data includes employee data

and production data .. The analysis technique used is Partial Least Square (PLS).

the results of research conclude that (1) Motivation leadership positive significant effect on the performance of

employees, (2) Motivation leadership has a significant positive effect on employee performance through the work

environment, and (3) Discipline positive significant effect on employee performance

Keywords: Leader Motivation, Work Discipline, Work Environment and Employee Performance




SDM-017

KEMAMPUAN MANAJERIAL DAN MANAJEMEN

KEPALA SEKOLAH PADA ERA OTONOMI DAERAH

UNTUK MENINGKATKAN KINERJA GURU

DI SDN KESATRIAN 1 MALANG

Dyah Sawitri

Fakultas Ekonomi dan Bisnis,

PPs. Magister Manajemen

Universitas Gajayana Malang e-mail: [email protected]

Enlik Kresnaini

Fakultas Ekonomi dan Bisnis Universitas Gajayana Malang

[email protected]

Supartolo

Alumni Program Pascasarjana Magister Manajemen

Universitas Gajayana Malang

Abstract – School is not going to be good by itself without proper management, while a good school management

requires managerial competencies of qualified and effective principals. Therefore, the role of the principal as a

manager in managing the school is a key factor in the success of school, including improving teacher performance.

On that basis, this study focused on principal’s managerial competencies and manage-ment in improving teacher

performance.

This study used a qualitative approach, located at SDN Kesatrian 1 Malang with case study design. Data collection

techniques include in-depth interviews, participant observation, and documentation. Informants selected with

pusposive sampling technique combined with the snowball sampling method. The data collected is then organized,

interpreted, and analyzed in the within analysis case as well as cross-case analysis. The credibility of data checked

by triangulation procedures, data verifica-tion/cross check, and check on the adequacy of reference. While

dependability and confirmability achieved through auditing by the supervisors.

This study obtained several findings. The first is that the planning done by the principal of SDN Kesatrian 1

Malang includes: (a) planning based on vision, mission, purpose school, and needs assessment; (b) engages the

academic community school; (c) new GTT teacher recruitment and conduct job analysis work; and, (d) conducted a

working meeting. The second is that the development is carried out by the principal of SDN Kesatrian 1 Malang

includes: (a) to include in the training, seminars, and workshops; (b) further studies; (c) revitalizing KKG; (d)

establish a silaturrahim forum between teachers; (e) improve the welfare of teachers; (f) the addition of support

facilities; (g) optimizing counseling; (h) study visits to other schools/madrasahs; and, (i) the certification of

teachers. While the evaluation made by the principal of SDN Kesatrian 1 Malang includes: (a) supervision, either

personally or in groups; (b) the techniques used are directive and non-directive; (c) aspects of the assessment is the

presence teacher supervision, the performance of teachers in the school, student progress, lesson plans and syllabi;

and, (d) using the List Ratings Jobs (DP3) format

Keywords: Managerial, capabilities, autonomy, teacher, performance






SDM-018

KEPUASAN KARIR DAN SIKAP KERJA PADA

KARYAWAN BOGASARI FLOUR MILLS DITINJAU

DARI PERSPEKTIF PERBANDINGAN SOSIAL DAN

TINGKAT PERSAINGAN KELOMPOK KERJA

Jovi Sulistiawan, SE., MSM

Fakultas Ekonomi dan Bisnis Universitas Airlangga

[email protected]

Dra. Ec. Nuri Herachwati, M.Si, M.Sc

[email protected]

Mario Gonzales Belando N.

[email protected]

Abstract – This study examines the effects of career satisfaction and work attitudes from social comparison

perspective (upward and downward). Besides, this study examine the moderating effect of competitive work group.

Employees tend to have upward social comparison will be susceptible low career satisfaction. Contrary with the

downward social comparison, employees who tend to have downward social comparison will be more satisfied with

their career. But, we expect that the level of work group competitiveness will moderate those effects. Using 127

employees from PT Indofood Sukses Makmur Tbk Bogasari Division Surabaya, we found that downward social

comparison has significant effect to career satisfaction. Our surprising finding is competitive work group did not

moderate the effect of social comparison to career satisfaction. The main reason underlying this result is the

majority of our respondents’ age is above 40 years old. Employees’ with such aged-range tend to maintain their

achievements rather than pursuing higher career

Keyword(s) : Social Comparison Theory, upward social comparison, downward social comparison, work attitudes,

organizational commitment, turnover intention, competitive work group

SDM-019

MODEL PEMOTIVASIAN DALAM UPAYA

PENINGKATAN PRODUKTIVITAS KERJA

PEGAWAI NEGERI SIPIL (PNS) KOTA CIMAHI

Sri Hastuti

Fakultas Ekonomi Universitas Jenderal Achmad Yani, Cimahi

[email protected]

Asep Kurniawan

Fakultas Ekonomi Universitas Jenderal Achmad Yani, Cimahi

[email protected]

Abstract – This study entitled “Motivating Models in an Efforts to Increase Productivity Civil Servantin Cimahi

City”, compiled by Sri Hastuti and Asep Kurniawan. This study was conducted based on the results of pre-survey to

supervisor of civil servant in Cimahi City about absenteeism of the employee, where the researcher get the

information that is around 45% of employee have high level absenteeism. This can be due to various case, one of

them is wrong motivating process for the employee. This research use the descriptive method with the qualitative

and quantitative approach. Based Total Mean Motivating Variable, thera are 83% respondent said agree and very

agree with this statement, that was mean most of the respondents said the company, in this case direct supervisor

have been motivating the employee about performance, reward, challange, responsibility, development,

involvement and opportunity to support the civil servant of Cimahi City for doing their job. Based Total Mean

Productivity, there are 78% respondents said agree and very agree with this statement above. Thats mean most of

the respondents indicated have a high productivity by their supervisor, that seen from office hour and the result of

the job that appropriate with the standard given to civil servant in Cimahi City.

Keywords: Motivating, Productivity, Civil Servantin




SDM-020

PENGARUH BUDAYA ORGANISASI DAN

MOTIVASI PIMPINAN TERHADAP KINERJA

PEGAWAI MENGGUNAKAN METODE

PROPABILISTIK PADA BALAI PENDIDIKAN DAN

PELATIHAN DI CIREBON

Tri Ginanjar Laksana

Sekolah Tinggi Manajemen Informatika

(STMIK) IKMI Cirebon

[email protected]

Elfa Faizah Syahara

Ganesha Operation

[email protected]

Abstract – Setiap organisasi memerlukan sumber daya untuk mancapai tujuan yang telah ditentukan. Sumber daya

manusia merupakan salah satu faktor penting yang menentukan keberhasilan organisasi tersebut. Oleh karena itu

diperlukan usaha yang sungguh-sungguh bagi peningkatan sumber daya manusia sebagai tenaga kerja yang

handal, didalam penelitian ini menggunakan dua variabel bebas pengaruh budaya organisasi dan motivasi

pimpinan terhadap variabel terikat kinerja pegawai, untuk mengetahui seberapa besar pengaruh dua variabel

tersebut terhadap kinerja pegawai di balai pendidikan dan pelatihan di Kota Cirebon, selain hal tersebut peneliti

menggunakan metode perhitungan propabilistik untuk menghitung seberapa besar pengaruh yang dihasilkan dari

dua variabel tersebut terhadap kinerja pegawai didalam penelitian ini.

Keywords: Pengaruh, Budaya, Organisasi, Motivasi, Kinerja,Propabilistik

SDM-021

PENGARUH EMOSI NEGATIF KARYAWAN

TERHADAP KOMITMEN AFEKTIF DENGAN

KEPUASAN KERJA SEBAGAI VARIABEL

INTERVENING DI PT. BANK RAKYAT INDONESIA

CABANG PEMALANG

Suhartini



[email protected]

Aji Candra Prakoso



Abstract – This research deals with how the influence of employers’ working jealousy and envy toward the affective

commitment with the job satisfaction as the intervening variable in BRI Pemalang is revealed. This research aims

to find out the influence of working jealousy toward the job satisfaction partially, to find out the influence of

employers’ envy toward the job satisfaction partially, to find out the influence of employers’ working jealousy and

envy toward the job satisfaction simultaneously, to find out the influence of working jealousy toward the affective

commitment partially, to find out the influence of the employers’ envy toward the affective commitment partially, to

find out the employers working jealousy and envy toward the affective commitment simultaneously, and also to find

out which is consider as the more between the direct influence of employers working jealousy and envy toward the

affective commitment of BRI Pemalang and the indirect influence of employers working jealousy and envy toward

the affective commitment through the job satisfaction in BRI Pemalang. The respondents are 50 employers of BRI

Pemalang. The method of collecting data is using the questioner or census and analyzing the data using the path

analysis. The result shows the direct influence (negative emotion toward the affective commitment) is higher than

the indirect influence (negative emotion toward the affective commitment through the job satisfaction) in BRI

Pemalang.

Keywords: Jealousy, Envy, Job Satisfaction, Affective Commitment




SDM-022

PENGARUH IKLIM ORGANISASIONAL DAN WORK

LIFEBALANCE TERHADAP EMPLOYEE RETENTION

DENGANSTATUS PERNIKAHAN SEBAGAI

VARIABEL PEMBEDA PADA WARTAWAN

STASIUN TELEVISI JTV

Yusrina Luthfa

Dept.Manajemen-FEB Universitas Airlangga

Arif Firmansyah

Dept.Manajemen-FEB Universitas Airlangga

Abstract – The employee is the most valueable asset for each of company. Furthermore, the company should

manage this asset effectively in order to retain them for remaining work in the company. This paper is to find out

the effect of organizational climate and work life balance on employee retention with marital status as the control

variable. The respondents are the journalists of Jawa Timur Television about 64 persons as the sample of research.

The result of research exposed the organizational climate and work life balance having a significant effect on

employee retentionfor the journalists of JTV. Thus, Another finding from this research can prove the dominant

variable having effect on the employee retention. Moreover, the marital status as the control variable emphasized

the different effect significantly on the relationship between organizational climate, work life balance and employee

retention.

Keywords : iklim organisasional, work life balance, status pernikahan,employee retention

SDM-023

PENGARUH KEPEMIMPINAN ETIS DAN

KOMITMEN ORGANISASIONAL TERHADAP

KINERJA KARYAWAN KOPERASI BATIK DI

JOGJAKARTA

Jajuk Herawati



[email protected]

Prayekti



[email protected]

Abstract – This study aims to determine the influence of ethical leadership and organizational commitment to

employee performance, as well as the influence of ethical leadership on organizational commitment. The rp was

carried out as a survey.

The population of this study were all employees in the city of Yogyakarta batik cooperatives. Sampling was done by

purposive sampling. Number of samples was 37 people, 8 people from enlisted KBTamtama, 9 people from KB

Senopati, 6 people from KB PPBI, 7 people from Coral Single Family Planning, and 7 people from KB Mataram.

Data were collected using a questionnaire that has been tested for validity and reliability. Scale measurements

using 5-point Likert scale. Hypothesis testing is done by using multiple regression analysis and simple regression

analysis.

The results showed: (1) ethical leadership had positive and significant effect on employee performance (b = 0755;

p = 0.000 <0.05). The implication, the better implementation or application of ethical leadership from the head,

then the employee's performance is likely to increase; (2) organizational commitment had positive and significant

impact on employee performance (b = 0.490; p = 0.002 <0.05). The implication, the stronger the organizational

commitment of employees, then the employee's performance is likely to increase; and (3) ethical leadership

hadpositive and significant effect on organizational commitment (b = 0629; p = 0.000 <0.05). The implication, the

better implementation or application of ethical leadership of the leadership, the organizational commitment of

employees tend to increase.

Keywords : ethical leadership, organizational commitment, employee performance, purposive sampling




SDM-024

PENGARUH KEPEMIMPINAN

TRANSFORMASIONAL DAN MOTIVASI TERHADAP

KOMITMEN DAN KINERJA KARYAWAN PT.TIKI

JNE BANDUNG DALAM MENGHADAPI AEC

Siska Ayudia Adiyanti, S.AB., MM


[email protected]

Nabilah Ramadhan, S.MB., MM


[email protected]

Abstract – This study aimed to get empirical evidence about the influence of transformational leadership and

motivation for commitment and its impact on employee performance in the head office of PT Tiki JNE Bandung.

The results were expected to contribute in the development of human resource management science, especially

transformational leadership, motivation, commitment, and employee performance. This research was expected to

be used as information and consideration in making rules or policies to improve employee performance.

The research used analysis of verification. the data collected with using a questionnaire accompanied by

observation. The data collection conducted in 2014. Data were analyzed using Path Analysis.

The results showed that transformational leadership and motivation either partially or simultaneously positive and

significant effect on the performance of employees, as well as employee commitment and significant positive effect

on the performance of employees at the Office of the Head Office of PT Tiki JNE Bandung.

Keywords: transformational leadership, motivation, commitment, employee performance

SDM-025

PENGARUH KEPEMIMPINAN, IKLIM ORGANISASI,

DAN STRES KERJA TERHADAP TURNOVER

INTENTION DENGAN KEPUASAN KERJA SEBAGAI

VARIABEL INTERVENING

(STUDI KASUS PADA PT. DWIDASA SAMSARA

INDONESIA TANGERANG SELATAN)

Setyani Dwi lestari

Program Studi Magister Manajemen,

Program Pascasarjana, Univ. Budi Luhur Jl. Ciledug Raya, Pertukangan Utara,

Jakarta Selatan, 12260

[email protected]

Radona Eka Saputra

[email protected]

Abstract – This study aims to determine the influence of Leadership, Organizational Climate and Work Stress on

Turnover Intention with Job Satisfaction as the intervening variable. This research was conducted at PT. Samsara

Dwidasa Indonesia South Tangerang. The population for this study was employees working at PT. Dwidasa

Samsara South Tangerang Indonesia amounted to 80 persons and 70 persons are used as the study sample. The

method used in this study is quantitative deductive using questionnaires to obtain research data. The results of the

study obtained and analyzed using SPSS version 19.0. The results of the simultaneous study the structure of the

model-1 by 41.3% and with structural equation model-1 is . Overall the results from the study of the structural

equation model-1 at PT. Dwidasa Samsara South Tangerang Indonesia, it can be concluded that the variable has

the most powerful and significant influence on Turnover Intention is work Stress. While the results of the model-2

by 60.8% and the structural equation model-2 is . Overall results of the study of structural equation model-2 at PT.

Dwidasa Samsara South Tangerang Indonesia, it can be concluded that the variable that has the most powerful and

significant influence on Job Satisfaction are Leadership and Organizational Climate.

Keywords : Leadership, Organizational Climate, Work Stress, Job Satisfaction, Turnover Intention






SDM-026

PENGARUH KEPUASAN KERJA DAN KOMITMEN

ORGANISASIONAL TERHADAP PERILAKU

KEWARGAAN ORGANISASIONAL SERTA

IMPLIKASINYA TERHADAP KINERJA PEGAWAI

ADMINISTRASI

(STUDI KASUS PADA PTS X DI BANDUNG)

Rahayu S. Purnami

Alumni Magister Manajemen Bisnis Sekolah

Pascasarjana Universitas Pendidikan Indonesia

Dosen Program Studi Komputerisasi

Akuntansi PKN LPKIA Jalan Sukarno Hatta No 456 Bandung


Abstract – This study discusses the Effects of Job Satisfaction and Organizational Commitment on Organizational

Citizenship Behavior and the Implications to AdministrationEmployee Performance of Private College X Bandung,

which aims to analyze and obtain the empirical picture of the effect of the level of employee satisfaction on

organizational citizenship behavior (OCB), the effect of the level of organizational commitment on organizational

citizenship behavior (OCB), the effect of the level of employee satisfaction on the performance, the effect of the

level of organizational commitment to performance, the effect of the level of organizational citizenship behavior

(OCB) on the performance.

This type of research is a kind of explanatory research method or explanatory research or research hypothesis

testing. Data were obtained through questionnaires, interviews and observations in the Private College X. The

results of the data collection with the primary data source, with a sample of 40 respondents and methods of

analysis used is the path analysis using Partial Least Square.

The results showed that there is a positive effect of job satisfaction on organizational citizenship behavior, there is

a positive effect of organizational commitment on organizational citizenship behavior, there is a positive effect of

job satisfaction on employee performance, there is a positive effect of organizational commitment on employee

performance, there positive influence of organizational citizenship behavior on employee performance.

Keywords:Job Satisfaction, Organizational Commitment, Organizational Citizenship Behavior, Performance

SDM-027

PENGARUH KOMPETENSI DAN MOTIVASI

PERAWAT TERHADAP KEPUASAN KERJA SERTA

IMPLIKASINYATERHADAPKINERJA PERAWAT

DALAM MEMPERSIAPKAN ASEAN ECONOMIC

COMMUNITY (AEC) 2015

Rima Rahmayanti


[email protected]

Putu Nina Madiawati

Universitas Telkom [email protected]

Abstract – Kesehatan merupakan hak azasi setiap orang sehingga masyarakat berhak memperoleh pelayanan

kesehatan secara adil,merata dan bermutu yang menjangkau seluruh masyarakat.Dalam menghadapi ASEAN

Economic Community (AEC) 2015. Indonesia harusmenjadikantahuntersebutmenjadisebagai final untuk mencapai

kesejateraan di bidangkesehatan. Tujuan dari peneltian ini untuk mengetahui dan mengkaji seberapa besar

dampak dari kepuasan kerja yang dipengaruhi oleh kompetansi dan motivasi perawat terhadap kinerja para

perawat tersebut. Penelitian dilakukan di rumah sakit umum daerah Kota Bandung. Metode penelitian

menggunakan pendekatan kuantitatif, dengan hasil penelitian menyatakan bahwa terdapat pengaruh yang

signifikan dari kompetensi dan motivasi terhadap kepuasan kerja perawat rumah sakit umum daerah kota Bandung

baik secara simultan maupun parsial. Secara simultan dijelaskan bahwa kompetensi dan motivasi kerja secara

bersama-sama berpengaruh sebesar 63% terhadap kepuasan kerja,sedangkan secara parsial kompetensi

mempengaruhi kepuasan kerja sebesar 38,33% dan motivasi kerja mempengaruhi kepuasan kerja sebesar 27,93%.

Variabel kepuasan kerja terhadap kinerja perawat sebesar 80,2%.

Kata Kunci: Kompetensi, Motivasi, Kepuasan Kerja, Kinerja




SDM-028

PENGARUH LINGKUNGAN KERJA DAN

KOMPENSASI TERHADAP KEPUASAN KERJA DAN

IMPLIKASINYA PADA KINERJA KARYAWAN

(STUDI KASUS PADA POLITEKNIK LP3I JAKARTA)

Setyani Dwi Lestari

Program Studi Pasca Sarjana,Magister Manajemen, Universitas Budi Luhur

Jl. Raya Ciledug, Petukangan Utara,

Kebayoran Lama, Jakarta Selatan 12260 Telp. (021) 5853753, Fax. (021) 5869225

E-mail : setyani.budiluhur.ac.id

Ria Estiana

[email protected]

Abstract – Tujuan penelitian ini adalah untuk mengetahui pengaruh lingkungan kerja dan kompensasi terhadap

kepuasan kerja implikasinya pada kinerja karyawan Politeknik LP3I Jakarta. Populasi pada penelitian ini adalah

seluruh karyawan Politeknik LP3I Jakarta, dan jumlah sampel yang digunakan adalah 100 orang. Alat analisis

yang digunakan adalah Path Analysis.

Hasil penelitian menunjukkan bahwa: 1) Terdapat pengaruh antara lingkungan kerja dan kompensasi terhadap

kepuasan kerja Politeknik LP3I Jakarta, 2) Terdapat pengaruh antara lingkungan kerja dan kompensasi terhadap

kinerja karyawan Politeknik LP3I Jakarta, 3) Terdapat pengaruh antara Lingkungan Kerja dan Kompensasi

secara simultan terhadap kepuasan kerja dan kinerja karyawan di Politeknik LP3I Jakarta, 4) Koefisien

Determinasi (R2) sebesar 0,56 atau sebesar 56%, artinya bahwa 56% variabel dependen yaitu lingkungan kerja

dan kompensasi mempengaruhi terhadap variabel independen yaitu kepuasan kerja dan sisanya 44% di pengaruhi

oleh variabel lain yang tidak dalam penelitian ini, 5) Koefisien Determinasi (R2) sebesar 0,62 atau sebesar 62%,

artinya bahwa 62% variabel lingkungan kerja, kompensasi dan kepuasan kerja mempengaruhi terhadap variabel

kinerja karyawan. Berdasarkan hasil penelitian yang telah dilakukan maka dapat dilihat bahwa terdapat pengaruh

secara simultan antara variabel lingkungan kerja (X1) dan variabel kompensasi (X2) terhadap variabel kepuasan

kerja (Y1) dan variabel kinerja karyawan (Y2).

Kata kunci : Lingkungan Kerja, Kompensasi, Kepuasan Kerja, Kinerja

SDM-029

PENGARUH PELATIHAN, MOTIVASI KERJA DAN

BUDAYA ORGANISASI TERHADAP KINERJA

PEGAWAI NEGERI SIPIL

Anik Herminingsih

Universitas Mercu Buana Jakarta [email protected]

Kreetianawati

Universitas Mercu Buana Jakarta [email protected]

Abstract – The objective of the study is to determine and to analise the impact of training variable, working

motivation and organisational culture towards the performance of government employees in the Office the

Secretary of Vice President, partially and simultaneously. This parametric statistic method of study applies multiple

linier regretion analytic quantitative design which the data is processed by applying SPSS 21 program. The sample

for the study is 82 staff and it uses structured questionaire with likert scale. 65 questions are composed based on

indicator and dimension that support every variable of study. The study shows that training, working motivation

and cultural organisation simultaenously have significant impact on employees performance. The most dominant

impact is represented by the working motivation variable.

Keywords: Training, Working Motivation, Organisational Culture, Performance of Government Employees




SDM-030

PENGARUH PERAN MEDIASI DARI LOCUS OF

CONTROL INTERNAL PADA STRES KERJA DAN

KEPUASAN KERJA

Tri Siwi Agustina

Management Departement – Faculty

Economics and Business Airlangga University

E-mail: [email protected]

Satria Luhur Wicaksono

[email protected]

Abstract – This study aims to determine whether there is any influence of internal locus of control in job stress and

job satisfaction on job performance. This study uses quantitative methods of research that focuses on testing

hypothesis and data that is valid and reliable. The data used in this study are primary data, ie data obtained from

respondent's answers on a questionnaire distributed to the employees of CV. Citra Inti Prima in Surabaya. The

number of respondents who were willing to fill out the questionnaire was 32. The results showed that there is a

significant influence of job stress on internal locus of control with a t-count value of 2.900, so the first hypothesis is

accepted. There is a significant influence of job satisfaction on internal locus of control with a t-count value of

2.992, so the second hypothesis is accepted. There is a significant influence of internal locus of control on job

performance of the t-count value of 1.845, so the third hypothesis is accepted. There is a significant indirect

influence of job stress on job performance through internal locus of control with a t-count value of 1.768, so the

fourth hypothesis is accepted. There is a significant indirect influence of job satisfaction on job performance

through internal locus of control with a t-count value of 1.849, so the fifth hypothesis is accepted.

Keywords: locus of control, job stress, job satisfaction, job performance, partial least square

SDM-031

PENGARUH PERSEPSI KEADILAN TERHADAP

KINERJA:

EFEK MODERASI ASIMETRI DEPENDENSI

Badri Munir Sukoco


Muslich Anshori

Abstract – Dalam industri yang berkategori komoditi, penguasaan jejaring distribusi merupakan syarat mutlak

untuk memenangkan pasar. Untuk itulah, kualitas hubungan antara produsen dengan distributornya sangat

menentukan terhadap kinerja penjualan produsen. Penelitian selama ini menunjukkan nilai penting dari

keberadaan persepsi keadilan (prosedural, distributif, dan interaksional), terutama dalam hubungan antara

distributor dan produsen pada konteks jejaring pemasaran. Selain itu, penelitian yang menjelaskan pada kondisi

yang bagaimana kinerja distributor menunjang pencapaian target penjualan dari perusahaan jarang didiskusikan.

Penelitian ini menguji bagaimana persepsi asimetri dependensi yang dimiliki oleh produsen akan memoderasi

pengaruh langsung persepsi keadilan yang mereka miliki terhadap kinerja agen (langganan tetap). Penelitian ini

mendistribusikan survei kepada distributor maupun langganan tetap dari sebuah produsen semen terbesar di

Indonesia. Hasil penelitian menunjukkan bahwa efek individual persepsi keadilan (procedural, distributive, dan

interaksional) positif dan signifikan terhadap kinerja agen. Namun bila dilakukan secara simultan, hanya persepsi

keadilan interaksional yang signifikan. Adapun efek moderasi asimetri dependensi hanya signifikan pada pengaruh

persepsi keadilan distributif terhadap kinerja. Implikasi manajerial dan akademis lebih lanjut didiskusikan dalam

tulisan ini.

Kata kunci: persepsi keadilan, asimetri kekuasaan, berbagi pengetahuan, kinerja perusahaan, dan hubungan-

produsen




SDM-032

PENGARUH PERSON-ORGANIZATION FIT

TERHADAP KEPUASAN KERJA KARYAWAN

DENGAN BUDAYA ORGANISASI SEBAGAI

VARIABEL MODERATOR PADA TENAGA ANALIS

LABORATORIUM RUMAH SAKIT


Nurtjahja Moegni Karjadi

Fakultas Ekonomi Dan Bisnis Universitas Airlangga

Fardian Putra Arifien

Fakultas Ekonomi Dan Bisnis


Abstract – Person-organization fit (P-O Fit) tidak hanya memberikan penjelasan mendalam mengenai kesesuaian

antara nilai-nilai karyawan dengan perusahaan tetapi juga meningkatkan outcomes individu, yaitu kepuasan kerja

karyawan yang berimplikasi pada pertumbuhan strategis berkelanjutan bagi perusahaan. Selain person-

organization fit, budaya organisasi juga mempengaruhi secara positif sikap kerja karyawan. Sistem nilai yang

disepakati bersama dalam organisasi berpengaruh positif pada kepuasan kerja disebabkan norma-norma yang

diterapkan dalam organisasi dinilai karyawan telah berhasil dijalankan oleh sebagian besar karyawan. Penelitian

ini bertujuan untuk menelaah pengaruh moderasi budaya organisasi terhadap hubungan antara person-

organization fit dengan kepuasan kerja karyawan. Penelitian dilakukan pada tenaga analis di Rumah Sakit

Angkatan Laut Surabaya dengan jumlah sampel 35 orang. Teknik analisis yang digunakan adalah analisis regresi

moderasi. Hasil penelitian ini menunjukkan bahwa person-organization fit berpengaruh signifikan terhadap

kepuasan kerja tenaga analis Rumah Sakit Angkatan Laut Surabaya.

Kata kunci: Person-Organization Fit, Budaya Organisasi, Kepuasan Kerja Karyawan, Tenaga analis Rumah Sakit

SDM-033

PENGARUH THE BIG FIVE PERSONALITY

TERHADAP KINERJA AKADEMIK DENGAN

MOTIVASI AKADEMIK SEBAGAI VARIABEL

INTERVENING PADA MAHASISWA FAKULTAS

EKONOMI DAN BISNIS PROGRAM STUDI

MANAJEMEN UNIVERSITAS AIRLANGGA

Deva Ludian Tantyo


dan Bisnis, Universitas Airlangga, Surabaya

Siti Sulasmi



Ibg. Adi Permana



Abstract – Academic performance is the focus of this research, which academic performance is one measure of

how well students in education. This research was conducted at Management Faculty of Economics and Business

Airlangga University. The approach in this study using a quantitative approach with 87 respondents using

convenience sampling. The analysis technique used in this research is the Hierarchical Multiple Regression by

using statistical tools Statistical Package for the Social Sciences (SPSS).

The results showed that the big five personality dimensions significantly affect academic performance at the

Faculty of Economics and Business Airlangga University, namely the model 1 (extraversion, agreeableness,

neuroticism, and openness), model 2 (agreeableness, neuroticism, and openness), models 3 (agreeableness, and

openness) and other results is openness have partial mediation effect on the academic performance mediated by

intrinsic motivation, openness and agreaableness are have full mediation and partial mediation effect on the

academic performance mediated by extrinsic motivation, and none of the big five personality dimensions that have

full mediation or partial mediation effect on academic performance, moderated by amotivation at the Faculty of

Economics and Business Airlangga University.

Keywords : the big five personality, academic motivation, academic performance, extrinsic motivation, intrinsic

motivation




SDM-034

PENGARUH WORKLOAD TERHADAP ROLE

CONFLICT SERTA DAMPAKNYA PADA JOB

PERFORMANCE PADA

PT. ASSARAYA MULTI SARANA

Jerry Marcellinus Logahan

Jurusan Manajemen Universitas Bina Nusantara

Endira Rachma Filardi

Jurusan Manajemen Universitas Bina Nusantara

Abstract – Penelitian ini dijalankan untuk menyelesaikan permasalahan aspek sumber daya manusia pada PT.

Assaraya Multi Sarana, yaitu mengenai workload, role conflict, dan job performance. Tujuan dari penelitian ini

adalah untuk mengetahui pengaruh workload terhadap role conflict serta dampaknya pada job performance PT.

Assaraya Multi Sarana. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan

survei. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuisioner yang disebarkan kepada

93 karyawan pada PT. Assaraya Multi Sarana. Metode pengolahan data yang digunakan dalam penelitian ini

adalah metode partial least square. Hasil dari penelitian menunjukkan bahwa workload secara langsung maupun

tidak langsung memiliki pengaruh yang signifikan terhadap job performance, workload secara langsung memiliki

pengaruh yang signifikan terhadap role conflict, dan role conflict secara langsung memiliki pengaruh yang

signifikan terhadap job performance. Serta ditemukan juga indikator mana dari masing-masing variabel yang

paling merefleksikan variabel induknya. Untuk workload, indikator yang paling merefleksikan adalah indikator ke

2. Untuk role conflict, indikator yang paling merefleksikan adalah indikator ke 2. Lalu untuk variabel job

performance, indikator yang paling merefleksian adalah indikator ke 3.Saran yang dapat diberikan kepada PT.

Assaraya Multi Sarana adalah untuk meningkatkan job performance dengan cara memperbaiki workload yang saat

ini berlaku dan menurunkan role conflict yang terjadi. Beberapa langkah yang dapat dijalankan untuk

memperbaiki workload yang saat ini berlaku adalah dengan cara memperhatikan SOP di perusahaan agar pekerja

tidak dibebankan melebihi standar pekerjaan yang ada, dan juga menurunkan tuntutan kerja yang tinggi dari

atasan. Dan untuk menurunkan role conflict, perusahaan disarankan untuk mengatasi ketidakcocokan peran

diperlukan Job Analysis dan evaluasi kerja setiap bulannya.

Kata kunci: workload, role conflict, job performance

SDM-035

PERAN CREATIVE ORGANIZATIONAL CLIMATE

DALAM MEMPERKUAT PERILAKU INOVATIF

DOSEN PERGURUAN TINGGI NEGERI DI

SURABAYA

Praptini Yulianti

Departemen Manajemen FEB Universitas Airlangga

( praptiniyulianti@ yahoo.com)

Abstract – Tantangan ke depan perguruan tinggi di Indonesia adalah kemampuan institusi pendidikannya dalam

menempatkan diri sejajar dengan universitas-universitas terkemuka di dunia. Dosen merupakan SDM perguruan

tinggi yang memiliki peran yang sangat sentral dan strategis dalam seluruh aktivitas di perguruan tinggi. Perilaku

inovatif dosen dapat diwujudkan apabila dosen melaksanakan tugas dengan penuh kreatifitas untuk memberikan

outcomes positif bagi perguruan tinggi. Perilaku inovatif dapat distimuli dengan iklim kreatif di perguruan tinggi.

Sampel dalam penelitian ini adalah sejumlah 146 dosen perguruan tinggi negeri di Surabaya. Metode

pengumpulan data menggunakan media online. Hasil penelitian ini adalah baik dukungan perguruan tinggi pada

inovasi maupun kualitas hubungan dengan pimpinan berpengaruh signifikan pada perilaku inovatif. Peran iklim

kreatif di perguruan tinggi hanya memperkuat hubungan kualitas hubungan dengan pimpinan pada perilaku

inovatif.

Kata Kunci : Perceived organizational support for innovation, LMX, Expected Positive Performance Outcames,

Innovation Behavior, Creative Organizational Climate




SDM-036

PERAN KEPEMIMPINAN, BUDAYA ORGANISASI,

DAN KOMITMEN ORGANISASI DALAM

MENINGKATKAN KINERJA PEGAWAI MELALUI

KEPUASAN KERJA

Kusni Ingsih


Univ. Dian Nuswantoro Semarang

[email protected]

Sih Darmi Astuti

[email protected]

Deva Ivon Prakasiwi Asri

[email protected]

Abstract – The purpose of this study was to examine the influence of leadership, organizational culture,

organizational commitment and job satisfaction on employee performance. The respondents of this study are

employees of Telkomsel Branch in Semarang. Data collection method and survey can be deployed and used in the

analysis of as many as 112 questionnaires returned from the 125 pieces. Purposive and convenience sampling was

used in this study. Validity and reliability testing performed before testing the relationship between variables using

structural equation models (SEM). The analysis used in this study using a Maximum Likelihood (ML). The results

contribute to performance literature in four ways. First, leadership, organizational culture, and organizational

commitment had direct effect on job performance. Second, leadership was most strong and positive effect on job

performance. The third was organizations cultural have positive effect on job satisfaction. Finally, organizational

commitment was positive effect on job performance.

Keywords: Leadership, Organizational Culture, Organizational Commitment, Job Satisfaction, Employee

Performance

SDM-037

PERAN MEDIASI KEPUASAN KERJA PADA

PENGARUH WORKLOAD DAN AUTONOMY

TERHADAP KOMITMEN ORGANISASIONAL

Ria Fitriyana



Anis Eliyana



Abstract – Organizational commitment becomes important for an organization. Lecturer as the main resource who

determine the quality output of students in an university, so it is crucial to know the commitment of the lecturer.

This study aims to determine the effect of workload and autonomy on organizational commitment of the lecturer. In

addition to this, the study also aims to determine the effect of job satisfaction as variables that mediate the effect

between workload on organizational commitment, also to the effect autonomy to organizational commitment. The

sample used in this study were 64 lecturers at the University of Hang Tuah Surabaya. The analysis in this study

using the Partial Least Square (PLS). The research proves the existence of significant effect on the five hypotheses:

the influence autonomy on job satisfaction, job satifaction on organizational commitment, workload on

organizational commitment, autonomy to organizational commitment, and autonomy on organizational

commitment through job satisfaction. Meanwhile, no significant effect was found on the influence workload on job

satisfaction and workload on organizational commitment through job satisfaction.

Keywords: organizational commitment, job satisfaction, workload, autonomy




SDM-038

PERAN MODERASI JENIS KELAMIN PADA

PEMBENTUKAN KINERJA AKADEMIK DALAM

KONTEKS KEHADIRAN MASYARAKAT

EKONOMI ASEAN

Andhy Setyawan

Jurusan Manajemen FBE


Abstract – This study examines the relationship between student’s attitude toward ASEAN Economic Community

(AEC), self- efficacy, learning effort, and academic achievement. Relationship among variables in formation

student’s academic achievement examine by gender as moderating variables. Self administered questionnaire was

chosen as data collection method. Data of 193 active undergraduates students from Business and Economics

Faculty in Universitas Surabaya were analyzed by using Multi Group Structural Equation Modeling (MSEM). The

result suggest that gender not moderated significantly in formation student’s academic achievement. The

relationship among variable in this study discussed.

Keywords: attitude, self-efficacy, effort, academic achievement, moderating effect

SDM-039

PERAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR

DAN KOMITMEN ORGANISASIONAL DALAM

MENINGKATKAN KEPUASAN KERJA PERAWAT

M. Danny Perdana

[email protected]


Ekonomi Universitas Esa Unggul , Jakarta

Hasyim Ahmad

[email protected]


Ekonomi Universitas Esa Unggul , Jakarta

Abstract – This research has three objectives. First, to analyze the influence of Nurse’s Job Satisfaction to

Organizational Commitment. Second, to analyze the influence of Nurse’s Organizational Commitment to

Organizational Citizenship Behavior. And the last is to analyze the relationship for the whole model, between

Nurse’s Job Satisfaction to Orgarnizational Citizenship Behavior through Organiztional Commitment.

To meet those objectives above, survey using questionnaire as the tools has been conducted and the data has

collected from 83 nurses for inpatient and outpatient clinic in Sari Asih Hospital. And those data are calculated

using Path Analysis as the statistics method for this study.

The result of this research, shows that Nurse’s Job Satisfaction influenced significantly and positively to

Organizational Commitment. Second Nurse’s Organizational Commitment also significantly and has positive

influenced to Organizational Citizenship Behavior. And the last is for the whole model, there direct and indirec

relationship between Nurse’s Job Satisfaction to Orgarnizational Citizenship Behavior through Organiztional

Commitment. But since the direct relationship is stronger than the indirect, we can say that Organizational

Commitmen has no roles as an intervening variable in this study.

Keywords : Job Satisfaction, Organizational Commitment., Organizational Citizenship Behavior




SDM-040

PERAN SPIRITUALITAS DI TEMPAT KERJA DAN

KOMITMEN ORGANISASIONAL TERHADAP

PERILAKU KEWARGAORANISASIAN

M. Hasbi Zaidi

Dosen Fakultas Ekonomi Universitas Islam Riau

Email : [email protected]

Abstract – This study aims to role of workplace spirituality and organizational commitment to organizational

citizenship behavior, this study uses a quantitative approach to verification. Popolusi research is permanent and

contract lecturer at the Islamic University of Riau, the sample size is determined by using the calculation of the

minimum sample requirements for analysis of the path with the size of 315 lecturers. Selection of the sample using

simple random sampling, processing data obtained from the data-shaped samples ordinal scale, in order to meet

the requirements of parametric statistics, the data must scale interval, therefore, of the ordinal data will be

transformed into an interval scale data with mehod succivesnes intervel (MSI). The results showed that workplace

spirituality positive effect on organizational commitment. workplace spirituality positive effect on organizational

citizenship behavior, organizational commitment has positive influence on organizational citizenshiop behavior..

workplace spirituality affect the organizational citizenship behavior through organizational commitment. The

results also show that organizational commitment is a moderator variable that strengthen the influence of

workplace spirituality against organizational citizenship behavior.

Keyword: workplace spirituality, Organizational Commitment, organizational citizenshiop behavior

SDM-041

SAFETY CLIMATE, COWORKERS SUPPORT,

EMPLOYEE SAFETY VOICE DAN SUPERVISOR

SAFETY SUPPORT PADA SUPIR BUS

Nuri Herachwati

Sri Gunawan

Bagus Anggara Yudha N

Abstract – This research will benefit to the organizations which have high risk of working accidents . This research

also could offer suggestions to organizations related to safety climate, coworker and supervisor support in order to

improve the employee safety voice.

The variables used in this research are safety climate,coworker safety support, supervisor support and employee

safety voice. In this research, the sample collecting is done by giving questionnaires to several bus drivers to be

answered.

This result found that safety climate,coworker safety support, supervisor safety support have insignificant effects to

employee safety voice.

Key words: safety climate,coworker safety support, supervisor safety support and employee safety voice




SDM-042

STRESS KERJA DAN DISIPLIN KERJA SERTA

IMPLIKASINYA TERHADAP PRESTASI KERJA

KARYAWAN

Rahayu Endang Suryani Universitas Persada Indonesia Y.A.I.

[email protected]

Abstract – This research aims to determine the influence of independent variables consisting of Stress and

Discipline toJob Performance as the dependent variable.

The method used in the preparation of this paper is to use Causal Associative method . Causal Associative research

in addition to measuring the relationship between two or more variables , also indicate the direction of the

relationship between independent variables with the dependent variable . This study identifies facts and events as a

variable that is affected and to investigate variables that affect . Data analysis includes the correlation coefficient ,

coefficient of determination ( R2 ) , a simple linear regression analysis and multiple , individually and Hypothesis

Testing (t test ) and simultaneous ( F test ).

The results showed Stress and Discipline jointly influence on Job Performance . This is shown in Simultaneous

hypothesis test ( F test ) with a significance level of 0.000 . Partially Stress ( X1 ) has a significant influence on Job

Performance shown in individual hypothesis test (t test ) with a significance of 0.000 < 0.01 . Discipline ( X2 ) has

a positive and significant impact on Job Performance shown in individual hypothesis test (t test ) with a

significance of 0.000 < 0.01 . While the magnitude of the effect of stress and the Discipline of the Job Performance

can be seen from the correlation coefficient ( R ) simultaneously is 0.678 , which means strong , positive and

direction. Judging from the coefficient of determination ( R2 ) is simulltan is 45.9 % while the remaining 54.1 % is

influenced by other factors . Regression test yield : Y = 4.039 + 0,523X1 + 0,396X2 which means stress and

discipline together increase the performance will increase as well .

Keywords : stress , discipline , job performance

KEU-043 STRUKTUR KEPEMILIKAN DAN STRUKTUR

DEWAN PERUSAHAAN

Ella Budiarti


Ekonomi dan Bisnis, Universitas Airlangga

Chorry sulistyowati


Ekonomi dan Bisnis, Universitas Airlangga

Abstract – This study aims to determine the effect of ownership structure and corporate board structure. This study

use two-tiers board system and use secondary data from non-financial firm which fulfill the requirement and listing

in Indonesia Stock Exchange from 2010-2013. The analysis technique used a quantitative method with multiple

linear regression. The object of research used in this research are non financial companies listed on the Stock

Exchange in 2010 to 2013 the number of samples obtained some 191 samples. The results obtained are foreign

ownership and managerial ownership negative significant with board size. And managerial dan government

ownership negative significant with independent commissioners but foreign ownership has positive significant. The

results emphasize that different ownership has behavior and preferences for corporate governance practices

especially board structures.

Keyword : ownership structure, corporate board structure, two-tiers board system




SDM-044

STUDI TENTANG SIKAP, SELF EFFICACY, UPAYA

PEMBELAJARAN DAN KINERJA AKADEMIK

DALAM KONTEKS KEHADIRAN MASAYARAKAT

EKONOMI ASEAN

Joseph L.Eko Nugroho

Jurusan Manajemen-Fakultas Bisnis dan Ekonomika, Universitas Surabaya


Andhy Setyawan

Jurusan Manajemen-Fakultas Bisnis dan

Ekonomika, Universitas Surabaya


Abstract – This study examined the relationship between business and economic students’ attitude towards ASEAN

Economic Community (AEC), self-efficacy, learning effort and academic performance. Using 193 students as

respondents from the Faculty of Business and Economics in the Surabaya University were invited to complete self

administered questionnaires for the survey. After analyzing the validity and the reliability of the data collected, we

ananalyzed the measurement model and structural model between all the four variables using structural equation

modelling. The result of the study showed that self-efficacy could significantly influence the learning effort. Then

the learning effort mediated the relationship self efficacy and academic performance. But the attitude attitude

towards ASEAN Economic Community not significantly influence the learning effort.

Keywords: attitude towards ASEAN Economic Community (AEC) , self-efficacy, learning effort and

academic performance

SDM-045 WORKING PAPER: STUDI PENGGUNAAN MEDIA

SOSIAL UNTUK REKRUTMEN

Anita Maharani

Universitas Paramadina

[email protected]

Abstract – The objective of this study is to see social media uses on recruitment. The study is still in terms of

working paper, therefore only literature displayed in the article. Social media has been known because it reformed

model of media, from traditional media to social media by using internet.

Keywords: uses, sosial media, recruitment






SDM-046

PENGARUH KOMPENSASI TERHADAP

MOTIVASI KERJA KARYAWAN FOOD AND

BEVERAGE DEPARTMENT

PADA HOTEL BIDAKARA JAKARTA

Kania Ratnasari., ST., MIB


[email protected]

Gilang Maharstya Wardhana., SE


[email protected]

Titin Astuti., SE., M.Si


[email protected]

Abstract – One way to increase the motivation of employee’s work by giving the compensation. Compensation will

encourage employees to work better and high motivation to work will encourage employees to achieve business

success. The company gives compasation out of salary to the employees not only to fill up the needs of employees

but also to get their well-being life. This study aims to analyze the influence of compensation to work motivation of

employees of Hotel Bidakara Jakarta.

The data used are primary data collected from 57 respondent’s employee of food and beverage department of Hotel

Bidakara Jakarta and measured using a questionnaire which tested the validity and reliability. The data was

analyzed using Rank Spearman Method in order to find out how influence the compensation to work motivation.

The results showed that compensation was affect significant to work motivation of employees.

Keywords: compensation, work motivation,




Manajemen Umum



MANAJEMEN UMUM 97

MNJ-001

ANALISIS FAKTOR-FAKTOR

FESTIVAL QUALITY:

STUDI KASUS ANIME FESTIVAL ASIA

INDONESIA 2014

Siti Rahayu

Jurusan Manajemen, Fakultas Bisnis dan Ekonomika, Universitas Surabaya

[email protected]

Erna Andajani

Jurusan Manajemen, Fakultas Bisnis dan

Ekonomika, Universitas Surabaya

[email protected]

Abstract – Anime Festival Asia Indonesia (AFA ID) is a cultural festival associated with the hobby of anime and

performances related to Japanese culture. This festival is held from 2012 until today the number of visitors

increased. The organizers try to provide a good service by providing excellent facilities such as the provision of an

online ticket, decorating the stage, the room layout, and other supporting facilities.The purpose of this study aimed

to confirm the factors Festival Quality on previous research relevant used at this time. The object of this study is

the Anime Festival Asia Indonesia 2014 (AFA ID2014). Data processing was performed by using SPSS 18 for

windows. The sampling technique used was non-probability sampling with sampling type convenience. The samples

used in this study was 150 respondent. Data is processed using the mean, standard deviation, and Confirmatory

Factor Analysis. The results of this study showed that of the six dimensions festival quality: facilities, staff, comfort

amenities, information, convenience, and program is divided into 27 questions in previous research, is still relevant

for research. There are only four elements of questions that are not used because they do not meet the specified

loading factor. Comfort amenities is the factor of festival quality that can be explained best by eigenvalue of 2.72

and 90.73 variants explain.

Key words: Service Quality, Serviescape, Festival Quality.

MNJ-002

ANALISIS KEKUATAN KINERJA PERGURUAN

TINGGIS WASTA (PTS) MELALUI ANALISA SWOT

DI KOTA MEDAN

Saskia

STIE Harapan Jl. Imam Bonjol No. 35 Medan

e-mail :[email protected]

Teguh Setiawan

STIE Harapan

Alda Kartika

STIE Harapan

Abstract – College as one of the instruments of national education is expected to be the center of the

implementation and development of higher education as well as the maintenance, enhancement and development of

science, technology and / or art as a scientific community that can improve the quality of life of society, nation and

state. In the management of higher education are both needed human resources that have the ability to also

governance of academic management in creating graduates who are qualified and fit the needs of science and

technology today.

This type of research conducted with qualitative descriptive. For strength analysis to first identify, assess internal

factors and external environment in order to achieve performance that affect PTS. This is done by using SWOT

analysis (Strength, Weakness, Oppurtunity, Threat) Analysis Method with SWOT analysis is the analysis used to

evaluate the opportunities and threats within the organization as well as the strengths and weaknesses internal to

the organization. This research was conducted by survey method (interviews and questionnaires) in Leadership and

PTS staff. SWOT analysis of the results of that position PTS is currently in the first quadrant so that PTS

development model by using the power that is reliable and a great opportunity to achieve the goals for the

performance management of the baik.Model PTS PTS development with SWOT analysis results in this condition

formulate a strategy aggressive to always keep ahead in the leading position by implementing and executing growth

strategies.

Keywords: SWOT, and Performance



98 MANAJEMEN UMUM

MNJ-003 ANALISIS KOMPARASI INTENSI

KEWIRAUSAHAAN DOSEN DAN MAHASISWA

Hujjatullah Fazlurrahman, S.E, M.B.A.


[email protected]

Hafid Kholidi Hadi, S.E., M.SM.


[email protected]

Abstract – This study aims to identify the determinants of entrepreneurial intentions on the faculty and students of

the Faculty of Economics one public university in Surabaya. Four independent variables used to predict the

entrepreneurial intentions. The fourth variable is the need for achievement, locus of control, self-efficacy, and the

readiness of the instrument. With a sample size of 60 people, the study found that of the variable need for

achievement and locus of control on the lecturer and students are not a factor to be entrepreneurial significantly.

Whereas self-efficacy variables and instrumental readiness is a factor for entrepreneurial intentions on lecturer,

but the students will not be a factor for entrepreneurial intentions.

Keywords: need for achievement, locus of control, self-efficacy, readiness of the instrument, entrepreneurial

intentions

MNJ-004 ANALISIS POTENSI USAHA DAERAH PENGIRIM

TKI DI MALANG

Sri Wahjuni Latifah

Fakultas Ekonomi& Bisnis

Universitas Muhammadiyah Malang

[email protected]

A. Waluya Jati

[email protected]

Erna Retno R

[email protected]

Abstract – Research on the analysis of potential business in this TKI at district Donomulyo Malang. The purpose

of this research is to know the characteristics of the former TKI social aspects, culture and economy. Further is

analyzing the potential of natural resources and supporting resources providing information fundamental to

strategy the development. Further, makes informatian about the factors are considered in the investment decision

making in the area.

Respondent to this study is TKI, goverment officials, and Manager of KUD. The data are collected with interviews,

questionnaires, FGD and copy related data. Data analysis was perfomed with several stages, : analysis of validit,

reliabilitas discriptive statistical analysis and analysis Cluster of matrix. Next domain analysis is conducted to

determine the factors that need to be considered in making investment decisions.

The results showed that TKI Donomulyo Malang has characteristics social, cultural and economic was highly. In

accordance with the characteristics skill of former TKI and its natural resources the the potential of the relevant

business is supporting the Tourism Beaches and Cave.

Keywords: characteristics of TKI, SDA, business development




MANAJEMEN UMUM 99

MNJ-005

ANALYSIS OF TECHNOLOGY READINESS AND

TECHNOLOGY ACCEPTANCE OF GEODESY

STUDENT IN USING INA GEOPORTAL

Rorim Panday

Bhayangkara Jaya University,Management, Jakarta,Indonesia

[email protected]

Abstract – Spatial information system has been widely used for a variety of spatial planning. The planning can be

done on a google map. But, on google map, information is still limited. Indonesia has already a system similar to

google maps called Ina Geoportal, which covers an area of Indonesia only. In this system anyone can use for a

spatial information system and can be shared to other users. Ina Geoportal created web-based and Arc GIS based.

One user of Ina geoportal is Geodesy education. Because Ina Geoportal with regard to the application of IT, it is

interesting to study how the level of technology readiness and technology acceptance of Geodesy students

especially with the use of Ina geoportal. For this study conducted at sample of Geodesy students of Pakuan

University as many as 100 students by using a questionnaires developed from questionnaires Parasuraman and

Davis. For data processing to test the validity, reliability and Path analysis using SPSS ver.17 and Amos ver 18

software. Results from this study indicate Optimism and Innovativeness factors are high enough; and significant

influence on technology acceptance. While the inhibitors factors of insecurity and discomfort are also quite high,

but do not affect to the technology acceptance. The effect of technology acceptance on the usage level of Ina

geoportal is very low (5.1%). Based on this, Ina geoportal usage rate is not only influenced by the technology

readiness and technology acceptance, but can also be caused by other factors, which are discussed in this paper.

Keywords: technology readiness, technology acceptance, Ina geoportal, geographic information systems

MNJ-006

APLIKASI SIX SIGMA PADA PENGUJIAN

KUALITAS PRODUK UMKM:

KASUS PADA HAZCLOTHING BANDUNG

Umi Kaltum

FEB UNPAD

[email protected]

Riantari Tisna

MM FEB UNPAD

[email protected]

Abstract – The competition in an industry, requires every company to provide the best for its customers. Quality is

one of the guarantees to be given to consumers. Hazclothing a garment company which is one of the Micro, Small

and Medium Enterprises (SMEs) in the city of Bandung. Currently Hazclothing product quality is still a shortage.

The achievement of quality must meet the required standards, and minimize the number of defects that occur in the

production process in order to save costs, time and effort that will achieve customer satisfaction.

The purpose of this study was to measure the DPMO and sigma level at CV. Hazclothing and determine the type

and cause of the dominant defect in the manufacture of shirts or T-shirts. Determine improvements to be made to

improve the production of convection in Hazclothing.

The method used is descriptive survey and processing of data referring to the principles contained in the Six Sigma

method. Data collected by direct observation and interviews with the owners and staff Hazclothing. Processing

data in accordance with the stages of Six Sigma is the DMAIC process.

The results showed that the assessment of quality with six sigma method on Hazclothing, generating sigma for

4.124, where the value is quite high so it shows the quality of Hazclothing high quality shirt. Repair process is

done is to check the fabric before production begins, select reliable suppliers, conduct employee training, do

control the sewing process, and re-setting the sewing machine

Keywords: Six Sigma, Quality, SMEs, DMAIC.



100 MANAJEMEN UMUM

MNJ-007

BENARKAH BANK SYARIAH BERBEDA DENGAN

BANK KONVENSIONAL, PERSPEKTIF

KEUNGGULAN BERSAING

Surachman Surjaatmadja

STIE INDONESIA BANKING SCHOOL


Ahmad Adriansyah

STIE INDONESIA BANKING SCHOOL

e-mail : [email protected]

Abstrak – Penelitian ini bertujuan untuk mengetahui apakah ada perbedaan yang signifuikan antara bank yang

menggunakan prinsip syariah dan konvensional. Dilihat dari perspektif keunggulan kompetitif, tidak selayaknya

kedua prinsip ini di perdebatkan mana yang lebih unggul. Karena sumber keunggulan kompetitif yang dijadikan

dasar dalam industry perbankan lebih diutamakan modal perusahaan. Dari sisi Modal ternyata berbeda secara

signifikan bahwa semakin besar modal yang dimiliki semakin memiliki keunggulan bersaing. Oleh karena itu

apabila Syariah menginginkan keunggulan dalam bersaing selain harus memiliki modal yang besar, dapat juga

melalui sumber-sumber keunggulan lain seperti inovasi, kemampuan menyerap dan mendayagunakan kemampuan

yang berasal dari factor eksternal serta memiliki budaya organisasi yang kuat. Penelitian dilakukan pada Bank

umum yang berjumlah 120 buah. Kuesioner dikirimkan kepada semuanya, data yang kembali 49 bank (respon rate

39%). Walaupun hanya 49 bank, namun dari perspektif modal, sudah mewakili 52% bank di Indonesia. Dari segi

sebarannya, sampel penelitian sudah mewakili semua kelompok pada bank Umum, baik bank BUMN, Swasta, Bank

Asing, Bank Campuran, Bank Syariah, BPD, Bank Devisa-Non Devisa, Bank terbuka, maupun bank Besar, bank

sedang dan bank kecil. Unit analisis bank sebagai sebuah organisasi. Unit observasi adalah tim manajemen

puncak. Metode penarikan sampel non probability sampling dengan judgement sampling dan simple random

sampling, kemudian sensus dengan jumlah bank 120 bank umum. Prosedur pengumpulan data menggunakan

kuesioner yang dibangun berdasarkan konstruk pada variable keunggulan kompetitif, kinerja inovasi, kemampuan

daya serapperusahaan dalam memberdayakan informasi factor eksternal dan budaya organisasi. Modal Bank

diperoleh dari data sekunder pada tahun 2013.

Kata Kunci : keunggulan bersaing, kinerja inovasi, kemampuan daya serap perusahaan, budaya organisasi,

industri perbankan konvensional dan syariah di Indonesia.

MNJ-008

BLUE BLOOD MADURA IN ORGANIZATIONAL

STRUCTURE AND THE ECONOMIC COMMUNITY

EDUCATION

Amaliyah Asad

[email protected] (mobile

+62818102771; Fax +62313534500)

Abstract – Blue blood is synonymous with power and strength. However, it does not mean their were king's

descendant. In the context of Madura, the blue blood of people who have the opportunity to affect other people and

the surrounding environment as a result of its strength and power, and this study focuses on the economic and

educational force in the structure of social organization. Nobility or blue blood in Madura can be divided into three

social classes or organizations, namely klébun (village head), skipper tobacco, and kéyaé (kiyai).

Opportunity to get better education and economic prosperity is measured from the peerage. However, in terms of

confidence to be very charismatic noble and respected and obeyed by ordinary Madurese community is kéyaé

(kiyai). This is because, Madura was upholding Islamic law i their live, both social and individual.

Meanwhile, the education of the nobility Madura, are compulsory required, especially faith-based education in

boarding school. Being a person who understands the religion of religious education quality will be accepted as a

figure used as a place to ask, as well as well as a patron who obeyed and respected each spoken. However,

compared to education, ownership of the property or otherwise prosperous in economic life, the nobility would tune

in a higher class, although it can not match the position of kiyai




MANAJEMEN UMUM 101

MNJ-009

CUSTOMER BASED BRAND EQUITY PRODUK

UMKM: ANALISIS VARIABEL ANTESEDEN DAN

KONSEKUENSI

Hartini,Sri.

Departement Management FEB


[email protected]

Abstract – Penelitian ini bertujuan untuk mengkaji dan menganalisis proposisi- proposisi hubungan antar variable

terkait Customer Based Brand Brand Equity (CBBE) pada produk UMKM. Dalam studi ini selain membahas

hubungan antar komponen dalam brand equity juga dibahas variable anteseden dan konsekuensi dari brand equity

tersebut. Hasil studi ini diharapkan dapat menjelaskan relationship antar variabel tersebut tersebut. Dalam studi

ini digunakan pendekatan kuantitatif hypothetical analysiss sesuai proposisi dari hasil penelitian kualitatif pada

studi sebelumnya. Adapun variable yang digunakan dalam studi ini antara lainvariable promosi, karakteristik

konsumen, brand awareness, brand image, perceived quality dan brand atachment, harga, behaviour loyalty.

Populasi dalam studi ini adalah konsumen yang pernah mengkonsumsi produk bermerk yang dihasilkan UMKM.

Dalam studi ini digunakan survey dengan 180 responden. Digunakan accidental sampling method dalam

penentuan sampel yang digunakan. Adapun teknik analisis yang digunakan adalah SEM.

Hasil penelitian menunjukkan bahwa dari 20 hipothesis, terdapat 3 hipothesis yang tidak diterima yaitu brand

awareness tidak berpengaruh terhadap behavaior loyalty, Harga tidak memoderasi hubungan brand awareness

terhadap behavior loyalty dan harga juga tidak memoderasi hubungan brand attach terhadap behavior loyalty.

Keyword: brand equity, behavior loyalty

MNJ-010

DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA

PERIODE KAMPANYE PEMILIHAN PRESIDEN

5 JUNI – 5 JULI 2014

(Studi pada Aktifitas Kaskuser dalam Pemilihan

Presiden 2014)

Muhammad Muhtadin Kholil

Program Studi Magister Sains Manajemen

Universitas Airlangga – Surabaya

Gancar Candra Premananto

Program Studi Magister Sains Manajemen

Universitas Airlangga – Surabaya

Abstract – General elections is a requisite in democratic system. In the seventh presidential election of Indonesia in

2014, started a lot of use of social networking media such as facebook, twitter, etc. An internet forum such as

Kaskus is one of effective communication tool in persuade voter. In a relatively short time, social media can gather

a lot of followers in a low budget. The use of social media by volunteers and supporters not only as a mean of

promoting the candidate of president and vice-president, but also conducted black campaign and negative

campaign to attack and bring down the rival. Dynamics of social networking community has characteristics of:

liquid condition, huge individual freedom, could be used by anyone and for any interest. Kaskus has interactive and

very diverse expression as a social networking site. Kaskus loaded with dynamics of force that can cause changes

in the livelihood of the concerned society. The purpose of this study is determining how the dynamics of political

communication of one of president candidate, Joko Widodo, on Kaskus forum at the presidential election campaign

period (5 June to 5 July 2014). The research method used was qualitative method with content analysis. The study

concludes that the result of political communication obtained from social media can only generate trust of voters

but not as a winning factor.

Keywords: Political marketing, social media, Jokowi




102 MANAJEMEN UMUM

MNJ-011

DOMINASI DETERMINAN PENDAPATAN UMKM

SEKTOR JASA DAN PERDAGANGAN DI

KABUPATEN JEMBER

Hari Sukarno

Fakultas Ekonomi Universitas Jember [email protected]

Hadi Paramu

[email protected]

Yeni Hilma Dwiyanti

[email protected]

Abstract – Tujuan riset ini adalah mengkaji peran aspek modal awal, hutang, aset, dan aspek orientasi

kewirausahaan sebagai determinan pendapatan UMKM sektor jasa dan perdagangan di Kabupaten Jember.

Kajian detilnya diarahkan pada dominasi diantara ke-empat aspek tersebut. Penelitian ini merupakan penelitian

hypothesis testing. Populasi penelitian ini adalah UMKM sektor jasa dan perdagangan yang terdaftar pada BPS di

Kabupaten Jember. Oleh karena lokasi anggota populasi tersebar di berbagai kecamatan di Kabupaten Jember

maka sangat beralasan untuk menggunakan sampel penelitian. Seleksi anggota sampel penelitian menggunakan

purposive sampling untuk menentukan kecamatan sampel dan convenience sampling digunakan untuk

mendapatkan responden yang bersedia memberikan informasi terkait usahanya. Analisis yang digunakan adalah

multiple regression analysis, dimana sebagai variabel dependen adalah Pendapatan, sedangkan sebagai variabel

independen adalah modal awal, Utang, Aset, Inovasi, Keproaktifan, dan Pengambilan Risiko. Variabel yang

menentukan pendapatan adalah variabel aset, inovasi, dan keproaktifan. Variabel modal usaha, utang, dan

pengambilan risiko tidak dapat menentukan tinggi rendahnya pendapatan UMKM sektor jasa dan perdagangan di

Kabupaten Jember. Variabel aset dan keproaktifan berpengaruh positif terhadap pendapatan, sedangkan variabel

inovasi berpengaruh negatif terhadap pendapatan Variabel yang paling dominan menentukan variabel pendapatan

adalah variabel aset. Hal ini membuktikan bahwa pelaku UMKM lebih memanfaatkan aset untuk meningkatkan

pendapatannya.

Keywords: UMKM, inovasi, keproaktifan, risiko, multiple regression analysis

MNJ-012 ENERGIZING ENTREPRENEURIAL ECOSYSTEMS

IN INDONESIA

Leonardi Lucky Kurniawan

Politeknik Ubaya, Surabaya

Abstract – Entrepreneurship has received significant attention over the past decade. Entrepreneurial ecosystems

represent a conceptual framework designed to foster economic development via entrepreneurship, innovation and

small business growth. The creation of sustainable entrepreneurial ecosystems requires attention to a range of

factors and they should be allowed to form organically.

This paper stems from an observation that many programs for entrepreneurship development in Indonesia run as

as individual programs and are very prone to poor coordination with other institutions or support systems. The

paper aims to support policy makers and practitioners in setting up new entrepreneurial ecosystems and may also

lend itself to becoming a trigger point for future research on entrepreneurial ecosystems which is still scarce. The

conclusion of the paper leads towards effective strategies and policies which foster and leverage entrepreneurial

ecosystems in Indonesia.

Key words: entrepreneurial ecosystems, entrepreneurship development, effective strategies and policies



MANAJEMEN UMUM 103

MNJ-013

ENVIRONMENT FRIENDLY PRODUCTS: FACTORS

THAT INFLUENCE THE GREEN PURCHASE

INTENTION OF PURWOKERTO CONSUMERS

Wira Bobby Setya Raharja

Fakultas Ekonomi dan Bisnis UNSOED Purwokerto

[email protected]

Agus Suroso

Fakultas Ekonomi Dan Bisnis UNSOED

Purwokerto

[email protected]

Abstract –Pada masa kini., orang menjadi lebih peduli terhadap pembelian hijau karena tumbuhnya kesadaran

untuk perlindungan lingkungan. Pembelian hijau pada dasarnya adalahmembeli produk yang ramah lingkungan.

Penelitian ini dilakukan untuk menemukan dampak dari kepedulian lingkungan pelanggan, pengetahuan

lingkungan dan citra hijau organisasi terhadap niat pembelian hijau.Model penelitian ini adalah meneliti

konsekuensi dari variabel prediktor (kepedulian lingkungan, gambar hijau organisasi dan pengetahuan

lingkungan) pada variabel ini (minat pembelian hijau) dengan efek moderasi dari persepsi harga dan persepsi

kualitas produk. Metodologi penelitian adalah kuantitaif dan pendekatan adalah survei.Teknik purposive sampling

berasal dari teknik probability sampling. Jumlah sampel 169 konsumen di Purwokerto yang menggunakan AC

usia minimal 20 tahun.Hasil studi merekomendasikan bagi manager dapat merumuskan strategi green marketing

yang efektif berdasarkan hasil riset ini.

Keywords: Minat beli hijau, Perhatian limgkungan, Pemahaman lingkungan,Pengetahuan lingkungan, Organisasi

citra hijau, Persepsi harga produk, Persepsi kualitas produk.

MNJ-014

FAKTOR- FAKTOR YANG MEMPENGARUHI

KEBANGKRUTAN PADA INDUSTRI DASAR DAN

KIMIA DI INDONESIA

Farah Margaretha

Fakultas Ekonomi Universitas Trisakti [email protected]

Indah

Fakultas Ekonomi Universitas Trisakti

[email protected]

Abstract – Insolvent condition in a company will be a serious problem because if a company really have an

insolvency or experiencing problems in company’s financial condition. It should be a concern because financial

distress can lead insolvency company. The Purpose of this study is to determine the impact of factors such capital

intensity, firm size, profitability, liquidity and growth opportunity on financial distress.. Population and sample on

this research are basic industry and chemicals and miscellaneous industry companies which listed in BEI 2009-

2013. Descriptive analysis, hypoteses and discriminant analysis test. Factors such as profitability and growth

opportunity have significant impact to financial distress. This research is also argued capital intensity, firm size

and liquidity have insignificant impact to financial distress.

Keywords: Altman Z-Score, Capital Intensity, Financial Distress, Firm Size, Growth Opportunity, Liquidity,

Profitability



104 MANAJEMEN UMUM

MNJ-015 HUBUNGAN DEGRADASI LINGKUNGAN DAN

PERTUMBUHAN EKONOMI: KASUS INDONESIA

Wilson Rajagukguk

Program Pasca Sarjana Universitas Kristen Indonesia JL Mayjen Sutoyo No. 2, Cawang,

Jakarta Timur, DKI Jakarta 13630,

Indonesia, +62 21 8009190 email: [email protected]

Abstract – Penelitian ini bertujuan untuk menganalisis hubungan antara degradasi lingkungan dan pertumbuhan

ekonomi dan sebaliknya dalam perspektif runtun waktu di Indonesia. Indikator yang digunakan untuk degradasi

lingkungan adalah emisi karbon dioksida (CO2) dan untuk pertumbuhan ekonomi adalah produk domestik bruto

(PDB). Data dianalisis dengan menggunakan analisis regresi linier berganda dengan membentuk dua model

ekonometri. Model pertama adalah pertumbuhan ekonomi merupakan fungsi dari keterbukaan ekonomi, angkatan

kerja, modal manusia dan emisi CO2. Model kedua adalah emisi CO2 merupakan fungsi dari investasi, PDB per

kapita, keterbukaan ekonomi, dan banyak kendaraan per 1.000 penduduk. Analisis grafis juga dilakukan untuk

mempelajari model kurva lingkungan Kuznets (Environmental Kuznets Curve (EKC) di Indonesia. Hasil analisis

menunjukkan bahwa emisi CO2 berhubungan dengan PDB. Hasil penelitian menunjukkan bahwa Emisi C02 dan

pertumbuhan ekonomi saling berpengaruh positif. Pertumbunan ekonomi dipengaruhi oleh emisi CO2 dan

sebaliknya Emisi CO2 dipengaruhi secara positif oleh pertumbuhan ekonomi di Indonesia. Di Indonesia belum

terjadi titik balik dalam EKC. Masih terjadi peningkatan emisi CO2 seiring dengan pertumbuhan ekonomi. Hasil

studi menunjukkan bahwa Indonesia tidak mengekang emisi CO2. Terlihat dari hasil ekonometri bahwa

pertumbuhan ekonomi dan aktivitas manusia berdampak secara negatif pada lingkungan.

Kata kunci: Emisi C02, pertumbuhan ekonomi, Environmental Kuznets Curve (EKC), dampak terhadap

lingkungan, Indonesia

MNJ-016

HUBUNGAN LEARNING TO KNOW, LEARNING

TO DO, LEARNING TO BE, LEARNING TO LIVE

TOGETHER IN PEACE AND HARMONY

SEBAGAI PEMBENTUK KARAKTER

MORAL BANGSA

Ferryal Abadi


[email protected]

Ika Suhartanti Darmo


[email protected]

Abstract – Korupsi dimana-mana, perilaku masyarakat di jalanan banyak yang tidak tertib, bahkan institusi

pendidikan sebagai ujung tombak perubahan perilaku masyarakat tidak mampu merubahnya dan ada yang

terlibat dalam perilaku yang tidak patut di contoh seperti ijasah palsu dan gelar palsu. Institusi pendidikan

sebagai organisasi pembelajar harusnya mampu merubah perilaku masyarakat. Indonesia sebagai negara dengan

jumlah penduduk yang besar bisa unggul menciptakan sumber daya manusia yang berkulitas. Korea, Jepang dan

Singapura adalah contoh negara-negara yang mampu menginvestasikan agar sumber daya mereka berkuliatas

dan unggul dan terbukti saat ini mereka menjadi negara yang maju. Paper ini ingin memberikan suatu gambaran

bahwa dengan learning to know, learning to do, learning to be, learning to live together in peace harmony bisa

membentuk suatu karakter moral bangsa dan merubah kualitas sumber daya manusia. Kualitas bangsa yang baik

akan tercermin didalam perilaku masyarakat sehari-hari.

Keywords: Learning to know, learning to do,learning to be, learning to live togehher in peace ad harmony,

learning organization.



MANAJEMEN UMUM 105

MNJ-017

IMPLEMENTASI MODEL PENINGKATAN

PRODUKSI DAN PEMASARAN KOMODITAS

KEDELEI DI DAERAH TRANSMIGRASI JAWA-

SUNDA DATARAN BULAN SEBAGAI UPAYA

PERBAIKAN PENDAPATAN PETANI DI

KABUPATEN TOJO UNA-UNA PROVINSI

SULAWESI TENGAH

Haerul Anam

Universitas Tadulako [email protected]

Abstract – Short-term goals of continued research 2nd year are: Implementation of the model of activities and

programs to increase production, marketing, and soybean farmers' income in transmigration areas of Java Sunda

Plain month as efforts to improve farmer incomes in Tojo Una-Una. Implementation of this model is necessary

given the results the previous year (2014) showed that farmers transmigration of Javanese Sundanese Plains Month

not optimal in soybean cultivation technology so that the average yield achieved relatively low, reaching 1,077 tons

per hectare.

Based on the results of the study, the overall mean value of 5 five variables included in the category enough. This

indicates that the implementation of the model of production deficits improve not optimal. For example Sukamaju

village turned out to need repair facilities and infrastructure ranked first while ranking which has the lowest value

of five variables, namely improvement in the amount of (amount of power, frequency) visits FEA. By contrast, in the

village of Wanasari, fixes the number of extension workers (amount of power and frequency) ranked first, but the

lowest ranking is price improvement. This suggests that intensive assistance from tanaga extension and

improvement of the price is an important factor for motivating farmers in developing soybean farming.

Results of multiple regression test showed that the implementation of the model variables P 5 are: (1) Repair

facilities and infrastructure; (2) Improved soybean prices and production input prices for farmers; (3) Improved

cultivation technology; (4) Improvements number of extension workers and (5) Repair and improvement of access

to financial institutions has contributed influence amounted to 43.40% against an increase in soybean production.

And the greatest influence konntribusi of 5 variables, namely: improved number of extension workers as energy

assistance in the application of technology, improvement of price and production input prices.

Furthermore, production results achieved in the implementation of the pilot project with the application of

technology of cultivation in the village Sukamaju showed significant results are: 1.8 ton / 0.75 ha or 2.4 tonnes /

ha, using the seeds Anjasmoro, the estimated water content was obtained 7 - 10%. Thus, the results obtained by the

farmers with farming systems that rely on habit during this increment 1,323 tonnes / ha. (2.4 tons - 1,077 tons).

Keywords: Production, Marketing, and Revenu




106 MANAJEMEN UMUM

MNJ-018

KEBERHASILAN USAHA IKM MAKANAN RINGAN

BERBASIS MOTIVASI USAHA DAN KEMAMPUAN

USAHA PRIANGAN TIMUR

Dwi Gemina

Fakultas Ekonomi Universitas Djuanda

Bogor E-mail: [email protected]

Endang Silaningsih

[email protected]

Erni Yuningsih

[email protected]

Lucky Hikmat Maulana

[email protected]

Abstract – The research objectives are: 1) Analyzing the relation between business motivation, entrepreneur ability

and success of the business; 2) Analyzing the affection of business motivation and entrepreneur ability to business

success both partially and simultaneously; 3) Analyzing the driving and inhibiting factors of the SME business

success. The research methods used is survey and the research forms are descriptive and verification research. The

research objectsare 150 manager IKMts of small medium snacks food industry. Therefore, enclosed questionnaire

conducted prior the testing of path analysis. The study result shows that the relationship between business

motivation and entrepreneur ability have a strong positive direction; business motivation relationship is directly

proportional to the success of the business and it categorized as strong category; the entrepreneur ability

relationship with the success of the business is in the strong positive direction; partially, weather business

motivation to business success and entrepreneur ability to business success are influentioal, therefore there are no

inhibiting factors to the business success; simultaneously, business motivation and entrepreneur ability to business

success influential at 56.5% and the remaining 43.5% influenced by other factors out of the study.

Keywords: Business Motivation, Entrepreneur Ability and Business Succes

MNJ-019

KESIAPAN UMKM JAWA TIMUR

DALAM MENGHADAPI PERSAINGAN

DALAM ASEAN ECONOMIC COMMUNITY

(AEC) 2015

Elsye Tandelilin, SE, MM

Faculty of Business and Economics

Management Department Universitas Surabaya


Abstract – The purpose of this study is to describe the profile of SMEs in East Java, which only identified a single

construct with two sides of perspective, benefits and problems. The method used is descriptive qualitative, using

purposive sampling techniques. Data collection techniques are questionnaire, deep interviews and field

observations. This research will give a huge benefit to other researchers to discover more about SMEs

entrepreneur. The results also give informations that useful for futher researcher to analyze business problems and

try to solve it. The results showed that the majority of entrepreneurs are male with average tenure of business less

than three years. The most interested business sector is food and drink with average monthly revenues of 1 - 5

million rupiahs. In addition to having various advantages such as creativity, the courage to bear the risk, flexibility

and autonomy in business management and easiness to meet the customer needs and wants. SMEs also have a

variety of problems, among others, the difficulty of capital, poor management, wrong mind set, weak networking,

lack of legal status and lack of knowledge. All the SMEs problems must be solve immediately and integrated among

three parties, entrepreneurs, government and society. All the problems of SMEs causing them not able to compete

in the AEC 2015

Keywords: Entrepreneurship, Entrepreneurs, SMEs




MANAJEMEN UMUM 107

MNJ-020 MANAGERIAL PREROGATIVE:

SEPELEMPARAN BATU BELAKA ?

Ahmad Rizki Sridadi


[email protected]

Abstract – Managerial prerogative that is inherent in the dominance of company top management has the problems

in itself pertinent to conceptual aspect with practical implication. Therefore, this article aims at analysing

conceptually the extent of managerial prerogative and the origins of the managerial prerogative. Research

method that is used towards this analysis is literature study. Theoretically, managerial prerogative hold conflicts

concerning unitarism, pluralism, individualism, and collectivism that subsequently causing diversed

implementation due to the influence of those relevance concepts particularly related to management style and the

extent of worker participation which is mirrored in collective agreement and the effectiveness of union

practices with prosperity orientation. Besides, the concept of managerial prerogative finds its theoretical basis

on the sources, namely: agency theory, corporate governance, utilitarianism concept of justice, and doctrines

of corporate law enveloping fiduciary duty, ultra vires, and business judgement rule, and furthermore these

sources become the novelty of this research.

Keywords: managerial prerogative, unitarism, pluralism, corporate governance, doctrines of corporate law

MNJ-021

MANAJEMEN STRATEGIS PENINGKATAN

KUALITAS PELAYANAN PUBLIK DAN

OPTIMALISASI PENERIMAAN PENDAPATAN

ASLI DAERAH DI KOTA PALEMBANG

Hardiyansyah


[email protected]

Mukran


[email protected]

Abstract – Penelitian ini bertujuan untuk menemukan strategi peningkatan kualitas pelayanan publik dalam

rangka optimalisasi pendapatan asli daerah. Penelitian ini menggunakan metode penelitian kualitatif dengan

pendekatan deskriptif. Melalui metode ini diharapkan berbagai fenomena dan fakta di lapangan dapat

diungkapkan secara mendalam dan komprehensif. Sedangkan metode analisis yang digunakan adalah metode

deskriptif dengan pendekatan manajemen strategis melalui analisis internal dan eksternal organisasi. Teknik

pengumpulan data dilakukan dengan observasi ke lapangan, melakukan wawancara mendalam kepada informan

dan selanjutnya, hasil observasi dan wawancara mendalam ditindaklanjuti dengan pengecekan pada literatur

dengan melakukan studi dokumentasi. Hasil penelitan diperoleh tiga strategi: (1) Memanfaatkan kesusuaian visi-

misi, IPTEK, dan regulasi untuk peningkatan kualitas pelayanan publik dan optimalisasi penerimaan pendapatan

asli daerah (PAD); (2) Peningkatan kualitas SDM aparatur dengan memanfaatkan kondisi ekonomi, sosial, politik

yang baik dan stabil; (3) Memanfaatkan media teknologi informasi dan komunikasi untuk meningkatkan jumlah

investor guna peningkatan kualitas pelayanan dan penerimaan PAD.

Keywords: manajemen strategis, pelayanan publik, pendapatan asli daerah





108 MANAJEMEN UMUM

MNJ-022

MENINGKATKAN DAYA SAING USAHA

LOKAL INDONESIA MENGHADAPI

MASYARAKAT EKONOMI ASEAN 2015

Sonata Christian

Universitas Ciputra, Surabaya

[email protected]

Abstract – Adanya kesepakatan Masyarakat Ekonomi ASEAN (MEA) 2015 dapat menjadi tantangan sekaligus

peluang bagi pelaku usaha lokal Indonesia.Dibukanya pasar bebas ASEAN 2015 membuka kesempatan pelaku

usaha di Indonesia untuk melakukan aktivitas ekspor ke sembilan negara anggota ASEAN lainnya.Kesempatan ini

dapat dijadikan peluang untuk memperluas daerah pemasaran produk-produk asli Indonesia. Di sisi lain, Pasar

bebas ekonomi ASEAN akan memberi kesempatan kepada pengusaha dan perusahaan dari luar negeri di kawasan

Asia Tenggara untuk memasarkan produknya di wilayah Indonesia dengan bebasdan bersaing dengan pengusaha

lokal dalam negeri.Secara umum semua pelaku usaha lokal Indonesia sudah harus mulai mempersiapkan diri dan

meningkatkan daya saing agar tidak tergilas oleh produk asing dan menjadi penonton di negeri sendiri.Kondisi ini

dapat diperburuk oleh kebiasaan konsumen Indonesia yang lebih senang menggunakan produk dari merek-merek

luar negeri. Penelitian ini akan memberikan solusi bagaimana cara meningkatkan daya saing usaha lokal

Indonesia menjelang dibukanya pasar bebas ASEAN 2015.

Keywords: daya saing, usaha lokal Indonesia, masyarakat ekonomi ASEAN

MNJ-023

MEMBANGUN MUTU PERGURUAN TINGGI

MELALUI PENGELOLAAN PERILAKU

CYBERLOAFING PADA MAHASISWA

Ratna Widiastuti

Universitas Kristen Maranatha [email protected];

Meily Margaretha

[email protected]

Abstract – University continues to try to improve their quality, one of which is marked by the abundant availability

of internet services that can provide convenience to all parties involved in the campus. On the other hand, the use

of information technology also has negative impact on users of the technology itself when the user is not using it for

the sake of job, and the deviant behavior is called cyberloafing/cyberslacking. This behavior occurs more

frequently for employees when they are do not focus with their job on the office, while for the students, they are do

not focus with the material that is being taught in class. However, the internet facilities provided by the university is

intended to facilitate and assist students in the learning process and the progress of technology owned by students

on their personal gadgets also aims to help the students. Therefore, it is necessary to anticipate how cyberloafing

behaviors are likely to arise in the learning process becomes more manageable positive use by students. In this

regard, the needs are to be formed through a process of personality possessed by each individual. There are some

personality characteristics that can make the behavior of cyberloafing be reduced and have a positive impact, such

as self-regulation, self efficacy, the conscientiousness and achievement orientation. The university could provide

some students activities and programs to develop the personality characteristics that leads to the formation of the

personality characteristics therefore when students are dealing with the advancement of internet technology in this

case, they will know what to do.

Keywords: cyberloafing, students, university, behavior



MANAJEMEN UMUM 109

MNJ-024

MERUMUSKAN MODEL KLASIFIKASI

KEGAGALAN BISNIS USAHA MIKRO,

KECIL, DAN MENENGAH DI INDONESIA

Herlina Yoka Roida

Faculty of Business – Widya Mandala Catholic University Surabaya, Indonesia

Jl. Dinoyo 42 – 44 Surabaya Indonesia

Phone 62-31-5678478 ext 122

N. Agus Sunarjanto

Faculty of Business – Widya Mandala

Catholic University Surabaya, Indonesia

Abstrak – This research briefly drawsbusiness failure classificaiton as an aplication of early warning system.

Business failure identification could detect business failure of small medium entreprises (SMEs). This research

aims to model business failure clasification that fit with SMEs in Indonesia based on developing countries

experiences. Using 2009-2010 data, panel data regresion is employed taking into account potential variables

which influence cash flows based insolvency of SMEs. As a result, only profitability ratio (EAT/Total Assets) and

liquidity ratios (Quick ratio/Inventory and current Assets/Total Assets) that impact business failure of SME,

respectively.

Keywords: failure, non-failure, discriminant analysis, small medium enterprises

MNJ-025 MODEL IMPLEMENTASI STRATEGI SEBAGAI

DETERMINAN KINERJA PERUSAHAAN

Dra. Friska Sipayung, MSi Fakultas Ekonomi dan Bisnis USU

[email protected]

Drs. Liasta Ginting, MSi

[email protected]

Dra. Lucy Anna, MS

[email protected]

Abstract – Setiap organisasi baik yang berorientasi laba maupun tidak, yang berorientasi produk, berorientasi

jasa, pemerintahan, swasta atau bahkan olah raga, harus merumuskan dan mengimplementasikan strategi yang

tepat agar berhasil. Disamping itu lingkungan bisnis baik internal dan eksternal yang sangat dinamis dan

kompleks juga membutuhkan strategi bisnis yang tepat untuk mempertahankan eksistensi perusahaan. Fokus

penelitian manajemen strategik mengalami pergeseran dari perencanaan strategi ke implementasi strategi.

Implementasi strategi jauh lebih penting daripada formulasi strategi. Namun demikian, masih sedikit penelitian

mengenai kerangka implementasi strategi untuk meningkatkan kesuksesan organisasi. Diskusi mengenai

implementasi strategi semakin populer, sejalan meluasnya kesadaran bahwa implementasi strategi jauh lebih

penting daripada formulasi strategi. Kaplan and Norton (2008) menunjukkan kesadaran manajemen puncak,

praktisi dan peneliti bahwa organisasi semakin mudah memformulasikan strategi, namun masih kesulitan untuk

memastikan strategi menjadi aksi nyata.

Penelitian ini mencoba menemukan model implementasi strategi sebagai determinan kinerja perusahaan,

menganalisis pengaruh kualitas tahapan implementasi strategi terhadap kesuksesan implementasi strategi dan

kinerja perusahaan serta menemukan model untuk mengaudit dinamika kapabilitas perusahaan dan memprediksi

keberhasilan implementasi strategi bagi perusahaan. Penelitian dilaksanakan pada 30 perusahaan dari berbagai

bidang industri. Analisis data dilakukan dengan menggunakan metode statistik yaitu dengan Structural Equation

Modeling (SEM) dan Partial Least Square.

Hasil penelitian menunjukkan bahwa faktor kualitas tahapan implementasi strategi dan faktor kapabilitas

pendukung implementasi strategi berpengaruh signifikan terhadap kesuksesan implementasi strategi, dan

kesuksesan implementasi strategi berpengaruh signifikan terhadap kinerja perusahaan.

Kata kunci : manajemen strategik, implementasi strategi, kinerja perusahaan



110 MANAJEMEN UMUM

MNJ-026 MODEL INTENSI BERWIRAUSAHA

Dr. Tony Wijaya.,MM

Fakultas Ekonomi UNY [email protected]

Dr. Santi Budiman.,MM

STIE IEU

Abstract – Penelitian yang dilakukan bertujuan menguji model intensi berwirausaha, secara khusus penelitian

yang dilakukan bertujuan menguji pengaruh sikap berwirausaha terhadap intensi berwirausaha, pengaruh

kecenderungan mengambil risiko terhadap sikap berwirausaha dan pengaruh efikasi diri terhadap kecenderungan

mengambil risiko.

Sampel dalam penelitian ini mahasiswa yang tersebar di Yogyakarta. Metode pengambilan sampel secara

purposive dengan kriteria mahasiswa semester akhir atau sedang menyekesaikan tugas akhir. Analisis data

menggunakan structural equation modelling (SEM) dibantu dengan program AMOS.

Hasil analisis menunjukkan secara menyeluruh model yang diuji fit dan secara parsial sikap berwirausaha

berpengaruh terhadap intensi berwirausaha, kecenderungan mengambil risiko berpengaruh terhadap sikap

berwirausaha dan efikasi diri berpengaruh terhadap kecenderungan mengambil risiko.

Kata-kata kunci: Intensi berwirausaha, sikap berwirausaha, kecenderungan mengambil risiko, self efficac

MNJ-027

MODEL OPTIMALISASI PENGELOLAAN ZAKAT

MAAL MELALUI PENINGKATAN PEMAHAMAN

DAN KESADARAN MASYARAKAT BERBASIS

BUDAYA LOKAL DALAM MENUNTASKAN

KEMISKINAN DI KOTA / KABUPATEN BANDUNG

Hilmiana

Faculty Economics and Busines – Padjadjaran University

[email protected]

Imas Soemaryani

Faculty Economics and Busines –

Padjadjaran University

[email protected]

Abstract – This study aims to identify factors that affect the awareness of public in understanding and practice

regular charity (zakat maal), zakat maal governance, potency zakat maal and model of management optimization of

zakat maal. The method used is descriptive qualitative, in order to obtain a description of the institution's profile of

zakat.

The potency of zakat and poverty in the study area. The results showed that one of the constraints is not absorbed

optimally the potency of zakat maal is the lack of public awareness in paying zakat maal through zakat institution,

another factor is the public habit in delivering their zakat to the close relatives. Public awareness to give charity is

culturally not affected by whether the neighborhood lived in the neighborhood mosque, madrasa, or not.

Most of the people only know the obligation to pay tithes and do not have knowledge of the obligation to pay zakat

maal; not optimal management of zakat by the Institute Amil Zakat thus necessary to develop a "business model"

which is effective for improving the reception and distribution of alms from the people.

Keywords: Zakat Maal, Muzaqqi, Amil zakat institutions, The potential zakat maal



MANAJEMEN UMUM 111

MNJ-028

MODEL PAGUYUBAN UNTUK

MEMPERTAHANKAN USAHA ENTREPRENEUR

COMMUNITY DI KAWASAN PESANTREN

KOTA JOMBANG

Wiwik Maryati

Fakultas Ilmu Administrasi Unipdu Email: [email protected]

Bambang Setyobudi

Fakultas Ilmu Administrasi Unipdu Email:

[email protected]

Abstract – Competition in a business is that it can not beavoided. To deal with an entrepreneur has the sensitivity

required in designing strategies to adapt to the competition in the business environment. This study aims to analyze

the state of competition in the entrepreneur community in the pesantren in Jombang city or community model

strategies that have been implemented to maintain the business from the competition.This type of research uses

descriptive qualitative approach to the study site 3 boarding school in Jombang city namely Darul Ulum boarding

Peterongan, Mamba`ul Ma` arif boarding Denanyar and Bahrul Ulum boarding Tambak Beras. Subjects were

considered representative of the entrepreneur that same type of effort is the efforts talls, shops, barandcafe/rental of

the community or students as consumers. The results stated that the model was able to minimize the level of

community competition with characteristics similar business/the same is happening in the community of

entrepreneurs in the boarding area, it can even be a means of mediator between the entrepreneur with

stakeholders (policy makers) in boarding school that regarded them as competitors main. This study gives the

conclusion that the model of community is the right and appropriate strategies to sustain the business in the

boarding area that tends sharp competition level.

Keywords: entrepreneur community, boarding area, the same effort, the model community

MNJ-029 MODEL PEMBELAJARAN ENTREPRENEURSHIP

INOVASI UNIVERSITAS ESA UNGGUL

Endang Ruswanti



Arief Kusuma AP


Arief Suwandi


Abstract – Tujuan pertama penelitian adalah untuk menyempurnakan materi pembelajaran mata kuliah

kewirausahaan yang tepat di perguruan tinggi. Kedua menyempurnakan model pembelajaran kewirausahaan

yang tepat diperguruan tinggi. Gap penelitian belum terdapat model pembelajaran kewirausahaan dalam

mengajar mata kuliah kewirausahaan di Universitas Esa Unggul, selama ini mata kuliah kewirausahaan yang

diajarkan berupa konseptual belum dilengkapi dengan pelatihan dan praktik wirausaha. Melalui identifikasi

berbagai tujuan model pendidikan kewirausahaan, mungkin memiliki pemahaman yang lebih mendalam tentang

kebutuhan pendidikan kewirausahaan di Indonesia serta pilihan yang lebih inovasi mengenai teknik pengajaran di

perguruan tinggi. Studi 1 menunjukkan bahwa mereka menyukai pendidikan kewirausahaan melalui tatap muka,

pelatihan jasa gunting rambut, bimbingan membuat proyek kelompok. Studi 2 menguji model pembelajaran

kewirausahaan setelah mahasiswa belajar konseptual dan pelatihan home industri. Dalam belajar home industri

dibuat kelompok terdiri atas tiga mahasiswa dan mereka belajar produksi snek, menentukan harga jual, membuat

merek, kreatifitas dan menjual sneck dalam kelas. Pelatihan ini bertujuan agar mahasiswa mandiri berwirausaha.

Kontribusi penelitian dengan ditemukan model pendidikan yang tepat di perguruan tinggi, diharapkan dapat

mengurangi pengangguran terdidik.

Kata kunci : model pendidikan, entrepreneurshi, universitas esa unggul





112 MANAJEMEN UMUM

MNJ-030

MODEL PEMBERDAYAAN BATIK SEMARANG

DALAM RANGKA MENGHADAPI MASYARAKAT

EKONOMI ASEAN (MEA)

Ariati Anomsari

Universitas Dian Nuswantoro Semarang [email protected]

Hertiana Ikasari

Universitas Dian Nuswantoro Semarang

[email protected]

Ngatindriatun

Universitas Bina Nusantara Jakarta

[email protected]

Abstract – The establishment of a single market in the ASEAN region which is termed the Asean Economic

Community (AEC) has consequences allows the state to sell goods and services easily to other countries throughout

Southeast Asia, which in turn makes the region an area of intense competition for its member countries , One of the

strengths that Indonesia is a great variety of creative industries grow and develop supporting the national

economy. One is batik. This study aims to formulate a model of empowerment Batik Semarang to prepare for the

ASEAN Economic Community (AEC) by 2015. This study aims to formulate a model of empowerment Batik

Semarang to prepare for the ASEAN Economic Community (AEC) by 2015. The study was done on 17 SMEs Batik

Semarang spread in some areas. Method of data collection conducted in this study include questionnaires, focus

group discussions (FGD) and in depth interviews. The results obtained are for the ASEAN Economic Community,

the formulation of the model empowerment semarang batik SMEs based on the aspects of production, distribution

aspect, the aspect of market demand and socio-cultural aspects which consisted of strategy, action acts, related

parties, and short-term priorities and long-term priority. Advice that can be given is the need for the involvement

and synergy of the various parties (academia, business, government and society) for the purpose of batik artisans

Semarang empowerment can be achieved.

Keywords: Batik Semarang, ASEAN Economic Community, Empowerment Model, FGD

MNJ-031

MODEL PENGELOLAAN PENGETAHUAN

PENGRAJIN SEPATU DALAM MENGHADAPI


(Kajian Pada Sentra Sepatu Cibaduyut Jawa Barat)

Joeliaty

Fakultas Ekonomi Dan Bisnis

Universitas Padjadjaran [email protected]

Gianjari

[email protected]

Abstract – Dengan diberlakukannya MEApara pelaku Industri Kecil Dan Menengah (IKM)di Indonesia

diharapkan dapat bersiap dan berani bersaing dengan produk dari negara lain. Salah Satu pelaku IKM yaitu

Sentra Sepatu Cibaduyut. Kompetensi pengetahuan merupakan faktor utama sebagai daya saing bagi para

pengrajin sepatu di Sentra Sepatu Cibaduyut dalam rangka menghadapi masyarakat ekonomi Asean (MEA).

Pengetahuan merupakan penggerak kearah kesuksesan dalam menghadapi MEA, karena melalui pengetahuan

maka para pengrajin sepatu akan memiliki kompetensi yang sesuai bidangnya dengan menghasilkan produk -

produk yang memiliki kualitas yang baik dan diminati oleh konsumen dalam dan luar negeri.

Metode penelitian yangdigunakan adalah metode deskriptif – analitis. Jenis analisis data yang digunakan dalam

penelitian ini adalah kualitatif yang didukung dengan data-data kuantitatif.

Penelitian ini bertujuan untuk membuat pola pengelolaan pengetahuan bagi entrepreneur sepatu di Sentra Sepatu

Cibaduyut untuk menghadapi Masyarakat Ekonomi Asean.Salah satu cara meningkatkan dan mengelola

kompetensi pengetahuan yaitu melalui penerapan knowledge managemet. Knowledge Management terdiri dari

proses using knowledge, finding knowledge,creating knowledge dan packaging knowledge yang akan membangun

budaya knowledge sharing di kalangan entrepreneur sepatu dan diharapkan dapat mendorong inovasi baik secara

kelompok atau individu guna mendukung pertumbuhan usaha dan meningkatkan daya saing yang akan membantu

core business activities berjalan lebih efektif sehingga memberikan nilai utilitas optimal.

Kata Kunci : Pengelolaan Pengetahuan, Pengrajin Sepatu, MEA



MANAJEMEN UMUM 113

MNJ-032

MODEL PENGGUNAAN SISTEM INFORMASI

AKUNTANSI UNTUK PENINGKATAN KINERJA

INDUSTRI KREATIF UKM KOTA MALANG

Maslichah

Universitas Islam Malang

[email protected]

Nur Diana

[email protected]

Mohammad Cholid Mawardi

[email protected]

Abstract – The purpose of this research is to create a conceptual model construction the use of accounting

information systems for decision-making as well as to determine the model of the use of accounting information

systems to improve the performance of the creative industries SME in Malang. This conceptual model is a new

innovation of the model Unified Theory of Acceptance and Use of Technology (UTAUT) is a model of user interest

and user behavior subsequent dalammenggunakan accounting information systems so that they can develop into a

model of conceptual change of use of accounting information Type of research is explanatory perceptional

research with survey methods. Type of primary data. Dimension of time is one shot study. The respondents were

owner and managers of SME in Malang city . The unit of analysis is the individual manager or owner. Analysis of

data used Structural Equation Modeling (SEM) with AMOS program. The result of the study show that SMEs can

increase performance through the direct influence of accounting knowledge SME businesses that are much stronger

than the indirect effect of accounting knowledge SME businesses through the use of accounting information as an

intervening variable that is degrading the performance of SMEs.

Keyword: accounting knowledge, internal locus of control, goal, accounting training, the use accounting

information

MNJ-033

PELATIHAN UMKM BERJENJANG DI KOTA

SURABAYA:

STRATEGI PENGUATAN DAYA SAING UMKM

DALAM MENGHADAPI ASEAN ECONOMIC

COMMUNITY (AEC)


Jurusan Manajemen, Fakultas Bisnis dan

Ekonomika Universitas Surabaya

[email protected]

Abstract – The Government of Surabaya since 2009 has had a program to reduce poverty in Surabaya. The poverty

reduction program in the City of Surabaya is through tiered training for SMEs. The tiered training aims to train

groups of poor people in the city of Surabaya to gain the skills for entrepreneurship. At the next level of skills for

entrepreneurship was developed into SMEs through training by SKPD City Government of Surabaya. At every level

of training undertaken, including to strengthen the competitiveness of SMEs in the face of the Asean Economic

Community(AEC).

The research’s aim was to determine how a tiered training for SMEs in Surabaya can serve as a strategy to

strengthen the competitiveness of SME to face AEC. The subjects in this study is the Surabaya City Government,

which in it is Bappeko who designed the strategy and management of the tiered training program, SKPD that plays

a role in providing this training to produce entrepreneurs, business groups and SMEs, as well as strengthening the

competitiveness of SMEs.

SKPDs that are included are the BAPPEMAS and KB, the Department of Labor, Office Food Security, Department

of Cooperatives and SMEs, Public Health Service, Department of Trade & Industry, as well as the Department of

Health, and also the participants that successfully form SMEs.

The type of data is primary as well as secondary. Primary data were obtained through in-depth interviews and

focus group discussions, while the secondary data obtained through the analysis of documents. The research found

that SMEs Spaced training organized by the Government of Surabaya plays an important role as a strategy for

strengthening the competitiveness of SMEs in the face of AEC.

Keywords: SME tiered training, strategies to strengthen competitiveness, the AEC



114 MANAJEMEN UMUM

MNJ-034 PELAYANAN KESEHATAN BERKEADILAN DAN

KEPUASAN PASIEN MASYARAKAT MISKIN

Nugroho Mardi Wibowo

Universitas Wijaya Putra [email protected]

Yuyun Widiastuti

Universitas Wijaya Putra

[email protected]

Dwi Lesno Panglipursari

Universitas Wijaya Putra

[email protected]

Abstract – The Government is committed to providing health coverage to the poor. However, reality shows that

health care to poor people is often not in line with expectations. The purpose of this study was to develop a model

of health care for the poor based on justice and analyze the influence of health care based on justice, on patient

satisfaction. This research sample totaled 234 patients of poor families in the Regional General Hospital (RGH) in

Sampang, Bangkalan, Pamekasan, Bondowoso and Situbondo. Results of testing the hypothesis by using Partial

Least Square (PLS) found that interactional and informational justice effect on patient satisfaction significantly.

The RGH already provide health services based on distributive and procedural justice fine to patients poor

families. However, because of communication and knowledge patient of poor families, RGH are not good service

impressed so had no impact on patient satisfaction. The RGH need to create a standard operational procedure

(SOP) of the work culture related to the interaction between doctors, nurses and non-medical personnel with all

patients, especially for patients with poor families.

Keywords: Justice Health Care, Patient Satisfaction, Regional General Hospital

MNJ-035

PEMANFAATAN METODE KONTEKSTUAL

DALAM PEMBELAJARAN KEWIRAUSAHAAN

GUNA PENINGKATAN INTENSI

Tapi Rondang Ni Bulan

STIE Harapan Medan

[email protected]

Abstract – The influence of entrepreneurship education has been considered as one of the important factors to

grow and develop the passion, spirit and entrepreneurial behavior among the younger generation. However, both

state universities and private universities, as a provider of higher education can not be expected to be able to

provide learning to students and college graduates to be able to play that role. It is, more due to the lack of a

learning model that corresponds to the condition that the student based on the results of previous studies found that

the learning model modeling has become a model of entrepreneurial learning are considered appropriate by the

student. Thus, the learning model, has a strong feasibility to be compiled and presented in the form of module

learning model. The purpose of this follow-up study is analyzing and modeling as the design of the learning model

that has been arranged through a module and learning plans as a lecturer guide of the proposed model of

entrepreneurial learning.

This study used a qualitative approach. This research is a classroom action research). The results of the study show

that contextual teaching method ia able to improve the achievement of agreed targets, contextual approach model

application techniques stimulate a readiness to lecturers of and students where both parties prepare themselves

before discussion; the use of props in running the contextual model is amust and cannot be separated froem the

contextual model itself. In general it can be concluded that visible results of the learning process with contextual

approach raises the value of high intention among the students.

Keywords: Contextual Teaching and Learning Model , Entrepreneurial Intention




MANAJEMEN UMUM 115

MNJ-036

PEMBERDAYAAN UMKM DALAM RANGKA

PENINGKATKAN KEUNGGULAN KOMPETITIF

MELALUI PROSES INOVASI MENGGUNAKAN

PENDEKATAN KNOWLEDGE MANAGEMENT

(Studi Pada Pengusaha Kerupuk Tuntang Kab.

Semarang)

Linda Ariany Mahastanti


Universitas Kristen Satya Wacana

Yeterina Widi Nugrahanti

Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Sri Hartini

Fakultas Sains Matematika Universitas Kristen Satya Wacana

Abstract – Product innovation capabilities urgently needed by SMEs (Micro, Small and Medium Enterprises) to

improve SMEs competitive advantage in the industry. This is important because a lot of SMEs that could not

survive or diminishing their income in this era of globalization because they are unable to compete in product

innovations. It also occurs in the cracker industry Tuntang Semarang District. Good innovation process will be

created if the craftsmen crackers have a good knowledge management in managing information and knowledge

from tacit knowledge that will be developed into exsplisit knowledge to peak at a business purpose.

Good product innovation needs to be done in a way to have a good knowledge management. One of the things that

will be done in the process of knowledge management is how craftsmen crackers Tuntang willing and able to

replace the production process of using borax to the production process without the use of borax in making dough

crackers called NasDem techniques through sharing knowledge among the craftsmen crackers.

The method used in this research is the Research and Development (R & D). This method was chosen because it

contains elements of empowerment unutuk crackers artisans to create innovative products of crackers through

knowledge management models that tapat. In the research process craftsmen are actively involved through their

experience so far in FGD for knowledge management process in terms of the production of crackers. The results

showed that the process of knowledge management from knowledge creation to knowledge dissemination has been

done well by businessman crackers. To expedite the process of knowledge management they also incorporate local

knowledge of local culture. This is done because the employers have a strong attachment to local wisdom.

Keyword : knowledge management, kearifan lokal SMEs



116 MANAJEMEN UMUM

MNJ-037 PENATA KELOLAAN PEDAGANG KAKI LIMA

KOTA BANDUNG

Ratih Hurriyati

Program Studi Pendidikan Manajemen Bisnis, Fakultas Pendidikan Ekonomi dan

Bisnis, Universitas Pendidikan Indonesia

[email protected]

Mayasari

[email protected]

Sulastri

[email protected]

Abstract – Informal sector in attendance Urban is a manifestation of the magnitude of job opportunities in the

informal sector on the one hand but ALSO shows the limitations of the official sector to absorb labor hearts.

Nevertheless realized that the very existence of street vendors in urban areas is very real dilemma. On the one side,

informal sector are often considered intrusive activities such as smoothness lying Sector Traffic, aesthetics And

Health Town city, as well as functions of infrastructure and public fasiltias so Must be styled, but lying side, where

informal sector Very helpful Troubleshooting Unemployment, Source Reception area is, and the fulfillment of

People's Economy Needs. Therefore, it is necessary to organize the effort FOR initials Street vendors so that they

CAN run its business.

Study Compilation and Analysis of Economic Planning Data The data collection work PKL Bandung in 2014,

which provides the data for the purpose FOR Street vendors as Material For Planning and Evaluation

Development in Bandung well as mapping the profile of street traders in some LOCATION in Bandung

Keywords: cantumkan maksimal lima kata kunci disini, di pisahkan dengan tanda koma

MNJ-038

PENERAPAN ADOPSI TEKNOLOGI INFORMASI

GUNA MEMPERLUAS AKSES PASAR PADA UKM

BATIK DI WILAYAH JETIS SIDOARJO

Nindria Untarini

Jurusan Manajemen FE Unesa

[email protected]

Yessy Artanti

Jurusan Manajemen FE Unesa

[email protected]

Abstract – Development of information technology (IT) provides new opportunities for SMEs in developing its

business (OEDC, 1993). Adoption of information technology by SMEs have not been up compared to large firms. In

fact, the use of IT will bring the company on favorable conditions one of which is the ease of market entry

(Keettinger et al., .1994). This research was conducted with the aim to test the influence of application adoption of

information techology toward market expansion.

Subject in this research is small mediun entreprises of Batik Jetis Sidoarjo. Sample selection is performed based on

sensus there are 30 batik craftsmen which have been fulfilling the conditions needed. Data collecting conducted by

disseminating questionare. The analyzed used regresion analys. Results of research shows that application

adoption of information technology have influence to market expansion. The Contribution of IT adoption in

explaining the market expansion is low (28,4%). This condition is supported by the level of IT adoption in SMEs

Jetis Sidoarjo batik is still at the level of 1 is the application of IT adoption internally oriented.

Therefore, awareness of entrepreneurship in Jetis Sidoarjo batik on the strategic role of IT adoption needs to be

enhanced by training and mentoring, development of self-management, business management and computer

application training that the intensity and diversity in the use of IT can be applied optimally.

Keywords: adoption of information technology, market expansion, small mediun entreprises



MANAJEMEN UMUM 117

MNJ-039

PENERAPAN GOOD CORPORATE GOVERNANCE

(TATA KELOLA) PADA USAHA KECIL MENENGAH

(UKM) DI SURABAYA DALAM MENGHADAPI

MEA 2015

Sri Lestari Kurniawati


[email protected]

Linda Purnama Sari


Titis Puspitaningrum D.K


Abstract – Sektor UKM memegang peranan penting dalam membangun perekonomian di Indonesia. Berdasarkan

data dari BPS, sekitar 58,12% penciptaan PDB berasal dari peran UKM. Selain itu sekitar seratus juta tenaga

kerja dapat diserap oleh sektor UKM dari seluruh tenaga kerja yang ada. UKM saat ini menghadapi situasi pasar

yang dinamis, kompleks dan persaingan juga kompetisi yang tinggi di pasar. Oleh karena itu apabila UKM ingin

bertahan dan berkembang maka ada beberapa hambatan atau kendala yang dihadapi yaitu keterbatasan informasi

maupun akses untuk mendapatkan sumberdaya, seperti misalnya modal, tenaga kerja serta kurangnya tata kelola

yang baik dalam menjalankan usahanya. Tata kelola memegang peranan penting dalam menentukan kualitas

usaha, pelaksanaan tata kelola yang baik akan meningkatkan kinerja UKM serta menjaga kelangsungan hidup

UKM dalam menghadapi era perdagangan bebas, apalagi dalam menghadapi MEA 2015.

Tujuan dari penelitian ini adalah ingin mengetahui seberapa jauh penerapan GCG (tata kelola) UKM di Surabaya

yang telah menjalankan usahanya selama ini. Tata kelola dalam penelitian ini menggunakan pengukuran

berdasarkan pada Indonesia’s Code Good Corporate Governance (2006) yang meliputi aspek : transparancy,

accountability, responsibility, independence and fairness.

Hasilnya bahwa berdasarkan pada tanggapan responden rata –rata menyatakan bahwa independensi merupakan

aspek yang penting untuk pengukuran tata kelola yaitu sebesar 3,94, keadilan dan akuntabilitas masing-masing

3,85 , kemudian tanggung jawab sebesar 3,79 dan tanggapan responden yang paling rendah yaitu transparansi

sebesar 3,21. Akan tetapi hasil dari rata-rata tanggapan responden terdahap tata kelola ini berbeda dengan

pernyataan responden terdahap urutan prioritas dari tata kelola, dimana sekitar 116 responden menyatakan

bahwa yang penting dan harus diperhatikan dalam penerapan tata kelola yaitu tanggung jawab (57 responden),

transparansi (24 responden), keadilan (18 responden), independen (10 responden) dan akuntabilitas (7 responden).

Kata kunci : transparancy, accountability, responsibility, independence and fairness



118 MANAJEMEN UMUM

MNJ-040

PENERAPAN GOOD CORPORATE

GOVERNANCE PADA KELOMPOK

TANI ORGANIK

Purwani Retno Andalas

Universitas Kristen Duta Wacana [email protected]

Putriana Kristanti

[email protected]

Agustini Dyah Respati

[email protected]

Abstract – Organic Farmers Group Karangwungu Village, District Karangdawa, Klaten Regency, Central Java is

a business group that produces organic paddy products. Organic Farmers Group has the potential to be developed

when applying the principle of good, as good corporate governance (GCG). GCG hasprinciples that can support

the development and survival of this business group. Results of research and studies on the application of the

principles of good corporate governance principles and the Karangwungu Organic Farmers Group can be relied

upon in making efforts to repair the management effort required to develop and maintain the viability of the

business group. Population and sample of this research is all the officers and members of Karangwungu Organic

Farmers Group. The research instrument using a questionnaire. Research questionnaire included questions about

respondents' characteristics and on the level of implementation of the elements of good corporate governance in

Karangwungu Organic Farmers Group. A list of questions about the elements of good corporate governance which

include transparency, accountability, responsibility, independence, equality and fairness. Data collected through

interviews with each respondent, administrators and members of the group. Techniques of analysis using

descriptive analysis. The results showed that the principles of good corporate governance can and should be

applied to the Karangwungu Organic Farmers Group. The group has level good category. Application of the

principle of good corporate governance can be a means to develop and preserve the group effort.

Keywords: Organic Farmers Group,GCG, application

MNJ-041

PENGARUH CORPORATE SOCIAL

RESPONSIBILITY BIDANG LINGKUNGAN DAN

GOOD CORPORATE GOVERNANCE TERHADAP

KINERJA PERUSAHAAN

Nyssa Andriani Chandra

Universitas Pelita Harapan Surabaya email: [email protected]

Putu Anom Mahadwartha

Universitas Surabaya, email: [email protected]

Werner R. Murhadi

Universitas Surabaya,


Abstract –This research is intended to find out the influence of Corporate Social Responsbility to the environmental

sector and Good Corporate Governance to the performance of the company. The indicator of the CSR being used is

the rankings of the company listed in Indonesian Stock Exchange as published in PROPER for the period of 2010-

1013. As for the indicator of assessment for GCG is the size of the audit committee and the size of the board of

directors as stated in the annual report of the company. The size of the sample for this research is 24 companies

and the method of the sampling is purposive sampling. The regression method is used by utilizing OLS-

ARCH/GARCH analysis. The model being used is a model that has passed the requirement criteria for OLS-

ARCH/GARCH method and the one with the best result. The result of this research shows that the ranking of CSR

does not have any influence to the performance of the company, the size of the audit committee has a positive

influence and is significant to the performance of the company, and the size of the board of directors influences

positively to the performance of the company in a significant way. Beside that the ranking of CSR doesn’t have any

influence to the size of audit committee and board of directors.

Key words: Corporate Social Responsibility, Good Corporate Governance, Return on Asset, PROPER, corporate

performance



MANAJEMEN UMUM 119

MNJ-042

PENGARUH FAKTOR SPESIFIK BANK DAN

MAKROEKONOMI TERHADAP KINERJA

PERBANKAN INDONESIA

Yuyun Isbanah


[email protected]

Budiono


[email protected]

Abstract – The purpose of this research is to analyze the influence of bank spesific and macroeconomic factor to

banking performance and find the best estimation models to estimate the performance. This study used secondary

data in the prospectus of companies that have been go public and listed on the Indonesian stock exchange in 2010-

2014.The samples are 31 banking companies obtained through purposive sampling method. Bank spesific factors

are consisting of CAR, NPL, BOPO, Firm size, ROA, and ROE. Macroeconomic factors are consisting of Economic

Growth, interest rate (SBI), and exchange rate. The analytical method used multiple linear regression with a

significance level of 5% to executed for two different estimation models (ROA and ROE). Based on the results of the

research concluded that ROA is the best estimation models to estimate the performance. The variable capital

adequacy ratio (CAR) positive affect on ROA. But capital adequacy ratio did not significantly on ROE. Non-

performing loan negative affect on ROA and ROE. Growth positive affect on ROA. Firm size, SBI, and exchange

rate did not significantly on ROA and ROE. Based on these results we recommend investors need to consider

management factors to banking performance apraisal, beside used internal factors from financial statement.

Keywords: Faktor Spesifik Bank, Makroekonomi, Performance

MNJ-043

PENGARUH INFLASI DAN PDRB TERHADAP

PENYALURAN KREDIT UMUM DAN UMKM

DI DAERAH ISTIMEWA YOGYAKARTA

Mujino

Universitas Sarjanawiyata Tamansiswa Yogyakarta

[email protected]

Risal Rinofah

Universitas Sarjanawiyata Tamansiswa

Yogyakarta

[email protected]

Abstract – The purpose of this research was to determine the effect of macroeconomic on General lending and

SMEs in Yogyakarta by using multiple linear regression analysis. The variables that will be analyzed are: Inflation

and GDPas the independent variable, while the dependent variable are the General and SMEs Lending. The results

showssimultaneously significant effect of the macroeconomics variables on SMEs growth in Yogyakarta. Only

Inflation partially affected on SMEs lendings growth in Yogyakarta.

Keywords: Macroeconomics,General Lending and SMEs



120 MANAJEMEN UMUM

MNJ-044


KAPASITAS INOVASI DAN KINERJA USAHA DI

SEKTOR PENGOLAHAN INDUSTRI KECIL

KABUPATEN SEMARANG

Edy Dwi Kurniati


Universitas Darul Ulum Islamic Centre

Sudirman GUPPI (UNDARIS) [email protected]

Nunuk Supraptini

[email protected]

Abstract – Resource Based View (RBV) theory, the company must have the resources and capabilities that are

unique and different to win competition . This study aims to analyze the factors that affect the company's innovative

capacity, then the subsequent effect on firm performance. The study was conducted by taking the data through

interviews with 150 small businesses in the manufacturing sector Semarang Regency. Sampling technique is done

through stratified sampling ( multi stage sampling ) with the following steps: the first stage by taking samples of the

area and the second stage by taking samples of the small business sector of processing industry based on business

location listed on Department of Trade and Industry, Semarang Regency. Data analysis techniques in the study

conducted by Structural Equation Modeling ( SEM ) Program .

The results of this study generally found that factors as the business owner managers characteristics,

organizational characteristics and external environment has a positive effect on the innovation capacity of small

businesses. The results of this study managed to find a management role business owners have a dominant

influence on the achievement of innovation capacity. In addition , this study also found that the capacity of

innovation in small businesses in the manufacturing industry in Semarang Regency is able to improve the

achievement of business performance

Keywords: Industry Environment, Innovation Capacity, Business Performance

MNJ-045 PENGEMBANGAN KEWIRAUSAHAAN

MAHASISWA BERBASIS TECHNOPRENEUR

Ita Rifiani Permatasari,

[email protected]

Suselo Utoyo, ST, MMT

[email protected]

Ayu Sulasari, S.E., M.M

[email protected]

Abstract – The problems experienced in developing entrepreneurial students from year to year was relatively

similarlike low mental in starting a business. Most students prefer to be job seekers compared to become job

creators, even though most of the students have a unique product ideas that can be developed.

Based on that problems, it is necessary to have a guidance to develop product ideas from students and prepare

their mental to be able and willing to do entrepreneurship, especially among Politekhnik Negeri Malang's

(Polinema) students. IbK (Iptek bagi Kewirausahaan/Science and technology for entrepreneurship) activities in

Polinema very appropriate to achieve these goals in accordance with the needs of the students, specifically the

provision of skills training methods and business skills technique both in theory and in practice intensely. Students

also need to be introduced to the real business world, like internships, once considered quite ready mentally,

prospective entrepreneurs' student began to start their independent entrepreneurship.

The entire process will have supervisory and advisory, and granted financial support and technology to create an

independent young entrepreneurs.

The implementation of this service is targeted forcreate a productive, creative and consistent young

entrepreneurship, especially for students of Polinema.

Keywords: Entrepreneurship development, Technologi, Technopreneur





MANAJEMEN UMUM 121

MNJ-046

PERAN PEMERINTAH DALAM PENINGKATAN

AKSES PASAR PRODUK KAKAO BAGI

PENGUSAHA KECIL DAN MENENGAH DALAM

PERCEPATAN DAN PERLUASAN PEMBANGUNAN

EKONOMI DI KABUPATEN DONGGALA


Idris Azis


Mauled Moelyono


Syamsul Bahri Dg. Parani


Abstract – Tujuan jangka panjang penelitian ini adalah dihasilkannya gambaran secara detail dan komprehensif

tentangperan pemerintah dalam peningkatan akses pasar produk kakao bagi pengusaha kecil dan menengah

(pelaku kakao) dalam percepatan dan perluasan pembangunan ekonomi di Kabupaten Donggala Propinsi Sulawesi

Tengah. Sedangkan tujuan khusus dari penelitian ini adalah Menganalisis akses pasar produk kakao bagi

pengusaha kecil dan menengah(pelaku kakao) dalam percepatan dan perluasan pembangunan ekonomi di

Kabupaten Donggala Propinsi Sulawesi Tengah. Fokus pada analisis pola perdagangan kakao dan analisis margin

dalam perdagangan kakao.

Hasil perhitungan diperoleh keuntungan yang diperoleh pada pola perdagangan model pertama sebesar Rp.1.782,-

/kg. Keuntungan yang diperoleh pada pola perdagangan model kedua sebesarRp. 1.989,-/kg. Keuntungan yang

diperoleh pada pola perdagangan model ketiga sebesarRp.993,-/kg. Keuntungan yang diperoleh pada pola

perdagangan model keempat sebesarRp. 1.383,-/kg.

Hasil analisis diperoleh total margin yang diperoleh pada model pola perdgangan pertama adalah sebesar Rp.

3.800,-/kg. Total margin yang diperoleh pada model pola perdgangan kedua adalah sebesar Rp. 3.000,-/kg. Total

margin yang diperoleh pada model pola perdgangan ketiga adalah sebesar Rp.3.000,-/kg. Total margin yang

diperoleh pada model pola perdgangan keempat adalah sebesar Rp. 1.000,-/kg.

Petani menjual komoditas kakao ke tingkat pengepul desa, karena menginginkan komoditas cepat terjual, atau

petani memiliki hasil komoditas dalam jumlah kecil.Petani menjual langsung ke pedagang kota karena sebagian

petani sudah membangun kerjasama (jejaring) dengan pedang Kota Palu, dan sudah terbangun menjadi nasabah.

Petani yang membangun kerjasama ini mendapatkan kemudahan dalam mendapatkan dana segar atau pinjam dari

pedagang kota.Petani menjual ke pedagang besar di Kota Palu, karena menjual hasil produksi dalam jumlah besar

atau areal tanam yang luas, sehingga petani berharap mendapatkan margin keuntungan penjual yang lebih besar

jika dijual di tingkat pengepul desa atau pengepul kecamatan.Petani memilih untuk menjual ke pengepul desa

karena kendala tingginya biaya tranportasi terutama pada beberapa desa di kecamatan yang masih terpencil

seperti Kecamatan Rio Pakava dengan tingkat produksi tertinggi.

Kaywords: Pola perdagangan, Keuntungan, dan Total Margin

MNJ-047

POSISI POLITIK KOMISI PEMBERANTASAN

KORUPSI :

ANALISIS PEMANGKU KEPENTINGAN PADA

ORGANISASI PUBLIK

Suwarsono Muhammad

Dosen Program Studi Manajemen FE UII

dan Penasehat KPK 2013-Mei 2015

[email protected] dan [email protected]

Abstract – This paper attempts to find the political position of Komisi Pemberantasan Korupsi (The Corruption

Eradication Commission) in the year of 2014. In so doing, it tries to use the stakeholders perspective as its

theoretical framework which applied in public sector context. Stakeholders analysis is basically a political

dimension of management. First, it shorty expouses what is meant by the stakeholders perspective. It is followed by

an explanation about its mode of analysis and its strategic implication. Core of the paper is found where it

explains the political position of Komisi Pemberantasan Korupsi (KPK) in its final part which includes a set of

proposed strategy.

Keyword : Komisi Pemberantasan Korupsi



122 MANAJEMEN UMUM

MNJ-048

POTENSI PASAR PAKAN TERNAK UNGGAS

SEBAGAI UPAYA MENGURANGI

KETERGANTUNGAN IMPOR TEPUNG IKAN DI

INDONESIA

(Survey di Sentra Produksi Kabupaten Tojo Una-Una

Sulawesi Tengah)

Hilda Monoarfa

Program Sudi Manajemen, Univ. Tadulako

[email protected]

Chalil

Program Sudi Manajemen, Univ. Tadulako [email protected]

Abstract – Short-term goal of this research is the implementation of a model and strategy to increase value-added

and income-based Fishermen Catch Fish Meal to achieve Forage Poultry market potential as an effort to reduce

dependence on imported flour fish here at home. While the long-term goal to be achieved in this research is the

formation of clusters of SME business at the level of fish meal as a supplier of fishermen catching fish meal in

animal feed processing business.

Based on descriptive analysis showed that the respondents' assessment of the implementation model and strategy to

increase the added value of the average three districts provide value above 4 it means entering an important

category. D isisi another, respondents' assessment of the increase in the average value added in the category of a

value above 4, which gives a meaning that is very important in adding value to be pursued.

In addition, the test results manufacture of fishmeal with participants as many as 20 people were carried out on

laboratory Fak. UNTAD farms, shows that fishermen catch as the trainees were very enthusiastic and motivated to

increase the added value based on fish meal, which will fisherman can catch as the suppliers of raw materials fish

meal for animal feed pengeolah SMEs. Analysis of the cost of feed for farm needs chicken feed locally-based

intensive systems can save approximately 31%. That is, if the feed itself can be cultivated by farmers, it will grow

poultry farm in Tojo Una-Una. Because today there is only one large business scale farmers with the sale of 75,000

head per year, or an average of 300 individuals per day, by utilizing the feed manufacturer. Likewise, chicken egg

farm businesses only one, with average sales of 870 racks / week. The main obstacle farm businesses today is the

availability of feed manufacturers are relatively expensive, and feed the largest component (70%).

Keywords : value -added products , Fishermen’s Income , and Market Potential Poultry Feed

MNJ-049

QUANTUM LEAP STRATEGY INDUSTRI

PARIWISATA INDONESIA DALAM MENGHADAPI


Alexander Wahyudi HS

Universitas Ciputra,Surabaya

[email protected]

Abstract –.In the last decade, almost all countries in the world are trying hard to develop the tourism potential to

earn foreign exchange as much as possible. Likewise in Indonesia, each region seeks to develop the tourism

potential of the area owned by both for domestic and foreign markets. Tourism is an important factor not only for

the country but also a region (area) because it has a very broad multiplier effect. However, the disadvantage that

often do local governments (provincial / district / municipal) related to the promotion of tourism is promoting its

region itself. Thus promotion will never give any economic impact because the money in circulation comes from the

same area. Referring to the data released by the World Economic Forum (WEF) in 2014, the competitiveness of

Indonesian tourism is in the top 70 of 144 countries. While in ASEAN, Indonesia is ranked fourth below Singapore,

Malaysia and Thailand. In order for Indonesia to rank 30 of the world by 2019 as expressed by the Minister of

Tourism, Arief Yahya, a lot of things to do especially need to make a quantum leap forward in the preparation and

implementation strategy. This study uses a qualitative method with secondary data as a research tool. This study

shows that Quantum Leap Strategic Map of the tourism sector is very important and useful to compete in the Asian

Economic Community (AEC) which will be effective in early 2016. Spirit of entrepreneurship is needed for all

stakeholders in the field of tourism in order Indonesia is the entrepreneur who sustained and grow / develop

(growth)

Keywords: Strategic Management,Multiplier Effect,Quantum Leap, Entrepreneurship, MEA





MANAJEMEN UMUM 123

MNJ-050

RANCANGAN PERBAIKAN KUALITAS PRODUK

UKM SEPATU KULIT DENGAN

MENGINTEGRASIKAN METODE ANALYTIC

NETWORK PROCESS (ANP) DAN METODE QUALITY

FUNCTION DEPLOYMENT (QFD)

Febriana Wurjaningrum


Mukh. Nasir Ramdhani


Abstract – On the development of competitive business world, nowadays, companies are no longer just notice for

benefits , but also should notice for customer need as well as aspects of the company's product quality and

capability. The existence of the design of products quality in appropriate with the customer needs can be very

helpful in surviving in a competitive market that is more competitive. Not only big companies in Indonesia,

Indonesian SMEs also require design improvement of product quality. One of these leather shoes on SME products.

In the process of improving the quality of products appropriate to customer needs would be able to directly impact

the company's ability to improve the quality of products that produced. Application of the concept of quality in

company requiring quality continuous improvement.

One method that can be used in the improvement of the quality of the products that produced by the company is

using the Quality Function Deployment (QFD). The use of QFD method can help improve the quality of the product

that produced leather shoes with consideration of the consumer. Therefore, this study will examine the design of

quality improvement with the integration of Quality Function Deployment (QFD) and Analytic Network Process

(ANP) in the prioritization of the company's decision to fulfiil customer needs and resolve problems in production

prosses on SMEs leather shoe.

The results showed that the improved design quality with integration of Quality Function Deployment and Analytic

Network Process produces 17 quality attributes of the product, then it taken 6 attributes with the highest gap in the

House Of Quality (HOQ). From the results of data process on the House Of Quality obtained that product technical

requirement A4 has first rank with 0.068 weight; A3 second ranks with a weight of 0,028; A1 in third with a weight

of 0.352; A2 in the fourth with a weight of 0.427; fifth rank on the A6 and weighs 0,000, and A6 in the last rank

with weights 0.125.

Keywords: Improvement Quality, Quality Function Deployment, Analytic Network Process, House of Quality,

Small and Medium Enterprises



124 MANAJEMEN UMUM

MNJ-051

SERTIFIKASI PROFESI BIDANG MANAJEMEN

BISNIS, AKANKAH MENINGKATKAN DAYA

SAING?

Roos K. Andadari


[email protected]

Annie Susanto


Petrus Wijayanto


Abstract – Rencana Pemberlakuan Masyarakat Ekonomi ASEAN (MEA)menimbulkan kekhawatiran bahwa tenaga

kerja Indonesia tidak dapat memanfaatkan peluang secara maksimal. Seperti diketahui konsekwensi liberalisasi

perdagangan adalah industri harus dapat memenuhi kompetensi SDM yang dapat diterima oleh pasar global,

yang ditunjukkan oleh kepemilikan sertifikasi kompetensi.Kenyataanya banyak tenaga kerja Indonesia tidak

memiliki sertifikasi profesi sehingga punya potensi tersisih apabila industri mensyaratkannya. Dengan sertifikasi

profesi diharapkan akan meningkatkan daya saing tenaga kerja. Pertanyaannya apakah tuntutan sertifikasi profesi

juga relevan bagi bidang manajemen bisnis? Paper ini memberi gambaran apakah sertifikasi profesi dalam bidang

Manajemen Bisnis akan meningkatkan daya saing lulusan program studi S1 Manajemen Bisnis memasuki pasar

kerja di era MEA. Penelitian ini merupakan penelitian diskriptif kualitatif, memanfaatkan data primer maupun

sekunder. Hasil penelitian memperlihatkan bahwa persepsi baik dari pengguna maupun alumnitentang kebutuhan

sertifikasi profesi masih beragam.Untuk meningkatkan daya saing, diusulkan desain kurikulum “Plus” yang selain

mempertimbangkan kepemilikan sertifikasi profesi juga softskills, IT skills, dan language skills.

MNJ-052

SINERGI PERENCANAAN STRATEGIS

BEBERAPAKEMENTRIAN INDONESIA DALAM

MENGHADAPI MASYARAKAT EKONOMI ASEAN

(MEA)


Universitas Ciputra

Surabaya, [email protected]

Abstract – Presiden Joko Widodo secara resmi mengumumkan bahwa Indonesia akan secara resmi memasuki era

MEA pada akhir tahun 2015. Kerjasama ini dilakukan untuk tujuan integrasi ekonomi ASEAN yang stabil,

makmur, dan berdaya saing tinggi.Untuk meraih tujuan tersebut, salah satu strategi yang dilakukan Presiden Joko

Widodo adalah memberikan target-target spesifik untuk masing-masing kementrian Indonesia.Penelitian ini ingin

melihat bagaimanakah kesiapan beberapa kementrian Indonesia dalam menghadapi era MEA. Tujuan penelitian

ini adalah untuk mengetahui perencanaan yang telah di targetkan beberapa kementrian Indonesia dalam rangka

mencapai tujuan yang sama yaiu berhasil dalam era MEA. Pendekatan kualitatif deskriptif digunakan dalam

penelitian ini.Penelitian ini menggunakan data sekunder dengan kategori eksternal data (Bungin 2012:128) yang

diambil dari beberapa majalah yang relevan dengan topik penelitian dan website resmi kementrian terkait.Dengan

demikian penelitian ini dilakukan dengan mencari data tentang strategi yang dilakukan beberapa kementrian

Indonesia kemudian disimpulkan suatu simpulan perencanaan strategis yang komprehensif untuk mencapai tujuan

kesiapan hadapi MEA.

Kata kunci: Strategi Manajemen, Globalisasi, Masyarakat Ekonomi ASEAN (MEA)



MANAJEMEN UMUM 125

MNJ-053

SISTEM PENGAMBILAN KEPUTUSAN MEMILIH

MASAKAN BERDASARKAN JENIS PENYAKIT

KRONIS MENGGUNAKAN METODE ANALYTICAL

HIERARCHY PROCESS

Sardjoeni Moedjiono

Magister Ilmu Komputer, Univ. Budi Luhur Jl. Ciledug Raya, Petukangan Utara, Jakarta

Selatan, 12260. Indonesia.

[email protected]

Winanti

[email protected]

Aries Kusdaryono

[email protected]

Abstract – Keterbatasan jumlah dokter yang tidak sebanding dengan jumlah pasien, dunia kuliner saat ini sangat

diminati oleh banyak kalangan dan usaha di bidang kuliner dapat membantu masyarakat dalam mengembangkan

dan mendorong pertumbuhan perekonomian nasional. Aplikasi aneka resep masakan Indonesia menggunakan

bahasa pemrograman Visual Basic. Pengujian menggunakan FGD, black box dan McCall. Adapun target yang

ingin dicapai adalah membuat dan merancang aplikasi masakan berdasarkan jenis penyakit kronis sehingga dapat

dimanfaatkan oleh dokter, bidan, ahli gizi dan masyarakat luas yang memilki penyakit kronis untuk mengetahui

masakan atau makanan apa saja yang boleh dikonsumi atau bagi siapapun yang ingin sekedar mengetahui

berbagai jenis masakan bagi penderita penyakit kronis. Target yang kedua dari penelitian ini adalah membantu

para dokter, bidan, penilik kesehatan dan ahli gizi dalam menentukan makanan sehat bagi yang sakit kronis serta

kecukupan gizi bagi seseorang yang sakit. Sistem akan menyampaikan informasi mengenai jenis penyakit kronis

beserta pantangan dan jenis masakan atau makanan yang boleh dikonsumsi oleh penderita penyakit kronis dalam

hal ini penulis memberikan resep masakan beserta kandungan bahan. Dengan adanya sistem ini masyarakat

secara luas, dokter, bidan, penilik kesehatan dan ahli gizi dengan mudah memperoleh informasi yang dibutuhkan

tanpa harus menghafal satu persatu masakan/makanan bagi penderita penyakit kronis.

Kata kunci : Sistem pengambilan keputusan, resep, masakan, penyakit kronis, Analytical Hierarchy Proces

MNJ-054 STRATEGI DIVERSIFIKASI DAN

NILAI PERUSAHAAN

Rahmat Heru Setianto

Departemen Manajemen, Univ. Airlangga

[email protected]

Rory Asrhofi Andani

Departemen Manajemen, Univ. Airlangga

[email protected]

Abstract –.Penelitian ini bertujuan untuk melihat pengaruh diversifikasi terhadap nilai perusahaan. Sampel yang

digunakan adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periodei 2009 sampai 2013.

Nilai perusahaan diukur menggunakan excess value, sedangkan tingkat diversifikasi diukur menggunakan indeks

Herfindahl dan total Entrophy. Hasil analisis menggunakan regresi linear menunjukkan bahwa diversifikasi

perusahaan berpengaruh positif terhadap nilai perusahaan.

Keywords: Diversifikiasi, Nilai perusahaan, Manufaktur




126 MANAJEMEN UMUM

MNJ-055

STRATEGI MODEL PEMBENTUKAN DAN

PENGEMBANGAN KLASTER MENUJU

PENINGKATAN DAYA SAING UKM DI KABUPATEN

DONGGALA PROPINSI SULAWESI TENGAH

Syamsul Bahri Dg. Parani


Johnny Tanamal


Arfan Neno


Abstract – Secara umum tujuan dari penelitian ini adalah ingin mengkaji keberhasilan program kelompok UKM

dalam menumbuhkan UKM berdaya saing tinggi di Kabupaten Donggala Propinsi Sulawesi Tengah.Adapun tujuan

khusus dari penelitian ini adalahmengkaji dan menganalisis keberhasilan dan permasalahan yang dihadapi

kelompok UKM yang berimbas pada UKM di Kabupaten Donggala.

Metode analisis yang digunakan untuk mencapai tujuan tahun pertama adalah Analisis keberhasilan pembinaan

kelompok UKMdi Kabupaten Donggala.

Hasil temuan dilapangan menjelaskan bahwa indikator keberhasilan pertama; menunjukkan peralatan yang

digunakan oleh kelompok UKM cukup bervariasi, tepat guna, memiliki pembagian kerja, dan bekerja sesuai

dengan keahliannya masing-masing.Indikator keberhasilan kedua; menunjukkan kelompok UKM memiliki

pencatatan produksi dan pemasaran, memiliki sarana informasi, mementingkan pola kaderisasi, dan memiliki

program pengembangan bisnis.Indikator keberhasilan ketiga; menunjukkan kelompok UKM senantiasa berusaha

untuk meningkatkan pengetahuan produksi bagi karyawannya, berusaha untuk meningkatkan pengetahuan

pemasaran bagi karyawannya, meningkatkan keterampilan karyawan dalam memanfaatkan sarana dan prasarana,

dan memberi kesempatan karyawan untuk berkreasi pada bidangnya masing-masing.Indikator keberhasilan

keempat; menunjukkan kelompok UKM senantiasa memberikan kesempatan karyawan menemukan inovasi baru,

memberikan kesempatan karyawan untuk memperoleh informasi pengetahuan teknis, mengikutsertakan karyawan

dalam kegiatan sosialisasi yang dilakukan oleh instansi teknis, dan memberikan kesempatan karyawannya dalam

kegiatan pelatihan atau sejenisnya.Indikator keberhasilan kelima; menunjukkan perusahaan senantiasa memiliki

jaringan dengan industri hilir, memiliki jaringan dengan pelanggan, memiliki jaringan dengan lembaga social, dan

memiliki jaringan dengan lingkungan kerja.Indikator keberhasilan keenam; menunjukkan perusahaan memiliki

kontrak kerjasama dengan pemasok, memanfaatkan pemasok sebagai mata-mata, memanfaatkan pemasok sebagai

mata rantai, dan memanfaatkan pemasok sebagai konsumen.Indikator keberhasilan ketujuh; menunjukkan

kelompok UKM tersedia modal untuk modal kerja, memiliki modal untuk membiayai organisasi, memiliki modal

untuk investasi, dan menyediakan modaluntuk pengembangan usaha.Indikator keberhasilan kedelapan;

menunjukkan karyawan memiliki kemandirian untuk bekerja, suka hal yang baru, memiliki motivasi untuk maju,

dan memiliki kepercayaan diri setiap bekerja.Indikator keberhasilan kesembilan; menunjukkan pimpinan suka

melindungi bawahan, mendelegasikan tugas-tugasnya, karyawan memahami tujuan perusahaan, dan karyawan

senantiasa mengutamakan kepentingan perusahaan.

Kata Kunci: ModelStrategi, Kelompok, dan Daya Saing UKM



MANAJEMEN UMUM 127

MNJ-056

STUDI EKSPERIMEN MODEL SINERGI

PEMBERDAYAAN DALAM PENGEMBANGAN

USAHA MIKRO DI SUMATERA UTARA

Ade Indah Sari., SE., M.Si

STIE Harapan Medan [email protected]

Abstract – In the course of the development of micro, synergy needed development activities of some parties such

as governments, universities, banks, NGOs and micro-entrepreneurs themselves. This paper discusses the synergy

of banking (in this case the Bank of North Sumatra) and college (in this case STIE Harapan Medan) in the

development of micro businesses in North Sumatra. This paper is based on a multi-year research (second year) to

conduct research experiments (with training) aimed to test a model of synergy in the development of micro

businesses in North Sumatra, the training provided regarding the four areas of development, namely: Sector

Development Production and Processing, Marketing Development Division, Human Resources Development,

Design and Technology Development Division, which became the object of research is micro-entrepreneurs who

are members of the target group SS1 Bank of North Sumatra, in the development activities conducted by the Bank

of North Sumatra rely on the strength of the CMO (Credit Marketing Officer) , which are divided into two groups,

namely the experimental group and the control group. The experimental group was given training by the synergy

between universities and banks, while the control group training without synergy between universities and banks,

this is done to see if by applying the model of synergy, knowledge CMO / AO increase, which is expected this

knowledge can be explained back to the entrepreneur target micro Bank of North Sumatra, which will help micro-

entrepreneurs to overcome the problems faced in running the business. Results of this research is to synergize the

activities of development banks and universities can help microentrepreneurs find solving problems faced in

running their businesses.

Keywords: Research experiment, Synergy Model Empowerment, Micro Enterprise Development

MNJ-057

TAKUT, MALU, LINGKUNGAN KELUARGA, DAN

INTENSI KEWIRAUSAHAAN MAHASISWA

PERGURUAN TINGGI SWASTA

DI YOGYAKARTA


Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Alamat e-mail: [email protected]

Abstract – This study examined the effects of fear of failure, shame, and entrepreneurial (family) environment to

entrepreneurship intention among private university’s students in Yogyakarta. Using 125 students from that

schools, regression analysis is used for testing hyphoteses. The results showed that: (1) fear of failure has negative

effect on intention; (2) entrepreneurial (family) environment has positive effect on intention. However, the study

showed that shame has no significant effect on intention. Theoritical and managerial implications of these findings

are also discussed.

Keywords: fear of failure, shame, entrepreneurial environment, family, entrepreneurship intention





128 MANAJEMEN UMUM

MNJ-058

THE RELATIONSHIPS AMONG ENTREPRENEURIAL

EDUCATION, ENTREPRENEURIAL ATTITUDE,

AND ENTREPRENEURIAL INTENTION

Anik Kusmintarti

Accounting Department,

State Polytechnic of Malang [email protected]

Abstract – Educated unemployment can be reduced by developing a positive mindset about entrepreneurship as a

career option. Student Entrepreneur Program is part of the strategy in higher education to facilitate students who

have an interest in entrepreneurship.Theory Planned of behavior stated that the attitude is one of the predictors of

intention. Therefore, the relationships among entrepreneurial education, entrepreneurial attitude, and

entrepreneurial intention need to be examined.

This study aims to analyze the entrepreneurial attitude as a mediator of entrepreneurial education influence on the

entrepreneurial intention. The population of this research are students of semester one to the last semester of State

Polytechnic of Malang and Brawijaya University who have learned an entrepreneurial education. Judgment

sampling is used to choose the sample. The data collection was done through questionnaires. The number of data

processed are 206. The collected data were analyzed by using analytic descriptive statistics and regression

analysis.

The results shows that entrepreneurial education hasn’t a significant influence on entrepreneurial attitude.

Besides, entrepreneurial attitude does not acts as a mediator of the influence of entrepreneurial attitude on

entrepreneurial intention.

Keywords: entrepreneurial education, entrepreneurial attitude and entrepreneurial intention

MNJ-059

TRANSFER PENGETAHUAN SEBAGAI

BAGIAN DARI ALIH GENERASI PADA

PERUSAHAAN KELUARGA

Achmad sobirin

Direktur, Pusat Studi Perusahaan Keluarga – Indonesian Institute of Family Firm,

PS. Manajemen – Univ. Islam Indonesia

Jogjakarta, Indonesia Tel (62)274881546 [email protected]

Ulfa Sofiana

Magister Manajemen, Fakultas Ekonomi Universitas Islam Indonesia

[email protected]

Al Hasin

Magister Manajemen, Fakultas Ekonomi Universitas Islam Indonesia

[email protected]

Abstract – Paper ini menelaah secara mendalam, menggunakan pendekatan kaulitatif, proses transfer pengetahuan

pada perusahaan keluarga – PT Kharisma Jaya sebagai bagian dari upaya generasi pertama menyiapkan generasi

penerus. Trasfer penegtahuan yang selama dipahami hanya akan terjadi ketika suksesi telah direncanakan dan

diimplementasikan, temuan ini menunjukkan hal sebaliknya. Transfer pengetahuan telah dilakukan jauh sebelum

suksesi berlangsung. Pada perusahaan keluarga, pengetahuan yang ditransfer dapat dibedakan menajdi dua yakni

“nilai-nilai keluarga – bisa disebut sebagai pengetahuan filosofis” dan pengetahuan bisnis. Kedua pengetahuan

ini pada umumnya berupa pengetahuan tacit dan idiosyncratic. Penelitian ini juga menemukan citical point

efektifitas transfer pengetahuan ditentukan oleh kesiapan penerima pengetahun untuk menerima pengetahuan baru.

Temuan lainnya adalah proses transfer pengetahuan, seperti diduga, berjalan amat lambat dan prosesnya bersifat

spriralling bukan linear.

Kata Kunci: perusahaan keluarga, suksesi, transfer pengetahuan



MANAJEMEN UMUM 129

MNJ-060

UPAYA MENINGKATKAN DAYA SAING PRODUK

UMKM DI KAMPUNG WISATA TEGALWARU

BOGOR

Muslikh

Economics Fakulty of Yarsi University Jakarta


Abstract – This study aimed to analyze the influence of entrepreneurship orientation, market orientation,

knowledge sharing, competence,innovation, and creativity toward competitiveness of micro and small business.

The population in this study were micro and small business in Kampung Wisata Bogor. The sample have been

gathered at around 125 respondents from the owners businesss. Meanwhile the analysis techniques used in this

research is Structural Equation Modeling (SEM) with Amos software version 16.0.

The research has given positive effects for entrereneurship orierntation and market orientation were influance

significantly toward innovation, knowledge sharing and competence were influance significantly toward

creativity, innovation and creativity were influance significantly toward competitiveness.

Keyword: Entrepreneurship orientation, market orientation, knowledge sharing, competence, creativitiv,

innovation and competitiveness

MNJ-061 ANALISIS KOMPETENSI WIRAUSAHA UNTUK

MENINGKATKAN DAYA SAING USAHA

Asep Mulyana

FEB Unpad

[email protected]

Wa Ode Zusnita Muizu

FEB Unpad

[email protected]

Abstract – Organisasi yang ingin menjadi pemenang dalam persaingan bisnis tentunya harus mampu melakukan

berbagai perubahan dan inovasi organisasional. Tidak terkecuali dengan Usaha Kecil Mikro dan menengah

(UMKM). Kewirausahaan saat ini memiliki peran yang cukup penting dalam perekonomian modern. Hal ini dapat

dilihat dari peran UMKM dalam pembangunan yang telah menjadi motor penggerak perekonomian nasiaonal saat

krisis melanda. Kemampuan UMKM ini tentunya sangat ditentukan oleh kesiapan sumberdaya manusianya (SDM).

Berbagai perusahaan terkemuka dunia telah membuktikan bahwa Human Resources adalah kunci keberhasilan

mereka dalam memenangkan pasar global. Hal itu dapat dipahami karena sistem manajemen dan strategi bisnis

apapun yang diterapkan tanpa dukungan SDM yang kompeten akan sulit diharapkan efektifitasnya. Dengan

kompetensi yang dimilkiknya, para pelaku usaha diharapkan mampu berinteraksi dengan lingkungan bisnis yang

kompetitif dan bersedia mengimplementasikan beragam strategi yang berbeda dalam rangka menghasilkan produk

dan jasa yang unggul untuk daya saing organisasi.

Keywords: Kewirausahaan, Daya Saing, Kompetensi Wirausaha




130 MANAJEMEN UMUM

MNJ-062

DETERMINAN FINANCIAL DISTRESS SEKTOR

PERBANKAN INDONESIA DENGAN PENDEKATAN

MULTIVARIATE LOGIT

Franciscus Hasiholan Tamba

Univ. Katolik Indonesia Atma Jaya Jakarta

[email protected]

Lestano

Univ. Katolik Indonesia Atma Jaya Jakarta

[email protected]

Abstract – This study aims to determine the factor that most influence the financial distress of the Indonesian

banking Sector in 2003 – 2013 by using multivariate logit econometric model. In addition, this study also aims to

offer a new a approach for identifying financial distress in the system wide level. To determine the factors that most

influence the financial distress of the Indonesian banking sector, researchers used four macroeconomic variables,

namely GDP growth, real interest rate, inflation rate and the ratio of the money supply M2 to foreign exchange

reserves. To identify financial distress at system-wide level, researcher uses a financial market pressure index,

which uses variables in the aggregate banking financial ratios namely CAR,NPL,ROA and LDR. The results show

financial of the banking sector is likely to increase when macroeconomic conditions deteriorate, in particular, low

GDP growth. Also found that the balance of payment Indonesia us vulnerable to financial distress characterized by

the flow of capital out of the country and financial distress occurs. The results also show that the identification of

financial distress at the system wide level use of financial market pressure index capture the signal from the

pressure of the financial sector until the recovery phase even financial condition after the crisis.

Keywords: Financial Distress, Financial Market Pressure Index, Multivariate Logit, threshold, System-Wide

MNJ-063 LITERASI KEUANGAN MAHASISWA S1 EKONOMI

JURUSAN MANAJEMEN

R.A. Sista Paramita, S.E., M.Si

Fakultas Ekonomi Univ. Negeri Surabaya

[email protected]

Tias A. Indarwati, SE., MM

Fakultas Ekonomi Univ. Negeri Surabaya

[email protected]

Abstract – This study examine the level of financial literacy and the factors that influence undergraduate students

of Faculty of Economics. This study distributed 125 questionnaires. The data then be analyzed using descriptive

statistics and binary logistic regression. The level of financial literacy was 63,8% were in the average category.

The test results revealed that there was influence of GPA, Student Admission Year, and Major of Study. The results

showed that student’s level of financial literacy in Banking and Insurance subject is the higest score, followed by

personal finance subject. The lower score was achieved for the subject of Capital Market and the lowest was in

financing subject. It means that student should improve their understanding about capital market and financing.

For the youth, they might not fully involved in making decision about investment in capital market or financing.

Whereas it was important for the youth to connect between experience with knowledge they had about finance.

Suggestions for further research, the study can be expanded not only for student at Faculty of Economics. The study

can also broaden to financial attention to behavior related in financial literacy.

Keywords: Financial Literacy, studentsof Faculty of Economics, Gender, Education






MANAJEMEN UMUM 131

MNJ-064

MEMPERSIAPKAN UMKM DALAM MENGHADAPI

MEA 2015 MELALUI PROGRAM PELATIHAN

BAHASA INGGRIS GUNA MENDAPATKAN

PASAR EKS

Rianto Nurcahyo

Jurusan IBM - Bina Nusantara University [email protected]

Raja Halim Harahap

Jurusan IBM - Bina Nusantara University

[email protected]

Didiet Gharnaditya

urusan IBM - Bina Nusantara University

[email protected]

Abstract – Entering the era of globalization, better known as free market requires every individual to prepare

reliable resources, especially in the field of Science and Technology. In order to master these demands, it is

required adequate knowledge so that they can use it in dealing with the demands of a globalized world full of

competition. In this regard, the role of the English language is required both in mastering communication

technologies and to interact directly; moreover, the presence of the media especially the Internet will force people

to learn English. As a means of global communication, English should be actively mastered both orally and in

written. In an increasingly globalized business world, there are more local Indonesian companies entering into the

world market, and growing number of international companies. This research is an attempt to create the roles of

exporters, especially the Micro, Small and Medium Enterprises (SMEs) through the products produced by the

exporters themselves. Of the Indonesian export revenue number to other countries, the value of Indonesia's exports

is relatively low, one of the constraints faced by exporters is in terms of the ability of a foreign language, namely

English. Mastery of English is the main capital to open international trading communication.. This method is

expected to eventually be able to provide additional knowledge and self-confidence for the exporters who want to

market their products abroad, the title of this study is Preparing SMEs in facing AEC 2015 through English

training program to obtain export market.

Keywords: Training, Export, ASEAN, MEA






132 MANAJEMEN UMUM

MNJ-065

ORGANIZATIONAL KNOWLEDGE ASSETS DAN

KEUNGGULAN BERSAING UMKM

DI JAWA TENGAH

Heru Sulistyo

Universitas Islam Sultan Agung Semarang

[email protected]

Wuryanti

Universitas Islam Sultan Agung Semarang

[email protected]

Siyamtinah

Universitas Islam Sultan Agung Semarang [email protected]

Abstract – Pertumbuhan UMKM antara tahun 2009 hingga 2013 sebesar 2,3% per tahun, 17 persen diantaranya

telah mampu melakukan ekspor produk, khususnya produk garmen. Kondisi tersebut masih bisa ditingkatkan lebih

baik lagi, mengingat adanya peluang pengembangan UMKM dalam menghadapi masyarakat ekonomi ASEAN

2015. Mengingat potensi pengembangan UMKM yang tinggi khususnya di Jawa Tengah, maka UMKM perlu

melakukan inovasi dalam mencapai keunggulan bersaing. Penelitian ini berusaha mengidentifikasi dan

menemukan model keunggulan bersaing UMKM tenun Jawa Tengah berdasarkan inovasi, organizational

knowledge assets dan customer relationship management. Sampel dalam penelitian ini adalah pemilik UMKM

tenun di Kabupaten Jepara Sebanyak 100 orang. Pengambilan sampel menggunakan metode purposive sampling

yang berdasarkan pertimbangan UMKM tenun yang sudah beroperasi minimal lima tahun dan masih eksis hingga

saat ini. Teknik pengumpulan data dilakukan dengan metode survei melalui wawancara dan kuesioner.

Berdasarkan hasil penelitian menunjukkan bahwa untuk meningkatkan kapabilitas inovasi diperlukan peningkatan

dalam customer relationship management dan organizational knowledge assets. Organisasi / perusahaan yang

memiliki relasi yang baik dengan para pelanggan dan sering berbagi informasi akan mudah mendapatkan ide-ide

baru dan pengetahuan dalam menciptakan kapabilitas inovasi. Hasil penelitian juga menunjukkan bahwa customer

relationship management berpengaruh signifikan terhadap kapabilitas inovasi dan keunggulan bersaing.

Organizational knowledge assets berpengaruh signifikan terhadap kapabilitas inovasi namun tidak berpengaruh

terhadap keunggulan bersaing. Kapabilitas inovasi juga tidak berengaruh terhadap keunggulan bersaing.

Keywords: Organizational knowledge assets, human capital, organizational capital, structural capital, customer

relationship management






MANAJEMEN UMUM 133

MNJ-066

PENGARUH MEKANISME CORPORATE

GOVERNANCE DAN LEVERAGE TERHADAP

MANAJEMEN LABA

(Studi Empiris pada Perusahaan Property dan Real Estate

yang Terdaftar di BEI)

Hanifah

STIE EKUITAS

[email protected]

Muhammad Dzulfikar

STIE EKUITAS

Abstract – Financial statements are useful in making decisions. Financial statements are often abused by

management to make changes in the use of accounting methods, which will affect the amount of income shown in

the financial statements. To minimize the occurrence of earnings management by implementing a corporate

governance mechanism and leverage is expected to create good corporate governance and transparency. The

purpose of this research was to examine the influence of corporate governance mechanisms (audit committee,

independent commissioner, institutional ownership, managerial ownership) and leverage to earnings management

in property and real estate companies listed on Indonesia Stock Exchange (IDX).

The method used in this research is descriptive and verifikatif. The samples used were 21 companies property and

real estate acquired through purposive sampling. Data used in the research are secondary data from financial

statements. Analysis method used is multiple linear regression.

The Results of research showed that partially audit committee, institusional ownership, managerial ownership and

leverage is not significant influence to earnings management, while the independent commissioner significantly

influence to earnings management. Simultaneously audit committee, independent commissioner, institutional

ownership, managerial ownership, and leverage not significant influence to earnings management with correlation

of 22,4%.

Keywords:Earnings management ,corporate governance mechanisms, leverage.



134 MANAJEMEN UMUM

MNJ-067

PENGARUH SERVICECAPE TERHADAP

KEPUASAN KONSUMEN

(Studi Pada Solaria Trans Studio Mall Bandung)

Ai Lili Yuliati

Prodi Administrasi Bisnis, Fakultas

Komunikasi dan Bisnis Universitas Telkom

[email protected]

Chitra Yustiesa

Prodi Administrasi Bisnis, Fakultas

Komunikasi dan Bisnis Universitas Telkom

[email protected]

Abstract – The tight competition in the restaurant businesses is currently causing the owners of restaurant should

be able to create excellence-competitive advantage compared to another restaurant. One of the advantages that can

increase consumer satisfaction is to create and improve the implementation of Servicescape.

Servicescape is physical environment or physical facilities where services produced, delivered, and consumed. The

another definition mention that servicescape is impressions created in sensory perception by the design of the

physical environment where services are delivered.

This research is aims to know the influence of servicescape to the costumer satisfaction in Solaria TSM Bandung.

The methods used in is quantitative methods with this type of research is causal study. The types of data required

for the research is primary data and secondary data. While the techniques used in collecting data for the research

is a questionnaire, and the study of literature. Sample taken by non-probabilty sampling with the type of incidental

sampling with 400 respondents. Then, for The data analysis used in this research is descriptive analysis and

multiple liner regression analysis.

Based on the results of hypothesis testing to simultaneously Servicescape positive and significant effect on

consumer satisfaction in the Solaria TSM Bandung, this is proven by Fhitung > Ftabel (463,093 > 2,63) with the

level of 0.000 signifikasinya > 0.005. Based on the results of the test of the hypothesis partially obtained variable

Ambient Condition, Spatial Layout and Functionality, and Sign, Syumbol and Artifacts a positive and significant

impact on consumer satisfaction in the Solaria TSM Bandung. Based on multiple liner regression analysis has the

result Y= -0,050 + 0,554X1 + 0,363X2 + 0,105X3. Based on the coefficient of determination is obtained that

servicescape is able to explain the consumer satisfaction by 77,8% and the rest of 22,2% of them by the other

factors are not examined in this research such as product, price, quality and promotion.

Conclusion of this research, the implementation of Servicescape in the Solaria TSM is already in good categories,

but there are some aspects that it will be better if do the improvement such as music, and hand washing.

Key Words : Servicescape, Consumer Satisfaction





MANAJEMEN UMUM 135

MNJ-068 PREDIKTOR SIKAP LOYALITAS TERDADAP

TOKO ECERAN BERBASIS WARALABA

Anas Hidayat

Fakultas Ekonomi, Univ. Islam Indonesia [email protected]

Firda Dessya Citra

Fakultas Ekonomi, Univ. Islam Indonesia

[email protected]

Abstract – This study aims to determine the effect of perceived relationship orientation between the level of

consumer confidence and consumer affective commitment, confidence level to the commitment to analyze the

influence of affective and attitudinal loyalty of the consumers and explain the influence of affective commitment to

consumer loyalty attitudes Indomaret. The population of this study is Indomaret customers in Yogyakarta, by taking

200 respondents as the samples. The result shows that the orientation relationship has positive effect on trust and

affective commitment, trust also gives positive influence to affective commitment, therefore, both variables have

positive influence toward the attitude of customer loyalty. Thus, based on the results of the relationship variables

above, it can be concluded that the higher the level of consumer confidence, the higher the customer loyalty attitude

towards Indomaret.

Keywords: Orientation relationships, trust, Affective Commitment, Attitude Loyalty





136 MANAJEMEN UMUM

MNJ-069

STRATEGI MODEL PEMBENTUKAN DAN

PENGEMBANGAN KLASTER MENUJU

PENINGKATAN DAYA SAING UKM DI KABUPATEN

DONGGALA PROPINSI SULAWESI TENGAH

Syamsul Bahri Dg. Parani, SE, MM


Johnny Tanamal, SE., MSi


Arfan Neno, SE., MBA


Abstract – Secara umum tujuan dari penelitian ini adalah ingin mengkaji keberhasilan program kelompok UKM

dalam menumbuhkan UKM berdaya saing tinggi di Kabupaten Donggala Propinsi Sulawesi Tengah.Adapun tujuan

khusus dari penelitian ini adalahmengkaji dan menganalisis keberhasilan dan permasalahan yang dihadapi

kelompok UKM yang berimbas pada UKM di Kabupaten Donggala.

Metode analisis yang digunakan untuk mencapai tujuan tahun pertama adalah Analisis keberhasilan pembinaan

kelompok UKMdi Kabupaten Donggala.

Hasil temuan dilapangan menjelaskan bahwa indikator keberhasilan pertama; menunjukkan peralatan yang

digunakan oleh kelompok UKM cukup bervariasi, tepat guna, memiliki pembagian kerja, dan bekerja sesuai

dengan keahliannya masing-masing.Indikator keberhasilan kedua; menunjukkan kelompok UKM memiliki

pencatatan produksi dan pemasaran, memiliki sarana informasi, mementingkan pola kaderisasi, dan memiliki

program pengembangan bisnis.Indikator keberhasilan ketiga; menunjukkan kelompok UKM senantiasa berusaha

untuk meningkatkan pengetahuan produksi bagi karyawannya, berusaha untuk meningkatkan pengetahuan

pemasaran bagi karyawannya, meningkatkan keterampilan karyawan dalam memanfaatkan sarana dan prasarana,

dan memberi kesempatan karyawan untuk berkreasi pada bidangnya masing-masing.Indikator keberhasilan

keempat; menunjukkan kelompok UKM senantiasa memberikan kesempatan karyawan menemukan inovasi baru,

memberikan kesempatan karyawan untuk memperoleh informasi pengetahuan teknis, mengikutsertakan karyawan

dalam kegiatan sosialisasi yang dilakukan oleh instansi teknis, dan memberikan kesempatan karyawannya dalam

kegiatan pelatihan atau sejenisnya.Indikator keberhasilan kelima; menunjukkan perusahaan senantiasa memiliki

jaringan dengan industri hilir, memiliki jaringan dengan pelanggan, memiliki jaringan dengan lembaga social, dan

memiliki jaringan dengan lingkungan kerja.Indikator keberhasilan keenam; menunjukkan perusahaan memiliki

kontrak kerjasama dengan pemasok, memanfaatkan pemasok sebagai mata-mata, memanfaatkan pemasok sebagai

mata rantai, dan memanfaatkan pemasok sebagai konsumen.Indikator keberhasilan ketujuh; menunjukkan

kelompok UKM tersedia modal untuk modal kerja, memiliki modal untuk membiayai organisasi, memiliki modal

untuk investasi, dan menyediakan modaluntuk pengembangan usaha.Indikator keberhasilan kedelapan;

menunjukkan karyawan memiliki kemandirian untuk bekerja, suka hal yang baru, memiliki motivasi untuk maju,

dan memiliki kepercayaan diri setiap bekerja.Indikator keberhasilan kesembilan; menunjukkan pimpinan suka

melindungi bawahan, mendelegasikan tugas-tugasnya, karyawan memahami tujuan perusahaan, dan karyawan

senantiasa mengutamakan kepentingan perusahaan.

Kata Kunci: ModelStrategi, Kelompok, dan Daya Saing UKM

· REVIEWER FMI-7 JAKARTA Dr. Levyda, SE., MM. Universitas Sahid Jakarta Dr. Yasintha Soelasih,...

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Transcript of · REVIEWER FMI-7 JAKARTA Dr. Levyda, SE., MM. Universitas Sahid Jakarta Dr. Yasintha Soelasih,...