8 Common Affiliate Marketing Mistakes to Avoid

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If your a marketer you know that making mistakes is not a big deal; in fact, the more mistakes we make, the better we get at doing our jobs. However, you should also always learn from your mistakes, and we have certainly learned from our share of affiliate marketing mistakes. In the digital busines...

Transcript of 8 Common Affiliate Marketing Mistakes to Avoid

Page 1: 8 Common Affiliate Marketing Mistakes to Avoid
Page 2: 8 Common Affiliate Marketing Mistakes to Avoid

LEARN HOW EARN $1000 IN JUST A WEEK

8 COMMON AFFILIATE

MARKETING MISTAKES

TO AVOID A Must Have Guide For All Affiliate Marketers……

Page 3: 8 Common Affiliate Marketing Mistakes to Avoid

LEARN HOW EARN $1000 IN JUST A WEEK

If your a marketer you know that making mistakes is not a big deal; in fact, the more

mistakes we make, the better we get at doing our jobs. However, you should also

always learn from your mistakes, and we have certainly learned from our share of

affiliate marketing mistakes.

In the digital business, it is almost a sin to make mistakes, because even the

smallest mistakes can manifest in the most gruesome ways and comes with an

extremely high price to pay.

Suppose you are an aspiring digital marketer or a technologist. In that case, you

have to focus on a lot more than knowing the difference between WordPress vs.

Joomla, Shopify vs. WooCommerce, and traditional vs. digital marketing. Every

piece of information counts, and details matter. If you have not heard about affiliate

marketing earlier, you will develop a sound understanding of the term by reading this

article.

Page 4: 8 Common Affiliate Marketing Mistakes to Avoid

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What is Affiliate Marketing?

Affiliate marketing is a term used specifically in digital marketing. It entails that you

(the company or the product owner) advertise and market your product (company)

onto a third person’s website. When a visitor visits your website through the agency

or website that was linked to your website, you get paid a commission.

How Affiliate Marketing Works

The biggest catch of integrating affiliate marketing in your business plan is that it

allows to increase the scalability as well as the reach of your business. That is to

say, your sales executive can only target a specific number of people each day;

however, with affiliate marketing, anyone from every corner of the world can visit

your website, with minimum effort required from your end.

Advantages of Affiliate Marketing

Now that you understand, albeit briefly, what affiliate marketing is, let us analyze its

benefits for your business:

1. It increases the scale as well as the scope of your business. For instance, if you

advertise your product on Facebook, its reach is likely to increase ten times (x10)

because it has about 2 billion active users each day!

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2. Many websites advertise verified products; therefore, if an affiliate marketer

advertises your product, they are also vouching for your product’s credibility, which

can be extremely useful for your newly-established business.

3. It is cheap and cost-effective. If you are to advertise through traditional media (print

and electronic), it will cost you a fortune; however, affiliate marketing is at least thrice

as cheaper.

However, as the tool has numerous advantages, some people (in fact, many) cannot

use it effectively for their benefit. Here are the eight (8) most affiliate marketing

common mistakes that they make and which you must avoid at all costs if you wish

to turn your project into a success.

8 COMMON AFFILIATE MARKETING

MISTAKES

Here is a quick summary of the most common affiliate marketing mistakes.

1. Prioritizing selling over helping

2. Not having a contact database

3. Lack of diversity in links

4. Not Providing High-Quality Regular Content

5. Not building out micro-niche Articles

6. Confining yourself to a single distribution channel

7. Not Trying New Things Out

8. Not Learning

1. Prioritizing selling over helping

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The most common affiliate marketing mistake that marketers make is that they insert

affiliate links aimlessly throughout the website, which should not be the case.

Marketers think that the links’ quantity will attract more buyers; however, this is not

the case. When you insert too many affiliate marketing links on your website, people

distrusting your site, consider it to be dubious, which negatively affects your

website’s credibility.

Instead, what you should do is that the website’s link should be naturally integrated

into the article, that is, as the reader reads the article, the link should be placed in

such a way that it gives a natural flow to the reading and the link should not seem

out of context.

A better way to include affiliate links is to make sure you write articles that

contextually relate to links included making your content more relatable and less

‘artificial’.

2. Not having a Contact Database

We are not asking that you should have a full-fledge contact database management

system that also acts as a customer relationship management system. Still, if you

wish to indulge in affiliate marketing, it is strongly advised that you have a contact

database.

In your scenario, it is advisable that you at least have a mailing list, which contains

the names as well as the email addresses of all the visitors that pay a visit to your

website.

Having an email list has the following advantages:

o The traffic to your website will increase substantially.

If you have a loyal customer base of 3500-5000 people and you update your

website, that is, either add a new product or a new blog post, the email list will

enable you to contact your most frequent visitors. If not all, at least half or 30% will

visit your website, which will increase the traffic on your website.

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o The Search Engine might target you

If for some reason, Google decides to update its search engine algorithm, and your

website loses its ranking and gets removed from the first page, you lose most, if not

all, of your customers.

However, if you have an email list, you are safe. As you rebuild your platform, you

will have your list, which you can use to regain your visitors.

o Subscribers are directly proportional to Traffic

The more subscribers you have on your website, the more the traffic, which

translates into more sales from your platform.

Also, the value of the website also increases by great folds as your subscribers and

traffic increase.

3. Lack of Diversity in Links

Another affiliate marketing mistake that marketers make is that they include too

many links from a numbered (very few) influencers. In 2020, many marketing experts

say that quality supersedes quantity and diversity matters the most.

Therefore, you should have a cap on the number of links you include from certain

people and focus on increasing your reach by including links on large and varied

topics.

Including many links from a single brand decreases your website’s credibility since it

creates the impressions that your content is sponsored.

4. Not Providing High-Quality Regular Content

While setting up your website and having affiliate links in itself is a huge

accomplishment, many marketers stop investing after this process. However, this

should not be the case. Successful digital marketers recommend that affiliate

marketers invest not only monetary but also human resources in their projects.

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That is, they should perfect, update, and, if necessary, change certain things

(images, etc.) in their articles whenever and wherever possible.

They also advise that if possible, marketers should change the appearance and the

backdrop of the articles as well.

Optimizing your website is extremely important because the more up to date your

website is, the more likely the visitors are likely to trust you.

5. Not building out micro-niche Articles

If you choose to invest in affiliate marketing, your affiliate links should be extremely

precise and concise. Since you’re linking your website with someone else’s, you’ll

have to ensure that it’s as specific as possible; this way, you’ll be able to find

hardcore loyal customers who will return to your website.

How exactly do you do this?

The good old method of experimentation. In your initial days, you will have to

experiment greatly with the content you wish to have produced and the sort of links

you will include and generate, the links with the most visits will give you an idea

about the links with the most hits, which you can use to your advantage.

6. Confining yourself to a single distribution channel

William Taylor, a leading Content Developer at Velvet Jobs, is of the opinion that

new affiliate marketers often make the mistake of relying on a certain kind of medium

when advertising; that is, they rely heavily on blogs, websites, and search engines to

boost their sales and traffic.

1. However, he says, social media is a powerful tool to attract customers. In fact, he

says that social media tools such as Facebook and Instagram can increase web

traffic to one’s business by at least three folds.

Also, associating oneself with social media influencers increases business sales;

thus, social media can be an essential tool in your affiliate marketing arsenal.

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7. Not Trying New Things Out

Thanks to all the diverse range of information that exists out there, standardization is

the norm. While customization is a prerequisite in some places and instances, but

when it comes to affiliate marketing, try to customize your website and platform as

much as possible.

Make sure that your website is reflective of the services or the products that you

advertise.

While customization may sound too techy, it’s not. You can customize your website

in the following way:

o Change the color and theme of your subscription form.

o Send a personalized message whenever a new visitor visits your website.

o In the sidebars, include some information about your products and services.

The more customized your website is, the more customer trust you are likely to gain.

8. Not Learning

An old saying goes by that you should make your passion your profession because

every day will feel like a new opportunity and less tedious.

Affiliate marketing is not an easy task; it requires you to conduct extensive market

research, have some knowledge about Search Engine Optimization (SEO), and

much more; therefore, it’s best if you take a jump in such a project that you like,

enjoy and are passionate about.

In this way, you will work twice as hard and will enjoy the reward.

Conclusion

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Due to their inexperience and lack of knowledge, newbie affiliate marketers often

make the most obvious affiliate marketing mistakes, which often translate into huge

human and financial losses. Therefore, to avoid these mistakes, learn from

experienced professionals, and give your best shot to this profession.