8 Common Affiliate Marketing Mistakes to Avoid
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Transcript of 8 Common Affiliate Marketing Mistakes to Avoid
LEARN HOW EARN $1000 IN JUST A WEEK
8 COMMON AFFILIATE
MARKETING MISTAKES
TO AVOID A Must Have Guide For All Affiliate Marketers……
LEARN HOW EARN $1000 IN JUST A WEEK
If your a marketer you know that making mistakes is not a big deal; in fact, the more
mistakes we make, the better we get at doing our jobs. However, you should also
always learn from your mistakes, and we have certainly learned from our share of
affiliate marketing mistakes.
In the digital business, it is almost a sin to make mistakes, because even the
smallest mistakes can manifest in the most gruesome ways and comes with an
extremely high price to pay.
Suppose you are an aspiring digital marketer or a technologist. In that case, you
have to focus on a lot more than knowing the difference between WordPress vs.
Joomla, Shopify vs. WooCommerce, and traditional vs. digital marketing. Every
piece of information counts, and details matter. If you have not heard about affiliate
marketing earlier, you will develop a sound understanding of the term by reading this
article.
LEARN HOW EARN $1000 IN JUST A WEEK
What is Affiliate Marketing?
Affiliate marketing is a term used specifically in digital marketing. It entails that you
(the company or the product owner) advertise and market your product (company)
onto a third person’s website. When a visitor visits your website through the agency
or website that was linked to your website, you get paid a commission.
How Affiliate Marketing Works
The biggest catch of integrating affiliate marketing in your business plan is that it
allows to increase the scalability as well as the reach of your business. That is to
say, your sales executive can only target a specific number of people each day;
however, with affiliate marketing, anyone from every corner of the world can visit
your website, with minimum effort required from your end.
Advantages of Affiliate Marketing
Now that you understand, albeit briefly, what affiliate marketing is, let us analyze its
benefits for your business:
1. It increases the scale as well as the scope of your business. For instance, if you
advertise your product on Facebook, its reach is likely to increase ten times (x10)
because it has about 2 billion active users each day!
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2. Many websites advertise verified products; therefore, if an affiliate marketer
advertises your product, they are also vouching for your product’s credibility, which
can be extremely useful for your newly-established business.
3. It is cheap and cost-effective. If you are to advertise through traditional media (print
and electronic), it will cost you a fortune; however, affiliate marketing is at least thrice
as cheaper.
However, as the tool has numerous advantages, some people (in fact, many) cannot
use it effectively for their benefit. Here are the eight (8) most affiliate marketing
common mistakes that they make and which you must avoid at all costs if you wish
to turn your project into a success.
8 COMMON AFFILIATE MARKETING
MISTAKES
Here is a quick summary of the most common affiliate marketing mistakes.
1. Prioritizing selling over helping
2. Not having a contact database
3. Lack of diversity in links
4. Not Providing High-Quality Regular Content
5. Not building out micro-niche Articles
6. Confining yourself to a single distribution channel
7. Not Trying New Things Out
8. Not Learning
1. Prioritizing selling over helping
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The most common affiliate marketing mistake that marketers make is that they insert
affiliate links aimlessly throughout the website, which should not be the case.
Marketers think that the links’ quantity will attract more buyers; however, this is not
the case. When you insert too many affiliate marketing links on your website, people
distrusting your site, consider it to be dubious, which negatively affects your
website’s credibility.
Instead, what you should do is that the website’s link should be naturally integrated
into the article, that is, as the reader reads the article, the link should be placed in
such a way that it gives a natural flow to the reading and the link should not seem
out of context.
A better way to include affiliate links is to make sure you write articles that
contextually relate to links included making your content more relatable and less
‘artificial’.
2. Not having a Contact Database
We are not asking that you should have a full-fledge contact database management
system that also acts as a customer relationship management system. Still, if you
wish to indulge in affiliate marketing, it is strongly advised that you have a contact
database.
In your scenario, it is advisable that you at least have a mailing list, which contains
the names as well as the email addresses of all the visitors that pay a visit to your
website.
Having an email list has the following advantages:
o The traffic to your website will increase substantially.
If you have a loyal customer base of 3500-5000 people and you update your
website, that is, either add a new product or a new blog post, the email list will
enable you to contact your most frequent visitors. If not all, at least half or 30% will
visit your website, which will increase the traffic on your website.
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o The Search Engine might target you
If for some reason, Google decides to update its search engine algorithm, and your
website loses its ranking and gets removed from the first page, you lose most, if not
all, of your customers.
However, if you have an email list, you are safe. As you rebuild your platform, you
will have your list, which you can use to regain your visitors.
o Subscribers are directly proportional to Traffic
The more subscribers you have on your website, the more the traffic, which
translates into more sales from your platform.
Also, the value of the website also increases by great folds as your subscribers and
traffic increase.
3. Lack of Diversity in Links
Another affiliate marketing mistake that marketers make is that they include too
many links from a numbered (very few) influencers. In 2020, many marketing experts
say that quality supersedes quantity and diversity matters the most.
Therefore, you should have a cap on the number of links you include from certain
people and focus on increasing your reach by including links on large and varied
topics.
Including many links from a single brand decreases your website’s credibility since it
creates the impressions that your content is sponsored.
4. Not Providing High-Quality Regular Content
While setting up your website and having affiliate links in itself is a huge
accomplishment, many marketers stop investing after this process. However, this
should not be the case. Successful digital marketers recommend that affiliate
marketers invest not only monetary but also human resources in their projects.
LEARN HOW EARN $1000 IN JUST A WEEK
That is, they should perfect, update, and, if necessary, change certain things
(images, etc.) in their articles whenever and wherever possible.
They also advise that if possible, marketers should change the appearance and the
backdrop of the articles as well.
Optimizing your website is extremely important because the more up to date your
website is, the more likely the visitors are likely to trust you.
5. Not building out micro-niche Articles
If you choose to invest in affiliate marketing, your affiliate links should be extremely
precise and concise. Since you’re linking your website with someone else’s, you’ll
have to ensure that it’s as specific as possible; this way, you’ll be able to find
hardcore loyal customers who will return to your website.
How exactly do you do this?
The good old method of experimentation. In your initial days, you will have to
experiment greatly with the content you wish to have produced and the sort of links
you will include and generate, the links with the most visits will give you an idea
about the links with the most hits, which you can use to your advantage.
6. Confining yourself to a single distribution channel
William Taylor, a leading Content Developer at Velvet Jobs, is of the opinion that
new affiliate marketers often make the mistake of relying on a certain kind of medium
when advertising; that is, they rely heavily on blogs, websites, and search engines to
boost their sales and traffic.
1. However, he says, social media is a powerful tool to attract customers. In fact, he
says that social media tools such as Facebook and Instagram can increase web
traffic to one’s business by at least three folds.
Also, associating oneself with social media influencers increases business sales;
thus, social media can be an essential tool in your affiliate marketing arsenal.
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7. Not Trying New Things Out
Thanks to all the diverse range of information that exists out there, standardization is
the norm. While customization is a prerequisite in some places and instances, but
when it comes to affiliate marketing, try to customize your website and platform as
much as possible.
Make sure that your website is reflective of the services or the products that you
advertise.
While customization may sound too techy, it’s not. You can customize your website
in the following way:
o Change the color and theme of your subscription form.
o Send a personalized message whenever a new visitor visits your website.
o In the sidebars, include some information about your products and services.
The more customized your website is, the more customer trust you are likely to gain.
8. Not Learning
An old saying goes by that you should make your passion your profession because
every day will feel like a new opportunity and less tedious.
Affiliate marketing is not an easy task; it requires you to conduct extensive market
research, have some knowledge about Search Engine Optimization (SEO), and
much more; therefore, it’s best if you take a jump in such a project that you like,
enjoy and are passionate about.
In this way, you will work twice as hard and will enjoy the reward.
Conclusion
LEARN HOW EARN $1000 IN JUST A WEEK
Due to their inexperience and lack of knowledge, newbie affiliate marketers often
make the most obvious affiliate marketing mistakes, which often translate into huge
human and financial losses. Therefore, to avoid these mistakes, learn from
experienced professionals, and give your best shot to this profession.