Target Audience

Jack Halford

Target Audience Mood Board

Target Audience Profile

• 14-24 Year old female audience (but also appeal to male)

• More urban than country locations

Tribes- Mainstream- Aspirant

Values• Control• Security• Status• Enlightenment

Media interests- Use social

media apps such as Facebook/twitter/snapchat/Instagram

- Watch music videos on YouTube regularly

- Use YouTube and the internet for their shopping/social planning

- Fashion chosen through online availability and through social media

How and When is our Artists Music Consumed?• Our music is consumed anywhere. In

school, at home, on the bus, at a shopping mall… Anywhere.

• Our artists music can also played and listened to a t parties due to its beat and instrumentals which make it good to dance to

• It has relatable themes due to the idea of wanting a love and missing someone

How and When is our Artists Music Consumed?• Our music will be consumed

mostly through streaming services and downloads

• YouTube streaming will also be used to consume our artists music as his visual image will be key to his brand