Target AudienceL/O: to make a presentation to show evidence of understanding of

target audience

Mark scheme • “___________ research into potential target audience”

• This is your evidence for this assessment focus.

Complete worksheet…

Stuff to help you….

Social class

Mass and niche audiences

Mass and niche audiences• Often termed as ‘broadcast

audience’. Those who consume mainstream or popular texts such as sitcoms. Media that targets a very large group of people (women, men, children, adults, different ethnicities etc.

• Much smaller but very influential. Small, focused, select group of people with very unique interests. Their interests will not be similar to the average person and are much more specific and different.

Websites• Pearl and Dean http://business.pearlanddean.com/films_guide

• Yougov profiler https://yougov.co.uk/profileslite#/