Manajemen Stasiun Televisi

Struktur Organisasi Umum FTA & Pay TV

Amelia DayPertemuan Ke-3

30 September 2010

Radio station organization chart

Pertemuan lalu…

Television station organization chart

Pertemuan lalu…

OUTCOME

INPUT process OUTPUT

Pertemuan lalu…

IPO

(input – process – output)

Mbak Lola (23/09/11)

SUPPLIER → IPO → CONSUMER

SIPOC

SUPPLIER → IPO → CONSUMER

SIPOC

SI → PROCESS → OC

Mbak Lola (23/09/11)

Unique

Mbak Lola (23/09/11)

Distribution of Auvi Signals

• Pipe: Cable & Satellite• Pipe: Terrestrial

Terrestrial Cable/Satellite

• Content production of multichannel TV operator – Channel / Content

Providers

• Content production of single channel TV

– Inhouse Production

– Outsourced PH

BROADCAST TV (televisi terestrial)

UU Penyiaran 2002 tentang Televisi Terestrial

- LPS / lembaga penyiaran swasta: SCTV, Bali TV, ABC Australia, RTM

- LPK / lembaga penyiaran publik: TVRI

- LPP / lembaga penyiaran komunitas: ...?

Broadcasting TV

• Content production of single channel TV – Inhouse Production

– Outsourced PH

OUTCOME

INPUT process OUTPUT

INPUT process OUTPUT

Contoh:

OUTCOME

PAY TV (televisi berbayar)

UU Penyiaran 2002 tentang Televisi Kabel/Satelit

- LPB / lembaga penyiaran berlangganan: Indovision, Telkomvision, Skynindo (operator TV berbayar/berlangganan atau Pay TV)

Pay TV

• Content production of multichannel TV operator – Channel / Content Providers

FTA Channel Pay Channel

Pay TV: 3 Entities

Business: Pay TV Operator

Content Provider: Pay Channel

Infrastructure:

- Satellite Operator

- Cable Company

(Measat, Malicak)

(Telkom)

OUTCOME

INPUT process OUTPUT

INPUT process OUTPUT

Contoh:

OUTCOME

Production Flow

PreProduction

ProductionPost

Production

Broadcast Management

BroadcastPlan

Broadcast Monitor

BroadcastPlan

Broadcast Monitor

www.quative.tv

Technology Partners

Video Server Solutions Broadcast Headend Solutions

Content Protection Solutions

Client Middleware & Application Run Time Environment Partners

Application Partners

STB Partners

www.quative.tv

Organization of

STAR TV is an Asian TV service company based in Hong Kong and owned by Rupert Murdoch's News Corporation. According to STAR’s Annual Report 2005-2006, “News Corporation is a diversified international media and entertainment

company with operations in eight (8) industries or segments namely: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The

activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.”

Size of the OrganisationSTAR TV is considered to be a large organisation as it employs approximately

700 workers in Hong Kong Headquarter alone and further 2000 workers in other Asian regions. Size is quite directly related to structure. Robbins (1990) summarizes

that complexity and formalization are positively related to size. iven that STAR operates in various locations and as organisation, it is expected to grow, both the

opportunity and need for work division and coordination (Pugh and Hickson, 1976).

http://ivythesis.typepad.com/term_paper_topics/2010/02/star-tv-and-organisational-structure-analysis.html

Organization of Management Team

* Laureen Ong, Chief Operating Officer * Ward Platt, president of FIC.

* John Lau, Star's president of China and Taiwan. * Uday Shankar, chief executive of Star India.

Original Team * Richard Li, Founder

* Robert Chan, President * Frances Wong, Chief Financial Officer

* Michael Johnson, Special Advisor to Richard Li * Alex Zilo, Senior Vice President, Programming

* Steve Moss, Executive Vice President * George Chan, Head of Advertising Sales

* Craig Ehrlich, Senior Vice President, Distribution * Peter Schloss, General Counsel

* Kevin McIntyre, Senior Vice President, Distribution * David Manion, Senior Vice President, Distribution

* Roger Clark, Head of Technical and Broadcast Operations * Phil Braden, Head of Network Operations

* Darren Childs, MTV & Channel [V]

http://en.wikipedia.org/wiki/STAR_TV_%28Asia%29

Channels of

* STAR Chinese Channel - Mandarin general entertainment channel for audiences in Taiwan and beyond. It is one of the five original STAR channels when it launched in 1 January

1991. * STAR Chinese Movies - Cantonese and Mandarin movie channel. Formerly known as

STAR Mandarin Movies, one of the five original STAR channels when it launched in 1 January 1991..

* STAR Chinese Movies 2 - Cantonese and Mandarin movie channel that shows popular Chinese box-office hits from the 1970s to 1990’s. Currently available in Singapore,

Hong Kong, Canada and the U.S. * STAR Movies - an English language movie channel broadcast to Southeast Asia,

India, Mainland China, Taiwan and Middle East. * STAR World - popular U.S. entertainment programming broadcast to Asia. Formerly

known as STAR Plus. * STAR Plus - One of India's most popular Hindi general entertainment channels. It was

one of the five original STAR TV channels when it launched in 1991, and was dedicated to English language entertainment (which then became STAR World).

* STAR Utsav - in Hindi. It shows some of the popular programs from STAR Plus. * STAR One - Niche Hindi general entertainment channel.

* STAR Gold - Hindi movie channel. * Vijay - Tamil language general entertainment channel in India.

* STAR News - Hindi news channel.

Channels of

* STAR Ananda - 24-hour Bengali language news channel in India. * STAR Majha - Marathi language news channel in India.

* STAR Jalsha - Bengali general entertainment channel.[7] * STAR Pravah - Marathi language general entertainment channel in India.

* Phoenix Chinese Channel - international Mandarin language entertainment channel. * Phoenix Infonews - 24-hour Mandarin news channel.

* Phoenix Movies Channel - movie channel in Mainland China. * Xing Kong - Mandarin general entertainment channel in Mainland China.

* Channel [V] - it broadcasts music television channels. There are local Channel [V] channels such as Channel [V] India, Channel [V] Mainland China, Channel [V] International,

Channel [V] Australia, Channel [V] Thailand, Channel [V] 2, Channel [V] Philippines, and Channel [V] Taiwan.

* ESPN - broadcast by ESPN STAR Sports (ESS), a Joint Venture with ESPN Inc. * STAR Sports - a sports channel which is the evolution of Prime Sports, devoted to

different sporting events, such as cricket, auto racing, golf, and many more. Also broadcast by ESPN STAR Sports.

* STAR Cricket - A sports channel broadcast by ESS, consisting of full cricket programming.

* MBC-ESPN - a Joint Venture between ESS and Munhwa Broadcasting Corporation.

Channels of

* antv - a national terrestrial channel in Indonesia. * Asianet - Malayalam Indian general entertainment channel.

* Asianet Plus - Malayalam Indian general entertainment channel. * Asianet Sitara - Telugu Indian general entertainment channel.

* Asianet Suvarna - Kannada Indian general entertainment channel.[8] * ESPNews Asia - A 24 hour sports news channel.

* National Geographic Channel * Nat Geo Adventure - 24-hour adventure programming, formerly known as A1.

* Nat Geo Wild - This channel is available in Singapore, Hong Kong, Middle East, Taiwan, Thailand, Indonesia, India and Sri Lanka.

* National Geographic Channel HD - Available in Singapore, Hong Kong, Vietnam, India, Taiwan and Malaysia only.

* Fox Crime - is the first and only 24-hour factual and fictional entertainment television channel dedicated to crime, investigation and mystery. Available in Singapore, Hong Kong,

Vietnam, the Philippines, Indonesia, Thailand, Japan, Taiwan, India and Sri Lanka. Soon to be available in Malaysia, Middle East and South Korea.

* Fox History & Entertainment * FX - a 24-hour channel offering a broad mix programming targeted at male audiences

including comedy, action sports, drama series, reality shows, cars and swimsuit model programs. Available in Singapore, Hong Kong, Thailand, Vietnam, the Philippines, Japan,

Taiwan, South Korea, India, Indonesia and Malaysia. only.

Struktur Organisasi Umum - 1

Televisi tidak berbayar (FTA)

- Utama: Programming/Production/News, Sales/Marketing, Keuangan.

- Pendukung: GA, HRD, Sales Support (admin)

- Khusus: Management Meeting (Content Planning & Reviewing)

Struktur Organisasi Umum - 2

Televisi berbayar (Pay TV)

- Utama: Programming/Production/News, Sales/Marketing, Keuangan.

- Pendukung: GA, HRD, Sales Support

- Khusus: Subscriber Operation, Subscriber Management System, Customer Service, Content Planning & Reviewing

Agenda SettingInspirationInfluencing

The Circle of Program InventionAnd Program refresh on Branding

Back Mind

Program Idea

Telecast

PositiveNegative

Psychological Talk

TitleContentLook / MannerCommercial

Program

PDBMarket – ( Viewers + Advertising )CompetitorsSlotCommunicationsPresenter / HostR & D

Feasibility Study

Rating & ShareRevenue

Evaluation 2R

Idealism

Refresh

Presentasi Adjie S. Soeratmadjie, Corp. Sec. Metro TV (5 Okt. 2010)