Post on 01-Sep-2020
PT. KAMPUNG KEARIFAN INDONESIA
Home to the Widest Collection of Indonesia’s Premium Ethnic Food Products
Permasalahan & Tantangan Pengembangan Pasar Gula Kelapa dan Aren
PT. KAMPUNG KEARIFAN INDONESIA [JAVARA] aims to keep alive and celebrate: •Indonesia’s Food Biodiversity Heritage •Smallholder indigenous farmers & food artisans
JAVARA
ABOUT US
JAVARA works across the agricultural value chains from production to distribution in order to preserve Indonesia’s food biodiversity and bringing community-based products to broader market.
Discover Revive Innovate Promote Sell
Exploring hidden treasures of food biodiversity, local indigenous wisdom and culinary tradition through building long term partnership with local champions and seed warriors
Sustaining the food biodiversity, indigenous wisdom & heirloom recipe endangered of being lost/forgotten by building the entrepreneurial capacity of local champions in reviving such heritage
Creating community-based premium artisan food products that are rooted from local food biodiversity, indigenous wisdom & old recipes, yet meeting the market trends, demands and standards. Including building local capacity to produce added-value products
Building the branding of the food identity to highlight its place of origins, their unique features, the people who produced them and the values and/or indigenous wisdom that underlie the production.
Build sustainable market to sell and distribute the food products created by the supply chain partners. This is to mobilize the role of consumers in joining the mission of keeping alive food biodiversity & farming profession
WHAT WE DO
From LOCAL FARMS to GLOBAL MARKET
ON FARMS POST
HARVEST PROCESSING
ADDED-VALUE FOOD
PRODUCTION
MARKETING & PUBLIC
RELATIONS
SALES, DISTRIBUTION
& EXPORTS
TECHNOLOGY & TECHNICAL ASSISTANCE
WORKING CAPITAL & INVESTMENTS
PRODUCT INNOVATIONS
ORGANIC & OTHER CERTIFICATION
FOOD IDENTITY BRANDING
ETHICAL BUSINESS PRACTICES
QUALITY ASSURANCE
PRODUCT OFFTAKER FOR FARMERS & ARTISANS
SCOPE OF ACTIVITIES
ENTREPRENEURIAL APPROACH
Addressing resource limitations of farmers through creative and innovative solutions that solve the problems and generate new business opportunities with high added value.
ECONOMIES OF SCOPE
Addressing the small-scale nature of farmers and producers through economies of scope (product diversity) instead of economies of scale
ADDED-VALUE ORIENTED
Develop added value towards produces to compensate the small-scale nature and short economic life-time.
CLUSTER-BASED Develop business clusters for farmers and producers that covers some/most of the value chain and provision of business infrastructure that enable business leverage and risk mitigation
MARKET ORIENTED
Work together with farmers & small producers to enable them meet the market requirements (specification, quality, capacity, continuity, timely delivery, etc.)
APPROACH
SUPPLY PUSH
Supply-push product mainly due to two reasons: 1.To sustain a near-extinct food biodiversity or heritage culinary products 2.To provide sustainable and fair market absorption for our partnering farmers/small food producers
PROBLEM DRIVEN
Problem-driven product mainly provide added-value processed products as exit strategy for farmers in the case of: 1.Price falls due to over-supply in the market 2.Over production of the harvest 3.Quality of harvest is below the market specification 4.Natural disaster that calls for premature harvest and immediate market absorption
MARKET PULL Market-pull product mainly to meet the demand/request from the existing or potential market/business contacts, especially: 1.For market with special need such as gluten-sensitive consumers, autism consumer, diabetic consumers 2.Substituting importer products 3.Meeting the gap of supply on market demand
DRIVING FORCE FOR NEW PRODUCTS
JAVARA AT PRESENT
JAVARA AT PRESENT
MARKETING APPROACH
Collaborations with Chefs
Telling stories of people & values behind product
Mobilizing the role of media to
educate consumers
SOCIAL INNOVATIONS
Promoting Ethical Trade
Celebrating Champion Farmers
Nurturing Youth Agripreneurship
We believe that farmers
are the heroes of our
life and deserve
recognition and respect.
From time to time we
organize events where
our champion farmers
can proudly present
their produces to
consumers & engage
them to various trade
events and meetings
both at global &
national level
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Tantangan
Integrity
Standards & Specification
Food Safety
Market Administration
Compliance
Price
Service Excellence
Standards & Specification
Food Safety
Product Porfile:
- Mesh
- Color
- Moisture Content
- Microbiology
- Shelf Life
- Packaging
Free from hazardous materials:
- Physical Contamination:
metals, woods, insects,
plastics, etc.
- Chemical Contamination
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Market Administration
Compliance
Trend Pasar Internasional,
khususnya Eropa dan Amerika
mengharuskan produk
bersertifikasi:
- ORGANIC
- HACCP
- KOSHER
- BRC
- FAIR TRADE
FAIR TRADE
HACCP
ORGANIC
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
PRICE
Kekuatan harga produk gula
kelapa dan Aren di pasar akan
sangat dipengaruhi oleh
“perceived value” produk
tersebut oleh pasar.
Oleh karena itu, Product &
Brand Positioning merupakan
salah satu keypoint yang harus
dikembangkan.
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Seni dalam berinteraksi dengan
buyer. Service Excellence
Responsif
Bertanggung Jawab
Professional Communication
Skill
Service Excellence yang kita
berikan kepada para buyer
akan menentukan:
- Trust pasar terhadap produk
- Market Sustainability
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Pentingnya komitmen dari
semua pihak, baik petani
dan produsen, untuk
menjaga kemurnian produk
gula kelapa agar tidak
merugikan image Negara
secara keseluruhan.
INTEGRITY
Tell a lie once, and all your
truths become questionable.
Tantangan Pengembangan Pasar Gula Kelapa dan Aren
Tantangan
Integrity
Standards & Specification
Food Safety
Market Administration
Compliance
Price
Service Excellence
PT. KAMPUNG KEARIFAN INDONESIA HEAD OFFICE & SHOW ROOM GRAHA BS 1st FLOOR JL KEMANG UTARA A NO 3, JAKARTA SELATAN INDONESIA Email : info@javara.co.id Website : www.javara.co.id Phone : +62-21-7183550