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PERANCANGAN VIDEO MOTION COMIC BUDAYA WAYANG RAMAYANA

Diajukan Sebagai Syarat Guna Mencapai Ahli Madya Program Studi D3 Desain Komunikasi Visual

Fakultas Seni Rupa Dan Desain

Disusun Oleh :

Irfan Al Fahmi C9513047

PROGRAM STUDI DIII DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS NEGERI SEBELAS MARET SURAKARTA

2016

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MOTTO

Accept the things you cannot change. Have courage to change the things you

can... and have the wisdom to know the difference.

“Great Grandma of Barry Allen”

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PERSEMBAHAN

Tugas Akhir ini dipersembahkan untuk : - Orang Tua dan Keluarga Tercinta - Almamater

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KATA PENGANTAR

Dengan memanjatkan puji syukur kehadirat Allah SWT atas segala

anugrah, rahmat dan hidayah-Nya, sehingga penulis dapat menyelesaikan tugas

akhir ini dengan tema “PERANCANGAN VIDEO MOTION COMIC BUDAYA

WAYANG RAMAYANA”. Tugas akhir ini disusun guna memenuhi syarat dalam

meraih gelar Ahli Madya Diploma III Jurusan Desain Komunikasi Visual,

Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.

Pada kesempatan ini, dengan segenap kerendahan hati penulis ingin

mengucapkan terima kasih yang sebesar – besarnya kepada :

1. Drs. Ahmad Adib, M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan

Desain Universitas Sebelas Maret.

2. Hermansyah Muttaqin, S.Sn, M.Sn. selaku Ketua Program Studi Diploma III

Desain Komunikasi Visual.

3. Arief Iman Santoso, S.Sn, M.Sn selaku Dosen Pembimbing I yang telah

bersedia meluangkan waktu dan pikiran di tengah kesibukannya, dalam

memberikan arahan, masukan dan bimbingannya kepada penulis selama ini.

4. Suryo Adhi, S.Sn. selaku Dosen Pembimbing II atas segala kemudahan waktu

dalam setiap konsultasi dan bimbingan selama penulis menengerjakan tugas

akhir.

Akhirnya penulis menyadari tanpa dukungan dari semuanya, Tugas Akhir

ini tidak akan selesai. Semoga Allah SWT memberikan balasannya. Sekali lagi

penulis mengucapkan terima kasih.

Surakarta, 28 July 2016

Penulis

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DAFTAR ISI

Halaman

HALAMAN JUDUL ................................................................................ i

HALAMAN PERSETUJUAN ................................................................. ii

HALAMAN PENGESAHAN .................................................................. iii

HALAMAN MOTTO ............................................................................... iv

HALAMAN PERSEMBAHAN ............................................................... v

KATA PENGANTAR .............................................................................. vi

DAFTAR ISI ............................................................................................ vii

DAFTAR GAMBAR ............................................................................... x

BAB I PENDAHULUAN ........................................................................ 1

A. Latar Belakang ............................................................................... 1

B. Rumusan Masalah .......................................................................... 3

C. Tujuan Perancangan ....................................................................... 3

BAB II IDENTIFIKASI DATA ............................................................. 4

A. Data Produk ................................................................................... 4

1. Cerita Ramayana ..................................................................... 4

2. Motion Comic .......................................................................... 8

BAB III KONSEP PERANCANGAN ...................................................... 10

A. Konsep Karya ................................................................................ 10

1. Jalan Cerita .............................................................................. 10

2. Target Market dan Target Audience ........................................ 15

a. Geografi ............................................................................. 15

b. Demografi .......................................................................... 16

c. Psikografi .......................................................................... 18

B. Konsep Perancangan ..................................................................... 19

1. Karya Utama ........................................................................... 19

a. Desain Karakter ................................................................ 19

b. Gaya Visual ...................................................................... 26

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c. Narasi ............................................................................... 29

d. Treatment Perancangan ................................................... 33

2. Desain Logo ............................................................................ 53

a. Tipografi ............................................................................ 53

b. Warna ................................................................................ 54

c. Visualisasi Desain Logo .................................................... 55

3. Teknik Pengerjaan .................................................................... 56

a. Sketsa ................................................................................. 56

b. Digital Coloring ................................................................. 56

c. Motioning dan Effect .......................................................... 57

C. Media Penunjang ............................................................................ 58

1. Media promosi .................................................................... 58

a. Web Banner ................................................................. 58

b. Banner pada Media Sosial ........................................... 59

c. Trailer .......................................................................... 60

d. Website ......................................................................... 61

2. Merchandise ........................................................................ 61

a. Poster ............................................................................ 61

b. Stiker ............................................................................. 62

c. Mug ............................................................................... 63

d. Kaos .............................................................................. 63

e. CD ................................................................................. 64

D. Visualisasi Karya ............................................................................. 66

1. Karya Utama ............................................................................. 66

2. Trailer ........................................................................................ 94

3. Website ...................................................................................... 95

4. Web Banner ............................................................................... 97

5. Banner pada Media Sosial ......................................................... 98

6. Kaos ........................................................................................... 99

7. Mug ........................................................................................... 100

8. Poster ......................................................................................... 101

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9. Stiker .......................................................................................... 102

10. CD .............................................................................................. 103

E. Estimasi Dana ................................................................................. 104

BAB IV PENUTUP .................................................................................... 108

DAFTAR PUSTAKA ................................................................................. 110

LAMPIRAN KARYA ............................................................................... 111

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DAFTAR GAMBAR

Gambar 2.1 ............................................................................................... 5

Gambar 2.2 ............................................................................................... 8

Gambar 2.3 ............................................................................................... 9

Gambar 3.1 .............................................................................................. 19

Gambar 3.2 .............................................................................................. 21

Gambar 3.3 .............................................................................................. 22

Gambar 3.4 .............................................................................................. 23

Gambar 3.5 .............................................................................................. 24

Gambar 3.6 .............................................................................................. 25

Gambar 3.7 .............................................................................................. 26

Gambar 3.8 .............................................................................................. 27

Gambar 3.9 .............................................................................................. 27

Gambar 3.10 ............................................................................................ 28

Gambar 3.11 ............................................................................................ 55

Gambar 3.12 ............................................................................................ 56

Gambar 3.13 ............................................................................................ 57

Gambar 3.14 ............................................................................................ 57