Post on 11-Aug-2015
LATAR BELAKANG
Ruang Lingkupa. Alternative logo.b. Kolateral ( kop surat, surat, CD & business card) & Mock-Upc. Membuat brand guidelines d. Brainstorming ide, konsep dalam pembuatan logo, serta mempresentasikan konsep logo
LATAR BELAKANG
Hambatana. Penulis diberikan proyek desain yang belum pernah dikerjakan sebelumnya sehingga belum ada pengalaman atau gambaran mengenai apa yang akan dibuatb. Penulis belum mahir menggunakan software Photoshop dalam pembuatan mock up, dan kurangknya ilmu-ilmu pada software.c. Penulis masih harus belajar banyak dalam menciptakan logo yang simple dan sesuai dengan permintaan kliend. Penulis masih harus belajar banyak dalam menerapkan logo pada collateral serta menciptakan collateral yang profesional, clean dan simple dengan memperbanyak melihat contoh karya pada website.e. Penulis masih harus banyak belajar menciptakan ide-ide out of the box.
INTRODUCTION
Tujuana. Untuk memenuhi syarat kelulusan dari program studi Desain Komunikasi Visual Universitas Bunda Mulia.b. Untuk mempelajari dan mengetahui dunia kerja secara nyata sehingga dapat mempersiapkan mahasiswa agar dapat menjalaninya dengan baik.c. Untuk merasakan pengalaman kerja yang sesuai dengan bidang dan spesialisasipenulis,yaitusebagaiseorangdesainergrafis.
INTRODUCTION
Manfaata. Penulis memiliki pengalaman kerja yang sesuai dengan bidangnya dan berguna sebagai bekal dalam memasuki dunia kerja setelah lulus kuliah.b. Penulis dibekali perusahaan untuk mengembangkan karakter maupun kemampuansebagaidesainergrafisyangprofesional.c. Membuka peluang, wawasan dan koneksi penulis dalam industri desain komunikasi visual.
THEORY
Desain Komunikasi VisualMenurut safanayong, desain komunikasi visual atau desain grafismemilikiempatfungsi,yaitu(2006:3):
a. To Inform Untuk memberitahukan atau member informasi, mencakup menjelaskan, menerangkan dan mengenalkan.b. To Enlighten Untukmemberipenerangan,mencakup:membukapikirandan menguraikan.c. To Persuade Untukmembujuk,mencakup:menganjurkan(umumnyadalam periklanan), komponen-komponennya termasuk kepercayaan, logika dan daya tarik.d. To Protect Untuk melindungi, fungsi khusus untuk desain kemasan dan kantong belanja.
THEORY
Prinsip & Elemen DesainSuatu desain memiliki prinsip dan elemen. Menurut Robin Williams, desain memiliki4elemen,yaitu(2014:13):a. Contrast (Kontras) antara satu elemen dengan elemen lainnya bahkan sebuah desain memiliki perbedaan yang kontras.b. Repitition (Repitisi/ pengulangan) pengulangan elemen-elemen visual dalam sebuah desain.c. Alignment (Tata letak) merupakan pengaturan letak elemen-elemen dalam suatu desain.d. Proximity (Pengelompokkan) merupakan pengelompokan elemen-elemen desain yang serupa sebagai suatu grup.
INTRODUCTION
Alur Pekerjaan Desainer GrafisMenurut Design Thinking oleh Gavin Ambrose dan Paul Harris, Stages of Design (tahap-tahap desain) yang secara garis besar dapat dibagi menjadi 7 tahapansebagaiberikut:
a. Tahap1:Define MendefinisikanMasalahb. Tahap2:Research Melakukan Riset / Penelitianc. Tahap3:Ideate Menemukan Ided. Tahap4:Prototype Membuat Produk Percontohane. Tahap5: Select Memilih Solusi Desain yang Terbaikf. Tahap6:Implement Implementasig. Tahap7: Learn Pembelajaran
DATA OERUSAHAN
NamaPerusahaan :PT.RoyalRubikubusAsia/PT.RUBICUBE (Rubicube Creative)Alamat :KelapaGadingSquareMallofIndonesia,French WalkL-21,JakartaUatara14240–INDONESIATelepon :+622145867568/+622145867569Fax :+622145867576E-mail :info@rubic3.comWebsite :www.rubic3.com
INTRODUCTION
Latar Belakang Perusahaan• Studio Rubicube berada pada posisi tengah antara bisnis dan kreativitas.
• Rubicube melihat pengembangan brand sebagai applied chemistry, yang di ekspresikan secara visual,
• Rubicube menyatukan tujuan komunikasi, budaya korporasi, konsep dan tentunya masukan dari client.
• Rubicube adalah sekelompok pemikir kolaboratif, perekrut talenta, pemimpi praktikal, pemecahmasalah, penganalisa dan pembuat strategi, yang mengutamakan pemecahan pada solusi brand dengan menceritakan konsep dengan berbagai media atau teknologi.
• Ketika mencapai pada solusi jawaban yang sepertinya benar, masih menguji dengan berbagai pertanyaan, mencoba and diyakinkan lagi dengan banyak pemikiran, planning, brainstorming daripada client.
• Rubicubemenkhususkandesainpada3tipe,yaitua. Identity Designb. Interaction Design c. Strategic Services
INTRODUCTION
o. +62.21.4586.7568e. info@rubic3.comwww.rubic3.com
COMPANY STRUCTURE // Rubicube Creative
RUBICUBE CREATIVE
MARIO Y. UTAMA
EFFENDY CITRA
STEPHANIE J.
MARTINUS T.
GABBY PALI
CEN MEI
ADELYNE TANNIA
LENNY C.
INDRA SUTANTOCHRISTINE ENDANG
Marketing Executive
Senior Designer Captain
Graphic Designer
Account Executive
Graphic Designer
Finance
Assisting Structure
Core Structure
Account Executive
Jr. Graphic Designer
Art DirectorFinance Executive
GLOBAL INVESTORS
PAUL T.
Production Manager
JOHN MARIO
MERLYN S.
Senior Designer Captain
Jr. Graphic Designer
KRISTAMA
Programming Director
LUKAS
Lead Developer
brand journey
CONCEPT DEVELOPMENT OPT.1
“ Everyone and everything that shows up
in our life is a reflection of something that
is happening inside of us.”
Alan Cohen
REFLECTION OF LIFEC O N C E P T A P P R O A C H
brand journey
CONCEPT DEVELOPMENT OPT.1A
01 JIVANARA : CENTRE OF SOULBRAND CONCEPT
Everything you do, everything you act is reflection about you. If your soul and mind is not in peacefull then whatever we do, don’t give a good result. It happens because our soul and spiritual don’t balance. Jivanara help us to reflect the good things that in us and build the positif soul and spiritual so our soul and spiritual can be balance again.
REFLEXTIONSPIRITRENEW
S T E M O F B A M B O O
Several Asian cultures believe humanity
emerged from a bamboo stem. Bamboo
reflects a process healing and self growing.
L E A F O F B A M B O O
On ancient mythology, bamboo has some
symbolize such as uprightness, tenacity and
hollow heart, people endow bamboo with
integrity and elegance for self rejuvenation.
brand journey
01 CONCEPT: PHILOSOPHY AND ANATOMYBRAND CONCEPT
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A
brand journey
“True human goodness, in all its purity and freedom, can come to the fore only when its recipient has no power”
Milan Kundera
N A T U R E R E S O R T
01 CONCEPT: IDENTITY DESIGNBRAND CONCEPT
CONCEPT DEVELOPMENT OPT.1A
brand journey
OPTION 1A OPTION 2 B
N A T U R E R E S O R T N A T U R E R E S O R T
01 CONCEPT: SHAPE EXPLORATIONBRAND CONCEPT
CONCEPT DEVELOPMENT OPT.1A
brand journey
N A T U R E R E S O R TN A T U R E R E S O R T
ON BRIGHT BACKGROUND ON DARK BACKGROUND
CONCEPT DEVELOPMENT OPT.1A
brand journey
Pink is the color of unconditional love & nurturing.
Orange is the color of social communication and optimism.
Green is the color of nature, balance, fresh, relaxation and growth.
Peach is the color of confidence and self-control.
Location:
Bromo
Location:
Gili Trawangan
Location:
Raja Ampat
Location:
Derawan Island
Blue is the color of trust, peace, loyalty and integrity.
Brown is the color of relaxing, confident, nature, and earthy.
Purple is the color of the imagination.
Red is the color of energy, passion, action and ambition.
01 CONCEPT: FUTURE IDENTITY DEVELOPMENTBRAND CONCEPT
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A
let ter head
Jl. Hanoman, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210
info@jivanara.com www.jivanara.com
N A T U R E R E S O R T
business card
front back
envelope
Jl. Hanoman, Ubud, Bali 80571, Indonesiatel. (+62 361) 972 200 | fax. (+62 361) 972 210 cell. (+62) 8787.659.561 | email. nino@jivanara.com
NINO WIJAYAManaging Director
brand journey
w w w.j i vanara.com
Jl. Hanoman, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210
info@jivanara.com www.jivanara.comN A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1A
brand journey
“Look deep into nature, and then you will understand everything better.” greenpeace.com
CONCEPT DEVELOPMENT OPT.1B
01 CONCEPT: IDENTITY DESIGNALTERNATE APPROACH
N A T U R E R E S O R T
01 CONCEPT: SHAPE EXPLORATIONBRAND CONCEPT
brand journey
OPTION A OPTION B OPTION C
CONCEPT DEVELOPMENT OPT.1B
N A T U R E R E S O R T N A T U R E R E S O R T N A T U R E R E S O R T
brand journey
CONCEPT DEVELOPMENT OPT.1B
N A T U R E R E S O R TN A T U R E R E S O R T
ON BRIGHT BACKGROUND ON DARK BACKGROUND
brand journey
awakening soul
calm your mind
peace everywhere
balance with natureN A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
N A T U R E R E S O R T
CONCEPT DEVELOPMENT OPT.1B
Dear Franz,
Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
Sincerely,
Jason OliverManager Consultant
JIVANARA | NATURE RESORTJl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. info@jivanara.com
bussiness card
employement business cardhotel card
let terhead
front
brand journey
JIVANARA | NATURE RESORTJl. Hanoman, Ubud, Bali 80571, Indonesia tel. (+62 361) 972 200 fax. (+62 361) 972 21 email. info@jivanara.com
www.jivanara.com
N A T U R E R E S O R T
N A T U R E R E S O R TN A T U R E R E S O R T
N A T U R E R E S O R T
Managing D i rec to rNINO WIJAYA
w w w.j ivanara.com
JIVANARA | NATURE RESORT Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561 email. nino@jivanara.com w w w.j i vanara .com
JIVANARA | NATURE RESORT Jl. Kota Hanoman Kav.28 No 28A, Ubud, Bali 80571, Indonesia
tel. (+62 361) 972 200 fax. (+62 361) 972 210 cell. (+62) 8787.659.561 email. nino@jivanara.com w w w.j i vanara .com
envelope
CONCEPT DEVELOPMENT OPT.1B
brand journey
CONCEPT DEVELOPMENT OPT.2brand journey
In the first place, human tried to make use of
something from earth’s or nature’s basic elements
such as rocks, plants, water, etc. As the time passed
by, their invention and tradition creates a new culture.
The technique of engraved writing is the beginning of
how people know how to produce a written script
and it brings us a capability to write and read on
paper nowadays.
THE SOUL OF NATUREC O N C E P T A P P R O A C H
brand journey
Back to basic means everything is all about nature, human has a close connection to nature in which arts and cultures were born. Everything that produce naturally, it’s priceless, it’s the best invention as it’s original, natural and authentic.
Nowadays, Arts and cultures has grown and developing on man ways. Thus, Jivanara as the best place to approach arts and cultures on it’s natural way by the choices of activities that connects us to nature, this is a gift from nature to have ourselves.
ETHNICCULTUREARTS
CONCEPT DEVELOPMENT OPT.2
01 JIVANARA : NATURE’S GIFTBRAND CONCEPT
brand journey
01 CONCEPT: PHILOSOPHY AND ANATOMYBRAND CONCEPT
CONCEPT DEVELOPMENT OPT.2
N A T U R E R E S O R T
S E E D L I N G
Seedling represent the nature and
humbleness which is the connection between
human and nature is so close makes a great
tranquility of body, mind and soul.
A B U G I D A S C R I P T
E N C A RV E D W O O D
Carakan the Balinese script
represent the symbol of cultural
and artistic part of Bali itself.
Encarved stone represent the mixture of traditon
in art and the culture, also represent the
riginality of the first writing in tablets on stone.
brand journey
“I felt my lungs inflate with the onrush of scenery - air, mountains, trees, people.”
― Anomymous
CONCEPT DEVELOPMENT OPT.2
02 CONCEPT: IDENTITY DESIGNBRAND CONCEPT
N A T U R E R E S O R T
brand journey
CONCEPT DEVELOPMENT OPT.2
02 CONCEPT: SHAPE EXPLORATIONBRAND CONCEPT
N A T U R E R E S O R T N A T U R E R E S O R T
OPTION 1A OPTION 2 B
brand journey
CONCEPT DEVELOPMENT OPT.2
ON BRIGHT BACKGROUND ON DARK BACKGROUND
N A T U R E R E S O R T N A T U R E R E S O R T
Back
A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E INFO@JIVANARA.COM
brand journey
Let terhead
Dear Franz,
Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat. Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat. Doloris pra non re nis expedit es molut eosto blaccae doluptatemo blabo. As escipsa pedigna tibusa sim del incit ulpa con pores sequi abo. Tem nam verat as aut que venda et fugit et alis maio voluptae nulparum erspis num repration pra quatemo ditibea vent eicat.Usciisqui omni que si il mintemp oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
oribus, ommodione net magnatincia sequae occaesti autatusdae preped que rero et arum dereped que dolorib erchicium quidici renectem ab il ius iducium simodiae ratibeaquam volorum eatio. Nem ellique cone res aut faccuptatiae endus doluptas quat.
Sincerely,
Jason OliverManager Consultant
A JL. HANOMAN, UBUD BALI 80571, INDONESIA P (+62 361) 972 200 / (+62) 8787.659.561 F (+62 361) 972 210 E INFO@JIVANARA.COM
W W W . J I V A N A R A . C O M
CONCEPT DEVELOPMENT OPT.2
BUSSINESS CARD
FRoNt BACk
NINO WIJAYAManag ing D i rec tor
A J L . H A N O M A N , U B U D B A L I 8 0 5 7 1 , I N D O N E S I A
P ( + 6 2 3 6 1 ) 9 7 2 2 0 0 / ( + 6 2 ) 8 7 8 7 . 6 5 9 . 5 6 1
F ( + 6 2 3 6 1 ) 9 7 2 2 1 0 E N I N O @ J I V A N A R A . C O M
WWW.JIVANARA.COM
WWW.JIVANARA.COM
ENVELoPE
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