P O RT F O L I OG R A P H I C D E S I G N

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A R T W O R K

A U L I A A . F I A N D A

A simple-spasmodic Gemini who’s just started her lifeto face the challenges, and ready to make a change.

Aulia Alif Fianda

Female

Jakarta, May 26th, 1993

Moslem

Jl. Perikani I no. 55,

East Jakarta

+62812 8210 8042

auliafianda@gmail.com

Batch 2008

SMPI AL-AZHARRAWAMANGUN

Batch 2011

INTERNATIONAL CLASSOF SMAN 21 JAKARTA

Batch 2015

SCHOOL OF DESIGNBINA NUSANTARA UNIVERSITY-

CREATIVE ADVERTISING

Present

JOIN YOUR COMPANY

Fluent both verbaland written

FORMAL EDUCATION

PERSONAL INFORMATION

LANGUAGES

ESSENTIALS

Design, Fashion, Movie, and Science enthusiast.

Ps Ai Pr Fl

EXPERIENCES

CARAKAFEST 2012 - Participant

SEVEN DREAMS

Photography Exhibition 2013

CREATIVE ADVERTISING PHOTOGRAPHY EXHIBITION 2014

At Kampus Syahdan

INTERNSHIP AT ALPHA SALMON DIGITAL AGENCY, 2014

(Now XION Digital Agency) - Graphic Designer

SOD - FRESH N’ BRITE 2015 “CREATIVORA”

Best Print Ad.

SOFTWARES USED

DESIGN INTERESTS

Brainstorming Layout Branding Copywriting

Works

awal brosHospital

Awal Bros is a well known hospital

which was established in Pekanbaru,

Indonesia. My purpose of doing this

rebranding is to give new shades and

improve the image of this hospital.

CATEGORYHealthcare Facilities

ART DIRECTOR & DESIGNERAulia A. Fianda

PHASEAssignment

YEAR2013

RS AWAL BROS

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CATEGORYFlavoured Straw

ART DIRECTOR & DESIGNERAulia A. Fianda

PHASEAssignment

YEAR2013

PUFF

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In this assignment, I was asked to

re-create and re-design the package

of a product to give a different feel.

This product was originally called

Sipahh, flavoured straws made for

kids.

In this assignment, we were divided

into groups, and made a product

concept named Zollo. One of the

members of the group and I were then

assigned to create the print ad, and we

took the initiative to make 3 series of

print ad.

CATEGORYEnergy Drink

ART DIRECTOR & DESIGNERAulia A. Fianda & Jekky Wijaya

PHASEAssignment

YEAR2014

ZOLLO

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AD

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CATEGORYChocolates

ART DIRECTOR & DESIGNERAulia A. Fianda

PHOTOGRAPHERBeltsazar Alexander T.

PHASEAssignment

YEAR2013

WHITTAKER’S

The task was to create a commercial

photography of a product.

The concept of these photos was to

show the audiences that Whittaker’s is

a soft, creamy, and delightful

chocolate bar.

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CATEGORYPSA

ART DIRECTOR & DESIGNERAulia A. Fianda & BeltsazarAlexander T.

PHASEInitiative Project

YEAR2015

PETA

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The goal of this PSA is to remind the

audiences that their demand over

animal fur or meat will affect the

animals’ life, especially for being

physically and mentally abused by

human (animal farmers).

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As one way to support Desa Sejahtera

Alliance’s objective, ‘Ngemil Bumil’

campaign was designed to share the

benefits of local foodstuffs for

pregnant women who live in town, so

they would have the urge to consume

local foods more than the imported

ones, to support their own health and

their fetus’ growth and development.

CATEGORYSocial Institution

ART DIRECTOR & DESIGNERAulia A. Fianda

PHASEAssignment

YEAR2014

DESA SEJAHTERA

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2ndTrimester

Purple Sweet PotatoBENEFITS

Maintaining fetal health and growthRelieve nausea for pregnant moms

Helps the formation of fetal & pregnant moms’red blood cells

Pro�leHome Noti�cation Settings

Recipes

1stTrimester

Mung BeansBENEFITS

Helps fetal developmentGiving strength to pregnant moms

Providing care in pregnancyRelieve tired in pregnant momsMaximizing fetal bone growth

Maximizing fetal neural growth

Pro�leHome Noti�cation Settings

Recipes

3rdTrimester

Potato (Boiled)BENEFITS

Support maternal health and fetal growthHelps relieve headaches

Facilitate moms’ digestive functionContains Vitamin C and Vitamin B

Pro�leHome Noti�cation Settings

Recipes

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PP

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The Great Moment campaign was

designed to raise the awareness of

Indonesian (young) adults about the

importance of medical check- up for

them, due to their unhealthy lifestyle.

CATEGORYFood and Beverages

ART DIRECTOR & DESIGNERAulia A. Fianda

PHOTOGRAPHERBeltsazar Alexander T.

PHASEAssignment

YEAR2015

THE GREAT MOMENT CAMPAIGN

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CATEGORYLozenges

DESIGNERAulia A. Fianda

PHASEAlpha Salmon Digital Agency - Company Pitch

YEAR2015

STREPSILS

This microsite, which called “Voice

Generator” was to identify the

audience’s voice character in a fun

way. The result given or displayed by

the end of this test was vary, based on

how the audience’s sound sample.

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CATEGORYBeverages

DESIGNERAulia A. Fianda

PHASEAlpha Salmon Digital Agency - Company Pitch

YEAR2014

SARIWANGI

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EI was assigned to make a design and

mock up of a microsite for Sariwangi,

which aimed to encourage the audi-

ences to upload and describe the

uniqueness of one (or more) of their

family member. The photograph then

will be generated into a sketch.

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F I N .

I’ll be very glad to be given a chance to

become a part of your team and apply

the skills and knowledge that I have

for your company.

: +62812 8210 8042

: Aulia Fianda Arief

: auliafianda@gmail.com

: behance.net/auliafianda

: Aulia Fianda

Sincerely,

Aulia

c 2015